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Italy Faith Based Tourism Market

Why Do Religious Tourists Keep Italy on the Must-See List? Explore 300+ Pages Survey

Italy Faith Based Tourism Market by Tourism Type, Consumer Orientation, Tour Type, Booking Channel, Tourist Type & Region - Forecast 2022 – 2032

Italy Faith Based Tourism Market Outlook (2022-2032)

[300 Pages Report] The Italy faith based tourism market is estimated to be valued at US$ 72 Mn in 2022 and exhibit growth at a CAGR of 9.8% from 2022 to 2032. Share of Italy faith based tourism market is approximately ~2%-6% in the global faith based tourism industry.

Attributes

Key Statistics

Italy Faith Based Tourism Market Estimated Size (2022)

US$ 72 Mn

Value-based CAGR (2022-2032)

9.8%

Collective Value Share: Top Players (2021)

4%-9%

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2017-2021 Italy Faith Based Tourism Demand Outlook Compared To 2022-2032 Forecast

The Italy faith based tourism market exhibited growth at a CAGR of 9.5% in the historical period from 2017 to 2021. In 2017, the tourism sector accounted for 13.0 percent of GDP and employed nearly 14.7 percent of the workforce.

In 2018, the tourism sector directly employed about 2.0 million people, accounting for 8.3 percent of the total employment. Italy attracts tens of millions of visitors from all over the world each year due to its 7600 kilometers of coastline and location on the Mediterranean Sea.

Citizens of northern European countries, in particular, are attracted to Italy owing to its serene atmosphere and religious tourist destinations. Rising disposable income and need to travel to ancient religious places are expected to push growth in the spiritual tourism industry in Italy during the forecast period.

Top 3 Trends Spurring Growth In The Italy Faith Based Tourism Market

Presence of the Italian Catholic Church

The majority of Italy's cultural legacy consists of sanctuaries, churches, monuments, and symbols of popular art, devotion, and piety. General inventory of the Italian Catholic heritage includes more than 64,000 monuments and other properties classified as ‘houses of worship,’ as well as more than 4 million historic and artistic heritage objects.

The Catholic Church represents 93% of all Christians in Italy. Vatican City is located within Italian territory and will have a significant impact on expansion of the Catholic Church in the country.

Besides, presence of headquarters of various Catholic groups, including Dominicans, Benedictines, Franciscans, Jesuits, Redemptorists, Silesians, and Divine Word Missionaries, especially in Rome, is set to drive the market.

Emergence of New Religious Attractions

Owing of its rich cultural and regional customs, Italy is considered to be one of the most famous tourist destinations in Europe. Pilgrimages and visits to the Marian shrine have increased significantly in recent years in Italy.

Furthermore, a considerable number of tourists visit churches, cathedrals, and shrines, as well as attend religious-themed festivals and activities. As a result, new religious tourism attractions are sprouting and demand is no longer limited to churches.

Adoption of Social Media for Promotional Activities

Digital revolution, particularly since the advent of mobile devices like tablets & smartphones and proliferation of Web 2.0, has had a significant influence on the structure of society and economy in recent years. Social media platforms play an important role in the tourism industry, both in terms of demand and supply.

These are a valuable source of information for tourists, allowing destination owners to socialize and exchange information and opinions with users and potential guests. Using social media to promote remote locations has proved to be a good marketing tactic. Thus, tour operators are expected to use social media platforms to promote and incentivize pilgrimage and religious tourism in Italy.

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Category-Wise Insights

Which is the Leading Tourist Type Segment in the Italy Faith Based Tourism Market?

"International Travelers to Opt for Spiritual Tourism Packages"

By tourist type, the international segment is projected to dominate the Italy faith based tourism market in the evaluation period. The segment is expected to grow at a CAGR of 4.0% throughout the forecast period, finds FMI.

Italy is the fifth most visited country in terms of foreign tourist arrivals, with 65 million visitors per year, according to ISTAT (2019). Foreign travel spending in Italy increased by 6.2% in 2019, as compared to 2018, thereby surpassing €44 billion. These numbers are projected to grow at a steady pace with easy availability of flights from various parts of the globe.

Which is the Dominant Age Group in the Italy Faith Based Tourism Market?

"Religious Pilgrimage Tourism is Popular Among the Age Group of 36-45 Years"

By age group, the 36-45 years’ segment is expected to lead the Italy faith based tourism market in the next decade. This group is more likely to visit religious places and is interested in learning about art, culture, customs, and architecture of a site.

Which is the Highly Preferred Booking Channel?

"People Prefer Online Booking Platforms to Buy Religious Pilgrimage Tour Packages"

In terms of booking channel, the online booking segment is projected to remain at the forefront in the Italy faith based tourism market and exhibit growth at a CAGR of 5.0% during the forecast period. Increasing technological awareness among people is set to result in rising penetration of the internet.

With the advent of online booking portals, customers can book their tickets at any time and from any location on the back of their easy-to-use interface and an always-open booking system. Rising number of online travel agents (OTAs) that often target clients with their immersive advertisements and campaigns is also expected to drive growth.

Which Type of Tour is Favored by Religious Tourists?

"Religious Tour Packages Are Gaining Immense Popularity"

Based on tour type, the package travelers segment is anticipated to lead the Italy faith based tourism market during the evaluation period. Package tours provide tourists with a wide choice of destinations, including customized tours. Package tours also contain unique activities that other types of tours may not have. These include meals, hotels, sightseeing, and transportation facilities.

Competitive Landscape

Key players operating in the Italy faith based tourism market are focusing on launching customized tour packages to gain a competitive edge. A few other companies are aiming to offer several additional features, including meals, innovative spiritual activities, and accommodation with their packages to attract more tourists.

For instance,

  • Cosmos launched the Shrine of Italy faith-based travel package. It is a 14-day tour from Milan to Rome.

Apart from the well-established tour companies across Italy, there are a large number of new entrants who are delivering unique itinerary to help tourists cover significant religious places across Italy. They are also providing online ticket booking facilities to save tourists from waiting in long queues at counters.

Some of the start-up firms are:

  • Musement
  • BizAway
  • WeRoad
  • Wanderio
  • BeSafe Rate
  • Manet
  • Divinea
  • Waynaut
  • Cesarine – Home Food
  • TicketEASY
  • Marinanow
  • Comparameglio.it
  • Nausdream
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Scope Of The Report

Attribute

Details

Projected Market Valuation (2022)

US$ 72 Mn

Value-based CAGR (2022-2032)

9.8%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Region Covered

Europe

Key Country Covered

Italy

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.

Key Companies Profiled

  • Exodus Travels
  • Sicily Activities
  • Italy Travel Company
  • Hello Florence Tours Travel Srl
  • Venice Italy Travel
  • Luxury Rome Tou
  • Smart Trip
  • Show Me Italy
  • Real Italy Travel
  • LivTours
  • Argiletum
  • Italy Customized Srl
  • Miles & Miles Tours of Rome and Italy
  • Milan Visitor Center- Zani Viaggi
  • Michelangelo International Travel
  • Caf Tour & Travel, Cedars Travel
  • Through Eternity Tours
  • Rome Travels
  • Cosmos

Report Coverage

Market forecast, company share analysis, competition intelligence, DROT analysis, market dynamics and challenges, and strategic growth initiatives

Italy Faith Based Tourism Market Outlook By Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Italy faith based tourism market is expected to reach a valuation of US$ 72 Mn in 2022.

Launch of new customized tours and rising influence of social media are the key trends driving sales in the Italy faith based tourism market.

Leading players operating in the Italy faith based tourism market are Exodus Travels, Sicily Activities, - Italy Travel Company, Hello Florence Tours Travel Srl, Venice Italy Travel, Luxury Rome Tour, and Smart Trip among others.

Leading players in the Italy faith based tourism market accounted for approximately 4%-9% of share in 2021.

Table of Content

1. Executive Summary

    1.1. Italy Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to Italy’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to Italy’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Italy Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure

        4.1.2. Increasing Government Initiatives to Promote Tourism Industry

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Italy GDP Growth Outlook

        5.1.2. Italy Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Italy Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Italy Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. International

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Travelers

        6.4.2. Tour Groups

        6.4.3. Package Travelers

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Exodus Travels

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Sicily Activities

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3.  Italy Travel Company

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Hello Florence Tours Travel Srl

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Venice Italy Travel

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Luxury Rome Tourism

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Smart Trip

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Show Me Italy 

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Real Italy Travel

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. LivTours 

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Argiletum 

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Italy Customized Srl

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Miles & Miles Tours of Rome and Italy

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Milan Visitor Center- Zani Viaggi

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Michelangelo International Travel

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Caf Tour & Travel, Cedars Travel

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Through Eternity Tours

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

        8.4.18. Rome Travels

            8.4.18.1. Overview

            8.4.18.2. Product Portfolio

            8.4.18.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.18.4. Sales Footprint

            8.4.18.5. Strategy Overview

                8.4.18.5.1. Marketing Strategy

                8.4.18.5.2. Product Strategy

                8.4.18.5.3. Channel Strategy

        8.4.19. Cosmos 

            8.4.19.1. Overview

            8.4.19.2. Product Portfolio

            8.4.19.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.19.4. Sales Footprint

            8.4.19.5. Strategy Overview

                8.4.19.5.1. Marketing Strategy

                8.4.19.5.2. Product Strategy

                8.4.19.5.3. Channel Strategy

        8.4.20. Others

            8.4.20.1. Overview

            8.4.20.2. Product Portfolio

            8.4.20.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.20.4. Sales Footprint

            8.4.20.5. Strategy Overview

                8.4.20.5.1. Marketing Strategy

                8.4.20.5.2. Product Strategy

                8.4.20.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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Principal Consultant
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Italy Faith Based Tourism Market