The air treatment equipment includes those products which modify or change the technological characteristics and properties of air. This modification may include the treatment of harmful gases present in the air, increasing or decreasing the air temperature, compressing the air, removal of harmful microorganism from the air, increasing or decreasing the air pressure, removal of extreme odours and others. The air treatment equipment includes air compressor, air dryers, air washers, air filters, injectors and others.
On the basis of application the air treatment products are available for both industrial and domestic use. It is also used for roadways vehicles, waterways vehicles such as for ships, marines, and also for airways such as in aeroplane, spaceship, fighter plane and others. For domestic use air treatment equipment are offered to the consumers in the modified form and available in the consumer durable products for their convenient use. The air treatment consumer durable product includes hot air blowers, air conditioners, automatic washing machine, microwave, oven, automatic washer dryers, hair dryers, refrigerators, dishwashers and others.
On the basis of domestic use the air treatment products is sub-segmented into air conditioner, air purifier, humidifiers and dehumidifiers and others. Among all these sub-segments air purifiers are further sub-segmented into air filters purifiers, ionizing purifiers, ozone generators, adsorbents and others. Whereas air conditioners is sub-segmented into room air conditioners, split air conditioners, window air conditioners and others.
Globally Asia-pacific is considered to be the highest market for the air treatment products followed by North America and Europe. In Asia Pacific China, India and Japan represent ample opportunities for players in this market. This growth in these countries is supported by increasing number of health conscious consumers and rising disposable income of the consumers.
Among all these countries, India accounted for low growth for air treatment products in 2011 due to economic slowdown. Moreover, the demand of air conditioner segment also registered less growth as monsoon arrived early in the country. However, the market growth for air treatment product showed a positive growth in 2013 due to rise in country economic condition and urge of the consumer for better and healthier life. It is expected that India will show a potential growth for air treatment products in the forecasted period. This growth will be supported by rise demand for air conditioners in states such as Uttar Pradesh, Bihar, Maharashtra and others due to rise in heat and temperature. It is expected that air conditioner will occupy the largest position of the pie as the consumers in India are making their switch from ceiling fans or table fans to air conditioner. Among all the sub-segments of air conditioner, split air conditioner is expected to show the highest growth. Furthermore, it has been found that awareness among the consumers for purified air will also fuel the market growth for air treatment products in India. States such as Uttar Pradesh and Gujarat is expected to support the growth of air purifiers as these states possess large number of industries.
In India, high entrant of manufacturing industries, outsourcing companies and rise in commercialization are some of the major drivers supporting the market growth. In addition, increase in number of health consciousness among the consumers coupled with rising disposable income is also expected to fuel the market growth for air treatment products in India.
However, the market of air treatment products in India possess some restraining factors. This includes lack of awareness among the consumers regarding the product such as humidifiers, dehumidifiers and others. Additionally, the consumers perceives these products as quite expensive and also it is considered as a luxury product and not an absolute necessity.
The key players for air treatment products in India includes Bajaj Electricals Ltd, Godrej & Boyce Mfg Co Ltd., Usha International Ltd., Panasonic Corp, Atlas Copco AB, Eureka Forbes, OSIM International, SANYO Electric Co ., Ltd and others.
This research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, countries and types.
The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies Involved
- Value Chain
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also the maps qualitative impact of various market factors on market segments and geographies
India Air Treatment Products Market
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Market Research Methodology - Perfected through Years of Diligence
A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.