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Japan Faith-based Tourism Market

Dive Deeper into Japan’s Cultural Heritage through Religious Tourism. Discover Key Trends with FMI!

Japan Faith-based Tourism Market by Tourism Type, Booking Channel, Tourist Type, Consumer Orientation & Region - Forecast 2022 – 2032

Japan Faith-Based Tourism Market Outlook (2022-2032)

[300 Pages Report] The Japan faith-based tourism market size is projected to surpass US$ 447 Mn in 2022. As per the report, sales are projected to increase at a CAGR of 10.5% over the assessment period. Share of Japan faith-based tourism market in the global faith based tourism market is approximately 2-5%.

Attribute

Key Insights

Japan Faith Based Tourism Market Estimated Size (2022)

US$ 447 Mn

Japan Tourism Market Value-based CAGR (2022-2032)

10.5%

Japan Tourism Market Top Players Share (2021)

3-8%

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2017-2021 Japan Faith-Based Tourism Market Outlook Compared to 2022-2032 Forecast

Sales in the Japan faith-based tourism market are projected to increase at a 10.5% CAGR over the forecast period, in comparison to the 10.1% CAGR registered between 2017-2021.

In Japan, tourism is vital to the economy. The country's extraordinary natural beauty is enhanced by its culture, sunny weather, religious sites, and vast bio-diversity. Furthermore, Japan's distinct and diversified culture, as reflected in its people, cuisine, and way of life, attracts a large number of tourists.

In 2019, the travel and tourism sector contributed US$ 359 billion to Japan's GDP, placing it third in the world after the U.S. and China. Japan is made up of almost 7,000 primarily volcanic islands, including the 'Home Islands' of Hokkaido, Honshu, Shikoku, and Kyushu. This topography has long played a part in the Japanese way of life, which is still inextricably linked to the water.

Which Factors are Driving Faith-Based Tourism Market in Japan?

“Digital Transformation Across the Tourism Sector in Japan Will Fuel Growth”

Japan is the most spectacular tourist destinations, with numerous unique experiences that cannot be found anywhere else in the world. The country's culture is an intriguing combination of Eastern traditions and Western modernism, which can be observed everywhere.

Japan is one of the world's oldest civilizations, with a rich and varied history. The gorgeous, diversified terrain with mountains and breathtaking vistas, which is highly valued by the Japanese, offers a wide range of experiences that draw visitors from all over the world.

Incorporating DX (Digital Transformation) into the religious tourism sector by utilizing cutting-edge ICT (Information and Communication Technology) to innovate products, services, and business models is one of the significant steps taken by the government to improve faith-based tourism competitiveness.

For example, in Kyoto, where over-tourism is a severe problem, artificial intelligence (AI) is being used to assess a mix of previous data and the number of tourists at tourist attractions to offer customers with a traffic congestion forecast and persuade them to modify their destination or time of visit. Furthermore, instances of keeping in touch with customers through virtual tours and attaining enhanced hygiene management through non-contact services at hotels and other facilities are beginning to arise in many areas of Japan as a result of the covid-19's new form of travel.

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Principal Consultant
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Country Insight

What is the Outlook of the Faith-based Tourism Market in Japan?

"Government-led Initiatives Will Augment Growth in Japan’s Tourism Sector”

The increase in inbound markets can be attributed to the government's initiative to make religious tourism one of the key pillars of Japan's tourism growth strategy, such as increasing consumption tax exemptions for foreign visitors and relaxing visa requirements, as well as private sector initiatives such as improving transportation networks (including air, rail, and ports) and developing welcoming environments (including multilingual signage and inbound marketing).

The Japan National Tourism Organization (JNTO) has been attempting to make it simpler for international visitors to access information about the country. By swiftly increasing digital marketing, improving data analysis, and leveraging data for the development of the religious tourism business, government authorities are reshaping the religious tourism sector in Japan.

Category-wise Insights

Which Tourist Type is Driving Sales in the Japan Faith-based Tourism Market?

"Domestic Tourists to Account for a Dominant Share in the Market”

Domestic tourism is still an important element of the Japanese economy and culture. Unlike most other types of travel and tourism, religious tourism appeals to individuals of all ages. According to the World Travel & Tourism Council, domestic tourists accounted for nearly 80% of the market in 2019. Japan’s inbound tourist segment has also shown remarkable growth, because of government initiatives, 31.88 Mn international visitors visited Japan in 2019.

Which Type of Tourism is Most Popular?

"Religious and Heritage Trips are Gaining Traction”

According to the report, religious and heritage excursions are popular among travelers because they allow them to interact with people of other religions and cultures while also learning about customs, beliefs, history, and spiritual enlightenment. Japan has some of the most beautiful scenery in the world, as well as a rich culture and a lengthy history. Indeed, Japan has 23 UNESCO World Heritage Sites, including 19 Cultural Heritage Sites and 4 Natural Heritage Sites.

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Competitive Landscape

Key players operating in the Japan faith-based tourism market are attempting to give customers personalized travel solutions. The tailored tour trend will help top companies maintain their competitive advantage. For instance, recently, EXO Travel has launched Art & Culture Japan 15days/14 nights’ tour package.

Further, various new entrants are making a mark in the country’s travel and tourism sector, with small brands aiming to carve a niche in religious tourism. Some recent developments include:

  • In July 2022, Matrsuri Technologies, a startup that converts vacant accomodations into rental stays for short-term, raised around US$ 16 million (2 billion yen) in a Series C round funding. DG Incubation and IC Venture Growth Investments are among the top investors, along with six leading real estat companies.

Scope of Reports

Attribute

Details

Estimated Market Size (2022)

US$ 447 Mn

Value-based CAGR (2022-2032)

10.5%

Top Players Share (2021)

3-8%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

East Asia

Key Countries Covered

Japan

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group and Region.

Key Companies Profiled

  • Japan Travel KK
  • Japan Private Tour Co. Ltd.
  • Across No.1 Travel Shinjuku
  • EXO Travel Japan
  • A touch of Japan
  • City Travel & Tour Co.Ltd
  • The Japan Travel Compan
  • Deeper Japan
  • Saiyu Travel
  • Rakuten Travel Experience
  • Japan Holiday
  • Hitotoki
  • Hokkaido Treasure Island Travel
  • The Hidden Japan
  • Green Tomato Co. Ltd
  • Travel Pal Co. Ltd.
  • The Art of Travel
  • I Love Japan Tours Co. Ltd.
  • Ayabex
  • Spirit of Japan Travel
  • Japan Private Tour Co.Ltd
  • Saiyu Travel Co. Ltd.
  • Trip Designer Inc. Unagi Travel
  • My Tokyo Guide
  • Oku Japan KK

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Japan Faith-Based Tourism Market by Category

By Tourism Type: Japan Faith-Based Tourism Market is segmented as:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel: Japan Faith-Based Tourism Market is segmented as:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type: Japan Faith-Based Tourism Market is segmented as:

  • Domestic
  • International

By Age Group: Japan Faith-Based Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation, Japan Faith-Based Tourism Market is segmented as:

  • Men
  • Women
  • Children

By Tour Type, Japan Faith-Based Tourism Market is segmented as:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

Frequently Asked Questions

The Japan Faith Based tourism market is expected to reach a valuation of US$ 447 Mn in 2022.

Growing popularity of diving places, new tour launches, customized tours and increasing mergers and acquisitions etc. are the key trends driving sales in the market.

Leading players operating in the Japan Faith Based tourism market are: Japan Travel KK, Japan Private Tour Co.,Ltd., Across No.1 Travel Shinjuku, EXO Travel Japan, A touch of Japan, City Travel & Tour Co.Ltd, The Japan Travel Compan, Deeper Japan, Saiyu Travel, Rakuten Travel Experience, Japan Holiday, Hitotoki, Hokkaido Treasure Island Travel, The Hidden Japan, Green Tomato Co. Ltd, Travel Pal Co. Ltd., The Art of Travel, I Love Japan Tours Co.Ltd., Ayabex, Spirit of Japan Travel, Japan Private

Leading players in the Japan Faith Based tourism market are estimated to account for approximately 3%-8% of the total market share.

Japan Faith-Based Tourism is anticipated to expand at a 10.5% CAGR over the Forecast Period.

Table of Content

1. Executive Summary

    1.1. Japan Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to Japan ’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. Japan Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Japan GDP Growth Outlook

        5.1.2. Japan Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. Japan Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Japan Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Japan Travel KK

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Japan Private Tour Co. Ltd.

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Across No.1 Travel Shinjuku

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. EXO Travel Japan

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. A touch of Japan

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. City Travel & Tour Co.Ltd

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. The Japan Travel Company

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Deeper Japan

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Saiyu Travel

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Rakuten Travel Experience

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Japan Holiday

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Hitotoki

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Hokkaido Treasure Island Travel

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. The Hidden Japan

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Green Tomato Co. Ltd

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Travel Pal Co. Ltd.

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

        8.4.17. The Art of Travel

            8.4.17.1. Overview

            8.4.17.2. Product Portfolio

            8.4.17.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.17.4. Sales Footprint

            8.4.17.5. Strategy Overview

                8.4.17.5.1. Marketing Strategy

                8.4.17.5.2. Product Strategy

                8.4.17.5.3. Channel Strategy

        8.4.18. I Love Japan Tours Co. Ltd.

            8.4.18.1. Overview

            8.4.18.2. Product Portfolio

            8.4.18.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.18.4. Sales Footprint

            8.4.18.5. Strategy Overview

                8.4.18.5.1. Marketing Strategy

                8.4.18.5.2. Product Strategy

                8.4.18.5.3. Channel Strategy

        8.4.19. Ayabex

            8.4.19.1. Overview

            8.4.19.2. Product Portfolio

            8.4.19.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.19.4. Sales Footprint

            8.4.19.5. Strategy Overview

                8.4.19.5.1. Marketing Strategy

                8.4.19.5.2. Product Strategy

                8.4.19.5.3. Channel Strategy

        8.4.20. Spirit of Japan Travel

            8.4.20.1. Overview

            8.4.20.2. Product Portfolio

            8.4.20.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.20.4. Sales Footprint

            8.4.20.5. Strategy Overview

                8.4.20.5.1. Marketing Strategy

                8.4.20.5.2. Product Strategy

                8.4.20.5.3. Channel Strategy

        8.4.21. Japan Private Tour Co.Ltd

            8.4.21.1. Overview

            8.4.21.2. Product Portfolio

            8.4.21.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.21.4. Sales Footprint

            8.4.21.5. Strategy Overview

                8.4.21.5.1. Marketing Strategy

                8.4.21.5.2. Product Strategy

                8.4.21.5.3. Channel Strategy

        8.4.22. Saiyu Travel Co. Ltd.

            8.4.22.1. Overview

            8.4.22.2. Product Portfolio

            8.4.22.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.22.4. Sales Footprint

            8.4.22.5. Strategy Overview

                8.4.22.5.1. Marketing Strategy

                8.4.22.5.2. Product Strategy

                8.4.22.5.3. Channel Strategy

        8.4.23. Trip Designer Inc. Unagi Travel

            8.4.23.1. Overview

            8.4.23.2. Product Portfolio

            8.4.23.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.23.4. Sales Footprint

            8.4.23.5. Strategy Overview

                8.4.23.5.1. Marketing Strategy

                8.4.23.5.2. Product Strategy

                8.4.23.5.3. Channel Strategy

        8.4.24. My Tokyo Guide

            8.4.24.1. Overview

            8.4.24.2. Product Portfolio

            8.4.24.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.24.4. Sales Footprint

            8.4.24.5. Strategy Overview

                8.4.24.5.1. Marketing Strategy

                8.4.24.5.2. Product Strategy

                8.4.24.5.3. Channel Strategy

        8.4.25. Oku Japan KK

            8.4.25.1. Overview

            8.4.25.2. Product Portfolio

            8.4.25.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.25.4. Sales Footprint

            8.4.25.5. Strategy Overview

                8.4.25.5.1. Marketing Strategy

                8.4.25.5.2. Product Strategy

                8.4.25.5.3. Channel Strategy

        8.4.26. Others

            8.4.26.1. Overview

            8.4.26.2. Product Portfolio

            8.4.26.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.26.4. Sales Footprint

            8.4.26.5. Strategy Overview

                8.4.26.5.1. Marketing Strategy

                8.4.26.5.2. Product Strategy

                8.4.26.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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