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India Sports Tourism Market

Market Insights on India Sports Tourism covering sales outlook, demand forecast & up-to-date key trends

India Sports Tourism Market by Sports Type, Tourism Type,Channel & Region - Forecast 2022 - 2032

India Sports Tourism Market Outlook (2022-2032)

[324 Pages Report] The India sports tourism market which currently values at US $ 9469 million, is expected to surge at an incredible CAGR of 14.8%, and is predicted to be valued at US $ 37646.36 million during the forecast period, as analyzed by the experts in Future Market Insights.

“Increase in the Franchise games coupled with increasing involvement by the government to develop the infrastructure is expected to drive the India sports tourism market.”

There are big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. A new concept in India about a decade ago, Sports Tourism, has developed rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. This is expected to have a positive impact on India sports tourism market trends.

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Details

India Sports Tourism Market Size (2022)

US $ 9,469 Million

Anticipated India Sports Tourism Market Market Size (2032)

US $ 37646.36 Million

India Sports Tourism Market Expected CAGR during 2022-2032

14.8%

A holiday with family and friends to spectate a mega sporting event is no longer an alien concept for Indian travelers. Today, sporting fanatics across the world are willing to spend to set across India to experience the thrill and excitement of watching their favorite game live.

Sports the travel industry is seeing a significant percentage of development as people across the world are indicating more eagerness for visiting a nation to go to the occasion of the games, as indicated by industry specialists. Internationally sports and the travel industry is a multi-billion-dollar industry.

The principal love for Indians is cricket and they travel to watch the amusement, regardless of whether in India or abroad. There has additionally been a move in the enthusiasm for other wearing occasions like Hockey tournaments, and Kabaddi tournaments which are regularly organized in India.

Additionally, the government is taking important steps to ensure that the India sports tourism key trends and opportunities are likely to improve with the passage of time.

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What are the Key Drivers Impacting the India Sports Tourism Market?

Mega and small-scale sports tourism have the prospective to contribute to the social, economic, infrastructural development, and culture of the hosting country or city. Sports tourism involves the travel of persons for non-business reasons to participate in and or observe sporting activities.

Sports tourism involves several activities. In addition to both participating and observing the sporting events, people who travel for sports tourism may also have a conferred interest in visiting the state-of-the-art sporting facilities such as stadiums. For example; Narendra Modi Stadium is the largest stadium in India with a capacity of 132,000 and the second largest in the world behind the Rungrado 1st of May Stadium in Pyongyang, North Korea, which has a capacity of 150,000. This is anticipated to change the perception of India sports tourism market outlook for good in the future.

Mega sporting events provide a platform to incorporate social and cultural features of the host community/city/country into the overall tourist experience. These events are good occasions to showcase the cultural heritage of the country such as its history, historical sites, food, music, art, architecture, and overall what makes the host country unique and interesting to want to return to in the immediate future.

Sports tourism provides the host country with high media coverage. This coverage will cover not only the sporting event but also provide important information about the country’s cultural and entertainment locations as well as an overall country profile. Consequently, the India sports tourism market trends are expected to see an upward curve.

Mega and small sporting events not only offer athletes and officials occasions to establish strong social bonds but also permit sports tourists the chance to bind long-lasting social connections with people from host countries and cities. These bonds have the potential to result in future travels between countries and so deepening the benefits of tourism.

Over the past decade, there has been inception of league games like IPL, ISL, PKL etc. All these leagues have not only contributed towards an increasing follower pertaining to these games, but there has been an influx of both domestic and overseas tourists. This might well expand the demand for Indian sports tourism.

What are some of the challenges experienced by the India Sports Tourism Market?

Apart from cricket, people are not willing to participate much in other sports related activities. This is something which has to contemplated by the stake holders, and they need to come up with better ideas.

Moreover, there are no proper infrastructures available for other sports like skiing, surfing, cycling etc. This means that the India sports tourism market is losing at a place, where it has a potential to make lots of money because of the diverse geography.

Technology has definitely been a boon in the current times. But technology has also been responsible for developing online games, and these online games have gone stronger especially after Covid 19 pandemic, and this has not been a very good indication for the India sports tourism market.

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What are the Recent Trends observed in the India Sports Tourism Market?

Equally important in making it possible for sports tourism to expand to a more extensive cross-section of the population are the recent innovations in technology. The best example of this new technology is illustrated by new methods of transportation.

With the invention of automobiles and air travel in the past century, individuals have been able to move to various locations to take part in these sports tourism activities.

Moreover, with the creation of these new transportation methods, people began to require accommodations away from their homes. This led to the immense development of numerous motels, hotels, and inns. In addition to the vital role that transportation and accommodation played in the increased popularity of sports tourism, innovations in media technology also aided in the development.

Additionally, the development of online games like Dream 11, MPL etc. has ensured that people remain hooked to such games because of which they win huge amounts. This is expected to be a major driver for the India sports tourism market share.

How does the development of cities help in boosting the India Sports Tourism Market?

The future of sports tourism and adventure sports in India is very bright. The scope and future of sports tourism are not going to end in India because of its diverse topography and climatic condition. You can enjoy on land and water, underwater and in the air whatsoever form of adventure sports in India.

Low-cost regional airway services and added affordable long-haul flights are also in demand for sporting events as flights become more suitable and more reasonable.

Though, sports event organizers and state tourism boards in India must increase their investment in other metro cities like Kolkata, Mumbai, Hyderabad, and Bengaluru. With thriving interest among Indian sports fans to explore their interests in different sports fields, and various National Tourism Organizations (NTO) across the world promoting tie-ups with Indian tour operators, there are sufficient resources for India to emerge as a Sports tourism destination and boost overall tourism in the country. It only needs to be utilized efficiently to gain significant benefits.

There a number of tourists who visit the entire city where the tournament is conducted. For development of these cities, government has come up with plans like AMRUT and JNNRUM, which specifically focus on the further development of the cities. More development would mean more visitors at a particular place.

Therefore, through sports tourism, even the growth prospects for national tourism would increase.

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Role of government in developing India Sports Tourism Market

The government has been actively taking steps to improve sports tourism in India since the last 5 years. Be it infrastructure development, allocation of funds, etc. the government has been involved in taking most of the right steps to see to it that the India sports market size increases in the coming future. Some of them include:

  • Increasing the sports budget from Rs 702 crores in 2014-15 to Rs 2216 crores 2019-20.
  • Encouraging towards inculcating a culture of sports right from the school level by launching Urban Sports Infrastructure Scheme and Khelo India Scheme.
  • Launched a National Sports Talent Search System in 2015, which provides financial assistance to state governments to identify and nurture prospective athletes between the age of 8 and 12.

How is the Start-up Space Acing in the India Sports Tourism Market?

With life returning to normalcy after each passing day, and customers willing to spend large bucks to enjoy some quality time, the start-up ecosystem of the India sports tourism market is doing everything it can to provide the visitors best of experience.

The start-ups are looking at ways to amalgamate sports tourism with regional tourism. In this way, the tourists will get to see the sports during the scheduled time and during other times they will be having an itinerary and will visit the places as per their interest. This is well expected to increase the demand for India sports tourism.

Category-wise Insights

What Type of Booking Channel is the Most Prominent in the India Sports Tourism Market?

“Online Booking is More Preferred by Sports Tourists”

Sports Tourism has grown in popularity as a result of its performance throughout the period with which it can be booked and made available through online platforms. Tourists prefer to use an online booking or mobile application latform since it provides for a direct, hassle-free digital transaction, as well as quick tracking and enhanced security.

Moreover, travelers may use the internet to search for and compare information on vacation locations, accommodation, diners, and other aspects, making online booking a more popular approach around the world.

What Tour Type is More Preferred by the Sports-based tourist in India Sports Tourism Market?

“Package travel is mostly preferred by the consumers”

As for tour type, package travel is regularly chosen by the tourist as the tour operators offer numerous package travel tours by even offering customization in the tours. Whereas in the package tours the operators even provide some services which are not been included in other types such as accommodations, heavy discounts on package tours, etc.

Which sport is popular and viewed the most in India?

“Cricket is not just a game but a part of life for Indians, and is therefore the most popular and viewed sport in India.”

Cricket has been the most popular sport in India, the country has hosted and won the Cricket World Cup on multiple occasions. India is home to many different kinds of passions and obsessions. Cricket can be labeled the belief of the country in terms of the pure fascination and fame it manages to generate. The Indian Premier League (IPL), a professional Twenty-20 cricket competition, is currently the most-attended cricket league in the world.

Which Tourism Type is the Most Preferred in the India Sports Tourism Market?

“Foreign sports tourists are Preferring Active Sports Tourism in India”

Based on sports tourism type, active sports tourism holds the maximum share in the total market. But recently Indian Government started promoting nostalgic-based sports like kabaddi, jallikattu, tug of war, etc. which are considered a new trend among foreign tourists although the number of visitors is low but tremendously increasing.

Growth can be attributed to a growing preference among millennials, and younger adults as they prefer watching popular games known, and nowadays old generations prefer nostalgic-based game events. Active sports also include sports events that attract huge crowds from around the world.

Which Customer Segment has the Highest Market Share based on the Consumer Orientation in India Sports Tourism Market?

Based on the consumer segmentation, men currently have the highest market share.

However, increasing involvement of women in sports is expected to show some changes in the future. Moreover, authorities across the world focusing on activities like women empowerment and working on related schemes to encourage increased participation of women in sports and various other fields might bring some change in the trends.

Additionally, an exponential increase in the women workforce as well is expected to have a profound impact on this segment in the future.

Based on the Tourist Type, which segment of India Sports Tourism Market has the Highest Market Share?

Based on the tourist type, domestic tourists have the largest market size.

The reason being relatively affordable prices for travelling, having better knowledge about the landscape. Moreover, the ability to converse in the required language is something which has led to higher market share of domestic tourists.

Moreover, the domestic travelers will be able to carry out the transaction process much easily as compared to foreign travelers. This ensures seamless activity being carried out at every possible step. Ultimately, people who are much aware of a place will be able to better manage things.

Which Age-Group has the Highest India Sports Tourism Market Share?

The age group of 26-35 has the highest market share.

The reason being this is the age group which represents a blend of someone who wants to travel and someone who is capable enough to take up his own responsibility. Moreover, people in this age group form the major chunk of the ones who consume content from internet and use it for various purpose. Thus, they are the ones who book tickets for themselves and their family members in the majority of cases.

Competitive Landscape

Leading players operating in India and other country-based companies operating in India are focusing on expanding their businesses. Apart from that, the major players are looking at ways to enter into exciting collaborations with some major players in the hospitality industry to provide customer delight.

Some of the recent developments are:

  • Sports travel will be presenting the event TEAMS’22, which will be hosted by Oklahoma City CVB. The event is scheduled to be held from October 24-27 2022.
  • In July 2022, Village hotels, a group of more than 30 hotels across UK, has joined Expedia group’s Optimised Distribution programme to provide travellers with better room rates and more accurate content.

Key Players

  • Sports Travel
  • Expedia
  • Sports Konnect
  • Fanatic Sports
  • Melsh Sports Tours
  • Ananta Group
  • Thomas Cook
  • La Vacanza Travel Pvt. Ltd.
  • Leisure Sports Travel
  • travelOsports
  • World Sports Travels
  • Sports Tour Packages
  • Adventures365.in
  • Adventure Nation
  • Trekking in India
  • The Great Next - Adventure Tours
  • India Boats

Market Segmentation

By Sports Type:

  • Football/Soccer
  • Cricket
  • Motorsports
  • Basketball
  • Others

By Sports Tourism Type:

  • Sports Event Tourism
  • Nostalgia Sports Tourism
  • Active Sports Tourism
  • Passive Sports Tourism

By Consumer Orientation:

  • Men
  • Women
  • Children

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The India sports tourism market has a valuation of US$ 9,469 Million in 2022.

The India sports tourism market is anticipated to expand at a 14.8% CAGR over the forecast period.

The India sports tourism market is expected to be valued nearly US$ 37646.36 Million in 2032.

The main drivers are inception of league games and increased involvement by government.

The main restraints are: lack of investment in games apart from cricket and development of online games.

Table of Content

1. Executive Summary

    1.1. India Sports Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Sports Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Sports Tourism Industry Analysis

    3.1. Sports Tourism Industry Overview

        3.1.1. Sports Tourism Industry Contribution to India GDP

        3.1.2. Sports Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. India Sports Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. What are the key drivers leading to the development of sports tourism in India?

        4.1.2. How are technological innovations helping Indian sports tourism in rising its popularity?

        4.1.3. Others (during course study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. India GDP Growth Outlook

        5.1.2. India Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. India Direct contribution of Sports Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Sports Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of India Sports Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Sports Type

        6.2.1. Football/Soccer

        6.2.2. Cricket

        6.2.3. Motorsports

        6.2.4. Basketball

        6.2.5. Others

    6.3. Current Market Analysis by Tourism type

        6.3.1. Sports Event Tourism

        6.3.2. Nostalgia Sports Tourism

        6.3.3. Active Sports Tourism

        6.3.4. Passive Sports Tourism

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Sports Travel

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Sports Konnect

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Fanatic Sports

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Melsh Sports Tours

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Ananta Group

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. La Vacanza Travel Pvt. Ltd.

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Leisure Sports Travel

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. travelOsports

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. World Sports Travels

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Sports Tour Packages

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Adventures365.in

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. Adventure Nation

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Trekking in India

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. The Great Next - Adventure Tours

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. India Boats

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. OthersOthers (As per request)

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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