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Japan Outbound Tourism Market

Find Out with FMI How Growing Popularity of Leisure Travel in Japan is Creating Prospects for Outbound Tourism Companies Across the U.S., Belgium, France, Italy, Japan, Korea, the U.K., and 30+Countries!

Japan Outbound Tourism Market by Purpose Type, Booking Channel, Tour & Age Group - Forecast 2022 - 2032

Japan Outbound Tourism Market Outlook-2022-2032

The Japan outbound tourism market is expected to grow from US$ 32,584 Mn in 2022 to US$ 98,187 Mn by 2032, with overall sales accelerating at a prolific CAGR of 11.7% throughout the forecast period (2022-2032). Rise popularity of outbound travel and tourism for leisure purposes across Japan is a key factor driving the outbound tourism market in Japan.

Tourism is emerging as one of the fastest growing industries in the world. Outbound tourism refers to a type of tourism wherein people of one country visit or travel to other regions of the world for several purposes including leisure, medical treatments, and business meetings. Adoption of outbound tours allows travellers to explore natural landscapes and cultural aspects of different parts of the world.

Outbound tourism generates huge revenues and jobs across countries. In order to promote outbound tourism and woo more and more tourists, governments are spending large amounts on developing tourist destination sites. This is expected to boost Japan’s outbound tourism market during the forecast period.

Japan is one the busiest countries in the world with a major share of working population. These people are busy throughout the year by virtue of which they tend to take international trips for leisure purposes to have a break from their busy schedules.

Similarly, factors such as hectic lifestyle, easy and cheaper travel options, rising disposable income, and increasing recreational activities are some of the factors expected to boost the outbound tourism industry in Japan.

People in Japan are showing a keen interest in traveling to other parts of the world, especially the U.S., Jamacia, Thailand, India, and China to escape from the busy lifestyle and cherish the beauty of nature. They are opting for various tour and travel packages to spend their holidays in some of the world’s beautiful and culturally rich countries.

Furthermore, booming medical tourism due to rising demand for less expensive medical care, increasing influence of social media, and growing curiosity of Japanese people to travel to other places for various purposes such as religious, cultural, educational, recreational, and medical are expected to boost sales in Japan’s outbound tourism market.

Attribute

Key Insights

Japan Outbound Tourism Market Estimated Size (2022)

US$ 32,584 Mn

Projected Market Size (2032)

US$ 98,187 Mn

Value-based CAGR (2022-2032)

11.7%

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2017-2021 Japan Outbound Tourism Market Outlook Compared to 2022-2032 Forecast

The overall outbound tourism market in Japan is anticipated to expand at a stupendous CAGR of 11.7% during the forecast period of 2022-2032. Increasing inclination of Japanese people to travel outside the country for recreational activities, introduction of new attractive travel and tour packages, and favorable government initiatives are some of the key factors driving Japan’s outbound tourism market.

Consumer confidence has increased as a result of the Abenomics-driven economic recovery in Japan, which also promoted a rise in leisure and recreational activities. Japan was the second-largest foreign supplier to the United States in 2018. After China, Mexico, and Canada, Japanese tourists made up the fourth-highest spending group in the US.

Japan is second only to China in Asia in terms of international travellers. The number of people travelling abroad is anticipated to rise in the near future due to flourishing medical tourism, growing popularity of escapism, and high influence of social media.

Similarly, various efforts of Japan Airlines are expected to boost the outbound tourism market in the country during the forecast period. The goal of ANA Holdings Inc. is to launch an international low-cost carrier in 2023 or 2024, joining its rival Japan Airlines Co., in a wager on a tourism resurgence as the COVID-19 pandemic's impacts diminish.

Air Japan is planning to undertake mid-range international flights to destinations in the Asia-Pacific area without disclosing its targeted itinerary. ANA's current low cost carrier (LCC) in Peach Aviation, flies to a few short-haul Asian locations as well as domestic routes.

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Comparative Analysis of Adjacent Japan Outbound Tourism Markets

Japan Outbound Tourism Market:

Differentiating Aspects

Japan Outbound Tourism Market

CAGR in 2022-2032

11.7%

Current Valuation in 2022

US$ 32,584 Mn

Demand Drivers

  • Rising interest of Japanese people for escaping from the busy lifestyles is a key factor driving the Japan outbound tourism market.
  • Availability of attractive packages at affordable prices and favorable government support are likely to elevate demand in the outbound tourism market of Japan during the forecast period.

Japan Sports Tourism Market:

Differentiating Aspects

Japan Sports Tourism Market

CAGR in 2022-2032

8.7%

Current Valuation in 2022

US $ 8,787 Mn

Demand Drivers

  • Easy availability of various natural resources to drive Japan’s sports tourism market swiftly during the forecast period.
  • Introduction of new initiatives and policies of government is expected to act as a catalyst triggering growth of Japan’s sports tourism market through 2032.

Japan Faith-based Tourism Market:

Differentiating Aspects

Japan Faith-based Tourism Market

CAGR in 2022-2032

10.5%

Current Valuation in 2022

US$ 447 Mn

Demand Drivers

  • Increasing government initiatives to transform Japan into a leading tourist spot is expected to boost sales in Japan’s faith-based tourism market.
  • Digital transformation across the tourism sector to generate lucrative opportunities for leading players in the market over the next ten years.
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What are the Key Trends Driving the Outbound Tourism Market in Japan?

Increasing Government Initiatives and Polices Boosting Outbound Tourism Market”

Since the outbreak of the Covid epidemic, the Government of Japan (GOJ) has been gradually lifting travel restrictions. And on September 22, 2022, Prime Minister Fumio Kishida declared at a press conference in New York that the GOJ would finally remove some of the last remaining obstacles, including the need for a short-term visa to enter Japan and stay there for 90 days, the 50,000 daily arrivals cap, and the prohibition on individual tourists visiting. The modifications go into effect on October 11, 2022.

This allowed travel industries around the world to promote its locations and services in the Japanese market given these encouraging changes in border control and the sector's efforts to encourage Japanese customers to travel overseas.

However, the regional travel sector has actively promoted outward travel, under the direction of the Japan Association of Travel Agents (JATA). After almost three years of only sometimes travelling, there is a pent-up urge among the Japanese to resume travelling as the COVID situation begins to progressively improve.

Country-wise Insights

Why is Jamaica Becoming an Ideal Outbound Destination for Japanese Tourists?

“Growing Popularity of Reggae and Presence of Breath-taking Landscape Luring Japanese Tourists Towards Jamaica”

With a little reggae music, fantastic cuisine, and an all-inclusive resort concept that is new to Japanese tourists, Jamaica is becoming an ideal outbound destination for Japanese people.

The Caribbean competes with established markets like Hawaii, is farther away, but might be more affordable due to an all-inclusive resort idea not being offered in Hawaii. Additionally, it makes it possible to include Jamaica or other Caribbean islands in a journey to the United States.

Another enormous and brand-new prospect for this market is destination weddings, with all-inclusive resort chains like Sandals or Beaches dominating in Jamaica. As the tourist destination continues to make headway in its recovery from the epidemic, Hon. Edmund Bartlett, Jamaica's Minister of Tourism, has stated that gaining access to the Japanese outbound market is a top objective.

How is Thailand Planning to Attract Japanese Tourists?

“TAT Putting Lot of Efforts to Entice Japanese Visitors”

Thai travel companies seek to take advantage of the pent-up demand in the fourth quarter by collaborating with travel companies to fill the available aeroplane seats as the threat of currency depreciation in Japan grows. One trend of post-pandemic travel in the region, according to the Tourism Authority of Thailand (TAT), will be two-way tourism, notably for Japan and Thailand, which are the top tourist destinations in each nation.

Travel demand remained strong in both Thailand and Japan, with an increase in airline seats in the third quarter compared to the second quarter, despite higher travel expenses brought on by inflation and weak currencies in those two nations. The demise of the Thailand Pass programme and simplified entrance requirements for tour groups into Japan were mentioned as the key causes.

TAT is putting a lot of effort to attract tourists from all over the world as well as to improve their experience. For instance, in November 2022, TAT launched the ‘Amazing Thailand NFTs’ new tourism experience, offering tourists Digital Art NFTs via the YAKS application at 5 landmarks with privileges to travel and explore more.

Which is the Most Preferred Outbound Destination for Japanese Travellers?

“U.S. Remains the Most Preferred Country for Japanese Travellers”

Japan was the second-largest foreign travel source for the United States before COVID-19, sending 3.8 million visitors yearly and spending $13 billion in the country. A record 20.1 million Japanese citizens travelled abroad in 2019. With a market share of 18.7%, the U.S. was the most popular travel destination for Japanese tourists within this range.

Most of the Japanese population travel to the U.S. for medical, educational, and business purposes. The country is home to some of the leading medical institutions, medical device companies, pharmaceutical business, and educational institutes. As a result, there is a large influx of Japanese people into the U.S.

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Category-wise Insights

Which Age Group in Japan is the Main Target of Outbound Tourism Companies?

“Middle-aged Travellers (36-45 Years) Remain the Primary Consumers of Outbound Tour Packages”

Based on age group, the 36-45 age group is likely to contribute most to the outbound tourism market in Japan during the forecast period. This can be attributed to the rising preference of middle-aged people for spending their holidays outside the country to escape from busy schedules.

Middle-aged people belong to the working population of Japan and have the spending capacity to take overseas tours. As a result, they are spending large amounts on various tour and travel packages.

Which Booking Channel is Mostly Preferred by Tourists?

Online Booking is Mostly Preferred by Japanese Outbound Tourists”

By boking channel, the online segment is expected to generate lucrative revenues in the outbound tourism market in Japan during the forecast period. This is attributed to the rising end user preference for booking outbound travel packages through online mode.

Online booking is popular among Japanese tourists. Technology is something that Japan is known for. Recently, Japan introduced 5th generation internet connectivity. This has increased usage of internet throughout the country as people are adopting convenient ways of getting their tasks done through online mode.

Competitive Landscape

Leading players in Japan’s outbound tourism market are adopting various strategies such as launching customized tour packages and establishing partnerships and collaborations with other companies to increase their sales and gain a competitive edge in the market.

One Life Adventures, On the Go tours, Supera Tours, Bamba, Europamundo, Agate Travel, Learning Journeys, INTRO Travel, Trafalgar, Stunning Tours, The Dragon Trip, Interpid Travel, Expedia, Trip Advisor, Explore, G Adventures, and World Expeditions are some of the leading players operating in the market.

One Life Adventures, Supera Tours, and Europamundo - Leading Outbound Tourism Companies Providing Exciting and Attractive Packages to Woo Travelers!

The ever increasing popularity of outbound tourism across the world has captivated numerous companies to enter this space. As a result, the competition in outbound tourism sector has escalated drastically. To gain maximum benefits, increase revenue share, and solidify their position, leading companies are employing a wide range of tactics including launch of new tour packages, mergers, and acquisitions.

Founded in 2016, One Life Adventure has become a leading outbound tourism company preferred by Japanese people for travelling to different parts of the world. The company was started with the ideal “to create ethical, transformational travel experiences for adventurous individuals.

One Life Adventure is a perfect place for adventure-seekers, backpackers, and other people looking to experience some of the most beautiful and culturally rich travel destinations in the world. The company has some of the most experienced and well trained guides that lets visitors improve travelling experience. In 2018, two of the top 3 cultural guides of the year were One Life Group Leaders. The company was given Tour Radar Traveller’s Choice Platinum recognition in 2016 and it continues to be number 1 for tours in Philippines, Japan, and Sri Lanka.

Another company that is dominating the Japan Supera Tours. Headquartered in Los Angeles, CA, Supera is one of the leading tour operators in North America, specializing in high quality travel experiences for all travellers. The company provides an enjoyable and authentic cultural experience to its customers.

Supera Tours has become the number one seller of tour packages to Japan. The company offers exclusive services and opportunities that are not available from other companies. It designs tours for quality, memories, and to let customers travel by tastebud.

Europamundo is another leading company that offers outbound tours to Japanese people at affordable prices. Europamundo is a company of the JTB group, the largest company of tourism and travel in Asia. The company’s prime motto and commitment is “Perfect moments always” and it continues to improve customer experience through various strategies such as launching new tour packages, offering better services, and introducing trip cancellation policies.

Europamundo is the only coach tour operator company in the world affiliated to the UNWTO, a United Nations travel division agency. As a result, its mission, vision and values are aligned with those of the UN World Tourism Organization.

Scope of Report

Attribute

Details

Estimated Market Value (2023)

US$ 32,584 Mn

Projected Market Value (2032)

US$ 98,187 Mn

Anticipated Growth Rate (2022-2032)

11.7% CAGR

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Regions Covered

Asia

Key Countries Covered

Japan

Key Segments Covered

Purpose Type, Age Group, Booking channel, and Tour Type.

Key Companies Profiled

  • One Life Adventures
  • On the Go tours
  • Supera Tours
  • Bamba
  • Europamundo
  • Agate Travel
  • Learning Journeys
  • INTRO Travel
  • Trafalgar
  • Stunning Tours
  • The Dragon Trip
  • Interpid Travel
  • Expedia
  • Trip Advisor
  • Exlpore
  • G Adventures
  • World Expeditions

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Japan Outbound Tourism Market by Category

By Purpose Type:

  • Business
  • Leisure
  • VFR
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

Frequently Asked Questions

The outbound tourism market size in Japan is expected to reach US$ 32,584 Mn in 2022.

As per FMI, the Japan outbound tourism market is likely to exhibit a growth rate of 11.7% CAGR during the forecast period.

The overall outbound tourism market in Japan is expected to reach a valuation of US$ 98,187 Mn by 2032.

Leading players in outbound tourism market in Japan are One Life Adventures, On the Go tours, Supera Tours, Bamba, Europamundo, Agate Travel, Learning Journeys, INTRO Travel, Trafalgar, Stunning Tours, The Dragon Trip, Interpid Travel, Expedia, Trip Advisor, Explore, G Adventures, World Expeditions among others.

Online booking segment is expected to grow at the highest pace during the forecast period.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Travelers (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Japan Outbound Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Growth in Chinese Economy

        4.1.2. Increasing Urbanisation of Chinese territories

5. Market Background

    5.1. Top 10 Japan Outbound Tourism Market Companies

    5.2. Macro-Economic Factors

        5.2.1. GDP Growth Outlook

        5.2.2. Industry Value Added

        5.2.3. Consumer Spending Outlook

        5.2.4. Direct contribution of Travel & Tourism to GDP

        5.2.5. Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Japan Outbound Tourism Market 2022

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Purpose Type (% of Demand)

        6.2.1. Business

        6.2.2. Leisure

        6.2.3. VFR

        6.2.4. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tour Type (% of Demand)

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis By Age Group (% of Demand)

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 56-65 years

        6.5.6. 66-75 Years

    6.6. Key Findings, By Each Category

7. Competition Analysis

    7.1. Competition Dashboard

    7.2. Competition Benchmarking

    7.3. Competition Deep Dive

        7.3.1. One Life Adventures

            7.3.1.1. Overview

            7.3.1.2. Service Portfolio

            7.3.1.3. Strategy Overview/campaigns

        7.3.2. On the Go tours

            7.3.2.1. Overview

            7.3.2.2. Service Portfolio

            7.3.2.3. Strategy Overview/campaigns

        7.3.3. Supera Tours

            7.3.3.1. Overview

            7.3.3.2. Service Portfolio

            7.3.3.3. Strategy Overview/campaigns

        7.3.4. Bamba

            7.3.4.1. Overview

            7.3.4.2. Service Portfolio

            7.3.4.3. Strategy Overview/campaigns

        7.3.5. Europamundo

            7.3.5.1. Overview

            7.3.5.2. Service Portfolio

            7.3.5.3. Strategy Overview/campaigns

        7.3.6. Agate Travel

            7.3.6.1. Overview

            7.3.6.2. Service Portfolio

            7.3.6.3. Strategy Overview/campaigns

        7.3.7. Learning Journeys

            7.3.7.1. Overview

            7.3.7.2. Service Portfolio

            7.3.7.3. Strategy Overview/campaigns

        7.3.8. INTRO Travel

            7.3.8.1. Overview

            7.3.8.2. Service Portfolio

            7.3.8.3. Strategy Overview/campaigns

        7.3.9. Trafalgar

            7.3.9.1. Overview

            7.3.9.2. Service Portfolio

            7.3.9.3. Strategy Overview/campaigns

        7.3.10. Stunning Tours

            7.3.10.1. Overview

            7.3.10.2. Service Portfolio

            7.3.10.3. Strategy Overview/campaigns

        7.3.11. The Dragon Trip

            7.3.11.1. Overview

            7.3.11.2. Service Portfolio

            7.3.11.3. Strategy Overview/campaigns

        7.3.12. Interpid Travel

            7.3.12.1. Overview

            7.3.12.2. Service Portfolio

            7.3.12.3. Strategy Overview/campaigns

        7.3.13. Expedia

            7.3.13.1. Overview

            7.3.13.2. Service Portfolio

            7.3.13.3. Strategy Overview/campaigns

        7.3.14. Trip Advisor

            7.3.14.1. Overview

            7.3.14.2. Service Portfolio

            7.3.14.3. Strategy Overview/campaigns

        7.3.15. Exlpore

            7.3.15.1. Overview

            7.3.15.2. Service Portfolio

            7.3.15.3. Strategy Overview/campaigns

        7.3.16. G Adventures

            7.3.16.1. Overview

            7.3.16.2. Service Portfolio

            7.3.16.3. Strategy Overview/campaigns

        7.3.17. World Expeditions

            7.3.17.1. Overview

            7.3.17.2. Service Portfolio

            7.3.17.3. Strategy Overview/campaigns

        7.3.18. Others (as per request)

            7.3.18.1. Overview

            7.3.18.2. Service Portfolio

            7.3.18.3. Strategy Overview/campaigns

    7.4. Social Media Platforms Preferred

        7.4.1. Facebook

        7.4.2. YouTube

        7.4.3. Instagram

        7.4.4. Twitter

        7.4.5. LinkedIn

        7.4.6. Pinterest

        7.4.7. Google+

        7.4.8. Others

    7.5. Perceptions on the Proposed Bicycle Sector Tour Package

    7.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.7. Trending #Hashtags

    7.8. Social Media Platform Mentions (% of Total Mentions)

    7.9. Region-Wise Social Media Mentions (% of Total Mentions)

    7.10. Trending Subject Titles

8. Assumptions and Acronyms Used

9. Research Methodology

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