The global wine market is projected to attain a valuation of US$ 2971.13 billion by 2033. Wine producers can expect a CAGR of 5.7% through 2023. The current valuation of the market is US$ 1709.27 billion in 2023.
Key Market Highlights
‘The French Paradox’ is Utterly Beneficial in Uplifting the Wine Market’s CAGR:
Historically, the wine market performance has risen with a CAGR of 2.3% (2018 to 2022), likely surging by 3.7% by 2033. The market for wine has been experiencing a gradual growth trajectory due to a confluence of factors that have collectively fueled its expansion. This expansion can primarily be attributed to the concept of the ‘French Paradox’, which posits that occasional wine drinking may be healthy. Red wine's resveratrol and other antioxidants have been linked to potential cardiovascular advantages. Some consumers are choosing wine over other alcoholic beverages as a result of this rising trend toward wellness.
| Attributes | Details |
|---|---|
| Market Size in 2022 | US$ 1623.94 billion |
| Market Size in 2023 | US$ 1709.27 billion |
| Market Size by 2033 | US$ 2971.13 billion |
| Value CAGR (2023 to 2033) | 5.7% |
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In recent years, the recreational use of wine has grown in popularity across a range of cultures and demographics. Wine's appeal has been influenced by its associations with elegance, refinement, and health advantages, which consumers seek in sophisticated and varied beverage options.
| Attributes | Details |
|---|---|
| Market Size (2018) | US$ 1300.98 billion |
| Market Size (2022) | US$ 1623.94 billion |
| Market (CAGR 2018 to 2022) | 2.3% |
Wine production has joined other sectors in emphasizing sustainability and organic methods. Environmentally concerned consumers have expressed support for wineries that follow sustainable techniques. With more people traveling to wine-producing regions for vineyard tours, wine tastings, and other experiences, wine tourism has become increasingly popular. This trend not only brings in revenues for regional economies, but it also promotes a deeper recognition of wine.
Wineries have increased the variety of wines they provide by adding new varieties, styles, and pricing ranges. This kind appeals to a wider range of consumers because it accommodates various tastes and preferences. Also, consumers now have easier access to a wide selection of wines from around the world due to the growth of e-commerce platforms and direct-to-consumer sales channels. Customer convenience and choices have increased with the rise of online purchasing.
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Principal Consultant
The array of wine varieties available to consumers helps winemakers to satisfy a wider range of palates. Some customers favor red wine, while others favor white, rosé, effervescent, or even specialized subcategories like orange wines. Wine producers can gain a greater market share by providing a wide range of wine varieties. Convenience and choice in product purchasing are becoming more and more important to consumers. Wine producers may now reach customers wherever they are by utilizing a wider range of sales channels, including direct-to-consumer (DTC) models, internet platforms, and even brick-and-mortar stores.
In 2023, red wine occupies nearly 41.50% of the global wine market share. Red wines have a wide variety of flavor characteristics since they are made from a variety of grape varieties, terroirs, and winemaking methods.
| Segment | Wine Type (Red Wine) |
|---|---|
| 2022 Value Share | 41.50% |
Red wines offer something for every taste, from the fruit-forward qualities of Merlot to the strong and complex structure of Cabernet Sauvignon. Due to this diversity, consumers can easily select red wines that suit their palates, which supports the lure of this market category. Red wine varieties, including Cabernet Sauvignon, Merlot, and Pinot Noir, are well-known and widely recognized throughout the world. Red wines continue to be in high demand and remain popular across a variety of markets and cultures as a result of this recognition.
In 2023, the retail sales channel dominates the global wine market by occupying 43.50% of its total shares. Wine and other alcoholic beverages have traditionally and stably been distributed through retail. The legacy infrastructure has helped the retail channel maintain its dominance.
| Segment | Sales Channel (Retail) |
|---|---|
| 2022 Value Share | 43.50% |
Customers can physically view and hold wine bottles in actual stores, read labels, and check out packaging. This physical experience heightens the sensation of discovery and involvement, which can be lacking in internet shopping. In numerous regions, laws and licensing requirements favor alcoholic beverage retail sales channels. This legal framework has increased the significance of traditional brick-and-mortar stores in the wine industry.
In the wine industry, France enjoys a prestigious position due to its different areas like Bordeaux and Champagne. Italy is unique because of its rich history, which includes a variety of indigenous grape varieties and wine styles like Chianti and Prosecco. Spain, known for its high-quality wines like Rioja and Cava, prioritizes value.
With increased domestic production, particularly from Napa Valley and Sonoma, the United States wine market has soared. New World wines from Australia and New Zealand are becoming more well-known, while Argentina and Chile excel at making high-quality wines at reasonable rates. The wine business in China is expanding quickly on both a domestic and international level, whereas Germany and Austria are praised for their aromatic white wines. Collectively, these nations influence the dynamic and developing international wine market.
The wine market statistics showcase that China occupies nearly 11.0% of the global wine market shares in 2023. Chinese consumers are getting more discerning in their tastes and are looking for a variety of high-quality goods.
| Country | China |
|---|---|
| 2023 Market Share | 11.0% |
Wine is frequently connected to an affluent lifestyle and is viewed as a status symbol, which increases demand for imports and wines of higher quality. There is an increasing demand for wines that go smoothly with international cuisines as they become more popular in China. Wine's appeal is growing as it becomes more widely accepted as a complement to a range of foods and is likely to boost the luxury wine market in China.
In 2023, Australia’s share in the global wine market is nearly 4.80%. Australian wines are categorized as New World wines, which frequently appeal to customers looking for approachable and fruit-forward flavors. For many customers, the New World mark also denotes quality and reliability.
| Country | Australia |
|---|---|
| 2023 Market Share | 4.80% |
In Australia, vineyards now provide immersive experiences including tastings, tours, and food pairings as part of the growing wine tourism industry. This has drawn tourists from all over the world and those from the local area, helping the wine business expand.
In 2023, Germany holds nearly 9.40% of the global wine market. Germany is renowned for producing many top-notch wines, particularly its well-known Rieslings. A wide variety of consumers are drawn to the wide selection of grape varietals and wine styles, including sweet and dry wines.
| Country | Germany |
|---|---|
| 2023 Market Share | 9.40% |
German winemakers respect conventional winemaking methods while embracing contemporary methods and technologies. This combination makes it possible to produce premium wines that satisfy shifting customer tastes, stirring trends in wine barrels, and growth of the German wine market.
The United States occupied nearly 17.50% of the global wine market in 2023. The wine market has been shaped in part by the interests of younger generations, notably millennials. These customers frequently value authenticity, sustainability, and experiences, values that complement some facets of the wine industry.
| Country | United States |
|---|---|
| 2023 Market Share | 17.50% |
Due to influencers and platforms sharing knowledge, opinions, and experiences about various wines, social media has increased wine awareness and interest. This influence also amplifies the sales of wine totes packaging products in the United States.
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The wine industry offers a complex, competitive environment with well-known international players, local wineries, and numerous stakeholders. Players emphasize providing a wide selection of wines that cater to various consumer interests, from traditional types to cutting-edge mixes and from budget-friendly options to high-end selections. Given the market's dynamic character, players must retain flexibility and respond to shifting consumer trends, economic situations, and technology improvements.
Recent Developments Observed by FMI:
The wine market is valued at US$ 1709.278 billion in 2023.
The global wine market is projected to rise at a 5.7% CAGR through 2033.
The wine market size is predicted to reach US$ 2971.134037 billion by 2033.
China’s wine market is rapidly rising, with an 11.0% CAGR through 2033.
Red wine leads the market, occupying nearly 41.50% of the wine market shares in 2023.
1. Executive Summary | Wine Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Sparkling 5.3.2. Dessert 5.3.3. Red 5.3.4. White 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Source, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Source, 2023 to 2033 6.3.1. Organic 6.3.2. Conventional 6.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Hypermarkets/ Supermarkets 7.3.2. Convenience Stores 7.3.3. Specialty Stores 7.3.4. Pubs/Bars/ Restaurants 7.3.5. Online Retailers 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Type 9.2.3. By Source 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Source 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type 10.2.3. By Source 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Source 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Type 11.2.3. By Source 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Source 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Type 12.2.3. By Source 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Source 12.3.4. By Sales Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Type 13.2.3. By Source 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Source 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. United Kingdom 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Type 14.1.2.2. By Source 14.1.2.3. By Sales Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Type 14.2.2.2. By Source 14.2.2.3. By Sales Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Type 14.3.2.2. By Source 14.3.2.3. By Sales Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Type 14.4.2.2. By Source 14.4.2.3. By Sales Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Type 14.5.2.2. By Source 14.5.2.3. By Sales Channel 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Type 14.6.2.2. By Source 14.6.2.3. By Sales Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Type 14.7.2.2. By Source 14.7.2.3. By Sales Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Type 14.8.2.2. By Source 14.8.2.3. By Sales Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Type 14.9.2.2. By Source 14.9.2.3. By Sales Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Type 14.10.2.2. By Source 14.10.2.3. By Sales Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Type 14.11.2.2. By Source 14.11.2.3. By Sales Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Type 14.12.2.2. By Source 14.12.2.3. By Sales Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Type 14.13.2.2. By Source 14.13.2.3. By Sales Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Type 14.14.2.2. By Source 14.14.2.3. By Sales Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Type 14.15.2.2. By Source 14.15.2.3. By Sales Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Type 14.16.2.2. By Source 14.16.2.3. By Sales Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Type 14.17.2.2. By Source 14.17.2.3. By Sales Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Type 14.18.2.2. By Source 14.18.2.3. By Sales Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Type 14.19.2.2. By Source 14.19.2.3. By Sales Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Type 14.20.2.2. By Source 14.20.2.3. By Sales Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Type 15.3.3. By Source 15.3.4. By Sales Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. The Group 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. John Distilleries 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. International Beverage Holdings 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Halewood s International 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Sula Vineyards Pvt. Ltd. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Asahi Group Holdings, Ltd. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Beijing Yanjing Beer Group Corporation 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Castel Frères 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Accolade s 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Constellation Brands 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Treasury Estates 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 16.1.12. Pernod Ricard 16.1.12.1. Overview 16.1.12.2. Product Portfolio 16.1.12.3. Profitability by Market Segments 16.1.12.4. Sales Footprint 16.1.12.5. Strategy Overview 16.1.12.5.1. Marketing Strategy 16.1.12.5.2. Product Strategy 16.1.12.5.3. Channel Strategy 16.1.13. E. & J. Gallo ry 16.1.13.1. Overview 16.1.13.2. Product Portfolio 16.1.13.3. Profitability by Market Segments 16.1.13.4. Sales Footprint 16.1.13.5. Strategy Overview 16.1.13.5.1. Marketing Strategy 16.1.13.5.2. Product Strategy 16.1.13.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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