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Canned Alcoholic Beverages Market Overview for 2024 to 2034

The canned alcoholic beverages market size is estimated to be US$ 20,411.6 million in 2024. The market is estimated to cross a valuation of US$ 92,401.1 million by 2034. Market analysis suggests that the trend of choosing canned alcoholic beverages is driven by a rise in alcohol-consuming individuals and convenience packaging worldwide.

Canned Alcoholic Beverages Market Size, Analysis and Insights

  • Due to rising demand for portable, convenient, and handy beverage packaging, the market is gaining immense and lucrative growth in regions such as North America, Gulf Council Countries, China, and Japan. The strong presence of the manufacturing industries worldwide drives the market's growth.
  • Increasing affordability introducing new flavours, and packaging options are expected to create immense opportunities for the market in the forecast period. The top companies are continuously evolving their portfolios with innovative designs, upgrading alcohol, and providing greater consumer experiences.
  • Manufacturers maintain consistent quality in can manufacturing or canned alcoholic beverages and meet the regulatory requirements. Increasingly using environmentally friendly packaging from individuals is expected to create lucrative opportunities for the market.
Attributes Details
Global Canned Alcoholic Beverages Market Value for 2024 US$ 20,411.6 million
Projected Market Value for 2034 US$ 92,401.1 million
Value-based CAGR of Market for 2024 to 2034 11%

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Historical Analysis of the Canned Alcoholic Beverages Market

The canned alcoholic beverages market witnessed demand growth at a stable rate during the historical period from 2019 to 2023. The rising need for sustainable packaging options, lifestyle changes, and other factors are all suggested to contribute to the immense growth in the market.

Historical market valuation, 2023 US$ 17,598.2 million

Trends in the Canned Alcoholic Beverages Market

  • The rising need for convenience alcohol packaging worldwide is expected to create lucrative opportunities for the market in the forecast period. The Market shows steady growth with a promising future for manufacturers
  • Alcoholic drinks not traditionally associated with cans are now getting the can treatment. Drinks like sake and tequila are also available in cans. The scope of the market is not narrow and ever-widening.
  • Manufacturers are growing their presence in new markets across the globe. Manufacturing businesses are increasingly focused on creating beneficial partnerships with retailers to increase brand awareness, which is projected to boost the market throughout the forecast period.
  • The rising need for convenience alcohol packaging and ready-to-drink RTD cocktails worldwide is expected to create lucrative opportunities for the market in the forecast period. The Market shows steady growth with a promising future for manufacturers.
  • The growing demand for gluten-free alcoholic beverages across the world is contributing to the growth of the market in the current period. Moreover, gluten-free alcohol consumption is increasing due to the rising celiac population worldwide.
  • The increasing need for affordability among individuals worldwide is one of the major trends in the market in the current period. Furthermore, the availability of canned alcoholic beverages in various retail channels, such as liquor stores, convenience stores, and online platforms, is driving market expansion. The sales of canned alcoholic beverages in supermarkets have received official authorization from many nations, boosting business growth.
  • The manufacturers are increasingly focusing on new developments that provide precise offerings while recycling waste material. The wine and alcohol sectors are also predicted to contribute to market expansion.
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Challenges for the Canned Alcoholic Beverages Market

  • Increasing stringent government rules for the can as a packaging option for alcohol packaging is projected to hamper the market in the forecast period. Different countries worldwide have different rules and regulations for alcohol consumption.
  • The rising demand for non-alcoholic drinks worldwide is owing to an increasing number of health-conscious individuals and diseases such as obesity and other diseases. Individuals are choosing healthy drinks over alcoholic drinks nowadays.

Comparative View of Adjacent Markets

Aside from the canned alcoholic beverages market, the comparative analysis focuses on two other related markets. The markets are the RTD canned cocktail market and the low-alcohol beverages market.

Canned Alcoholic Beverages Market:

Attributes Canned Alcoholic Beverages Market
Value-based CAGR (2024 to 2034) 11%
Market Trends The rising need for convenience alcohol packaging
Growth Factors The growing demand for gluten-free alcoholic beverages

RTD Canned Cocktail Market:

Attributes RTD Canned Cocktail Market
Value-based CAGR (2024 to 2034) 11.6%
Market Trends Rising need for exotic and unique flavors such as herbs and spices.
Growth Factors Increased consumer preferences for pre-mixed cocktails worldwide

Low-alcohol Beverages Market:

Attributes Low-alcohol Beverages Market
Value-based CAGR (2024 to 2034) 5.3%
Market Trends Rising usage of innovative fermentation and brewing activities.
Growth Factors Increasing health conscious people worldwide.

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Category-wise Outlook

The canned alcoholic beverages market can be split up into two segments: product type and distribution channel. The dominance of the leaders in the segments is also observed.

Hard Seltzers Segment Dominates the Market by Product Type

The hard seltzers segment holds an 88% share and takes the lead among product types over the forecast period. The hard seltzers segment is dominating the market because hard seltzers are lower in alcohol and calories than other segments. Hard seltzer sales are expected to increase due to factors such as low cost and simple availability in supermarkets and convenience stores. Hard seltzers are considered a healthy choice because they contain fewer calories and sugar than other alcoholic beverages.

Attributes Details
Product Type Hard Seltzers
Market Share in 2024 88%

Liquor Stores Segment Dominates the Market by Distribution Channel

The liquor stores segment is expected to hold a market share of 57% over the forecast period owing to advantages such as the availability of a wide range of liquor in one place. As a result, consumers choose liquor stores over online or on-trade stores. There are several premium and private brands of alcoholic beverages available at numerous liquor stores located all over the world. Because of the image of higher quality and authenticity, consumers who want alcoholic beverages frequently choose to buy them from liquor stores.

Attributes Details
Distribution Channel Liquor Stores
Market Share in 2024 57%

Country-Wise Analysis

The scope of the market is increasing with time. However, certain regions account for a majority of the share in the market. The rising trends in Europe and North America are aiding sales of alcohol. The increasing demand for RTD cocktails in the Asia Pacific aids the growth of the market in the region.

Countries CAGR in 2024
United States 12.0%
India 15.0%
Germany 14.7%
China 13.3%
Russia 12.8%

Canned Alcoholic Beverages Market in the United States

The canned alcoholic beverages industry in the United States is projected to rise at a CAGR of 12.0% through 2034.

  • The increasing popularity of hard seltzers among individuals, owing to their characterization, such as low alcohol content and types of flavor essences, is expected to create significant opportunities in the market.
  • The alcohol manufacturers in the United States are raising focus on developments for innovative products, which is expected to drive the canned alcoholic beverages market.
  • American consumers are increasingly choosing "less but better" alcohol options that contain malt contents and barely. Moreover, beer has gained significant popularity in the region, which is projected to create immense opportunities for market growth in the forecast period.

Canned Alcoholic Beverages Market in India

The canned alcoholic beverages industry in India is projected to rise at a CAGR of 15.0% through 2034.

  • Rising exposure to a Western lifestyle and drinks gaining popularity and prominence in the country.
  • Rising disposable income among the middle-class population is expected to create lucrative opportunities for the canned alcoholic beverages market in the forecast period.
  • Increasing resistance to domestic liquor is also projected to drive the market demand for the forecast period. Consumers have become increasingly aware of the disadvantages of domestic liquors over the period.
  • Growing the modern lifestyle factor among individuals is expected to create significant opportunities for the market in the forecast period. Japanese manufacturers are known for their high-quality products.

Canned Alcoholic Beverages Market in Germany

The canned alcoholic beverages industry in Germany is projected to rise at a CAGR of 14.7% through 2034.

  • The growing rate of the aging population in Germany leads to more alcohol consumption in the region.
  • Increasing consumption of low-alcohol-content drinks is projected to drive the growth of the market in the forecast period.
  • Rising demand for the convenience packaging option for alcohol while doing work is further contributing to the growth of the market. Increasing R&D activities for the improvements in cans, such as reshaping and others, is expected to create lucrative opportunities for the market.
  • The companies are expanding their presence in the German market and are investing in research and development to develop new designs and shapes which is more convenient.

Canned Alcoholic Beverages Market in China

The canned alcoholic beverages industry in China is projected to rise at a CAGR of 13.3% through 2034.

  • The increasing millennial population in the region contributes to the growth of the market. Moreover, increasing the use of canned alcoholic beverages in social events and parties holds promise in the projected period.
  • The growing demand for less alcohol-content liquor is expected to create lucrative opportunities for the market.

Competitive Landscape in the Canned Alcoholic Beverages Market

Manufacturers are taking advantage of partnerships, mergers with other manufacturers in the market, acquisitions, and more collaborative strategies. The key players are increasingly leveraging the benefits of collaborations.

To increase client loyalty, manufacturers are developing strong brand identities through efficient marketing initiatives. Making manufacturing processes, investing in automation, and optimizing the supply chain to increase capacity and satisfy rising demand.

Recent Developments in the Canned Alcoholic Beverages Market

  • In 2023, Jack Daniel's & Coca?Cola RTD introduced canned cocktails. It's a pre-mixed cocktail.
  • In 2020, Boston Beer Company launched a new line of hard seltzers called Truly Hard Seltzer Lemonade. These seltzers are made with real lemonade and are available in a variety of flavors.
  • In 2023, Diageo launched a new line of RTD cocktails called Smirnoff Infusions. These cocktails are made with premium spirits and are available in a variety of flavors.
  • In 2021, Pernod Ricard launched a new canned canned cocktails called Malibu Ready to Serve. These cocktails are made with Malibu rum and are available in a variety of flavors.
  • In 2021, Bacardi extended its canned drink offerings, including BACARD Sunset Punch, BACARD Bahama Mama, and BACARD Mojito in various flavors. These naturally flavored, gluten-free items are made with real ingredients and no artificial sweeteners.
  • In 2023, Bira 91, the leading beer manufacturing firm, launched their hard seltzer called "Grizzly," which offers beer, Wine, and cocktails in one can. These cocktails are made with all-natural and low-sugar components.

Canned Alcoholic Beverages Market Key Players

  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Diageo
  • Heineken Holding N.V.
  • Carlsberg Group
  • Asahi Group Holdings
  • Suntory Beverage & Food Limited
  • Kirin Holdings Company, Limited
  • SABMiller
  • Red Bull GmbH

Key Segments

By Product Type:

  • Hard Seltzers
  • Wine
  • RTD Cocktails

By Distribution Channel:

  • Liquor Stores
  • On-trade
  • Online

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the market size of the canned alcoholic beverages market?

In 2024, the canned alcoholic beverages market is estimated to be US$ 20,411.6 million.

What is the trend in the canned alcoholic beverages market?

The rising need for convenience alcohol packaging worldwide is one of the major trends in the canned alcoholic beverages market.

What is the future of the canned alcoholic beverages market?

The canned alcoholic beverages market is expected to progress at a remarkable CAGR of 11% from 2024 to 2034.

What is the canned alcoholic beverages market size for 2034 Projected to be?

By 2034, the size of the canned alcoholic beverages market is forecasted to have reached US$ 92,401.1 million.

Who are the Prominent Players in the canned alcoholic beverages market?

Kirin Holdings Company, SABMiller, and Red Bull GmbH are some of the prominent players in the canned alcoholic beverages market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Product, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Product, 2024 to 2034

        5.3.1. Wine

            5.3.1.1. Still

            5.3.1.2. Fortified

            5.3.1.3. Low-alcohol

            5.3.1.4. Sparkling

        5.3.2. RTD Cocktails

            5.3.2.1. Malt based

            5.3.2.2. Spirit based

            5.3.2.3. Wine based

        5.3.3. Hard Seltzers

            5.3.3.1. Malt based

            5.3.3.2. Spirit based

            5.3.3.3. Wine based

    5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Distribution Channel, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Distribution Channel, 2024 to 2034

        6.3.1. On-trade

        6.3.2. Liquor Stores

        6.3.3. Online

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product

        13.2.3. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product

        13.3.3. By Distribution Channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product

        14.2.3. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product

        14.3.3. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Product

            15.1.2.2. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Product

            15.2.2.2. By Distribution Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Product

            15.3.2.2. By Distribution Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Product

            15.4.2.2. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Product

            15.5.2.2. By Distribution Channel

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Product

            15.6.2.2. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Product

            15.7.2.2. By Distribution Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Product

            15.8.2.2. By Distribution Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Product

            15.9.2.2. By Distribution Channel

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Product

            15.10.2.2. By Distribution Channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Product

            15.11.2.2. By Distribution Channel

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Product

            15.12.2.2. By Distribution Channel

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Product

            15.13.2.2. By Distribution Channel

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Product

            15.14.2.2. By Distribution Channel

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Product

            15.15.2.2. By Distribution Channel

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Product

            15.16.2.2. By Distribution Channel

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Product

            15.17.2.2. By Distribution Channel

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Product

            15.18.2.2. By Distribution Channel

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Product

            15.19.2.2. By Distribution Channel

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Product

            15.20.2.2. By Distribution Channel

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Product

            15.21.2.2. By Distribution Channel

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Product

            15.22.2.2. By Distribution Channel

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Product

            15.23.2.2. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product

        16.3.3. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Bacardi Limited

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Diageo

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Brown-Forman

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Anheuser-Busch InBev

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Treasury Wine Estates

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Union Wine Company

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. E. & J. Gallo Winery

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Asahi Group Holdings, Ltd.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Pernod Ricard

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Integrated Beverage Group LLC (IBG)

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Sula Vineyards

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Kona Brewing Co.

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Suntory Holdings Limited

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. Barefoot Cellars

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

        17.1.15. Constellation Brands

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

                17.1.15.5.2. Product Strategy

                17.1.15.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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