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India Faith based Tourism Market

Why is India becoming a spiritual and religious tourism hotspot? Survey Key Trends

India Faith based Tourism Market by Product, Capacity, Application, Distribution Channel & Region - Forecast 2022 - 2032

India Faith based Tourism Market Snapshots (2022-2032)

[342 Pages Report] As per newly released data by Future Market Insights (FMI), the Indian faith based tourism market size is estimated at USD 902 million in 2022 at a CAGR of 13% from 2017 to 2021. Indian faith based tourism market share in its parent market (global faith tourism market) is approximately ~6%-11%.

The rapid growth of spiritual tourism in India is driving the Indian faith based tourism market. In line with this, the Indian government's tourism programmes, such as Pilgrimage Rejuvenation and Spirituality Augmentation Drive, are creating a positive outlook for the market.

The large number of tourists drawn to religious events is helping to grow the Indian faith based tourism market. Aside from that, the tourism, roadway, and railway sectors are working to improve connectivity between pilgrimage sites, which will help escalate the Indian faith based tourism market growth.

Another major growth driver is the expansion of online retail channels. Furthermore, the growing integration of virtual reality (VR) with religious and spiritual services is expected to propel the Indian faith based tourism market forward.

Attribute

Details

India Faith Based Tourism Market Estimated Size (2022)

US$ 902Million

India Faith Based Tourism Market Projected Size (2032)

US$ Million

India Faith Based Tourism Market Value-based CAGR (2022-2032)

13.7%

India Faith Based Tourism Market Top Players Share in 2021.

5%-11%

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2017-2021 India Faith Based Tourism Market Outlook Compared to 2022-2032 Forecasts:

The India faith based tourism market continued to expand during the 2017–2021 forecast period, but a greater emphasis was placed on factors that influence travelers' intentions to travel to spiritual sites in India.

India faith based tourism market has grown at an exponential rate in recent years of 2022-2032 too. India is one of the most popular locations for both local and international religious tourists. Tourism allows international visitors to learn about and experience India's cultural richness firsthand.

International tourists are predicted to increase throughout the projection period, as India is expected to outperform other South Asian countries. The rapid expansion is expected to continue in the foreseeable future, owing primarily by the expansion of government initiatives, low-cost airlines, and technological advancements which is expected to propel the India faith based tourism market growth over the upcoming years and also escalate the India faith based tourism market key trends and opportunities.

What is the Growth Propellers That Are Boosting India Faith Based Tourism Market?

The Indian economy's amazing success is the primary factor for the boosting the India faith based tourism market future trends. To continue present India faith based tourism market growth, the government has invested in infrastructure such as transportation, lodging, better roads, health and hygiene, and so on.

The sector has invested in new technologies, such as art of security systems, to promote expansion of religious tourism. India is a really interesting nation with a lot to offer travellers. India's rich culture, tradition, and history alone attract a large number of religious tourists each year.

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What is Key Trends That Are Surging India Faith Based Tourism Market?

Religious tourism is both contributing to and benefiting from the country's overall growth in the travel and tourism sector. The dynamic India faith based tourism market growth trend has been shaped by a growing middle class and rising disposable income. Aside from Indian residents, the segment's popularity among overseas Indians and foreigners has steadily increased over the years.

With Yoga retreats and Ayurvedic spas gaining popularity among both domestic and foreign tourists, India faith based tourism market is taking on a spiritual and medical twist. A growing number of domestic and international tourists seeking indigenous cultural experiences visit Rishikesh, Varanasi, Bodh Gaya, and Pondicherry to investigate the concept of holistic and sustainable living.

Foreign tourists' strong interest in retreats and spiritual travel has prompted the government to promote international inbound tourism by expanding the 'Tourist Visa on Arrival (TVOA) scheme' to 11 countries escalating the India faith based tourism market future trends.

How Rapid Growth of Online Social Media Influencing the India Faith Based Tourism Market?

A large number of Indians use social media; approximately 508 million Indians use social media platforms. This allows the player to aggressively market their deals and packages on sites such as Facebook, Instagram, and other social media platforms.

An increase in the number of travel bloggers has impacted positively in surge of the India faith based tourism adoption trends as well as the India faith based tourism market opportunities. Travel blogs have grown in popularity as a source of travel information. Bloggers share their travel experiences and are typically regarded as reliable sources of information. They shape readers' attitudes and impressions of locations, influencing travel decisions.

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Religion to Revive Opportunities for the India Faith Based Tourism Market

With millions of pilgrims visiting pilgrimage sites across India each year, investments in hospitality, transportation infrastructures, and technology employment, among other things, have become essential.

Despite the fact that most religious centres in the country have short but intense seasons, this opportunity has arisen. Various traditions and cultural practises increase tourist footfall, putting a strain on transportation, city infrastructure, and site management. Another issue is waste management.

Religious tourism destinations in India are ill-equipped to deal with the challenges posed by high footfall. To address these concerns, the government is considering establishing a national tourism authority to streamline processes and implement checks and balances.

International collaborations and agreements with various countries have also provided new solutions. The government is working to address challenges associated with religious tourism; in the meantime, they provide an opportunity for Indian and foreign firms to innovate and create solutions for India faith based tourism market.

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Country Insight

How is Government Initiatives Boosting the Faith Based Tourism Industry in India?

“Government Initiatives Expected to Boost the Faith Based Tourism Market in India.”

When it comes to India faith based tourism market, the government of India, along with other state governments, work hand in hand. The government recognizes the significance of tourism to the Indian economy.

Guidelines for the National Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD). The Indian government has cleared the way for the development and expansion of this section of Indian tourism. 

Religious tour and travel spending has more than quadrupled in recent years. In line with this, the Government of India has allocated US$185 million in the 2018-19 Budget for the development of tourism circuits under the Swadesh Darshan and Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) initiatives.

What is the Future of Faith Based Tourism Industry in India?

Due to its many cultural and regional customs, India is one of the most famous countries in the South Asian area aiming to achieve religious tourism. In the region, religious tourism is becoming increasingly essential, skyrocketing the India faith based tourism market future trends.

According to ixigo.com data, there has been a month-on-month increase in hotel bookings of more than 50% for Puri, more than 30% for Varanasi, and more than 30% for other spiritual and religious locations like Tirupatyi, Shirdi, and so on.

Category-wise Insights

Which Age Group is more likely to Travel to pilgrimages?

"Faith-based tourism is especially popular with the aged and senior citizens.”

In terms of age group, the number of visitors in the 46-55-year-old bracket is predicted to increase significantly over the research period, since this demographic is more likely to visit various religious sites and is interested in visiting various art, culture, customs, and architecture sites.

Which Travel Type is More Preferred in the India Faith Based Tourism Market?

"Package travel has the largest percentage share in the travel type sector."

Tourists prefer package travel because tour operators provide a variety of package travel tours, including personalization. Package tours, on the other hand, include things that other types do not, such as hotels, meals, large discounts on package tours, and so on.

Why online booking channel is preferred by the tourists?

“Convenience is the key!”

According to the India faith based tourism market report, the online booking category accounted for a large portion of the market in terms of booking channel. Customers may book at any time and from any location, thanks to an easy-to-use interface and a booking system that is always open. The rise of internet travel providers such as Yatra.com, Expedia, and Ibibo is helping to expand the India faith based tourism market key trends and opportunities.

Which tourist type drives the India Faith Based Tourism Market Growth?

“Domestic travelers are the market's largest revenue source.”

Religious fervor accounts for over 60% of domestic travel in India. And, unlike most other forms of travel and tourism, religious tourism caters to people of all ages and financial levels, claiming the India faith based tourism market.

According to an India faith based tourism market survey performed by the Delhi-based Lokniti – Centre for Study of Developing Societies (CSDS), one in every four Indians is interested in visiting holy sites. Religious sites are popular pilgrimage destinations as well as holiday destinations in India. Despite the fact that pilgrimage is primarily a family event, records show that spending on religious travel has more than quadrupled in recent years.

Government Initiatives:

  • The Government of India's Ministry of Tourism has launched the "Adopt a Heritage: Apni Dharohar, Apni Pehchaan" project, which is a collaborative effort between the Ministries of Tourism, Culture, the Department of Archaeology Survey of India, and State/UT Governments to develop tourism amenities at heritage/natural/tourist sites across India in a planned and phased manner.

The project's goal is to encourage government and non-government organizations, corporate citizens, charities, individuals, and other stakeholders to form "Monument Mitras" (Friends of Monuments) to construct and upgrade basic and specialized tourist amenities at these sites. Religious/faith-based tourism is expected to grow in the country as a result of these initiatives.

Competitive Landscape

Companies are focusing on product development as well as specialized categories driving demand, creating opportunities for package customization. Faith-based tourism is growing in popularity in South Asia, pushing the Indian tourist industry.

Recent Development:

  • Thomas & Cook shifted their focus from International travel market to Domestic travel market looking at the India faith based tourism market opportunities. The firm has also lately launched a build-your-own-holiday module.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Million for Value

Key Region Covered

South Asia

Key Countries Covered

India

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group and Region.

Key Companies Profiled

  • Thomas Cook (India) Ltd
  • Cox & Kings Ltd
  • Mahindra Holidays & Resorts India Ltd
  • MakeMyTrip
  • Yatra Online Pvt Ltd
  • International Travel House Ltd
  • TravelGuru
  • Expedia
  • Ibibo Group
  • SOTC Travel Limited
  • Kesari Tours
  • Indian Railways Catering and Tourism Corporation
  • Cleartrip
  • EasyMyTrip
  • Balmer Lawrie Travel & Vacations
  • redBus
  • ixigo.com
  • Others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

India Faith Based Tourism Market by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

Frequently Asked Questions

The India Faith Based tourism market is expected to reach a valuation of US$ 902 Million in 2022.

Growing popularity of, customized tours and increasing mergers and acquisitions etc. are driving the sales of market.

Leading players in the market are estimated to account for approximately 5%-11% of the market share.

The Indian faith based tourism market grew at a sluggish 13% CAGR between 2017 and 2021.

Table of Content

1. Executive Summary

    1.1. India Faith-Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to India GDP

        3.1.2. Faith-Based Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. India Faith-Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Growth of Infrastructure Boosting the Growth in the Market

        4.1.2. Aggressively Growing Government Initiatives to Promote Tourism Industry

        4.1.3. Driving Factors Like International Accreditation and Presence of Top Surgeons Propel the Market Forward

        4.1.4. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. India GDP Growth Outlook

        5.1.2. India Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. India Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of India Faith-Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. Internationals

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

        7.1.1. Facebook

        7.1.2. YouTube

        7.1.3. Instagram

        7.1.4. Twitter

        7.1.5. LinkedIn

        7.1.6. Pinterest

        7.1.7. Google+

        7.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Thomas Cook (India) Ltd.

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Cox & Kings Ltd.

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. eLand Holidays Pvt.

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Ltd Mahindra Holidays & Resorts India Ltd,

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. MakeMyTrip,

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Yatra Online Pvt Ltd

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. International Travel House Ltd,

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. TravelGuru,

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Expedia,

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Ibibo Group,

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. SOTC Travel Limited,

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Indian Railways Catering and Tourism Corporation,

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Kesari Tours

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Others (As per request)

9. Assumptions and Acronyms Used

10. Research Methodology

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