Italy Medical Tourism Market Outlook (2022 to 2032)
The Italy medical tourism market is estimated to reach US$ 3,532 Million in 2022. Sales are predicted to increase at a robust 10.8% CAGR in the forecast period (2022 to 2032). The Italy medical tourism market holds nearly ~2-5% of the share of the global medical tourism industry.
Attributes
Key Statistics
Italy Medical Tourism Market Estimated Size (2022)
US$ 3,532 Million
Value-based CAGR (2022 to 2032)
10.8%
Collective Value Share: Top Players (2021)
4%- 8%
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2017 to 2021 Italy Medical Tourism Demand Outlook Compared to 2022 to 2032 Forecast
Medical tourism in Italy is likely to expand exponentially during the forecast period. Implementation of favorable schemes by the government to develop the country’s healthcare infrastructure is anticipated to augur well for the market.
The Italy medical tourism market currently receives about 0.9 Million visitors and this number is set to surge in the upcoming decade. The market is expected to grow at a CAGR of 10.8% in the forthcoming years from 2022 to 2032.
Top 4 Trends Shaping the Medical Tourism Industry in Italy
Demand for Accessible and Quality Healthcare
Italy has had an established universal healthcare program since 1978 and thus, it houses an advanced healthcare system at present. A systematic approach to developing the novel system has helped Italy fulfill its domestic demand for healthcare and open up new opportunities for medical tourists from other countries to avail of healthcare services in the country. Surging demand for accessible and quality healthcare around the globe is projected to boost the market.
Presence of World-class Healthcare Facilities
Italy is considered to be one of the leaders in the field of medical research owing to the presence of world-class facilities in the country. Today, the country is home to highly competent experts from a wide range of medical specialties.
Due to the influx of high-net-worth medical tourists seeking treatment for various illnesses in Italy, the medical tourism industry in the country is a highly lucrative one. Increasing demand for a luxurious experience and the need for first-rate care through treatment are set to create new opportunities for health tourism providers.
Hassle-free Visa Procedures by Government
The European Union (EU) adopted a new norm back in 2015 that started the medical wellness tourism boom in Italy. The norm permits residents of 28 EU member states to gain access to medical care in every other member state. It has further resulted in a rat race among medical tourism service providers to offer the best healthcare.
The Italian government is focusing on developing a policy framework to initiate growth in the market and capture the majority of the share during the evaluation period. Besides, the government has started working on easing visa policies and making the process hassle-free.
Rising Number of High-net-worth Medical Tourists
The availability of high-quality healthcare and ease of access has made Italy's healthcare industry popular amongst medical tourists living in developing middle-income countries. These are primarily high-net-worth individuals who look for premium healthcare. The majority of medical tourists entering Italy are from Saudi Arabia, as well as developing Asian countries.
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Category-wise Insights
Which Are the Highly Preferred Treatment Types in Italy?
Medical Tourism Hospitals to Provide Neurological and Orthopedic Treatments
By treatment type, the orthopedic and neurological treatment segments are expected to remain at the forefront in the Italy medical tourism market. The country houses some of the most renowned experts in the field of orthopedics and neurology. Thus, it receives a large number of patient inflow who are suffering from these issues.
Medical devices required for treatments are also widely available in Italian hospitals. Increasing demand for advanced surgery is set to attract more medical tourists in Italy who require quality care to recover in a short period of time. Besides, the presence of highly skilled surgeons in the country is likely to make Italy a hub for orthopedic and neurological treatments.
Why are Therapeutic Services Gaining Immense Popularity in Italy?
Medical Health Tourism Providers Are Offering Advanced Therapeutic Services
By services, the therapeutic services segment is expected to lead the Italy medical tourism market during the assessment period. The pleasant climate of Italy makes it a perfect place to recover from major surgeries and treatments.
Taking care of an individual’s mental health is considered to be an important norm in Italy. It thus helps in attracting more medical tourists who are interested in postoperative care during their medical tours. Also, therapeutic services offered in Italy are considered to be one of the most advanced in the world.
Which is the Leading Tour Type in the Italy Medical Tourism Market?
Independent Travelers to Look for NovelMedical Tourism Services
The ongoing development of technology and the emergence of open visa processes have made traveling and reserving accommodations in Italy a hassle-free experience. The Italian government has also made it simple for visitors to get visas on a priority basis, especially for medical needs. Due to these factors, the country is set to witness an increasing number of independent travelers who would look for advanced treatment options for curing their illnesses.
Which Age Group is Most Likely to Visit Italy for Treatment?
People Belonging to 46-55 Years Age Group to Look for Medical Tourism Hospitals
Based on age group, the 46-55 years segment is estimated to lead the Italy medical tourism market during the forthcoming years. The majority of orthopedic and neurological problems usually start appearing in people belonging to this particular age group.
As a result, a significant percentage of patients who seek surgery to address such problems visit Italy. People fly to Italy for orthopedic and neurological operations since the country has some of the most qualified orthopedic surgeons and neurosurgeons.
Which is the Most Preferred Booking Channel among Medical Tourists?
Medical Tourism Doctors Are Providing Discounts on Online Booking
By booking channel, the online booking segment is expected to remain dominant throughout the forecast period in the Italy medical tourism market. The emergence of a large number of online portals for booking hospital cabins and doctors’ appointments from anywhere and at any time is set to drive the segment. In addition, many healthcare facilities in Italy are providing discounts, especially on online bookings, thereby making it an ideal channel.
Competitive Landscape
Leading firms in the Italy medical tourism market are expected to focus on expanding their reach and entering newer territories across the country. Some of the others are planning to provide luxurious healthcare experiences to wealthy and affluent tourists in the country by launching novel facilities and advanced medical devices.
For instance
Medical Tourism Italy (MTI) is a key firm in the market that offers its services globally and caters to various demands of customers.
Apart from leading companies, some of the new entrants and start-up firms are focusing on the development of cutting-edge medical devices by investing huge sums in research and development activities. A few hospitals are also aiming to deploy innovative healthcare equipment in their systems to provide high-quality care to medical tourists.
In July 2022, Medical Microinstruments, Inc., a novel robotic solutions provider based in Pisa, raised US$ 75 Million in Series B financing. The company also declared its corporate redomicile to the USAv from Italy. The newly opened Center of Excellence facility in Pisa is set to be a hub of the firm’s manufacturing and research & development activities.
In February 2021, Observe Medical ASA, a MedTech company based in Oslo, announced that a renowned hospital in Northern Italy has installed Sippi systems in the ICU department for clinical use. The hospital had collaborated with Observe Medical distributor based in Italy for installation.
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Scope of the Report
Attribute
Details
Projected Market Valuation (2022)
US$ 3,532 Million
Value-based CAGR (2022 to 2032)
10.8%
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
Value (US$ Million)
Key Region Covered
Europe
Key Country Covered
Italy
Key Segments Covered
Treatment Type, Services, Tour Type, Consumer Orientation, Age Group, Booking Channel, and Region.
Key Companies Profiled
Health Medical Tourism in Italy
Meddistant
Thrillophilia
Turismo Medico Italia Srl
I Viaggi dell'Ambaradan di L.C.Congressi S.r.l.
Termetour Srl
Medical Tourism Italy (MTI)
Medical Center G Italy
Medicaltour.it
Osteoglobalitè
NeoMedica Srl
CRPS TREATMENT ITALY
Gateway2Verona
Istituto Prosperius
Dott.Marco Santamaria – Studio Arce
Campus Bio-Medico University Hospital of Rome
Report Coverage
Market forecast, company share analysis, competition intelligence, Drivers, Restraints, Opportunities and Threats analysis, market dynamics and challenges, and strategic growth initiatives
Italy Medical Tourism Market Outlook by Category
By Treatment Type:
Dental Treatment
Cosmetic Treatment
Cardiovascular Treatment
Orthopedic Treatment
Neurological Treatment
Cancer Treatment
Fertility Treatment
Others
By Services:
Wellness Services
Therapeutic Services
By Tour Type:
Independent Traveler
Tour Group
Package Traveler
By Consumer Orientation:
Men
Women
Children
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
By Booking Channel:
Phone Booking
Online Booking
In-Person Booking
Frequently Asked Questions
What is the current Italy medical tourism market value?
The Italy medical tourism market is set to be valued at US$ 3,532 Million in 2022.
At what CAGR is the Italy medical tourism market expected to grow?
The Italy medical tourism market is expected to grow at a CAGR of 10.8% during the forecast period.
What are the key trends driving the Italy medical tourism market?
The availability of high-quality healthcare infrastructure and the presence of top medical experts are the key trends driving the Italy medical tourism market.
Who are the leading players in the Italy medical tourism market?
Leading players operating in the Italy medical tourism market are Health Medical Tourism in Italy, Meddistant, Thrillophilia, Turismo Medico Italia Srl, I Viaggi dell'Ambaradan di L.C.Congressi S.r.l., and Termetour srl.
Table of Content
1. Executive Summary | Italy Medical Tourism Market
1.1. Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Medical Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Tourists (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Medical Tourism Industry Analysis
3.1. Medical Tourism Industry Overview
3.1.1. Medical Tourism Industry Contribution to Italy's GDP
3.1.2. Medical Tourism Sector Contribution to Italy’s Overall Employment
3.1.3. Impact of Covid-19
3.1.4. Others
4. Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Established and Mature Healthcare Infrastructure Boosting Growth in the Market
4.1.2. International Accreditation and Presence of Top Surgeons to Propel the Market
4.1.3. Others (During Course Study)
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Italy GDP Growth Outlook
5.1.2. Italy Industry Value Added
5.1.3. Consumer Spending Outlook
5.1.4. Italy's Direct Contribution of Medical Tourism to GDP
5.1.5. Internet Penetration Rates
5.1.6. Capital Investment in Medical Tourism
5.2. Forecast Factors - Relevance & Impact
6. Categorizing of Market, 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis by Treatment Type
6.2.1. Dental Treatment
6.2.2. Cosmetic Treatment
6.2.3. Cardiovascular Treatment
6.2.4. Orthopedic Treatment
6.2.5. Neurological Treatment
6.2.6. Cancer Treatment
6.2.7. Fertility Treatment
6.2.8. Others
6.3. Current Market Analysis by Services
6.3.1. Wellness Services
6.3.2. Therapeutic Services
6.4. Current Market Analysis by Tour Type
6.4.1. Independent Traveler
6.4.2. Tour Group
6.4.3. Package Traveler
6.5. Current Market Analysis by Consumer Orientation
6.5.1. Men
6.5.2. Women
6.5.3. Children
6.6. Current Market Analysis by Age Group
6.6.1. 15-25 Years
6.6.2. 26-35 Years
6.6.3. 36-45 Years
6.6.4. 46-55 Years
6.6.5. 66-75 Years
6.7. Current Market Analysis by Booking Channel
6.7.1. Phone Booking
6.7.2. Online Booking
6.7.3. In-Person Booking
7. Social Media Sentimental Analysis
7.1. Social Media Platforms Preferred
7.1.1.1. Facebook
7.1.1.2. YouTube
7.1.1.3. Instagram
7.1.1.4. Twitter
7.1.1.5. LinkedIn
7.1.1.6. Pinterest
7.1.1.7. Google+
7.1.1.8. Others
7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
7.3. Trending #Hashtags
7.4. Social Media Platform Mentions (% of Total Mentions)
7.5. Region-Wise Social Media Mentions (% of Total Mentions)
7.6. Trending Subject Titles
8. Competition Analysis
8.1. Competition Dashboard
8.2. Pricing Analysis by Competition
8.3. Competition Benchmarking
8.4. Competition Deep Dive
8.4.1. Health Medical Tourism in Italy
8.4.1.1. Overview
8.4.1.2. Product Portfolio
8.4.1.3. Profitability by Market Segments (Product/Channel/Region)
8.4.1.4. Sales Footprint
8.4.1.5. Strategy Overview
8.4.1.5.1. Marketing Strategy
8.4.1.5.2. Product Strategy
8.4.1.5.3. Channel Strategy
8.4.2. Meddistant
8.4.2.1. Overview
8.4.2.2. Product Portfolio
8.4.2.3. Profitability by Market Segments (Product/Channel/Region)
8.4.2.4. Sales Footprint
8.4.2.5. Strategy Overview
8.4.2.5.1. Marketing Strategy
8.4.2.5.2. Product Strategy
8.4.2.5.3. Channel Strategy
8.4.3. Thrillophilia
8.4.3.1. Overview
8.4.3.2. Product Portfolio
8.4.3.3. Profitability by Market Segments (Product/Channel/Region)
8.4.3.4. Sales Footprint
8.4.3.5. Strategy Overview
8.4.3.5.1. Marketing Strategy
8.4.3.5.2. Product Strategy
8.4.3.5.3. Channel Strategy
8.4.4. Turismo Medico Italia Srl
8.4.4.1. Overview
8.4.4.2. Product Portfolio
8.4.4.3. Profitability by Market Segments (Product/Channel/Region)
8.4.4.4. Sales Footprint
8.4.4.5. Strategy Overview
8.4.4.5.1. Marketing Strategy
8.4.4.5.2. Product Strategy
8.4.4.5.3. Channel Strategy
8.4.5. I Viaggi dell'Ambaradan di L.C.Congressi S.r.l
8.4.5.1. Overview
8.4.5.2. Product Portfolio
8.4.5.3. Profitability by Market Segments (Product/Channel/Region)
8.4.5.4. Sales Footprint
8.4.5.5. Strategy Overview
8.4.5.5.1. Marketing Strategy
8.4.5.5.2. Product Strategy
8.4.5.5.3. Channel Strategy
8.4.6. Termetour Srl
8.4.6.1. Overview
8.4.6.2. Product Portfolio
8.4.6.3. Profitability by Market Segments (Product/Channel/Region)
8.4.6.4. Sales Footprint
8.4.6.5. Strategy Overview
8.4.6.5.1. Marketing Strategy
8.4.6.5.2. Product Strategy
8.4.6.5.3. Channel Strategy
8.4.7. Medical Tourism Italy (MTI)
8.4.7.1. Overview
8.4.7.2. Product Portfolio
8.4.7.3. Profitability by Market Segments (Product/Channel/Region)
8.4.7.4. Sales Footprint
8.4.7.5. Strategy Overview
8.4.7.5.1. Marketing Strategy
8.4.7.5.2. Product Strategy
8.4.7.5.3. Channel Strategy
8.4.8. Medical Center G Italy
8.4.8.1. Overview
8.4.8.2. Product Portfolio
8.4.8.3. Profitability by Market Segments (Product/Channel/Region)
8.4.8.4. Sales Footprint
8.4.8.5. Strategy Overview
8.4.8.5.1. Marketing Strategy
8.4.8.5.2. Product Strategy
8.4.8.5.3. Channel Strategy
8.4.9. Medicaltour.it
8.4.9.1. Overview
8.4.9.2. Product Portfolio
8.4.9.3. Profitability by Market Segments (Product/Channel/Region)
8.4.9.4. Sales Footprint
8.4.9.5. Strategy Overview
8.4.9.5.1. Marketing Strategy
8.4.9.5.2. Product Strategy
8.4.9.5.3. Channel Strategy
8.4.10. Osteoglobalitè
8.4.10.1. Overview
8.4.10.2. Product Portfolio
8.4.10.3. Profitability by Market Segments (Product/Channel/Region)
8.4.10.4. Sales Footprint
8.4.10.5. Strategy Overview
8.4.10.5.1. Marketing Strategy
8.4.10.5.2. Product Strategy
8.4.10.5.3. Channel Strategy
8.4.11. NeoMedica Srl
8.4.11.1. Overview
8.4.11.2. Product Portfolio
8.4.11.3. Profitability by Market Segments (Product/Channel/Region)
8.4.11.4. Sales Footprint
8.4.11.5. Strategy Overview
8.4.11.5.1. Marketing Strategy
8.4.11.5.2. Product Strategy
8.4.11.5.3. Channel Strategy
8.4.12. CRPS TREATMENT ITALY
8.4.12.1. Overview
8.4.12.2. Product Portfolio
8.4.12.3. Profitability by Market Segments (Product/Channel/Region)
8.4.12.4. Sales Footprint
8.4.12.5. Strategy Overview
8.4.12.5.1. Marketing Strategy
8.4.12.5.2. Product Strategy
8.4.12.5.3. Channel Strategy
8.4.13. Gateway2Verona
8.4.13.1. Overview
8.4.13.2. Product Portfolio
8.4.13.3. Profitability by Market Segments (Product/Channel/Region)
8.4.13.4. Sales Footprint
8.4.13.5. Strategy Overview
8.4.13.5.1. Marketing Strategy
8.4.13.5.2. Product Strategy
8.4.13.5.3. Channel Strategy
8.4.14. Istituto Prosperius
8.4.14.1. Overview
8.4.14.2. Product Portfolio
8.4.14.3. Profitability by Market Segments (Product/Channel/Region)
8.4.14.4. Sales Footprint
8.4.14.5. Strategy Overview
8.4.14.5.1. Marketing Strategy
8.4.14.5.2. Product Strategy
8.4.14.5.3. Channel Strategy
8.4.15. Dott.Marco Santamaria – Studio Arce
8.4.15.1. Overview
8.4.15.2. Product Portfolio
8.4.15.3. Profitability by Market Segments (Product/Channel/Region)
8.4.15.4. Sales Footprint
8.4.15.5. Strategy Overview
8.4.15.5.1. Marketing Strategy
8.4.15.5.2. Product Strategy
8.4.15.5.3. Channel Strategy
8.4.16. Campus Bio-Medico University Hospital of Rome
8.4.16.1. Overview
8.4.16.2. Product Portfolio
8.4.16.3. Profitability by Market Segments (Product/Channel/Region)
8.4.16.4. Sales Footprint
8.4.16.5. Strategy Overview
8.4.16.5.1. Marketing Strategy
8.4.16.5.2. Product Strategy
8.4.16.5.3. Channel Strategy
8.4.17. Others (As per request)
8.4.17.1. Overview
8.4.17.2. Product Portfolio
8.4.17.3. Profitability by Market Segments (Product/Channel/Region)
8.4.17.4. Sales Footprint
8.4.17.5. Strategy Overview
8.4.17.5.1. Marketing Strategy
8.4.17.5.2. Product Strategy
8.4.17.5.3. Channel Strategy
9. Assumptions and Acronyms Used10. Research Methodology
