Indian Alcohol Market

Alcohol Market: Consumption of Beer to Cross 5000 Million Litres by 2026 End: India Industry Analysis and Opportunity Assessment, 2016-2026

  • 2017-02-23
  • REP-IN-201
  • 197 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Indian Alcohol Market

This study offers a comprehensive, 360 degree analysis on the Indian Alcohol market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Indian Alcohol market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Andhra Pradesh and Telangana are the highest alcohol consuming states in India

“The two states in the southern part of the country, i.e. Andhra Pradesh and Telangana are the highest alcohol consuming states in India. The population of these two states is not only ahead in consuming Indian Made Foreign Liquor (IMFL) but also gets high on country liquor. As a result the south zone held more than half of the market share of the India alcohol market in 2015 and is expected to continue its growth in revenue contribution to the India alcohol market throughout the forecast period. Also, white spirits such as Vodka and Gin are gaining popularity across the country and this is boosting the India alcohol market growth significantly.”

--- Analyst - Food & Beverages, Future Market Insights

Indian Made Foreign Liquor (IMFL) segment is projected to record the highest CAGR over the estimated period

The Indian Made Foreign Liquor (IMFL) segment was estimated to reach a market valuation in excess of INR 1,400 Bn by 2016 end. This reflected a Y-o-Y growth rate of close to 5% over 2015. This segment is estimated to be valued at more than INR 3,000 Bn by 2026, expanding at a CAGR of 5.2% over the forecast period. Indian Made Foreign Liquor segment in the India alcohol market is expected to create absolute INR opportunity of close to INR 80 Bn in 2017 over 2016.

Increasing urban population and rising disposable income anticipated to fuel the development of the India alcohol market

Rapid increase in urban population is one of the key factors that is boosting the India alcohol market. Traditionally, brown spirits have been targeted at the urban consumer. As such, increasing urban population coupled with factors such as increasing disposable income and growing preference for whiskies is expected to create avenues for growth of the alcohol market in India. Changing demographics is further expected to boost the India alcohol market. As of 2014, over half the country’s population (53%) was above the age of 25 years. Moreover, estimated median age of the country’s population for the same year was pegged at 27 years. The legal drinking age in India varies from state to state. For instance, 18 years in Goa, Uttar Pradesh and Karnataka; 21 years in Tamil Nadu and Andhra Pradesh; and 25 years in Maharashtra, Delhi and Punjab.

india alcohol market

The aforementioned statistics indicate that India is an ideal market for high revenue growth of alcohol owing to increasing consumption among the people. According to World Bank statistics, GDP per capita income of the country for the year 2014 was pegged at more than US$ 1,595. The increase in per capita disposable income is expected to result in higher consumer spending on different lifestyle products and food and beverages, including alcohol. This increase is expected to drive the growth of the alcohol market in the country. The Indian lifestyle, especially of the urban populace, has witnessed a radical change over the recent years. A change in outlook towards social consumption of alcohol, increasing alcohol consumption among women, growing prominence of “pub and cocktail culture” in urban cities and emergence of novel Food & Beverage formats has resulted in increasing demand for alcoholic beverages in the country. All these factors are boosting the revenue growth of the India alcohol market and this growth trend is anticipated to continue throughout the forecast period.

India has undergone a significant transformation in terms of technology adoption in the last few years. According to Future Market Insights, increased adoption of technology across emerging segments is expected to open opportunities for premium alcohol markets in India. Consequently, new manufacturing plants are being established in the subcontinent to increase customer base and improve the quality of alcohol produced. The alcohol industry in India exhibits technological up gradation by introducing bioprocess technologies that can improve alcohol quality and increase production levels. A newly published report by Future Market Insights titled “Alcohol Market: India Industry Analysis and Opportunity Assessment, 2016–2026,” offers insights on the advancements in the India alcohol market. What makes this report exclusive is the PESTLE analysis, through which our analysts have tried to highlight the political, economical, social, technological, legal and environmental factors impacting the India alcohol market over a projected 10 year forecast period from 2016 to 2026.

After a comprehensive study of this market, our analysts have come to a conclusion that political instability and economic slowdown are two major factors expected to hinder the growth of the premium alcohol market in India. For instance, India has different regulations from the rest of the world. Every state has different rules for alcohol consumption. In some states such as Gujarat sale of alcohol is banned whereas in some states there is a time limit on the sale of alcohol. The study also demonstrates market dynamics that are expected to influence the current environment and future status of the India alcohol market over the forecast period. The primary objective of this report is to offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the India alcohol market.

An exclusive report with a detailed study of the alcohol market in all four regions of India

Overall internal competition in the India alcohol market is comparatively low due to less number of major providers of alcohol in the market. The report discusses how the overall competition in the market is steadily increasing. It also discusses various factors that are shaping internal as well as external competition in the India alcohol market. The report provides a market outlook for 2016–2026 and sets the forecast within the context of the India alcohol ecosystem, including new technological developments as well as product offerings in the India alcohol market. This study discusses key regional trends contributing to the development of the India alcohol market, as well as analyses the degree to which drivers are influencing the market in each region. Key regions assessed in this report include South India, North India, East India, and West India.

A competitive landscape has been included in the report to provide readers with a dashboard view of key categories of providers who are primarily Indian alcohol suppliers. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the India alcohol market.

The key segments covered in this report are:

By Type

By Make

By Gender

By Ingredients

By Distribution Market

By Region

  • IMFL

    • Brandy and Cognac

    • Rum

    • Whiskies

    • White Spirits

    • Others

  • Beer

    • Mild

    • Strong

  • Wine

    • Red Wine

    • White Wine

    • Rose Wine

  • Country Liquor

  • Imported Liquor

  • Indian Made Foreign Liquor

  • Foreign Liquor Bottled in India

  • Indian Made Indian Liquor

  • Male

  • Female

  • Government Controlled

  • Open Market

  • Auction Market

  • South Zone

  • North Zone

  • East Zone

  • West Zone

Our research methodology

In this report, we have not only conducted the market forecast in terms of CAGR but have also analysed the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities. Also, another important feature of this report is the analysis of all key market segments in terms of absolute INR. Absolute INR opportunity analysis is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the India alcohol market.

  • Yearly change in inflation rate has not been considered while forecasting market numbers

  • Product wise weighted Average Selling Price (ASP) has been considered to deduce market values

  • Top-down approach has been used to assess market numbers for each product category

  • Bottom-up approach has been used to counter validate the reached market numbers

  • Macroeconomic indicators such as GDP, wholesale and retail trade, merchandise trade, prices etc., have been considered to arrive at the indicated market numbers

  • All the values for market size are estimated in INR

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