Analytical Study of Tortilla in Japan from 2023 to 2033
The consumption of tortilla in Japan is estimated to display a healthy CAGR of 7.5% through 2033. The sales of tortilla in Japan are expected to jump from US$ 422 million in 2023 to US$ 867 million by 2033.
Currently, it is a golden age for the tortilla business in Japan. Japan-based snack food companies are experimenting with tortilla chips. This, in turn, has resulted in the emergence of different food items like Udon noodle-flavor tortilla chips.
In the upcoming years, the snack food industry in Japan is expected to be driven by factors like portability, convenience, safety, health, and category innovation. The growing interest in healthier diets is expected to provide opportunities in the special foods segment that are characterized by functional, health, indulgent, or organic aspects.
Busy lifestyles of consumers in Japan leave less spare time to prepare meals from scratch, owing to which the popularity of quick and convenient meal options is rising. This is pushing the consumption of takeaway, ready meals, delivery, and snack foods like tortilla chips, etc. Increasing attractiveness of snack foods among younger generations is expected to push the sales of tortilla in Japan. This is prevalent for millennials especially, who are seeking healthy varieties of snacking.
Attributes
Details
Industry size of Tortilla in Japan in 2023
US$ 422 million
Expected Industry Size of Tortilla in Japan by 2033
US$ 867 million
Forecast CAGR between 2023 to 2033
7.5%
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Top Trends Giving Shape to the Demand for Tortilla in Japan
Increasing experiments in the fusion food category are driving a positive shift in the tortilla industry in Japan. One such fusion combination involves the fusion of demanding standards of sushi culture with staple dishes from Latin America. The growing curiosity for fusion foods among the Japanese population is boosting tortilla sales.
The emerging trend of a Japanified version of Mexican food is gaining momentum in convenience stores across Japan. An increasing number of limited-edition items are making their way into these stores. Key convenience store chains in Japan, such as Seven-Eleven Japan and FamilyMart, are introducing their own line of taco wraps, taking a small-scale step to familiarize Japanese consumers with Mexican cuisine.
Tortilla is rich in folic acid, versatile, and cost-effective, making them ideal for use in various recipes. This eliminates any barriers to their widespread adoption in Japan as a healthy alternative to other food products that may contain chemicals and proteins unfit for human consumption.
The surging demand for convenient snack alternatives in Japan, surpassing what is available in supermarkets, is creating a positive outlook for the tortilla business. With the increasing demand for quick food items, tortilla offers a unique snack option, aligning with the shifting consumption patterns toward cross-cultural cuisine.
Comparative View of Adjacent Tortilla in Key Markets
The given table gives a quick sneak peek into the place of tortilla industry in Japan, with respect to other competing markets in Korea and globally. The global demand for tortilla outpaces the demand in Japan and Korea by a significant difference. The total worth of the global industry is expected to be US$ 42,975.05 million in 2023. The consumption patterns in Korea showcases higher eagerness for Mexican products like tortilla among the population. Shifting eating patterns toward Westernized food products is positively influencing the sales of tortilla in Korea.
On a global scale, surging curiosity in global cuisines and fusion food products is projected to have a significant influence on the sales of tortilla. Additionally, rising food blogging activities are also anticipated to be instrumental in the increase in popularity of tortilla among the younger population across the globe.
Industry Analysis of Tortilla in Japan:
Attributes
Industry Analysis of Tortilla in Japan
Japan’s CAGR between 2023 to 2033
7.5%
Industry Size of Japan in 2023
US$ 422 million
Key Trends
Increasing demand for Japanese version of Mexican food sold out at local stores in Japan
Industry Analysis of Tortilla in Korea:
Attributes
Industry Analysis of Tortilla in Korea
Korea’s CAGR between 2023 to 2033
8.6%
Industry Size of Korea in 2023
US$ 344.4 million
Key Trends
Surging popularity of fusion food products
Global Demand for Tortilla:
Attributes
Global Demand for Tortilla
Global CAGR between 2023 to 2033
5.3%
Global Industry Size in 2023
US$ 42,975.05 million
Key Trend
Rising preference for gluten-free or organic versions of tortilla
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Segment-wise Insights
Flour Tortilla Marks its Territory by Dominating the Tortilla Industry in Japan
Leading Product Type
Flour Tortilla
Value Share in % (2023)
45.60%
Flour tortilla segment is projected to acquire a value share of 45.60% in 2023. Following factors are backing the consumption of flour tortilla in Japan:
The growing popularity of Westernized diets among the Japanese population, as they become more receptive to new food items like flour tortilla, is contributing to the segment's growth.
The increasing preference for easy and quick meal options among the busy population in Japan is boosting the sales of flour tortilla.
The rising availability of flour tortilla in convenience stores and supermarkets in Japan is driving the sales prospects of this food item.
Fresh Process Type Obtains the Leading Share
Leading Process Type
Fresh
Value Share in % (2023)
65.40%
Based on process type, the fresh tortilla segment takes the leading share. As per latest estimates, the fresh variant holds a 65.40% value share in the Japan industry. Mentioned below are the key factors that are contributing to this section growth:
Fresh tortilla taste better and have a refined texture, making them pliable and soft. Additionally, fresh versions are more nutritious as they make use of simple ingredients and are free from additives and preservatives. These factors are driving the sales of fresh tortilla in Japan.
The extensive use of fresh tortilla in multiple dishes like tacos, burritos, wraps, and quesadillas is propelling the sales of fresh tortilla.
An increasing number of consumers in Japan are seeking out fresh tortilla at a premium, as they share the opinion that fresh tortilla are worth every extra penny.
Key Strategies of Tortilla Providers in Japan
Key players in Japan are introducing processed tortilla to enhance their availability in supermarkets and convenience stores across the country. Additionally, numerous startups and enterprises are entering the tortilla industry in Japan to tap into the potential within the Japanese food industry. Companies are also introducing new innovations like flour tortilla, cauliflower-infused taco shell, and street taco-inspired sauce to add excitement to the tortilla industry in Japan. Furthermore, key tortilla providers in Japan are capitalizing on the eCommerce boom by offering their products on eCommerce portals, enabling them to reach a wider audience.
Key Developments Occurring in the Japan Tortilla Industry
As reported in July 2023, Ebisu’s Tacos Bar sells sushi-inspired seafood tortilla.
In January 2021, mini-Mexican food moment was observed in convenience stores in Japan.
Profiling of Leading Players of Tortilla in Japan
Company Name
Company Details
Yutaka Corporation
It is a Japanese food firm that is famous for its high-quality tortilla. The firm provides an extensive range of tortilla, such as corn tortilla, flour tortilla, and whole wheat tortilla.
Mitsui Food Systems
The company offers a wide variety of tortilla made of high-quality ingredients. The tortilla of Mitsui Food Systems are recognized for their pliable and soft texture.
El Gallo Tortilla
The Mexican tortilla company that has just forayed into the Japanese industry. The firm provides a wide variety of authentic Mexican tortilla that are made using traditional methods.
GormetTortilla
The Japanese company specialized in high-end tortilla. Tortilla is made using premium ingredients and are famous for its superior texture and taste.
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Key Players Providing Tortilla in Japan
Yutaka Corporation
Mitsui Food Systems
El Gallo Tortilla
GourmetTortilla
Others
Scope of Japan Tortilla Industry Report
Attribute
Details
Estimated Industry Size of Tortilla in Japan in 2023
US$ 422 million
Projected Industry Size by 2033
US$ 867 million
Anticipated CAGR between 2023 to 2033
7.5% CAGR
Historical Analysis of Demand for Tortilla in Japan
2018 to 2022
Demand Forecast for Tortilla in Japan
2023 to 2033
By Product Type
Tostadas
Taco Shells
Corn Tortilla
Flour Tortilla
Tortilla Chips
By Source
Corn
Wheat
By Processing Type
Fresh
Frozen
By Distribution Channel
Online
Offline
Supermarkets
Convenience Stores
Others
Report Coverage
Industry Size, Industry Trends, Analysis of Key Factors Influencing Tortilla Consumption in Japan, Insights on Japan Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Key Companies Profiled
Yutaka Corporation
Mitsui Food Systems
El Gallo Tortilla
Gourmet Tortilla
Others
Industry Segments Covered in Japan Tortilla Industry Analysis
By Product Type:
Tostadas
Taco Shells
Corn Tortilla
Flour Tortilla
Tortilla Chips
By Source:
Corn
Wheat
By Processing Type:
Fresh
Frozen
By Distribution Channel:
Online
Offline
Supermarkets
Convenience Stores
Others
By City:
Kanto
Chubu
Kinki
Kyushu and Okinawa
Tohoku
Rest of Japan
Frequently Asked Questions
At What Rate Is the Tortilla Industry Growing in Japan?
The anticipated CAGR for tortilla industry in Japan through 2033 is 7.5%.
How Big Will the Tortilla Industry be in Japan?
Demand for tortilla in Japan is expected to surpass US$ 867 million by 2033.
What is the Key Strategy that Providers in Japan Adopting?
New innovations in the industry are expected to be the go-to strategy of industry players.
Which Process Type is Highly Preferred in Japan’s Tortilla Industry?
Fresh process type is gaining prominence in the tortilla business in Japan.
Which Product Takes up Significant Share of Japan’s Tortilla Industry?
Flour tortilla takes a considerable share of the tortilla industry.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Corn
5.3.2. Flour
5.3.3. Tortills Chips
5.3.4. Wraps
5.3.5. Soup
5.3.6. Taco Shell
5.3.7. Tostadas
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2023 to 2033
6.3.1. Organic
6.3.2. Conventional
6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Source Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Source Type, 2023 to 2033
7.3.1. Corn
7.3.2. Wheat
7.4. Y-o-Y Growth Trend Analysis By Source Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Source Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Process Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Process Type, 2023 to 2033
8.3.1. Fresh
8.3.2. Frozen
8.4. Y-o-Y Growth Trend Analysis By Process Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Process Type, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. B2B
9.3.2. Retail Sales
9.3.2.1. Hypermarket/Supermarkets
9.3.2.2. Convenience Stores
9.3.2.3. Discount Stores
9.3.2.4. Traditional Grocery Retailers
9.3.2.5. Food & Drink Specialty Stores
9.3.2.6. Independent Small Groceries
9.3.2.7. Online Retailing
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2023 to 2033
10.3.1. Kanto
10.3.2. Chubu
10.3.3. Kinki
10.3.4. Kyushu & Okinawa
10.3.5. Tohoku
10.3.6. Rest of Japan
10.4. Market Attractiveness Analysis By Region
11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Product Type
11.2.2. By Nature
11.2.3. By Source Type
11.2.4. By Process Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product Type
11.3.2. By Nature
11.3.3. By Source Type
11.3.4. By Process Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Product Type
12.2.2. By Nature
12.2.3. By Source Type
12.2.4. By Process Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product Type
12.3.2. By Nature
12.3.3. By Source Type
12.3.4. By Process Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By Nature
13.2.3. By Source Type
13.2.4. By Process Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By Nature
13.3.3. By Source Type
13.3.4. By Process Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Product Type
14.2.2. By Nature
14.2.3. By Source Type
14.2.4. By Process Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product Type
14.3.2. By Nature
14.3.3. By Source Type
14.3.4. By Process Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Product Type
15.2.2. By Nature
15.2.3. By Source Type
15.2.4. By Process Type
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Product Type
15.3.2. By Nature
15.3.3. By Source Type
15.3.4. By Process Type
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Product Type
16.2.2. By Nature
16.2.3. By Source Type
16.2.4. By Process Type
16.2.5. By Sales Channel
16.3. Market Attractiveness Analysis
16.3.1. By Product Type
16.3.2. By Nature
16.3.3. By Source Type
16.3.4. By Process Type
16.3.5. By Sales Channel
16.4. Key Takeaways
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Nature
17.3.4. By Source Type
17.3.5. By Process Type
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Yamazaki Baking Co., Ltd.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Meiji Co., Ltd
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Japan Frito-Lay Ltd
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Grupo Bimbo SAB de CV
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. General Mills
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Aranda's Company Inc.
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Ole Mexican Foods Inc
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Easy Foods Inc.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Gruma SAB de CV
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. La Factory
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used20. Research Methodology
