The consumption of tortilla in Japan is estimated to display a healthy CAGR of 7.5% through 2033. The sales of tortilla in Japan are expected to jump from USD 422 million in 2023 to USD 867 million by 2033.
Currently, it is a golden age for the tortilla business in Japan. Japan-based snack food companies are experimenting with tortilla chips. This, in turn, has resulted in the emergence of different food items like Udon noodle-flavor tortilla chips.
In the upcoming years, the snack food industry in Japan is expected to be driven by factors like portability, convenience, safety, health, and category innovation. The growing interest in healthier diets is expected to provide opportunities in the special foods segment that are characterized by functional, health, indulgent, or organic aspects.
Busy lifestyles of consumers in Japan leave less spare time to prepare meals from scratch, owing to which the popularity of quick and convenient meal options is rising. This is pushing the consumption of takeaway, ready meals, delivery, and snack foods like tortilla chips, etc. Increasing attractiveness of snack foods among younger generations is expected to push the sales of tortilla in Japan. This is prevalent for millennials especially, who are seeking healthy varieties of snacking.
Attributes | Details |
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Industry size of Tortilla in Japan in 2023 | USD 422 million |
Expected Industry Size of Tortilla in Japan by 2033 | USD 867 million |
Forecast CAGR between 2023 to 2033 | 7.5% |
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Leading Product Type | Flour Tortilla |
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Value Share in % (2023) | 45.60% |
Flour tortilla segment is projected to acquire a value share of 45.60% in 2023. Following factors are backing the consumption of flour tortilla in Japan:
Leading Process Type | Fresh |
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Value Share in % (2023) | 65.40% |
Based on process type, the fresh tortilla segment takes the leading share. As per latest estimates, the fresh variant holds a 65.40% value share in the Japan industry. Mentioned below are the key factors that are contributing to this section growth:
Key players in Japan are introducing processed tortilla to enhance their availability in supermarkets and convenience stores across the country. Additionally, numerous startups and enterprises are entering the tortilla industry in Japan to tap into the potential within the Japanese food industry.
Companies are also introducing new innovations like flour tortilla, cauliflower-infused taco shell, and street taco-inspired sauce to add excitement to the tortilla industry in Japan. Furthermore, key tortilla providers in Japan are capitalizing on the eCommerce boom by offering their products on eCommerce portals, enabling them to reach a wider audience.
Key Developments Occurring in the Japan Tortilla Industry
Profiling of Leading Players of Tortilla in Japan
Company Name | Company Details |
---|---|
Yutaka Corporation | It is a Japanese food firm that is famous for its high-quality tortilla. The firm provides an extensive range of tortilla, such as corn tortilla, flour tortilla, and whole wheat tortilla. |
Mitsui Food Systems | The company offers a wide variety of tortilla made of high-quality ingredients. The tortilla of Mitsui Food Systems are recognized for their pliable and soft texture. |
El Gallo Tortilla | The Mexican tortilla company that has just forayed into the Japanese industry. The firm provides a wide variety of authentic Mexican tortilla that are made using traditional methods. |
GormetTortilla | The Japanese company specialized in high-end tortilla. Tortilla is made using premium ingredients and are famous for its superior texture and taste. |
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Attribute | Details |
---|---|
Estimated Industry Size of Tortilla in Japan in 2023 | USD 422 million |
Projected Industry Size by 2033 | USD 867 million |
Anticipated CAGR between 2023 to 2033 | 7.5% CAGR |
Historical Analysis of Demand for Tortilla in Japan | 2018 to 2022 |
Demand Forecast for Tortilla in Japan | 2023 to 2033 |
By Product Type | Tostadas, Taco Shells, Corn Tortilla, Flour Tortilla, Tortilla Chips |
By Source | Corn, Wheat |
By Processing Type | Fresh, Frozen |
By Distribution Channel | Online, Offline, Supermarkets, Convenience Stores, Others |
Report Coverage | Industry Size, Industry Trends, Analysis of Key Factors Influencing Tortilla Consumption in Japan, Insights on Japan Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers |
Key Cities Analyzed | South Gyeongsang, North Jeolla, South Jeolla, Jeju |
Key Companies Profiled | Yutaka Corporation; Mitsui Food Systems; El Gallo Tortilla; Gourmet Tortilla; Others |
The anticipated CAGR for tortilla industry in Japan through 2033 is 7.5%.
Demand for tortilla in Japan is expected to surpass USD 867 million by 2033.
New innovations in the industry are expected to be the go-to strategy of industry players.
Fresh process type is gaining prominence in the tortilla business in Japan.
Flour tortilla takes a considerable share of the tortilla industry.
Market Estimated Size in 2024 | USD 45,163.7 million |
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Projected Market Value in 2034 | USD 75,309.4 million |
Value-based CAGR (2024 to 2034) | 5.2% |
Market Value (2023) | USD 12.23 billion |
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Market Expected Value (2033) | USD 23.18 billion |
Market Projected CAGR (2023 to 2033) | 6.6% |
Estimated Value (2023) | USD 8,500.0 Million |
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Projected Market Value (2032) | USD 19,756.4 Million |
Value-based CAGR (2023 to 2033) | 8.8% |
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