The Philippines tourism industry is estimated to stand at USD 12.30 billion in 2024. The industry is forecasted to exceed a valuation of USD 34.47 billion by 2034. The industry is projected to experience impressive growth through 2034, recording a CAGR of 10.80%.
Sales in the Philippines tourism are primarily driven by promotional efforts by tourism boards, travel agencies, and online platforms.
| Attributes | Details |
|---|---|
| Estimated Philippines Tourism Market Size (2024) | USD 12.30 billion |
| Forecasted Industry Size (2034) | USD 34.47 billion |
| Projected Value CAGR (2024 to 2034) | 10.80% |
The Philippine economy relies a lot on tourism. Many people like to travel to the Philippines to enjoy its peaceful atmosphere and delicious food. Tourists especially love the Philippines because there are many tasty foods and beverages to choose from. Social media is making more people interested in culinary tourism in the Philippines.
In June 2023, the Philippines introduced its new tourism campaign called "Love the Philippines." It changed it from "It's More Fun in the Philippines" to focus more on real and deep experiences after the pandemic.
On Facebook, Twitter, and Instagram, travel influencers are showing off beautiful places and travel services online. Tourism companies are also putting ads there to reach more people. Consequently, there is likely to be around a 2.8X surge in the sales of tourism in the Philippines by 2034.
Hoteliers are using apps more to manage visitor services, giving them better control over the visitor experience. Also, services like digital check-in and contactless cards are getting popular, while facial and fingerprint verification help with payments and record keeping. This is boosting sales in the Philippines' hospitality industry.
In the Philippines, there are lots of different things to do for eco/sustainable tourism. People can join community activities in the Philippines, like fixing houses, planting mangroves, or helping with schools. They can also teach new skills or work on projects like building a visitor center or fixing up a forest.
From 2019 to 2023, the Philippines tourism industry showed promising growth, boasting a 9.80% CAGR. Hotels in Metro Manila are getting better after the pandemic, with 4 million tourists visiting in the first nine months of 2023.
That is almost twice as many as in 2022 and close to the year-end target set by the Department of Tourism. Tourists have already added USD 5.7 billion to the economy.
| Attributes | Quantitative Outlook |
|---|---|
| Philippines Tourism Industry Size (2023) | USD 11.13 billion |
| Historical CAGR (2019 to 2023) | 9.80% |
Prices are still not as high as before the pandemic, and more places to stay are being made. If the government and cities with lots of future places to stay do well economically, more people might want to stay there, and the places might get fuller.
More hotels are being built, with 6,400 new rooms expected by 2026, mostly in Quezon City and Pasay City. This trend is expected to contribute to the positive outlook of the Philippines tourism industry.
Social media is helping the tourism industry in the Philippines grow. Travel influencing is the new buzzword in the market. Travel influencers visit different places to promote tourism, and the Philippines is no exception.
They now share the real footage of places and their experience on platforms like Facebook, Twitter, and Instagram, and tourism companies advertise there too. In the Philippines, there are 86.75 million active people using social media.
As social media platforms are proliferating more day by day, it is expected to help the industry develop more during the forecast period.
In October 2022, the Department of Tourism (DOT) in the Philippines changed the entry rule for travelers with the e-Arrival Card system. This system is easier because it does not need a mobile app and asks for less information. Also, by the end of 2024, the government plans to start a VAT Refund Program to give back VAT on things tourists take out of the country.
DOT started the "Tourism Champions Challenge" to help cities and towns with tourism, giving them USD 3.2 million. Overseas Filipino Workers (OFWs) who bring foreign tourists to the country can win prizes in a raffle called "Bisita, Be My Guest."
Therefore, the future of the Philippines tourism and hotel market looks bright. Hotels in the Philippines are getting better, with more people coming, owing to promotions and help from the government.
As far as the tourist type is concerned, the domestic segment is likely to perform better in 2024, holding 58.00% of the Philippines tourism industry share. Similarly, the 26 to 35 years segment is expected to generate significant turnover in terms of age group, possessing a 47.00% revenue share of the tourism industry in the Philippines in 2024.
| Segment | Estimated Industry Share in 2024 |
|---|---|
| Domestic Tourist | 58.00% |
| 26 to 35 Years Age Group | 47.00% |
The domestic traveler segment is likely to become the prime revenue generator within the industry. The main reason Philippine tourism is bouncing back is because more people are traveling within the country. In 2022, most overnight travelers were locals, with around 40 million visitors.
People prefer to visit their own country nowadays because they know about their own culture and interesting places there. Individuals also find domestic traveling cost-effective as it does not necessitate the huge amount of money required for trips abroad or getting visas. These travelers often know people and have friends in the places they visit, so they can do special things that they may not be able to do outside.
The 26 to 35 age group is the top segment in the industry. The main reason this segment is growing is because individuals belonging from this age group have enough money to travel. They are financially stable, so they can go wherever they want, whether it is within their own country or abroad.
People aged 26 to 35 like to travel because they want special and unforgettable experiences in each place they go. They really want to explore different tourist spots and are excited about seeing adventure sites. People in this group also enjoy adventurous activities like scuba diving and exploring different islands, which are easy to find in the Philippines.
Tourism industry players in the Philippines employ miscellaneous strategies to get a competitive edge. Some players give high priority to enhancing infrastructure for smoother travel experiences. At the same time, many prioritize industry to showcase natural beauty and cultural richness.
Some adopt sustainable practices to attract tourists who are extremely concerned about the environment. While others collaborate with the government to leverage policies for tourism promotion. Many make substantial investments in digital platforms for convenient traveler services.
Recent Developments
Table 1: Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 3: Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 4: Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 5: Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 6: Southwestern Tagalog Region Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 7: Southwestern Tagalog Region Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 8: Southwestern Tagalog Region Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 9: Southwestern Tagalog Region Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 10: Cagayan Valley Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 11: Cagayan Valley Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 12: Cagayan Valley Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 13: Cagayan Valley Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 14: Eastern Visayas Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 15: Eastern Visayas Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 16: Eastern Visayas Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 17: Eastern Visayas Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 18: Soccsksargen Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 19: Soccsksargen Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 20: Soccsksargen Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 21: Soccsksargen Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Table 22: Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 23: Market Value (US$ Million) Forecast by Type, 2019 to 2034
Table 24: Market Value (US$ Million) Forecast by Booking Channel, 2019 to 2034
Table 25: Market Value (US$ Million) Forecast by Tourist Type, 2019 to 2034
Table 26: Market Value (US$ Million) Forecast by Age Group, 2019 to 2034
Figure 1: Market Value (Us$ Million) By Type, 2024 to 2034
Figure 2: Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 3: Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 4: Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 5: Market Value (Us$ Million) By Region, 2024 to 2034
Figure 6: Market Value (Us$ Million) Analysis By Region, 2019 to 2034
Figure 7: Market Value Share (%) And Bps Analysis By Region, 2024 to 2034
Figure 8: Market Y-O-Y Growth (%) Projections By Region, 2024 to 2034
Figure 9: Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 10: Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 11: Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 12: Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 13: Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 14: Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 15: Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 16: Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 17: Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 18: Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 19: Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 20: Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 21: Market Attractiveness By Type, 2024 to 2034
Figure 22: Market Attractiveness By Booking Channel, 2024 to 2034
Figure 23: Market Attractiveness By Tourist Type, 2024 to 2034
Figure 24: Market Attractiveness By Age Group, 2024 to 2034
Figure 25: Market Attractiveness By Region, 2024 to 2034
Figure 26: Southwestern Tagalog Region Market Value (Us$ Million) By Type, 2024 to 2034
Figure 27: Southwestern Tagalog Region Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 28: Southwestern Tagalog Region Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 29: Southwestern Tagalog Region Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 30: Southwestern Tagalog Region Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 31: Southwestern Tagalog Region Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 32: Southwestern Tagalog Region Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 33: Southwestern Tagalog Region Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 34: Southwestern Tagalog Region Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 35: Southwestern Tagalog Region Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 36: Southwestern Tagalog Region Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 37: Southwestern Tagalog Region Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 38: Southwestern Tagalog Region Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 39: Southwestern Tagalog Region Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 40: Southwestern Tagalog Region Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 41: Southwestern Tagalog Region Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 42: Southwestern Tagalog Region Market Attractiveness By Type, 2024 to 2034
Figure 43: Southwestern Tagalog Region Market Attractiveness By Booking Channel, 2024 to 2034
Figure 44: Southwestern Tagalog Region Market Attractiveness By Tourist Type, 2024 to 2034
Figure 45: Southwestern Tagalog Region Market Attractiveness By Age Group, 2024 to 2034
Figure 46: Cagayan Valley Market Value (Us$ Million) By Type, 2024 to 2034
Figure 47: Cagayan Valley Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 48: Cagayan Valley Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 49: Cagayan Valley Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 50: Cagayan Valley Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 51: Cagayan Valley Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 52: Cagayan Valley Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 53: Cagayan Valley Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 54: Cagayan Valley Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 55: Cagayan Valley Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 56: Cagayan Valley Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 57: Cagayan Valley Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 58: Cagayan Valley Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 59: Cagayan Valley Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 60: Cagayan Valley Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 61: Cagayan Valley Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 62: Cagayan Valley Market Attractiveness By Type, 2024 to 2034
Figure 63: Cagayan Valley Market Attractiveness By Booking Channel, 2024 to 2034
Figure 64: Cagayan Valley Market Attractiveness By Tourist Type, 2024 to 2034
Figure 65: Cagayan Valley Market Attractiveness By Age Group, 2024 to 2034
Figure 66: Eastern Visayas Market Value (Us$ Million) By Type, 2024 to 2034
Figure 67: Eastern Visayas Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 68: Eastern Visayas Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 69: Eastern Visayas Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 70: Eastern Visayas Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 71: Eastern Visayas Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 72: Eastern Visayas Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 73: Eastern Visayas Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 74: Eastern Visayas Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 75: Eastern Visayas Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 76: Eastern Visayas Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 77: Eastern Visayas Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 78: Eastern Visayas Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 79: Eastern Visayas Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 80: Eastern Visayas Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 81: Eastern Visayas Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 82: Eastern Visayas Market Attractiveness By Type, 2024 to 2034
Figure 83: Eastern Visayas Market Attractiveness By Booking Channel, 2024 to 2034
Figure 84: Eastern Visayas Market Attractiveness By Tourist Type, 2024 to 2034
Figure 85: Eastern Visayas Market Attractiveness By Age Group, 2024 to 2034
Figure 86: Soccsksargen Market Value (Us$ Million) By Type, 2024 to 2034
Figure 87: Soccsksargen Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 88: Soccsksargen Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 89: Soccsksargen Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 90: Soccsksargen Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 91: Soccsksargen Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 92: Soccsksargen Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 93: Soccsksargen Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 94: Soccsksargen Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 95: Soccsksargen Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 96: Soccsksargen Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 97: Soccsksargen Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 98: Soccsksargen Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 99: Soccsksargen Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 100: Soccsksargen Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 101: Soccsksargen Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 102: Soccsksargen Market Attractiveness By Type, 2024 to 2034
Figure 103: Soccsksargen Market Attractiveness By Booking Channel, 2024 to 2034
Figure 104: Soccsksargen Market Attractiveness By Tourist Type, 2024 to 2034
Figure 105: Soccsksargen Market Attractiveness By Age Group, 2024 to 2034
Figure 106: Market Value (Us$ Million) By Type, 2024 to 2034
Figure 107: Market Value (Us$ Million) By Booking Channel, 2024 to 2034
Figure 108: Market Value (Us$ Million) By Tourist Type, 2024 to 2034
Figure 109: Market Value (Us$ Million) By Age Group, 2024 to 2034
Figure 110: Market Value (Us$ Million) By Region, 2024 to 2034
Figure 111: Market Value (Us$ Million) Analysis By Region, 2019 to 2034
Figure 112: Market Value Share (%) And Bps Analysis By Region, 2024 to 2034
Figure 113: Market Y-O-Y Growth (%) Projections By Region, 2024 to 2034
Figure 114: Market Value (Us$ Million) Analysis By Type, 2019 to 2034
Figure 115: Market Value Share (%) And Bps Analysis By Type, 2024 to 2034
Figure 116: Market Y-O-Y Growth (%) Projections By Type, 2024 to 2034
Figure 117: Market Value (Us$ Million) Analysis By Booking Channel, 2019 to 2034
Figure 118: Market Value Share (%) And Bps Analysis By Booking Channel, 2024 to 2034
Figure 119: Market Y-O-Y Growth (%) Projections By Booking Channel, 2024 to 2034
Figure 120: Market Value (Us$ Million) Analysis By Tourist Type, 2019 to 2034
Figure 121: Market Value Share (%) And Bps Analysis By Tourist Type, 2024 to 2034
Figure 122: Market Y-O-Y Growth (%) Projections By Tourist Type, 2024 to 2034
Figure 123: Market Value (Us$ Million) Analysis By Age Group, 2019 to 2034
Figure 124: Market Value Share (%) And Bps Analysis By Age Group, 2024 to 2034
Figure 125: Market Y-O-Y Growth (%) Projections By Age Group, 2024 to 2034
Figure 126: Market Attractiveness By Type, 2024 to 2034
Figure 127: Market Attractiveness By Booking Channel, 2024 to 2034
Figure 128: Market Attractiveness By Tourist Type, 2024 to 2034
Figure 129: Market Attractiveness By Age Group, 2024 to 2034
Figure 130: Market Attractiveness By Region, 2024 to 2034
The industry size for tourism in the Philippines is forecasted to be worth USD 12.30 billion in 2024.
The Philippines tourism market value is projected to surpass USD 34.47 billion by 2034.
The CAGR of the Philippines tourism industry is estimated to be around 10.80% through 2034.
Ecotourism is a key industry trend where travelers indulge in protection and management of natural resources.
Marsman Drysdale Travel Inc. and Rajah Tours Philippines are Philippines Tourism industry leaders.
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