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Italy Medical Tourism Market

Is Italy a One-stop Destination for Medical Tourism? Get Elaborate Insights in FMI’s Report

Italy Medical Tourism Market by Treatment Type, Services, Tour Type, Consumer Orientation, Age Group, Booking Channel & Region - Forecast 2022 - 2032

Italy Medical Tourism Market Outlook (2022-2032)

[300 Pages Report] The Italy medical tourism market is estimated to reach US$ 3,532 Mn in 2022. Sales are predicted to increase at a robust 10.8% CAGR in the forecast period (2022-2032). The Italy medical tourism market holds nearly ~2-5% of share of the global medical tourism industry.

Attributes

Key Statistics

Italy Medical Tourism Market Estimated Size (2022)

US$ 3,532 Mn

Value-based CAGR (2022-2032)

10.8%

Collective Value Share: Top Players (2021)

4%- 8%

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2017-2021 Italy Medical Tourism Demand Outlook Compared to 2022-2032 Forecast

Medical tourism in Italy is likely to expand exponentially during the forecast period. Implementation of favorable schemes by the government to develop the country’s healthcare infrastructure is anticipated to augur well for the market.

The Italy medical tourism market currently receives about 0.9 Mn visitors and this number is set to surge in the upcoming decade. The market is expected to grow at a CAGR of 10.8% in the forthcoming years from 2022 to 2032.

Top 4 Trends Shaping the Medical Tourism Industry in Italy

  • Demand for Accessible and Quality Healthcare

Italy has had an established universal healthcare program since 1978 and thus, it houses an advanced healthcare system at present. A systematic approach to developing the novel system has helped Italy fulfill its domestic demand for healthcare and open up new opportunities for medical tourists from other countries to avail healthcare services in the country. Surging demand for accessible and quality healthcare around the globe is projected to boost the market.

  • Presence of World-class Healthcare Facilities

Italy is considered to be one of the leaders in the field of medical research owing to the presence of world-class facilities in the country. Today, the country is home to highly competent experts from a wide range of medical specialties.

Due to the influx of high-net-worth medical tourists seeking treatment for various illnesses in Italy, the medical tourism industry in the country is a highly lucrative one. Increasing demand for a luxurious experience and need for first-rate care through treatment are set to create new opportunities for health tourism providers.

  • Hassle-free Visa Procedures by Government

The European Union (EU) had adopted a new norm back in 2015 that started the medical wellness tourism boom in Italy. The norm permits residents of 28 EU member states to gain access to medical care in every other member state. It has further resulted in a rat race among medical tourism service providers to offer the best healthcare.

Thus, the Italian government is focusing on developing a policy framework to initiate growth in the market and capture the majority of share during the evaluation period. Besides, the government has started working on easing visa policies and making the process hassle-free.

  • Rising Number of High-net-worth Medical Tourists

Availability of high-quality healthcare and ease of access have made Italy's healthcare industry popular amongst medical tourists living in developing middle-income countries. These are primarily high-net-worth individuals who look for premium healthcare. The majority of medical tourists entering Italy are from Saudi Arabia, as well as developing Asian countries.

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Category-wise Insights

Which Are the Highly Preferred Treatment Types in Italy?

“Medical Tourism Hospitals to Provide Neurological and Orthopedic Treatments”

By treatment type, the orthopedic and neurological treatment segments are expected to remain at the forefront in the Italy medical tourism market. The country houses some of the most renowned experts in the field of orthopedics and neurology. Thus, it receives a large number of patient inflow who are suffering from these issues.

Medical devices required for treatments are also widely available in Italian hospitals. Increasing demand for advanced surgery is set to attract more medical tourists in Italy who require quality care to recover in a short period of time. Besides, presence of highly skilled surgeons in the country is likely to make Italy a hub for orthopedic and neurological treatments.

Why are Therapeutic Services Gaining Immense Popularity in Italy?

“Medical Health Tourism Providers Are Offering Advanced Therapeutic Services”

By services, the therapeutic services segment is expected to lead the Italy medical tourism market during the assessment period. The pleasant climate of Italy makes it a perfect place to recover from major surgeries and treatments.

Taking care of an individual’s mental health is considered to be an important norm in Italy. It thus helps in attracting more medical tourists who are interested in postoperative care during their medical tours. Also, therapeutic services offered in Italy are considered to be one of the most advanced in the world.

Which is the Leading Tour Type in the Italy Medical Tourism Market?

“Independent Travelers to Look for Novel Medical Tourism Services

Ongoing development of technology and emergence of open visa processes have made traveling and reserving accommodations in Italy a hassle-free experience. The Italian government has also made it simple for visitors to get visas on priority basis, especially for medical needs. Due to these factors, the country is set to witness an increasing number of independent travelers who would look for advanced treatment options for curing their illnesses.

Which Age Group is Most Likely to Visit Italy for Treatment?

“People Belonging to 46-55 Years Age Group to Look for Medical Tourism Hospitals”

Based on age group, the 46-55 years’ segment is estimated to lead the Italy medical tourism market during the forthcoming years. The majority of orthopedic and neurological problems usually start appearing in people belonging to this particular age group.

As a result, a significant percentage of patients who seek surgery to address such problems visit Italy. People fly to Italy for orthopedic and neurological operations since the country has some of the most qualified orthopedic surgeons and neurosurgeons.

Which is the Most Preferred Booking Channel among Medical Tourists?

“Medical Tourism Doctors Are Providing Discounts on Online Booking”

By booking channel, the online booking segment is expected to remain dominant throughout the forecast period in the Italy medical tourism market. Emergence of a large number of online portals for booking hospital cabins and doctors’ appointments from anywhere and at any time is set to drive the segment. In addition, many healthcare facilities in Italy are providing discounts, especially on online bookings, thereby making it an ideal channel.

Competitive Landscape

Leading firms in the Italy medical tourism market are expected to focus on expanding their reach and entering newer territories across the country. Some of the others are planning to provide luxurious healthcare experiences to wealthy and affluent tourists in the country by launching novel facilities and advanced medical devices.

For instance

  • Medical Tourism Italy (MTI) is a key firm in the market that offers its services globally and caters to various demands of customers.

Apart from leading companies, some of the new entrants and start-up firms are focusing on the development of cutting-edge medical devices by investing huge sums in research and development activities. A few hospitals are also aiming to deploy innovative healthcare equipment in their systems to provide high-quality care to medical tourists.

  • In July 2022, Medical Microinstruments, Inc., a novel robotic solutions provider based in Pisa, raised US$ 75 Mn in Series B financing. The company also declared its corporate redomicile to the U.S. from Italy. The newly opened Center of Excellence facility in Pisa is set to be a hub of the firm’s manufacturing and research & development activities.
  • In February 2021, Observe Medical ASA, a medtech company based in Oslo, announced that a renowned hospital in Northern Italy has installed Sippi systems in the ICU department for clinical use. The hospital had collaborated with Observe Medical distributor based in Italy for installation.
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Scope of the Report

Attribute

Details

Projected Market Valuation (2022)

US$ 3,532 Mn

Value-based CAGR (2022-2032)

10.8%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Region Covered

Europe

Key Country Covered

Italy

Key Segments Covered

Treatment Type, Services, Tour Type, Consumer Orientation, Age Group, Booking Channel, and Region.

Key Companies Profiled

  • Health Medical Tourism in Italy
  • Meddistant
  • Thrillophilia
  • Turismo Medico Italia Srl
  • I Viaggi dell'Ambaradan di L.C.Congressi S.r.l.
  • Termetour Srl
  • Medical Tourism Italy (MTI)
  • Medical Center G Italy
  • Medicaltour.it
  • Osteoglobalitè
  • NeoMedica Srl
  • CRPS TREATMENT ITALY
  • Gateway2Verona
  • Istituto Prosperius
  • Dott.Marco Santamaria – Studio Arce
  • Campus Bio-Medico University Hospital of Rome

Report Coverage

Market forecast, company share analysis, competition intelligence, DROT analysis, market dynamics and challenges, and strategic growth initiatives

Italy Medical Tourism Market Outlook by Category

By Treatment Type:

  • Dental Treatment
  • Cosmetic Treatment
  • Cardiovascular Treatment
  • Orthopedic Treatment
  • Neurological Treatment
  • Cancer Treatment
  • Fertility Treatment
  • Others

By Services:

  • Wellness Services
  • Therapeutic Services

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

Frequently Asked Questions

The Italy medical tourism market is set to be valued at US$ 3,532 Mn in 2022.

The Italy medical tourism market is expected to grow at a CAGR of 10.8% during the forecast period.

Availability of high-quality healthcare infrastructure and presence of top medical experts are the key trends driving the Italy medical tourism market.

Leading players operating in the Italy medical tourism market are Health Medical Tourism in Italy, Meddistant, Thrillophilia, Turismo Medico Italia Srl, I Viaggi dell'Ambaradan di L.C.Congressi S.r.l., and Termetour srl.

Table of Content

1. Executive Summary

    1.1. Italy Medical Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Medical Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Medical Tourism Industry Analysis

    3.1. Medical Tourism Industry Overview

        3.1.1. Medical Tourism Industry Contribution to Italy GDP

        3.1.2. Medical Tourism Sector Contribution to Italy’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Italy Medical Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Established and Mature Healthcare Infrastructure Boosting Growth in the Market

        4.1.2. International Accreditation and Presence of Top Surgeons to Propel the Market

        4.1.3. Others (During Course Study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Italy GDP Growth Outlook

        5.1.2. Italy Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Italy Direct contribution of Medical Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Medical Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Italy Medical Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Treatment Type

        6.2.1. Dental Treatment

        6.2.2. Cosmetic Treatment

        6.2.3. Cardiovascular Treatment

        6.2.4. Orthopedic Treatment

        6.2.5. Neurological Treatment

        6.2.6. Cancer Treatment

        6.2.7. Fertility Treatment

        6.2.8. Others

    6.3. Current Market Analysis by Services

        6.3.1. Wellness Services

        6.3.2. Therapeutic Services

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveler

        6.4.2. Tour Group

        6.4.3. Package Traveler

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Health Medical Tourism in Italy

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Meddistant

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Thrillophilia

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Turismo Medico Italia Srl

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. I Viaggi dell'Ambaradan di L.C.Congressi S.r.l

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Termetour srl

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Medical Tourism Italy (MTI)

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Medical Center G Italy

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Medicaltour.it

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Osteoglobalitè

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. NeoMedica Srl

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. CRPS TREATMENT ITALY

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Gateway2Verona

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Istituto Prosperius

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Dott.Marco Santamaria – Studio Arce

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Campus Bio-Medico University Hospital of Rome

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. Others (As per request)

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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Italy Medical Tourism Market