Brazil Faith Based Tourism Market

Brazil Faith Based Tourism Market Outlook (2023 to 2033)

The Brazil faith based tourism market is expected to cross US$ 2,391.89 million by 2033. The CAGR between 2023 and 2033 is projected to be 9.3%. In 2023, the market size is anticipated to be US$ 982.97 million.

Key factors which might surge the market growth are

• The resurgence of religiosity among people
• The rapid growth of online and social media advancement

One of the significant factors that might surge the demand for Brazil faith based tourism is the global proliferation of devoutly religious people. They are the people who are pursuing spiritual practices and want to maintain that connection by visiting such places. The development of Brazil's economy has also led to the growth of faith based tourism.

The government has been making investments in developing infrastructures, like transportation, hotels, hospitals, heritage sites, etc. which has attracted lots of tourists. In 2021, the government of Brazil invested US$ 866 million which covered over 762 projects and specifically focused on the tourism sector.

The government has also invested in security systems which ensure that tourists do not get bothered because by criminal activities. In November 2021, Brazil invested an amount of US$ 150 million in the smart public security program.

Thanks to the expansion of technology and social media that a lot of people have started knowing much more about various heritage sites. The beaches, valleys, hills, mountains, and museums are amongst the most visited places. When it comes to increasing awareness regarding the beauty of such places, social media has proved to be an amazing platform. The availability of mass media channels has changed the way people participate in celebrations.

Through an internet connection, spiritual leaders can establish a two-way connection with their followers. This has led to an influx of faith based tourists in Brazil over the past few years. For example, the Catholic Church has been making use of websites, YouTube channels, blogs, etc. which act as a source of connection with the devotees. This has resulted in increased participation of devotees across the world. Thus, during religious congregations, more and more people may visit the place, resulting in increased profits from faith based tourism.

Historical CAGR (2017 to 2022) vs Anticipated CAGR

Owing to the breathtaking landscapes surrounding the faith based tourist spots, a lot of visitors love visiting Brazil time and again. The presence of rainforest lodges near these spectacular spots has left an everlasting impact on the minds of people. This coupled with an excellent climate throughout makes Brazil a must-visit place for travel connoisseurs. These factors have led to the anticipated CAGR being more than the historical CAGR. While the anticipated CAGR for the market is 9.3%, the historical CAGR was 7.9%.

• Short-term Growth (2023 to 2026): During this timeframe, we might get to see a lot of action revolving around social media. Awareness campaigns, coupled with people sharing their experiences across social media handles are expected to surge the acceptance rate of Brazil faith based tourism.
• Medium-term Growth (2026 to 2029): During this period, we might get to see the active involvement of the government authorities. Before 2026, the focus of the government might be to bring the economy on track after the lapses suffered because of the aftereffects of the pandemic. In 2021, the Brazil government allotted funds worth US$ 520 million to the tourism ministry. This might be the period when the investment might jump fivefold or even more.
• Long-term Growth (2029 to 2033): During this period, owing to massive technological developments, we might get to see the prevalence of many city mobility apps. These are one-stop destinations for booking public transits, shuttles, limos, taxis, and express buses. By utilizing these apps, tourists can choose the most viable option from a set of alternatives.

Market Restraints

High Crime Rate

The crime rate in Brazil stood at 22.9% in 2020. As of today, Brazil ranks seventh when it comes to the crime rate. Organized crime has steeply expanded over the years. Apart from that, the nation is also meant for drug trafficking and corruption. All these factors might deeply affect the market growth.

Language Barrier

Portuguese is the most widely spoken language in Brazil. A lot of visitors are not aware of the language, which may lead to language barriers. While some people do understand English, the comfort level of the locals drastically reduces if the visitors are not aware of Portuguese.

High Pollution Levels

Brazil is plagued by air and water pollution. As per recent surveys, the beaches in Brazil are much more polluted than beaches in other South American countries. Increased mining activities have led to an increase in the levels of water pollution. Air pollution in Brazil is known to kill nearly 49,000 people every year.

Sneha Verghese

Principal Consultant

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Comparative View of Brazil Faith Based Tourism Market

Brazil Faith Based Tourism Market:

Japan Faith Based Tourism Market:

UAE Faith Based Tourism Market:

Brazil: Bliss for Faith Based Tourists

Brazil is filled with cheerful and fun-loving people. Brazilians are welcoming and hospitable towards visitors from abroad, particularly when the tourists visit faith based spots. People around Brazil look for an opportunity to play instruments and sing, especially when they are on their way to spiritual pursuits. Live music and dancing are very much a part of the culture, with Samba being popular among the people of Brazil.

The temple of Solomon in Sao Polo is a popular religious tourist destination. Being the replica of the biblical construction of ancient Jerusalem, the destination has attracted a massive crowd owing to its grandiosity. It is Brazil’s supreme temple, which is made of 40,000 square meters of stone.

The Natural Shrine of Our Lady of Aparecida is one of the Catholic temples in Brazil and has been a faith based tourist hotspot. Millions of people from worldwide visit the shrine every new year to honor the Blessed Virgin Mary. The sanctuary occupies a mammoth area of more than 1.3 million square meters.

The Zu Lai Temple is another famous spiritual destination. It is a Buddhist temple in Latin America. Apart from natural beauty and spirituality, the temple’s cultural agenda includes ceremonies and festivities throughout the year.

The passion of Christ is a mega ceremony performed every year during the holy week in Pernambuco. The best thing about this ceremony is that it allows the tourists to be a part of it every week. This play takes back the tourists to the Christ era, which helps them reinforce their beliefs.

With so much to offer for faith based tourists, the FMI analysts present an optimistic outlook for the market. As the world inches closer to normalcy, market researchers believe that the market may attract several tourists. This coupled with technological advancements, has made the process of booking slots and using a suitable mode of commutation easier which is expected to surge the market growth.

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Segmentation Insights

Which Booking Channel is expected to hold the Dominant Market Share?

The online booking channel is expected to garner a higher market share during the forecast period. This is owing to the faster penetration of the internet, which has made the process of ticket booking seamless. Technological advancements have made consumers tech-savvy, as a result of which they can compare the best prices and book tickets. Most importantly, the safe and secure transaction process has only increased customer confidence in this channel. The online mode also ensures that the market players can reach a wide volume of customers.

Which Tourist Type is touted to hold the Leading Market Share?

The domestic segment is projected to hold the leading market share during the forecast period. The presence of massive Catholic Christians, who constitute more than 65% of the Brazilian population is one of the key factors. The presence of many catholic churches in the nation has attracted Catholics. The second factor is the prevalence of Portuguese. Portuguese is the most widely spoken language in Brazil. The overseas visitors may not know the Portuguese language as a result of which, they may not be able to converse with the locals.

Based on the Tour Type, which Segment is expected to hold the Dominant Share?

Package travelers are projected to hold the leading market share during the forecast period. The package booking takes care of the accommodation and also provides a customized itinerary, which makes traveling easy for tourists. The package booking agents act like a single point of contact. The increasing disposable income has also led to the preference of package travelers over tour groups. Moreover, while being a part of faith based tourism, the travelers prefer their own space and prefer completing the journey by taking their own time.

Which Age Group is expected to hold the Significant Market Share?

The age group of 46-55 years is expected to hold the market share during the forecast period. It is usually during this part of life that people start deeply indulging in religious practices, and consequently start exploring new religious spots. Apart from that, they also possess the required resources to undertake the journey at their own pace and also possess the required energy. Based on a survey, the cases of moderate depression are highest amongst the people belonging to this age group. Thus, many people start indulging in meditative techniques to recover from the prevailing conditions and start visiting faith based tourist destinations.

Start-ups Bridge the Gaps between Airlines and Passengers

The new entrants are focused on bringing airline companies and passengers together. Companies are making it easy to modernize revenue streams and increase customer satisfaction. The idea is to provide SaaS solutions for the airline industry that integrates with existing systems and provides a direct relationship with the clients.

Kovi: Kovi is an online platform that has been providing car rental services. The platform has been enabling users to find and book cars by providing duration as well as important driver details. It has been providing features, like a wide pool of cars, insured rides, variant payment options, etc. In August 2021, the start-up raised US$ 104 million in a Series B round of funding co-led by Valor Capital Group and Prosus Ventures.

Key Players are Focused on Sustainable Strategy

The key players operating in the market are developing a travel ecosystem that is responsible, open, and accessible to all. The focus is to increase access for underserved travelers, democratize the travel economy, and innovate sustainable solutions for the future. The idea is also to develop technology platforms to leverage and configure products and services needed to succeed in the travel ecosystem. In September 2022, Expedia Group launched its new global social impact and sustainability strategy.

Significant developments in the market

• In August 2022, Expedia Group announced that it aims to participate in the Goldman Sachs Communacopia + Technology conference.
• In January 2023, Saurav Dutta was appointed as the director (finance) of Balmer Lawrie.

Dominant players in the market

Other key players profiled: Trip Brazil, BrazilVacatipn.travel, Mauricio Travels, Bromelia Brazil Travel, LatinDiscoveries, Terra Brazil, Around SP, Favela Walking tour, Nattrip, Cook in Rio, Uniglobe Travel Brazil, Uai Brazil Tour.

Market Segmentation

By Tourism Type:

• Day Trips & Local Gateways
• Museums
• Pilgrimages
• Religious and Heritage Tours
• Others

By Booking Channel:

• Phone Booking
• Online Booking
• In-person Booking

By Tourist Type:

• Domestic
• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

By Consumer Orientation:

• Men
• Women
• Children

By Tour Type:

• Independent Travelers
• Tour Groups
• Package Travelers

By Region:

• Brazil