Brazil Faith Based Tourism Market
Explore Exclusive Insights on How Government Initiatives Will Revive Brazil’s Faith Based Tourism Market
Brazil Faith Based Tourism Market by Tourism Type, Booking Channel, Tourist, Age Group, Consumer Orientation, Tour & Region - Forecast 2022 - 2032
Brazil Faith Based Tourism Market Outlook (2022-2032)
[300 Pages Report] The Brazil faith based tourism market size is estimated at US$ 911 Mn in 2022 and is further projected to grow at a CAGR of 7.5% between 2022 to 2032. Currently, share of Brazil faith based tourism market in its parent market (global faith based tourism market) is approximately ~4%-7%.
Brazil Faith-Based Tourism Market Estimated Size (2022)
US$ 911 Mn
Value-based CAGR (2022-2032)
Top Players Share in 2021.
Faith based tourism is travel to religious sites to experience religious forms or to learn and admire their related arts, architecture, and other traditions. Rising preference among people to explore religious and heritage sites across Brazil is a key factor driving growth in the Brazil faith based tourism market.
2017-2021 Brazil Faith-Based Tourism Market Outlook Compared to 2022-2032 Forecast
In Brazil, there was significant growth in faith-based tourism from 2017 to 2021. However, with rising inclination towards visiting and exploring religious sites in Brazil as well as to attend the various religious events, faith-based tourism industry in Brazil is estimated to grow at a robust pace throughout the projected period.
Brazil is the largest country in South America. It (Brazil) is a synonym for long stretches of sandy beaches, colourful carnival, lively rhythms of samba, and one of the most popular football centres.
This fascinating country is brimming with history, culture, religion, and world-class sports, and is bordered by a spectacular Amazon rain forest and lovely tropical seas, with fascinating people, plants, and creatures. As a result, travellers find Brazil to be one of the most intriguing tourism locations across the globe.
Further, tourism contributes 3.1% of GDP in Brazil, rising to 9.6% when indirect impacts are factored in. In 2018, the industry supported 2.1 million jobs, accounting for 2.5 percent of overall employment. Annually, 8.1 million faith-based domestic excursions are undertaken (tourists, not counting hikers), and this number is expected to significantly increase throughout the projection period.
During the projected period, demand for faith-based tourism is predicted to rise at a 7.9% compound annual growth rate (CAGR).
What are the Key Factors Driving Brazil's Faith-Based Tourism Market?
“Resurgence of Religiosity Among People Ignited Sales in Brazil Faith Based Tourism Market”
One of the key factors spurring growth in the Brazil’s faith-based tourism industry is the global proliferation of devoutly religious people wanting to connect with themselves by visiting sacred locations.
Similarly, the remarkable development of the Brazilian economy is a fundamental reason for the rise in religious tourism in Brazil. The government is continuously invested in developing and expanding infrastructures like transportation, hotels, hospitals, heritage sites and so on in order to maintain current growth. For instance, in 2021, the Brazilian government invested R$ 866 million in 762 infrastructure projects to improve the condition of tourist cities and valorize the sector’s potential.
To support expansion, the industry has invested in new technologies such as art of security systems. Brazil is a fascinating country with a lot to offer visitors. Each year, a big number of tourists visit Brazil because of its rich culture, heritage, history, and religious events.
“Rapid Growth of Online Social Media & Advancement in Technology Fueling Faith-Based Travel in Brazil
Brazil is a modern country with a diverse culture, as well as historical and architectural attractions that travellers may visit with their families. Beaches, valleys, hills, mountains, and museums are among the most magnificent sights in the country. All Christians, as well as many other religions across the world, have been influenced by these cultural legacies.
Social media networks affected the effectiveness, reliability, and usability of information when it comes to boosting tourism in Brazil. The availability of mass media channels has changed the way that people traditionally participated in Christian calendar celebrations because digital technologies make it possible to access the time of the festivities. Through internet interaction, believers generate and spread ideas, preserving the "flame of faith" through their testimonies and posts.
Furthermore, many religious sites are using different kind of technology and tools to attract more tourists. For example, The Catholic Church has increasingly engaged in ICT: websites, YouTube channels, blogs, Instagram profiles, and other tools that enable new forms of devotion, participation, and engagement with the holy as a result of technical growth and the resulting cultural and social changes.
Thus, rapid growth of online social media and advancement in technology are expected to boost the growth of faith based tourism in the country.
How are Government Initiatives Helping Brazil's Faith-Based Tourism Industry?
Efforts by Government to Improve Condition of Tourist Cities Fuelling Growth in Faith-Based Tourism Market
The country's religious tourism has been promoted by the Ministry of Tourism. As per the Minister of Tourism Gilson Machado, religious travels in Brazil have tremendous potential for their cultural component as well as their socio-economic impact as a source of employment and money.
In order to explore the hidden potential of faith based tourism industry in the country, Brazilian government is investing rigorously in infrastructure projects to improve the condition of tourist cities and provide optimum facilities to religious tourists.
Many religious itineraries, such as the Real Route of Faith, the Path of the Saint Martyrs, the Path of the Seven Missions, and the churches of Ouro Preto, have previously been formed in various Brazilian states. The Mission Route, for example, is a successful example of an integrated roadmap linking neighbouring nations in the Southern Region. The Mercosur Tourism Ministers signed an agreement in April this year that formally established the Jesuit Way Route.
Which Tourist Category is Responsible for the Rise of Brazil's Faith-based Tourism Industry?
"Domestic Tourists Account for the Majority of the Market's Income."
Religious tourism, unlike most other kinds of travel and tourism, appeals to individuals of all ages and income levels. As of 2022, domestic tourists account for the greatest portion of the market.
Domestic tourism is unquestionably the industry's driving force in Brazil. This is true in most nations. According to the World Travel & Tourism Council, around 8.1 million faith-driven domestic trips are made annually (tourists, not including hikers). This in turn is pushing the growth of domestic tourists segment in the market and the trend is likely to continue during the forecast period.
Which Booking Channel is Preferred by Faith-Based Tourists?
“Online Bookings to Remain the Most Preferred Booking Channel in Brazil Faith-Based Tourism Market”
Latin America's population is becoming more technologically savvy, resulting in an increase in online bookings and internet adoption. According to the survey, the online booking category accounted for a considerable percentage of the market. Thanks to an easy-to-use interface and an always-open booking system, customers may book at any time and from any location. E-commerce expansion has resulted in an increase in the number of online travel agencies (OTAs).
Which Age Group is Most Likely to Visit Religious Sites in Brazil?
"Faith-Based Tourism is Particularly Popular Among the Elderly and Senior People."
The number of visitors in the 46-55-year-old age group is expected to rise considerably throughout the research period, since this cohort is more likely to visit religious sites and is interested in visiting art, culture, traditions, and architecture sites in Brazil.
Leading players operating in the market are focusing on expansion and giving heavy discounts in order to expand their business in Brazil. Further, they are adopting strategies such as acquisitions, mergers, and partnerships to gain a competitive edge in Brazil faith-based tourism market. For instance, in 2022, Despegar acquired TVLX Viagens e Turismo S.A (founded in 2010), a leading online startup travel agency in Brazil.
Similarly, companies like Hurb, the largest online travel agency based in Brazil founded in January, 2011 are offering various attractive faith based tour packages to promote tourism in the country.
In addition to this, various travel related startups are striving hard to improve their services in the country and promote religious tourism. For instance, in 2021, Buser, a Brazilian intercity bus startup raised around $138 million from LGT Lightrock, Softbank, Monashees and other venture capital firms to fund new services aimed at a ten-fold expansion next year.
Scope of Report
Estimated Market Size (2022)
US$ 911 Mn
Projected Growth Rate (2022-2032)
Historical Data Available for
US$ Million for Value
Key Region Covered
Key Countries Covered
Key Segments Covered
Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group and Region.
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Brazil Faith-Based Tourism Market by Category
By Tourism Type:
- Day Trips & Local Gateways
- Religious and Heritage Tours
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Consumer Orientation:
By Tour Type:
- Independent Travellers
- Tour Groups
- Package Travellers
Frequently Asked Questions
The Brazil faith-based tourism market grew at a 7.5% CAGR between 2017 and 2021.
The Brazil faith based tourism market is expected to reach a valuation of US$ 911 Mn in 2022.
The Brazil faith-based tourism market is anticipated to expand at 7.9% CAGR over the forecast Period.
Growing popularity of diving places, beaches, religious events, new tour launches, customized tours, and increasing mergers and acquisitions etc. are the key trends driving sales in the market.
Leading players operating in the Brazil faith-based tourism market are Brazil Vip, Trip Brazil, BrazilVacation.travel, Adventura do Brasil, Mauicio Travels, Bromelia Brazil Travel, LatinDiscoveries, Terra Brazil, Around SP, Favela Walking Tour, Nattrip, Cook in Rio, Brazil Top Travel Agency, Uniglobe Travel Brazil, Uai Brazil Tour, Matuete-Produtora de Viagenes among others.
Leading players in the Brazil faith based tourism market are estimated to account for approximately 3%-8% of the total market share.
Table of Content
1. Executive Summary
1.1. Brazil Faith-Based Tourism Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Faith-Based Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.1.4. Number of Tourists Y-o-Y Growth Projections
3. Faith-Based Tourism Industry Analysis
3.1. Faith-Based Tourism Industry Overview
3.1.1. Faith-Based Tourism Industry Contribution to Brazil GDP
3.1.2. Faith-Based Tourism Sector Contribution to Brazil’s Overall Employment
3.1.3. Impact of Covid-19
4. Brazil Faith-Based Tourism Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market
4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry
4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward
4.1.4. Others (during course study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Brazil GDP Growth Outlook
5.1.2. Brazil Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Brazil Direct contribution of Faith-Based Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Faith-Based Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Brazil Faith-Based Tourism Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Tourism Type
6.2.1. Day Trips & Local Gateways
6.2.4. Religious and Heritage Tours
6.3. Current Market Analysis by Tourist Type
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveller
6.4.2. Tour Group
6.4.3. Package Traveller
6.5. Current Market Analysis by Consumer Orientation
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Brazil Vip
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.2. Trip Brazil
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.4. Adventura do Brasil
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
8.4.5. Mauricio Travels
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.6. Bromelia Brazil Travel
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.8. Terra Brazil
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.9. Around SP
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
8.4.10. Favela Walking Tour
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Sales Footprint
220.127.116.11. Strategy Overview
18.104.22.168.1. Marketing Strategy
22.214.171.124.2. Product Strategy
126.96.36.199.3. Channel Strategy
188.8.131.52. Product Portfolio
184.108.40.206. Profitability by Market Segments (Product/Channel/Region)
220.127.116.11. Sales Footprint
18.104.22.168. Strategy Overview
22.214.171.124.1. Marketing Strategy
126.96.36.199.2. Product Strategy
188.8.131.52.3. Channel Strategy
8.4.12. Cook in Rio
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Sales Footprint
22.214.171.124. Strategy Overview
126.96.36.199.1. Marketing Strategy
188.8.131.52.2. Product Strategy
184.108.40.206.3. Channel Strategy
8.4.13. Uniglobe Travel Brazil
220.127.116.11. Product Portfolio
18.104.22.168. Profitability by Market Segments (Product/Channel/Region)
22.214.171.124. Sales Footprint
126.96.36.199. Strategy Overview
188.8.131.52.1. Marketing Strategy
184.108.40.206.2. Product Strategy
220.127.116.11.3. Channel Strategy
8.4.14. Uai Brazil Tour
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Sales Footprint
188.8.131.52. Strategy Overview
184.108.40.206.1. Marketing Strategy
220.127.116.11.2. Product Strategy
18.104.22.168.3. Channel Strategy
8.4.15. Matuete-Produtora de Viagenes Others (As per request)
22.214.171.124. Product Portfolio
126.96.36.199. Profitability by Market Segments (Product/Channel/Region)
188.8.131.52. Sales Footprint
184.108.40.206. Strategy Overview
220.127.116.11.1. Marketing Strategy
18.104.22.168.2. Product Strategy
22.214.171.124.3. Channel Strategy
9. Assumptions and Acronyms Used
10. Research Methodology
List of Tables
List of Charts