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India Outbound Tourism Market Outlook (2022 to 2032)

India's outbound tourism market is projected to reach US$ 15,163.4 Million in 2022 and expand ta 11.4% CAGR between 2022 and 2032. The growth in the market is primarily attributed to the increasing desire of Indians, especially millennials, to visit international destinations before they turn 60. Further, growing opportunities for businesses and education in the USA, Germany, the United Kingdom, Japan, and Italy will propel the demand in the market.

Further, regions such as Europe and Latin America are improving their tourism to improve their businesses, which will aid the growth in India's outbound tourism market over the forecast period (2022 to 2032). On the back of this, the sales in the market are projected to surpass US$ 44,799.9 Million by the end of 2032.

According to the India Tourism Statistics 2022, outbound tourism in India rose to 7.29 Million people in 2020, at a CAGR of 4.67% from 1.94 Million registered in 1990. The country witnessed a negative growth of 72.9% due to the outbreak of COVID-19.

However, with the resumption of the travel and tourism industry across the globe, governments across the globe are taking initiatives to boost the industry. This is expected to positively affect the growth of the Indian outbound tourism market.

As per the study, a significant number of people opt to visit the USA, Canada, Saudi Arabia, Thailand, Australia, and Germany for education, business, and travel purposes. Hence, key players are eyeing these aforementioned markets to capitalize on the expansion of the tourism industry over the forecast period.

The USA and Canada are expected to be the most desirable location for education purposes. However, flight tickets to Germany, Thailand, Indonesia, and East Asian countries are inexpensive and are the most lucrative destinations for traveling and business.

Further, a considerable share of people also prefers Japan and Germany due to the numerous opportunities for jobs and education. Availability of remunerative job opportunities and pleasant condition in the countries is other factors propelling the growth in India's outbound tourism market.

Apart from this, luxury tourism is one of the leading factors driving the demand in India's outbound tourism market. Nearly 60% of Indians travel to Thailand and the USA for luxury high-end vacations due to the location, weather, and beautiful beaches.

Consequently, numerous tour companies are offering a wide range of offers and attractive services to provide personalized travel offers to tourists. They also provide luxury yachts, remote islands, and spa services to woo consumers. These factors are projected to propel the growth of India's outbound tourism market.

Attribute Details
Market Estimated Size (2022) US$ 15,163.4 Million
Projected Market Value (2032) US$ 44,799.9 Million
Value-based CAGR (2022 to 2032) 11.4%

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2017 to 2021 India Outbound Tourism Market Outlook Compared To 2022 to 2032 Forecast

India is well-positioned to become one of the world's most lucrative outbound tourist markets thanks to its expanding economy, young population, and expanding middle class. 20% of Indian travelers who depart from their country go to Europe. 10% of travelers go to Australia and New Zealand, with the remainder going to South East Asia.

To facilitate business operations and promote the interests of Indian firms involved in outbound travel, the government may take into account measures like enhancing direct connections to well-known and emerging locations, allowing foreign cruise ships to operate in Indian waters, as well as making concerted and coordinated efforts on numerous fronts to boost the outbound tourism market.

By 2024, outbound travel from India will exceed, and the government may implement specific regulatory reforms to support this expanding sector.

India Outbound Tourism Market

Comparative Analysis Of Adjacent Outbound Tourism Market

India Outbound Tourism Market:

Differentiating Aspects India Outbound Tourism Market
CAGR in 2022 to 2032 11.4%
Current Valuation in 2022 US$ 15,163.4 Million
Projected Valuation in 2032 US$ 44,799.9 Million
Key Drivers
  • The Increasing trend of YOLO and the desire for education in international universities will boost the market.
  • Favorable government initiatives and the availability of attractive tour and travel packages will drive the demand in the Indian outbound tourism market.

Germany Outbound Tourism Market:

Differentiating Aspects Germany Outbound Tourism Market
CAGR in 2022 to 2032 9.7%
Current Valuation in 2022 US$ 241,368.5 Million
Projected Valuation in 2032 US$ 3,498.19 Million
Key Drivers
  • The Rising popularity of cruise trips and surging penetration of online booking and travel platforms will propel the growth.
  • The availability of unique courses and the presence of prestigious education institutes in the USA and the United Kingdom will promote growth in the market.

Hong Kong Outbound Tourism Market:

Differentiating Aspects Hong Kong Outbound Tourism Market
CAGR in 2022 to 2032 8.5%
Current Valuation in 2022 US$ 483.0 Million
Projected Valuation in 2032 US$ 1,088.0 Million
Key Drivers
  • Attractive job opportunities in Japan, financial aid, and public services available for Hong Kong tourists will be the key driver pushing sales.
  • The burgeoning focus of leading outbound tourism companies such as Trip Advisor and Expedia Group in Hong Kong will facilitate the growth.
Ronak Shah
Ronak Shah

Principal Consultant

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Top Trends Spurring The Demand In India Outbound Tourism Market

Growing Trend of YOLO to Push Sales in India's Outbound Tourism Market

With a 25% annual increase in traveler volume, India is one of the world's outbound marketplaces with the highest growth. Compared to densely populated nations such as China, India's population is youthful. The digital India initiative of the Modi administration has also had an impact on international travel.

Travel is now more attainable for India's developing middle class because of the country's strong GDP growth, thriving economy, and greater spending incomes. Further, with the growing penetration of social media such as Instagram, YouTube, and others, consumers are becoming more passionate about traveling internationally on the back of the rising YOLO (you only live once) trend.

Category-Wise Insights

Which Booking Channel is Preferred by India's Outbound Tourism Market?

Growing Penetration of Online Booking Channels to Boost India's Outbound Tourism Market

The results show that the online travel sector holds a sizable market share when it comes to booking channels. Internet use has surged dramatically worldwide over the last past-half decade. Customers may quickly learn more about several industries.

The service provider thinks there is a lot of potential for marketing and promotion on the internet because booking is so simple and convenient for the customer. The internet was recognized as a significant source of information by 40.5% of respondents from the internet and 21.4% from travel portals when it came to sorting out travel possibilities.

Which Tour Type will Remain Highly Sought-After in India's Outbound Tourism Market?

Packaged Travelers to Generate Maximum Revenue in India's Outbound Tourism Market

While package or group holidays are still trendy in India, independent travelers are more prevalent there. More than half of Indian visitors participate in group excursions, such as semi-independent tours, small-group outings with friends, and custom tours.

Families, senior folks, visitors from smaller cities, and tourists like taking traditional package excursions. Customized travel options, including exclusive tour groups with no outsiders, are also popular.

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Competitive Landscape

As per Future Market Insights (FMI), India's top international travel destination is the USA Indian tourists spend more than one-third of their overall international spending in the USA is a well-liked vacation, business, and other travel destination.

Three Incredible Tourism Operators Thomas Cook, Cox and Kings, and Mercury Travels Offering Amazing Deals on India's Outbound Tourism

With the help of India's outbound tourism, companies are likely to expand their customer base with attractive packages, customized tour trips, and services. This also allows them to diversify risks while exposing themselves to an untapped market.

By doing so, they can attract new customers who have never used their services. Offering services in a new country will allow them to gain more experience and knowledge about how different cultures operate and what they expect from a service provider.

Thomas Cook (India) Ltd. is a Mumbai-based Indian travel firm that offers services such as foreign exchange, international and domestic holidays, visas, passports, travel insurance, and MICE.

Thomas Cook India Limited, India's most prominent integrated travel services provider, and its Group Company, SOTC Travel Ltd., announced the launch of a series of unique GoAir offers: Companion Holidays, Full Holidays for Half the Price Free, up to 20% discount flights; free cancellation is also offered.

It has been a long time since they have come up with any new offering in their tour packages. The focus has been on improving their existing products to give their customers an enhanced travel experience in India.

The company has recently launched an all-inclusive luxury package called The Grand Voyage, which targets people looking for a luxurious vacation experience with all amenities. This offer is available across various cities in India, starting from Mumbai to Delhi.

Another company that will dominate India's outbound tourism is Cox & Kings Ltd., a travel firm based in India. It is one of the oldest travel organizations, founded in 1758. The company is located in Mumbai. Cox and Kings have expanded their product offerings to include new experiences geared towards adventure seekers and an increased focus on offering services such as tours and shopping to appeal to a younger demographic.

One of their most notable new products is The Great Indian Rajasthan tour, which offers guests a chance to explore some of India's most famous landmarks. As a part of their Taste of India program, they also offer cooking classes for tourists who want to learn how to make authentic dishes from home.

Moreover, Mercury travels provides a comprehensive variety of vacation and travel services. From planning the most memorable vacations at the world's most magnificent hotels, booking tickets on the most popular airlines at the most affordable airfares, and organizing the most enriching business meetings, conferences, incentive programs, and events.

In 2019, numerous new travel packages were added by mercury travels, such as start a cruise and other Indian cruises. Moreover, Mercury is also offering holiday packages for international destinations like Europe and America. It started with air tickets to international destinations too. They have a tie-up with Air France, which offers flights from Paris to New York at a meager cost.

Scope Of India Outbound Tourism Market Report

Attribute Details
Market Estimated Size (2022) US$ 15,163.4 Million
Projected Market Value (2032) US$ 44,799.9 Million
Value-based CAGR (2022 to 2032) 11.4%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Billion for Value
Key Regions Covered Asia
Key Countries Covered India
Key Segments Covered Purpose Type, Booking Channel, Tourist Type, Tourism Type Tour Type, Consumer Orientation, Age Group, and Region
Key Companies Profiled
  • Orbit
  • Thomas Cook
  • SOTC Kuoni
  • Raj Travels
  • In Orbit Tours
  • Cox and Kings
  • TCI
  • Kesari
  • Travelmart India
  • Riya Travels
  • Akbar Travels
  • BTI Sita
  • BCD Travels
  • Mercury Travels
  • Gold Chip
  • Kesari
  • Amadeus ( as per reguest)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

India Outbound Tourism Market By Category

By Purpose Type:

  • Business
  • Holiday/Leisure
  • VFR & Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tourism Type:

  • Cultural & Heritage Tourism
  • Medical Tourism
  • Eco/Sustainable Tourism
  • Sports Tourism
  • Wellness Tourism & Others

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the current market value of the India outbound tourism market?

India's Outbound Tourism Market is currently valued at US$ 15,163.4 Million in 2022.

What is the forecasted growth rate for the India outbound tourism market?

The India Outbound Tourism Market is currently forecasted to grow at a rate of 11.4% CAGR during the forecast period.

What are the key trends driving the India outbound tourism market?

Travel and tourism are becoming more and more popular, and India's economy is developing quickly, which are the major factors driving the country's outbound tourism Market.

Who are the leading players in the India outbound tourism market?

Leading players operating in the India Outbound Tourism Market Are Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, Cox and Kings, TCI, Kesari, Riya Travels, Travelmart India, BTI Sita, Akbar Travels, Mercury Travels, BCD Travels, Amadeus, Kesari, and Gold Chip among others.

Which is the most preferred location in the India outbound tourism market?

As per FMI, the USA, Germany, Thailand, Indonesia, and Japan are expected to be the most preferred location among Indian tourists.

Table of Content

01. Executive Summary | India Outbound Tourism Market

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

02. Market Introduction

    2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)

    2.2. Number of Travelers (Million) and Forecast (2022 to 2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)

    2.4. Number of Travelers Y-o-Y Growth Projections

03. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

04. Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Growth in the Indian Economy

        4.1.2. Increasing Urbanisation of Chinese territories

05. Market Background

    5.1. Top 10 Market Companies

    5.2. Macro-Economic Factors

        5.2.1. GDP Growth Outlook

        5.2.2. Industry Value Added

        5.2.3. Consumer Spending Outlook

        5.2.4. Direct contribution of Travel & Tourism to GDP

        5.2.5. Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

06. Categorizing of Sector 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Tourism type (% of Demand)

        6.2.1. Business

        6.2.2. Leisure

        6.2.3. VFR

        6.2.4. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. Direct Booking

    6.4. Current Market Analysis By Tourism Type (% of Demand)

        6.4.1. Cultural & Heritage Tourism

        6.4.2. Medical Tourism

        6.4.3. Eco/Sustainable Tourism

        6.4.4. Sports Tourism

        6.4.5. Wellness Tourism & Others

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Age Group (% of Demand)

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 56-65 years

        6.6.6. 66-75 Years

    6.7. Key Findings, By Each Category

07. Competition Analysis

    7.1. Competition Dashboard

    7.2. Competition Benchmarking

    7.3. Competition Deep Dive

        7.3.1. Orbit

            7.3.1.1. Overview

            7.3.1.2. Service Portfolio

            7.3.1.3. Strategy Overview/campaigns

        7.3.2. Thomas Cook

            7.3.2.1. Overview

            7.3.2.2. Service Portfolio

            7.3.2.3. Strategy Overview/campaigns

        7.3.3. SOTC Kuoni

            7.3.3.1. Overview

            7.3.3.2. Service Portfolio

            7.3.3.3. Strategy Overview/campaigns

        7.3.4. Raj Travels

            7.3.4.1. Overview

            7.3.4.2. Service Portfolio

            7.3.4.3. Strategy Overview/campaigns

        7.3.5. In Orbit Tours

            7.3.5.1. Overview

            7.3.5.2. Service Portfolio

            7.3.5.3. Strategy Overview/campaigns

        7.3.6. Cox and Kings

            7.3.6.1. Overview

            7.3.6.2. Service Portfolio

            7.3.6.3. Strategy Overview/campaigns

        7.3.7. TCI

            7.3.7.1. Overview

            7.3.7.2. Service Portfolio

            7.3.7.3. Strategy Overview/campaigns

        7.3.8. Kesari

            7.3.8.1. Overview

            7.3.8.2. Service Portfolio

            7.3.8.3. Strategy Overview/campaigns

        7.3.9. Travelmart India

            7.3.9.1. Overview

            7.3.9.2. Service Portfolio

            7.3.9.3. Strategy Overview/campaigns

        7.3.10. Riya Travels

            7.3.10.1. Overview

            7.3.10.2. Service Portfolio

            7.3.10.3. Strategy Overview/campaigns

        7.3.11. Akbar Travels

            7.3.11.1. Overview

            7.3.11.2. Service Portfolio

            7.3.11.3. Strategy Overview/campaigns

        7.3.12. BTI Sita

            7.3.12.1. Overview

            7.3.12.2. Service Portfolio

            7.3.12.3. Strategy Overview/campaigns

        7.3.13. BCD Travels

            7.3.13.1. Overview

            7.3.13.2. Service Portfolio

            7.3.13.3. Strategy Overview/campaigns

        7.3.14. Mercury Travels

            7.3.14.1. Overview

            7.3.14.2. Service Portfolio

            7.3.14.3. Strategy Overview/campaigns

        7.3.15. Gold Chip

            7.3.15.1. Overview

            7.3.15.2. Service Portfolio

            7.3.15.3. Strategy Overview/campaigns

        7.3.16. Amadeus ( as per reguest)

            7.3.16.1. Overview

            7.3.16.2. Service Portfolio

            7.3.16.3. Strategy Overview/campaigns

    7.4. Social Media Platforms Preferred

        7.4.1. Facebook

        7.4.2. YouTube

        7.4.3. Instagram

        7.4.4. Twitter

        7.4.5. LinkedIn

        7.4.6. Pinterest

        7.4.7. Google+

        7.4.8. Others

    7.5. Perceptions of the Proposed Bicycle Sector Tour Package

    7.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.7. Trending #Hashtags

    7.8. Social Media Platform Mentions (% of Total Mentions)

    7.9. Region-Wise Social Media Mentions (% of Total Mentions)

    7.10. Trending Subject Titles

08. Assumptions and Acronyms Used

09. Research Methodology

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Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

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