The India outbound tourism market is experiencing substantial expansion driven by rising disposable incomes, improved connectivity, and growing aspirations for international travel. Evolving lifestyle patterns and exposure to global cultures are encouraging Indian travelers to explore diverse destinations. Current market momentum is supported by government initiatives aimed at easing visa regulations and improving airport infrastructure.
Increasing digitalization and access to online travel platforms are further simplifying trip planning and booking processes. The future outlook remains optimistic as younger demographics continue to prioritize experiential travel, adventure tourism, and luxury experiences. Seasonal offers, flexible travel policies, and the availability of affordable international flight options are also stimulating outbound movement.
Market growth rationale is supported by a strong economic base, expanding middle-class population, and the continued recovery of global tourism post-pandemic Strategic collaborations between airlines, hotels, and travel agencies are expected to further enhance travel accessibility and sustain India’s position as one of the fastest-growing outbound tourism markets globally.
| Metric | Value |
|---|---|
| India Outbound Tourism Market Estimated Value in (2025 E) | USD 21.0 billion |
| India Outbound Tourism Market Forecast Value in (2035 F) | USD 61.7 billion |
| Forecast CAGR (2025 to 2035) | 11.4% |
The market is segmented by Purpose Type, Booking Channel, Tourist Type, Tourism Type, Tour Type, and Age Group and region. By Purpose Type, the market is divided into Holiday/Leisure, Business, and VFR & Others. In terms of Booking Channel, the market is classified into Online Booking, Phone Booking, and In-Person Booking. Based on Tourist Type, the market is segmented into International and Domestic. By Tourism Type, the market is divided into Cultural And Heritage Tourism, Medical Tourism, Eco/Sustainable Tourism, Sports Tourism, and Wellness Tourism And Others. By Tour Type, the market is segmented into Package Traveller, Independent Traveller, and Tour Group. By Age Group, the market is segmented into 26 to 35 Years, 15 to 25 Years, 36 to 45 Years, 46 to 65 Years, and 66 to 75 Years. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The holiday and leisure segment, holding 46.80% of the purpose type category, dominates the India outbound tourism market due to the increasing trend of vacationing abroad for relaxation and recreation. Higher income levels, preference for luxury travel experiences, and the desire to explore international destinations are key factors contributing to segment leadership.
Social media influence and aspirational lifestyles have further encouraged leisure travel among urban consumers. The availability of customized travel packages, including family holidays and adventure tours, has enhanced convenience and affordability.
In addition, growing interest in wellness and eco-friendly tourism experiences is driving new demand pockets As outbound travel restrictions ease and international partnerships expand, the holiday and leisure segment is expected to maintain its lead, supported by continuous destination marketing efforts and an increasing focus on personalized travel experiences.
The online booking segment, representing 54.20% of the booking channel category, has emerged as the preferred mode of travel planning owing to the convenience, transparency, and real-time accessibility it provides. The proliferation of smartphones and widespread internet penetration in India have significantly transformed the way travelers search, compare, and purchase travel packages.
Online travel agencies, aggregators, and direct airline portals have enhanced consumer confidence through competitive pricing and flexible booking options. Integration of artificial intelligence and digital payment solutions is further improving the user experience and simplifying itinerary customization.
Loyalty programs and targeted marketing strategies by online platforms are also attracting repeat customers As technology adoption deepens and digital literacy increases, the online booking segment is expected to strengthen its dominance and contribute significantly to the long-term growth of India’s outbound tourism industry.
The international tourist segment, accounting for 63.50% of the tourist type category, leads the market as Indian travelers increasingly prioritize overseas destinations for leisure, business, and educational purposes. Improved air connectivity, reduced travel costs, and broader visa-on-arrival options have made international travel more accessible.
The segment’s growth is also supported by expanding disposable incomes and a growing appetite for unique cultural and adventure experiences abroad. Tour operators and tourism boards have capitalized on this trend through destination-specific promotions and curated travel experiences catering to varied age groups and preferences.
Rising awareness of safety measures and better travel insurance options have also strengthened confidence among outbound travelers Over the forecast period, the international tourist segment is expected to sustain its leadership, driven by expanding global partnerships, greater destination diversification, and India’s increasing integration into the global travel ecosystem.
The India outbound tourism market is anticipated to grow at a modest CAGR of 4.20% till 2035. This is attributed to several reasons:
| Attributes | Details |
|---|---|
| Booking Channel | Online Booking |
| Market Share | 45.70% |
The online booking category is projected to hold the largest share of the Indian outbound tourism market in 2025. This segment holds the dominant market share, accounting for 45.70% of India's global outbound tourism market.
| Attributes | Details |
|---|---|
| Tour Type | Packaged Traveller |
| Market Share | 39.20% |
The India outbound tourism market is also categorized by tour type into independent and package travelers. The packaged traveler segment dominates the market with a share of 39.20% in 2025.
The market for outbound tourism in India is very competitive and consists of numerous players fighting for their place there. Some of the most prominent companies in the market are Orbit, Thomas Cook, SOTC Kuoni, Raj Travels, In Orbit Tours, and Kesari.
These companies are expanding their customer base with attractive packages, customized tour trips, and services. These companies are also introducing all-inclusive luxury packages, such as The Grand Voyage by Thomas Cook India Limited, to a luxurious vacation experience with all amenities across various cities in India, starting from Mumbai to Delhi.
Recent Developments
The global india outbound tourism market is estimated to be valued at USD 21.0 billion in 2025.
The market size for the india outbound tourism market is projected to reach USD 61.7 billion by 2035.
The india outbound tourism market is expected to grow at a 11.4% CAGR between 2025 and 2035.
The key product types in india outbound tourism market are holiday/leisure, business and vfr & others.
In terms of booking channel, online booking segment to command 54.2% share in the india outbound tourism market in 2025.
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