The wine packaging market is expected to observe significant demand for sustainable wine packaging solutions. Market players can expect the market to rise from USD 6.1 billion in 2024 to USD 8.4 billion by 2034. Over the forecast period, the market is set to record a CAGR of 3.2%.
Following Consumer Preferences Set the Trends in the Wine Packaging Market
Winemakers are opting for new sizes to package wine for consumer convenience. Among wine consumers, 250 ml is a highly popular single-serving size. This is because it allows them to drink responsibly and improve their portion control abilities.
Aluminum cans make for a glass-free option. Consumer demand for aluminum cans is rising owing to their accessibility and portability. Not only are they well-received in the market, but they’re also easier to source for winemakers and usually cost less than glass options. Thus making it a cost-effective option.
Consumers get intrigued by product packaging and labels. Brands in the wine industry are thus increasing their efforts to emphasize customer-centric messages and brand image in wine packaging solutions. Players are also using marketing tools like point-of-purchase displays to capture consumer attention among similar products from competitors.
Consumers are increasingly purchasing wine online from eCommerce platforms. This is raising the demand for sustainable, durable, and consumer-friendly packaging that shields the product during shipping.
| Attributes | Key Insights |
|---|---|
| Estimated Wine Packaging Market Size (2024E) | USD 6.1 billion |
| Projected Wine Packaging Market Valuation (2034F) | USD 8.4 billion |
| Value-based CAGR (2024 to 2034) | 3.2% |
| Leading Material | Glass |
|---|---|
| Value Share (2024) | 63.1% |
Glass is an extensively used material for wine packaging. Our analysts have estimated that this segment is expected to record a value share of 63.1% in 2024. Glass material has enjoyed consumer preference as it is a trusted and visually appealing packaging choice for wine consumers. Further, glass does not interfere with wine properties like aroma and flavor due to its impermeability. This quality of glass adds to the overall enhanced drinking experience of wine.
Metal, however, is the future for wine packaging as consumers are becoming knowledgeable about various environmental benefits of metals like aluminum.
| Leading Packaging Format | Bottles |
|---|---|
| Value Share (2024) | 56.8% |
Bottles are expected to account for a massive 56.8% value share in 2024. Demand for bottles is increasing as it elevates the quality of wine upon storage. Additionally, their adaptability in different sizes, shapes, and colors, as well as their customization with different labels are propelling the segment's growth.
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| The United States | 2.30% |
| Spain | 3.40% |
| India | 6.50% |
| China | 5.70% |
| Thailand | 5.40% |
The demand for wine packaging in the United States is predicted to rise at a CAGR of 2.3% in the next decade. The popularity of wine packaging is booming in America as the population massively consumes wine during the festive season, picnics, corporate and social events, etc. Further, the sales of reliable packaging are increasing to ensure safe and quick delivery of wine.
Ready-to-drink beverages are a key trend in the wine industry, which is positively impacting the sales of convenient wine packaging. Additionally, growing sales of wine from online platforms are creating a robust demand for wine packaging that appeals the consumers.
Key players in the United States are increasing the domestic production of wine packaging to meet the growing demand from winemakers. Players are focusing on unique wine packaging designs and distinct wine packaging. Additionally, players are investing in the latest technology to bring efficiencies in their manufacturing process.
Sales of wine packaging in Spain are expected to surge at a CAGR of 3.4% from 2024 to 2034. Key players in the market are thus responding by increasing their production of boxes for wine and liquor both for multiple and individual packs.
Customers in Spain are demanding high-end wine packaging that conveys an idea of prestige. Apart from this, there is a budding demand for bag-in-box systems and aseptic cartons as they make for a sustainable option. Also, glass systems have significant weight, which leads to massive energy consumption during bottle production. Increasing knowledge about the harmful consequences of glass containers is another factor that is shifting customers to adopt eco-friendly wine packaging solutions.
Consumption of wine is rapidly increasing in China. This trend is propelling the demand for robust wine packaging, which is expected to experience a CAGR of 5.7% in the following years.
Presently, the China wine market is crowded by competitive players who are offering many great wine selections at different price points. The market of these players is the emerging novice consumer base who are yet to develop a fine taste in wine. To win in this cut-throat market competition, players are increasingly investing in the product’s packaging.
Key players are using wine packaging solutions effectively to communicate the quality of their wine to customers. Brands have been executing distinct new concepts to package their products, and a large proportion of these have succeeded in seizing the interest and wallets of consumers in China.
Several wine brands are responding to surging consumers’ interest in products that incorporate elements of Chinese culture in their packaging. For instance, during New Year’s, several luxury brands unveil products that feature the Chinese zodiac in their packaging design to capture consumers in this country.
The wine packaging sales in India are expected to observe a spike, growing at a CAGR of 6.5% over the next ten years. Rising density of wine box manufacturers who provide top-notch packaging solutions customized according to the different needs of the customers.
The scope for the suppliers of luxury wine packaging boxes in India is expanding at a significant pace. This can be linked to the growing demand for bespoke and individualized wine packaging boxes by wine players to attract high-class clientele.
Industry players are expected to expand their customer base by increasing sustainable efforts. In February 2020, for instance, Sula Vineyards, which is a leader and a pioneer in the Indian wine industry selected CANPACK to launch India’s first canned wine. CANPACK is a globally-recognized manufacturer of metal packaging.
The new semi-sparkling, canned wines come in two variants, i.e., Dia White and Dia Red. This launch supports environmental sustainability, which is also a driving force for many customers.
Demand for wine packaging is accelerating in Thailand, as the country is set to expand at a CAGR of 5.4% over the upcoming years. Manufacturers operating in Thailand are offering packaging solutions for wine, wine drinks, wine coolers, and wine-based beverages like Sangria. Further, players in Thailand are moving away from the traditional bottle glasses to carton packages as a transportable and environmentally friendly option.
Key players in the wine packaging market are introducing new packaging designs and formats to compel customers to revamp their packaging. Industry participants are further influenced by the growing demand for alternative formats like ‘bag-in-box’ and aluminum cans and new formats like flat plastic wine bottles that are known for their sustainability.
Consequently, manufacturers are altering their wine packaging to stay up-to-date with the present consumer demands. Industry players are coming into partnerships and acquiring smaller players to strengthen their hold in the wine packaging market.
Latest Developments Shaping the Wine Packaging Market
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Global Market Volume (Units) Forecast by Region, 2019 to 2034
Table 3: Global Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 5: Global Market Value (US$ Million) Forecast by Material, 2019 to 2034
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Table 7: North America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 8: North America Market Volume (Units) Forecast by Country, 2019 to 2034
Table 9: North America Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 13: Latin America Market Value (US$ Million) Forecast by Country, 2019 to 2034
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Table 15: Latin America Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 19: Western Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 20: Western Europe Market Volume (Units) Forecast by Country, 2019 to 2034
Table 21: Western Europe Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 25: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
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Table 27: Eastern Europe Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 31: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 32: South Asia and Pacific Market Volume (Units) Forecast by Country, 2019 to 2034
Table 33: South Asia and Pacific Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
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Table 35: South Asia and Pacific Market Value (US$ Million) Forecast by Material, 2019 to 2034
Table 36: South Asia and Pacific Market Volume (Units) Forecast by Material, 2019 to 2034
Table 37: East Asia Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 38: East Asia Market Volume (Units) Forecast by Country, 2019 to 2034
Table 39: East Asia Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
Table 40: East Asia Market Volume (Units) Forecast by Product Type, 2019 to 2034
Table 41: East Asia Market Value (US$ Million) Forecast by Material, 2019 to 2034
Table 42: East Asia Market Volume (Units) Forecast by Material, 2019 to 2034
Table 43: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 44: Middle East and Africa Market Volume (Units) Forecast by Country, 2019 to 2034
Table 45: Middle East and Africa Market Value (US$ Million) Forecast by Product Type, 2019 to 2034
Table 46: Middle East and Africa Market Volume (Units) Forecast by Product Type, 2019 to 2034
Table 47: Middle East and Africa Market Value (US$ Million) Forecast by Material, 2019 to 2034
Table 48: Middle East and Africa Market Volume (Units) Forecast by Material, 2019 to 2034
Figure 1: Global Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 2: Global Market Value (US$ Million) by Material, 2024 to 2034
Figure 3: Global Market Value (US$ Million) by Region, 2024 to 2034
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 5: Global Market Volume (Units) Analysis by Region, 2019 to 2034
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 8: Global Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 9: Global Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 10: Global Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 11: Global Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 12: Global Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 13: Global Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 14: Global Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 15: Global Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 16: Global Market Attractiveness by Product Type, 2024 to 2034
Figure 17: Global Market Attractiveness by Material, 2024 to 2034
Figure 18: Global Market Attractiveness by Region, 2024 to 2034
Figure 19: North America Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 20: North America Market Value (US$ Million) by Material, 2024 to 2034
Figure 21: North America Market Value (US$ Million) by Country, 2024 to 2034
Figure 22: North America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 23: North America Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 24: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 25: North America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 26: North America Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 27: North America Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 28: North America Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 29: North America Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 30: North America Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 31: North America Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 32: North America Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 33: North America Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 34: North America Market Attractiveness by Product Type, 2024 to 2034
Figure 35: North America Market Attractiveness by Material, 2024 to 2034
Figure 36: North America Market Attractiveness by Country, 2024 to 2034
Figure 37: Latin America Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 38: Latin America Market Value (US$ Million) by Material, 2024 to 2034
Figure 39: Latin America Market Value (US$ Million) by Country, 2024 to 2034
Figure 40: Latin America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 41: Latin America Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 42: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 43: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 44: Latin America Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 45: Latin America Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 48: Latin America Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 49: Latin America Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 50: Latin America Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 51: Latin America Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 52: Latin America Market Attractiveness by Product Type, 2024 to 2034
Figure 53: Latin America Market Attractiveness by Material, 2024 to 2034
Figure 54: Latin America Market Attractiveness by Country, 2024 to 2034
Figure 55: Western Europe Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 56: Western Europe Market Value (US$ Million) by Material, 2024 to 2034
Figure 57: Western Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 58: Western Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 59: Western Europe Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 60: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 61: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 62: Western Europe Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 63: Western Europe Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 64: Western Europe Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 65: Western Europe Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 66: Western Europe Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 67: Western Europe Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 68: Western Europe Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 69: Western Europe Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 70: Western Europe Market Attractiveness by Product Type, 2024 to 2034
Figure 71: Western Europe Market Attractiveness by Material, 2024 to 2034
Figure 72: Western Europe Market Attractiveness by Country, 2024 to 2034
Figure 73: Eastern Europe Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 74: Eastern Europe Market Value (US$ Million) by Material, 2024 to 2034
Figure 75: Eastern Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 76: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 77: Eastern Europe Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 78: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 79: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 80: Eastern Europe Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 81: Eastern Europe Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 82: Eastern Europe Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 83: Eastern Europe Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 84: Eastern Europe Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 85: Eastern Europe Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 88: Eastern Europe Market Attractiveness by Product Type, 2024 to 2034
Figure 89: Eastern Europe Market Attractiveness by Material, 2024 to 2034
Figure 90: Eastern Europe Market Attractiveness by Country, 2024 to 2034
Figure 91: South Asia and Pacific Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 92: South Asia and Pacific Market Value (US$ Million) by Material, 2024 to 2034
Figure 93: South Asia and Pacific Market Value (US$ Million) by Country, 2024 to 2034
Figure 94: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 95: South Asia and Pacific Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 96: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 97: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 98: South Asia and Pacific Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 99: South Asia and Pacific Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 100: South Asia and Pacific Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 101: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 102: South Asia and Pacific Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 103: South Asia and Pacific Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 104: South Asia and Pacific Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 105: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 106: South Asia and Pacific Market Attractiveness by Product Type, 2024 to 2034
Figure 107: South Asia and Pacific Market Attractiveness by Material, 2024 to 2034
Figure 108: South Asia and Pacific Market Attractiveness by Country, 2024 to 2034
Figure 109: East Asia Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 110: East Asia Market Value (US$ Million) by Material, 2024 to 2034
Figure 111: East Asia Market Value (US$ Million) by Country, 2024 to 2034
Figure 112: East Asia Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 113: East Asia Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 114: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 115: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 116: East Asia Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 117: East Asia Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 118: East Asia Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 119: East Asia Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 120: East Asia Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 121: East Asia Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 122: East Asia Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 123: East Asia Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 124: East Asia Market Attractiveness by Product Type, 2024 to 2034
Figure 125: East Asia Market Attractiveness by Material, 2024 to 2034
Figure 126: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 127: Middle East and Africa Market Value (US$ Million) by Product Type, 2024 to 2034
Figure 128: Middle East and Africa Market Value (US$ Million) by Material, 2024 to 2034
Figure 129: Middle East and Africa Market Value (US$ Million) by Country, 2024 to 2034
Figure 130: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 131: Middle East and Africa Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 132: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 133: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 134: Middle East and Africa Market Value (US$ Million) Analysis by Product Type, 2019 to 2034
Figure 135: Middle East and Africa Market Volume (Units) Analysis by Product Type, 2019 to 2034
Figure 136: Middle East and Africa Market Value Share (%) and BPS Analysis by Product Type, 2024 to 2034
Figure 137: Middle East and Africa Market Y-o-Y Growth (%) Projections by Product Type, 2024 to 2034
Figure 138: Middle East and Africa Market Value (US$ Million) Analysis by Material, 2019 to 2034
Figure 139: Middle East and Africa Market Volume (Units) Analysis by Material, 2019 to 2034
Figure 140: Middle East and Africa Market Value Share (%) and BPS Analysis by Material, 2024 to 2034
Figure 141: Middle East and Africa Market Y-o-Y Growth (%) Projections by Material, 2024 to 2034
Figure 142: Middle East and Africa Market Attractiveness by Product Type, 2024 to 2034
Figure 143: Middle East and Africa Market Attractiveness by Material, 2024 to 2034
Figure 144: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
The wine packaging industry is set to enjoy a valuation of USD 6.1 billion in 2024.
Wine packaging market players are set to report a CAGR of 3.2% over the next ten years.
The market revenue is expected to shoot up to USD 8.4 billion by 2034.
The bottles segment is projected to account for a massive share of the wine packaging industry.
India is expected to register a higher growth rate in the wine packaging industry.
Brick Packaging, DS Smith, and WestRock Company are influential players in the wine packaging market.
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