Newly-released Wine Subscription Market analysis report by Future Market Insights reveals that global sales of Wine Subscription Market in 2022 were held at US$ 510.4 Million. With 20.7% projected growth from 2023 to 2033, the market is expected to reach a valuation of US$ 3.9 Billion by the end of the forecast period.
Demand through Personalized Box is expected to generate be the significant revenue, projected to grow at a CAGR of over 24.6% from 2023 to 2033. The Annual delivery of subscription boxes is expected to be the significant revenue-generating segment in the market, projected to grow at a CAGR of over 32.8% from 2023 to 2033.
| Attributes | Details |
|---|---|
| Global Wine Subscription Market Size (2023) | US$ 596.5 Million |
| Global Wine Subscription Market Size (2033) | US$ 3.9 Billion |
| Global Wine Subscription Market CAGR (2023 to 2033) | 20.7% |
| USA Wine Subscription Market CAGR (2023 to 2033) | 22.2% |
| Key Companies Covered |
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As per the Wine Subscription Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased by around 24.7% CAGR. With an absolute dollar opportunity of US$ 3.3 Billion, the market is projected to reach a valuation of US$ 3.9 Billion by 2033.
The key market drivers are the increasing popularity of e-commerce and the shift toward online purchasing. Another driving factor is the virtual wine-tasting platform where subscribers join online and taste the selected wines together.
The market has been growing in popularity in recent years as more consumers seek the convenience and expertise offered by curated wine delivery services. One of the key market drivers is the increasing popularity of e-commerce and the shift toward online purchasing. The e-commerce subscription market has grown by 100% over the past 5 years, with wine subscription services being the second most popular subscription service due to innovative virtual wine tastings where subscribers join online and taste the selected wines together.
Wine clubs have been a significant driver of the growth of the wine subscription industry. Wine club sales exceeded tasting room sales in 2020 as club sales made up 36% of Direct-To-Consumer (DTC) sales, compared to tasting rooms which were 28% share. Many wine clubs provide educational resources to their members, such as tasting notes, pairing suggestions, and information about the winemaking process. This is particularly appealing to consumers who are new to wine or who want to deepen their knowledge. For example, the Wall Street Journal Wine Club offers a magazine subscription with each shipment, which includes articles about wine and food pairings.
It is worth noting that the COVID-19 pandemic has had an impact on wine sales and consumption, due to which buying patterns during the holidays changed as a result. According to a survey conducted by Wine Intelligence in 2020, there was a significant increase in online wine sales, including wine subscription services, during the pandemic. The survey found that 38% of wine drinkers in the U.S. purchased wine online, with 17% specifically purchasing wine through subscription services.
An increase in income enables consumers to purchase more premium subscription packages that include high-quality wines. As income increases, consumers have more disposable income to spend on luxury items like wine subscriptions. Disposable personal income in the United States increased by 0.3 percent in December 2022. Many wine subscription services offer different subscription packages with varying prices and benefits. For instance, Gold Medal Wine Club offers a range of subscriptions focused on award-winning and boutique wines.
Principal Consultant
Asia Pacific had a market size of US$ 130 Million in 2022 and is projected to reach a market worth US$ 1.5 Billion by 2033.
The growth of e-commerce and delivery services in Asia Pacific has enabled wine subscription services to reach a wider audience and offer more convenient and flexible delivery options. Wine subscription services are partnering with e-commerce platforms and logistics providers to offer fast and reliable delivery services, making it easier for consumers to receive their wine shipments. For instance, Wine Moments is a wine subscription service in Hong Kong that offers free delivery for its wine shipments and partners with local logistics providers to ensure timely and safe delivery.
The Market in the United States is expected to grow to be worth US$ 780.1 Million by 2033, with an absolute dollar growth of US$ 665.5 Million. The market in the United States has grown at a CAGR of 23.8% from 2018 to 2022 and is expected to grow at a CAGR of 23.2% from 2023 to 2033.
Wine subscription services in the US are focusing on sustainability and eco-friendly practices. With the growing concern for environment, many wine enthusiasts in the US are looking for wines that are produced using eco-friendly practices. For instance, US-based Dry Farm Wines is a wine subscription service that offers organic and biodynamic wines that are produced using sustainable farming practices.
The Market in the United Kingdom is expected to grow to be worth US$ 88 Million by 2033, with an absolute dollar growth of US$ 38.6 Million. The market in the United Kingdom has grown at a CAGR of 20.3% from 2018 to 2022 and is expected to grow at a CAGR of 8.9% from 2023 to 2033.
The UK-based wine subscription services have been at the forefront of the wine subscription industry, offering a range of curated wines delivered directly to customers' doors, engaging with customers through online communities, and providing expertise and knowledge of wine. For Instance, The Wine Society is a member-owned wine subscription service that has been operating in the UK for over 140 years. The society sources its wines from a network of over 400 producers around the world and offers a range of curated wine collections and mixed cases. Subscribers also take advantage of a range of benefits, such as discounts on wine and access to exclusive events and tastings.
The Market in France is expected to grow to be worth US$ 81.3 Million by 2033, with an absolute dollar growth of US$ 4.8 Million. The market in France has grown at a CAGR of 22.4% from 2018 to 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2033.
The French Wine Trade Association (FEVS), the sales of wine through online channels in France increased by 20% in 2020. 45% of French consumers who buy wine online purchase wine through subscription services. Wine clubs and subscriptions are also gaining popularity among younger consumers in France.
The Japanese Market is expected to grow to be worth US$ 346.8 Million with an absolute dollar growth of US$ 327.8 Million. The market in Japan has grown at a CAGR of 39.7% from 2018 to 2022 and is expected to grow at a CAGR of 33.8% from 2023 to 2033.
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Personalized Box in the Wine Subscription Market is projected to witness secure growth as it has grown at a CAGR of 26.2% from 2018 to 2022 and is expected to grow at a CAGR of 24.6% from 2023 to 2033.
Personalization has significantly impacted the market. Wine subscription services that offer personalized recommendations and customized selections based on a customer's taste preferences are becoming increasingly popular. By consistently providing customers with personalized recommendations, wine subscription services build a loyal customer base. For instance, Vinebox offers personalized wine tastings through a monthly subscription box where members can try a variety of wines tailored to their individual tastes.
Demand through annual delivery frequency of subscription boxes in the market is projected to witness secure growth as it is expected to grow at a CAGR of 32.6% from 2023 to 2033.
Offering an annual delivery of wine is a beneficial strategy for wine subscription companies to grow their customer base and increase customer loyalty. Annual delivery of wine allows customers to receive a year's worth of wine in one shipment, saving them time and effort from having to purchase wine regularly. This convenience is a significant factor in attracting and retaining customers. For instance, Vinebox offers an annual subscription that delivers 12 boxes of wine every year, and customers choose the delivery month that works best for them.
Annual delivery of wine also provides cost savings for customers. By purchasing a year's worth of wine upfront, customers are able to receive a discount or lower shipping costs, which incentivizes them to sign up for an annual subscription. For instance, Winc offers an annual subscription that delivers 12 bottles of wine per year, with a discount of up to 20% off the regular price.
Key players in the market are Naked Wine, Blue Apron, Laithwaites, WSJwine, Flaneur Wine, BOXT, Firstleaf, Cooper’s Hawk, Messina Hof, Splash Wines, Iron Horse Vineyards, and SokolBlosser.
Some of the recent developments in the market are:
The market is valued at US$ 596.5 million in 2023.
Naked Wines, Firstleaf, and Vivino are the key wine subscription market players.
The primary consumer for the wine subscription market is the consumer industry.
The market is estimated to reach US$ 3.9 billion by 2033.
The market is forecast to register a CAGR of 20.7% through 2033.
1. Executive Summary 1.1. Key Findings 1.1.1. Overall Market 1.1.2. Segment Overview 1.1.3. Regional Overview 1.1.4. Competitor’s Focus 1.1.5. End User’s Perception 1.1.6. Analyst Perception 1.2. Summary of Statistics 1.3. Market Characteristics and Attributes 1.4. Market Size (2023E), CAGR, and Forecast (2033), By Country 2. Market Overview 2.1. Introduction and Definition 2.2. Research Scope 3. Market Background 3.1. Country wise Wine Consumption 3.2. Wine Consumption Pattern By Age Group 3.3. Country-wise Wine Import & Export 3.4. Country-wise Per Capita Wine Consumption 3.5. Comparison of with Other Subscription Services 3.6. Consumption of Alcoholic Beverages 3.7. Growth Rate in New Wine Clubs and Wine Club Members 3.8. Growth Rate in New Wine Club Sales 3.9. COVID-19 significant driver of the growth of the wine clubs 4. Market Dynamics 4.1. Market Drivers 4.1.1. Educating Wine Subscribers 4.1.2. Changing Lifestyle Drives the Market 4.1.3. High Quality and Affordability Contributing to Market Growth 4.1.4. Boost Subscription Sales with Personalization 4.2. Market Restraints 4.2.1. Legal Restrictions on Advertisement Becoming a Barrier 4.2.2. Churn as an Enemy to Subscription World 4.3. Opportunity Windows 4.3.1. Transition from Tasting Rooms and Brick-and-Mortar Stores to Wine Clubs 4.3.2. Delivery Drones: Emerging Technology 4.3.3. AR and VR Technology Creating a Buzz Around 4.4. Key Trends 4.4.1. Companies See Sales Growth During Holidays 4.4.2. Overseas Sales Offer Opportunities to Expand Customer Base 4.4.3. Curated Boxes Offer Ease to Consumers 4.4.4. Monitoring Big Data for New Product Development 4.4.5. Growing Number of Wine Clubs 4.4.6. Growing Demand for Personalized Subscription Services 4.4.7. Forward Integration Contributing to Market Growth 4.4.8. Utilization of Advertising for Promoting Services 4.4.9. Increasing Focus on Licensing 4.4.10. Ease of Delivery 4.5. Investment Feasibility Assessment 4.5.1. Investment Feasibility for Market Mapped on Product Life Cycle 4.6. Porter’s Five Forces Analysis 4.6.1. Bargaining Power of Buyers 4.6.2. Bargaining Power of Suppliers 4.6.3. Threat of Substitute Products 4.6.4. Threat of New Entrants 4.6.5. Rivalry in Industry 4.7. PESTEL Analysis 4.8. Forecast Factors 4.8.1. Availability of Cost-effective Services 4.8.2. Growing Demand for Wine Subscriptions among Millennials 4.8.3. Growing Number of Wine Clubs 4.8.4. Growing Demand for Personalized Subscription Services 4.8.5. Availability of Cost-effective Services 4.8.6. Growing Demand for Wine Subscriptions among Millennials 5. Global Market Demand Analysis & Forecast 5.1. Global Market Value Analysis 5.2. Global Market Value (US$ Million) Analysis 5.2.1. Global Market Historical Analysis 5.2.2. Global Market Forecast and Analysis 5.2.3. Global Market Y-o-Y Growth and Incremental $ Opportunity 6. Global Market Analysis and Forecast, By Subscription Type 6.1. by Subscription Type 6.1.1. Personalized Box 6.1.2. Curated Box 6.2. Market Key Findings, by Subscription Type 6.2.1. Absolute $ Opportunity (2023 – 2033) 6.2.2. Market Share and BPS Analysis 6.2.3. Y-o-Y Growth Projections, by Subscription Type 6.2.4. Market Attractiveness Analysis, by Subscription Type 7. Global Market Analysis and Forecast, by Delivery Frequency 7.1. by Delivery Frequency 7.1.1. Monthly 7.1.2. Quarterly 7.1.3. Bi-Annual 7.1.4. Annual 7.2. Market Key Findings, by Delivery Frequency 7.2.1. Absolute $ Opportunity (2023 – 2033) 7.2.2. Market Share and BPS Analysis 7.2.3. Y-o-Y Growth Projections, by Subscription Type 7.2.4. Market Attractiveness Analysis, by Subscription Type 8. Global Market Analysis (2015 to 2019) and Forecast (2020 to 2030), by Region 8.1. Regional Coverage 8.1.1. North America 8.1.2. Latin America 8.1.3. Europe 8.1.4. Asia Pacific 8.1.5. Middle East and Africa 8.2. Global Market Regional Market Share Comparison, by Region 8.2.1. Absolute $ Opportunity (2023 to 2033) 8.2.2. Market Share and BPS Analysis 8.2.3. Y-o-Y Growth Projections 8.2.4. Market Attractiveness Analysis 9. North America Market Analysis and Forecast 9.1. North America Historic Market Value Analysis (2018 to 2022) 9.2. Market Value Forecast and Analysis 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Subscription Type 9.2.3. By Delivery Frequency 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.1.1. USA 9.3.1.2. Canada 9.3.2. By Subscription Type 9.3.3. By Delivery Frequency 9.4. Y-o-Y Growth Comparison 9.5. North America Regional Market Share Comparison, by Country 10. Latin America Market Analysis and Forecast 10.1. Latin America Historic Market Value Analysis (2018 to 2022) 10.2. Market Value Forecast and Analysis 10.2.1. By Country 10.2.1.1. Argentina 10.2.1.2. Chile 10.2.1.3. Brazil 10.2.1.4. Rest of Latin America 10.2.2. By Subscription Type 10.2.3. By Delivery Frequency 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.1.1. Argentina 10.3.1.2. Chile 10.3.1.3. Brazil 10.3.1.4. Rest of Latin America 10.3.2. By Subscription Type 10.3.3. By Delivery Frequency 10.4. Y-o-Y Growth Comparison 10.5. Latin America Regional Market Share Comparison, by Country 11. Europe Market Analysis and Forecast 11.1. Europe Historic Market Value Analysis (2018 to 2022) 11.2. Market Value Forecast and Analysis 11.2.1. By Country 11.2.1.1. France 11.2.1.2. Italy 11.2.1.3. UK 11.2.1.4. Germany 11.2.1.5. Russia 11.2.1.6. Spain 11.2.1.7. Sweden 11.2.1.8. Belgium 11.2.1.9. Netherlands 11.2.1.10. Rest of Europe 11.2.2. By Subscription Type 11.2.3. By Delivery Frequency 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.1.1. France 11.3.1.2. Italy 11.3.1.3. UK 11.3.1.4. Germany 11.3.1.5. Russia 11.3.1.6. Spain 11.3.1.7. Sweden 11.3.1.8. Belgium 11.3.1.9. Netherlands 11.3.1.10. Rest of Europe 11.3.2. By Subscription Type 11.3.3. By Delivery Frequency 11.4. Y-o-Y Growth Comparison 11.5. Europe Regional Market Share Comparison, by Country 12. Asia Pacific Market Analysis and Forecast 12.1. Asia Pacific Historic Market Value Analysis (2018 to 2022) 12.2. Market Value Forecast and Analysis 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Australia 12.2.1.3. Indonesia 12.2.1.4. Japan 12.2.1.5. Rest of Asia Pacific 12.2.2. By Subscription Type 12.2.3. By Delivery Frequency 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.1.1. China 12.3.1.2. Australia 12.3.1.3. Indonesia 12.3.1.4. Japan 12.3.1.5. Rest of Asia Pacific 12.3.2. By Subscription Type 12.3.3. By Delivery Frequency 12.4. Y-o-Y Growth Comparison 12.5. Asia Pacific Regional Market Share Comparison, by Country 13. Middle East and Africa Market Analysis and Forecast 13.1. Middle East and Africa Historic Market Value Analysis (2018 to 2022) 13.2. Market Value Forecast and Analysis 13.2.1. By Country 13.2.1.1. Turkey 13.2.1.2. Rest of Middle East and Africa 13.2.2. By Subscription Type 13.2.3. By Delivery Frequency 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.1.1. Turkey 13.3.1.2. Rest of Middle East and Africa 13.3.2. By Subscription Type 13.3.3. By Delivery Frequency 13.4. Y-o-Y Growth Comparison 13.5. Middle East and Africa Regional Market Share Comparison, by Country 14. Global Market Analysis Key Countries 14.1. USA 14.1.1. US Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.1.2. US Market Value, by Subscription Type, 2023 to 2033 14.1.3. US Market Incremental $ Opportunity, 2023 to 2033 14.2. Canada 14.2.1. Canada Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.2.2. Canada Market Value, by Subscription Type, 2023 to 2033 14.2.3. Canada Market Incremental $ Opportunity, 2023 to 2033 14.3. Argentina 14.3.1. Argentina Share of North American Market 14.3.2. Argentina Market Share, by Subscription Type, 2023 14.3.3. Argentina Market Value (US$ Million.) and Forecast 2023 – 2033 14.4. Chile 14.4.1. Chile Share of North American Market 14.4.2. Chile Market Share, by Subscription Type, 2023 14.4.3. Chile Market Value (US$ Million.) and Forecast 2023 – 2033 14.5. France 14.5.1. France Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.5.2. France Market Value, by Subscription Type, 2023 to 2033 14.5.3. France Market Incremental $ Opportunity, 2023 to 2033 14.6. Italy 14.6.1. Italy Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.6.2. Italy Market Value, by Subscription Type, 2023 to 2033 14.6.3. Italy Market Incremental $ Opportunity, 2023 to 2033 14.7. United Kingdom 14.7.1. United Kingdom Subscription Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.7.2. United Kingdom Market Value, by Subscription Type, 2023 to 2033 14.7.3. United Kingdom Market Incremental $ Opportunity, 2023 to 2033 14.8. Germany 14.8.1. Germany Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.8.2. Germany Market Value, by Subscription Type, 2023 to 2033 14.8.3. Germany Market Incremental $ Opportunity, 2023 to 2033 14.9. Russia 14.9.1. Russia Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.9.2. Russia Market Value, by Subscription Type, 2023 to 2033 14.9.3. Russia Market Incremental $ Opportunity, 2023 to 2033 14.10. Spain 14.10.1. Spain Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.10.2. Spain Market Value, by Subscription Type, 2023 to 2033 14.10.3. Spain Market Incremental $ Opportunity, 2023 to 2033 14.11. Sweden 14.11.1. Sweden Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.11.2. Sweden Market Value, by Subscription Type, 2023 to 2033 14.11.3. Sweden Market Incremental $ Opportunity, 2023 to 2033 14.12. Belgium 14.12.1. Belgium Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.12.2. Belgium Market Value, by Subscription Type, 2023 to 2033 14.12.3. Belgium Market Incremental $ Opportunity, 2023 to 2033 14.13. Netherlands 14.13.1. Netherlands Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.13.2. Netherlands Market Value, by Subscription Type, 2023 to 2033 14.13.3. Netherlands Market Incremental $ Opportunity, 2023 to 2033 14.14. China 14.14.1. China Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.14.2. China Market Value, by Subscription Type, 2023 to 2033 14.14.3. China Market Incremental $ Opportunity, 2023 to 2033 14.15. Australia 14.15.1. Australia Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.15.2. Australia Market Value, by Subscription Type, 2023 to 2033 14.15.3. Australia Market Incremental $ Opportunity, 2023 to 2033 14.16. Indonesia 14.16.1. Indonesia Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.16.2. Indonesia Market Value, by Subscription Type, 2023 to 2033 14.16.3. Indonesia Market Incremental $ Opportunity, 2023 to 2033 14.17. Japan 14.17.1. Japan Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.17.2. Japan Market Value, by Subscription Type, 2023 to 2033 14.17.3. Japan Market Incremental $ Opportunity, 2023 to 2033 14.18. Turkey 14.18.1. Turkey Market Value (US$ Million) Forecast and Analysis, 2018 to 2033 14.18.2. Turkey Market Value, by Subscription Type, 2023 to 2033 14.18.3. Turkey Market Incremental $ Opportunity, 2023 to 2033 15. Market Structure Analysis 15.1. Market Structure, 2022 15.2. Share Analysis, 2022 15.3. Companies and Wine Clubs 15.4. Market - Competition Dashboard 16. Competition Structure 16.1. Naked Wine 16.1.1. Company Overview 16.1.2. Regional Presence 16.1.3. Product Portfolio 16.1.4. SWOT Analysis 16.1.5. Key Developments 16.1.6. Key Strategies 16.2. Blue Apron 16.2.1. Company Overview 16.2.2. Regional Presence 16.2.3. Product Portfolio 16.2.4. SWOT Analysis 16.2.5. Key Developments 16.2.6. Key Strategies 16.3. Laithwaites 16.3.1. Company Overview 16.3.2. Regional Presence 16.3.3. Product Portfolio 16.3.4. SWOT Analysis 16.3.5. Key Developments 16.3.6. Key Strategies 16.4. Virgin Wines 16.4.1. Company Overview 16.4.2. Regional Presence 16.4.3. Product Portfolio 16.4.4. SWOT Analysis 16.4.5. Key Developments 16.4.6. Key Strategies 16.5. WSJwine 16.5.1. Company Overview 16.5.2. Regional Presence 16.5.3. Product Portfolio 16.5.4. SWOT Analysis 16.5.5. Key Developments 16.5.6. Key Strategies 16.6. Flaneur Wines 16.6.1. Company Overview 16.6.2. Regional Presence 16.6.3. Product Portfolio 16.6.4. SWOT Analysis 16.6.5. Key Developments 16.6.6. Key Strategies 16.7. BOXT 16.7.1. Company Overview 16.7.2. Regional Presence 16.7.3. Product Portfolio 16.7.4. SWOT Analysis 16.7.5. Key Developments 16.7.6. Key Strategies 16.8. Cooper’s Hawk 16.8.1. Company Overview 16.8.2. Regional Presence 16.8.3. Product Portfolio 16.8.4. SWOT Analysis 16.8.5. Key Developments 16.8.6. Key Strategies 16.9. Kermit Lynch Wine Merchant 16.9.1. Company Overview 16.9.2. Regional Presence 16.9.3. Product Portfolio 16.9.4. SWOT Analysis 16.9.5. Key Developments 16.9.6. Key Strategies 16.10. Messina Hof 16.10.1. Company Overview 16.10.2. Regional Presence 16.10.3. Product Portfolio 16.10.4. SWOT Analysis 16.10.5. Key Developments 16.10.6. Key Strategies 16.11. Splash Wines 16.11.1. Company Overview 16.11.2. Regional Presence 16.11.3. Product Portfolio 16.11.4. SWOT Analysis 16.11.5. Key Developments 16.11.6. Key Strategies 16.12. Iron Horse Vineyards 16.12.1. Company Overview 16.12.2. Regional Presence 16.12.3. Product Portfolio 16.12.4. SWOT Analysis 16.12.5. Key Developments 16.12.6. Key Strategies 16.13. SokolBlosser 16.13.1. Company Overview 16.13.2. Regional Presence 16.13.3. Product Portfolio 16.13.4. SWOT Analysis 16.13.5. Key Developments 16.13.6. Key Strategies 16.14. Benchmark Wine Group 16.14.1. Company Overview 16.14.2. Regional Presence 16.14.3. Product Portfolio 16.14.4. SWOT Analysis 16.14.5. Key Developments 16.14.6. Key Strategies 16.15. Firstleaf 16.15.1. Company Overview 16.15.2. Regional Presence 16.15.3. Product Portfolio 16.15.4. SWOT Analysis 16.15.5. Key Developments 16.15.6. Key Strategies 17. Appendix 18. Definitions of Analytical Frameworks 19. Sources and References
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