Canned Vegetable Market

Canned Vegetable Market Assessment from 2024 to 2034

Climbing consumer preference for healthy and convenient food options is leading the canned vegetable market to register a CAGR of 3.9% through 2034. An escalating preference for ready-to-eat vegetable products among millennials and Gen Z generations is potentially pushing the market to increase its valuation from USD 24,164.8 million in 2024 to USD 35,267.9 million by 2034.

Investment Opportunities in the Canned Vegetable Market

• Formation of organic and clean label canned vegetables could be one of the lucrative investment opportunities for manufacturers. As individuals become more health-conscious, they seek out more natural and ethical products. Thus, manufacturers can gain maximum market share by producing natural canned veggies.
• Creating partnerships with retailers to produce private-label canned vegetables is projected to stand as a significant investment opportunity for manufacturers. Also, private labels can offer a cost-effective way for manufacturers to enter the market and build their brand identity.
• Investing in innovative packaging solutions is another opportunity for manufacturers operating in the market. Consumers are looking for products that are easy to use, store and dispose of, and manufacturers can meet this demand by investing in packaging solutions that offer convenience and sustainability.

Attributes	Details
Market Size, 2024	USD 24,164.8 million
Market Size, 2034	USD 35,267.9 million
Value CAGR (2024 to 2034)	3.9%

Some Challenges for the Canned Vegetable Market

The availability of fresh products is expected to become a significant market barrier for canned vegetable manufacturers. Many consumers are increasingly shifting toward fresh food over packaged foods. Canned vegetables might lose their popularity in both developed and developing countries due to the availability of garden-fresh ones, which offer better freshness, taste, and nutritional properties.

Category Wise Insights

The Organic Segment is Dominating the Market by Nature

Attributes	Details
Nature	Organic
Market share in 2024	26.5%

The trend toward health consciousness and the consumption of pesticide-free vegetables is anticipated to drive the demand for canned organic vegetables. People are looking for more natural and organic products in the current period. Moreover, the skyrocketing popularity of organic farming is contributing to the growth of the organic segment.

The Tomatoes Segment is Dominating the Market by Vegetables

Attributes	Details
Vegetable	Tomatoes
Market Share in 2024	9.8%

The versatility of tomatoes is majorly driving the canned tomatoes demand growth. By increasing usage in a wide range of cuisines and dishes, tomatoes have gained popularity over the years among canned vegetable consumers. Moreover, factors such as the lower cost of canned tomatoes compared to fresh ones and advances in canning technology are projected to push the growth of this segment during the forecast period.

Country wise insights

Countries	CAGR from 2024 to 2034
United States	1.8%
China	3.6%
Germany	2.3%
Japan	5.6%
India	4.2%

Demand for Cost-effective Food Options in the United States is on the Rise

The CAGR of the market for the forecast period in the United States is anticipated to be 1.8%. Some of the factors influencing the growth of the market in the country are:

• Factors such as convenience are increasingly driving the canned vegetable market in the United States. Offering features such as easy to prepare and long shelf life, canned vegetables are gaining popularity among busy individuals and families in the United States. Moreover, the demand for cost-effective foods is gaining a major market share in the United States these days.
• Focus on healthy eating and meals is on the rise in the United States. With significant nutritional properties and being a good source of vitamins and minerals, canned vegetables are expected to emerge as an ideal option among health-conscious individuals in the country.

Expansion of the Food and Beverage Industry in China Sparking Market Growth

The market is expected to register a CAGR of 3.6% in China through 2034. Some of the factors responsible for the growth of the market are:

• The expansion of the food and beverage industry is contributing to the canned vegetable market in China. As awareness of the negative effects of plastic-packaged food options increases among consumers, demand for canned vegetables is also increasing these days.
• Sustainable packaging trends in the food and beverage industry further contribute to market expansion. A busy lifestyle and the need for convenient meals are also expected to become significant growth factors during the forecast period.

Upsurge in Non-perishable Food Consumption in Germany

The market is expected to progress at a CAGR of 2.3% in Germany during the forecast period. Some factors influencing the progress are:

• Sudden upsurge in non-perishable food consumption is anticipated to drive canned vegetable demand in Germany. Furthermore, a decreased shopping frequency has been observed in Germany in recent years.
• The rising popularity of plant-based foods is expected to play a major role in establishing the canned vegetable market in the country.

Changing Dietary Habits and Increasing Health Concerns in Japan Support Market Growth

The canned vegetable market is expected to progress at a CAGR of 5.6% in Japan throughout the forecast period. Some factors influencing this progress are:

• Changing dietary habits and increasing health concerns among the aging population are driving the sales of canned vegetables in Japan.
• By offering a convenient and affordable way to access healthier diet options, canned vegetables are gaining traction in Japan. With limited supplies of fresh food and limited arable land, consumers in Japan are seeking alternative vegetables. Thus, canned vegetables play a major role in providing a wider variety of vegetables all year round.

Consumers are becoming More Environmentally Conscious in India

The canned vegetable market is expected to progress at a CAGR of 4.2% in India. Some factors influencing the demand are:

• Many consumers are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint in India.
• Canned vegetables can be a more sustainable option than fresh produce, as they require less refrigeration and transportation, and can be stored for longer periods.

Competitive Landscape

Consumers choose quick-to-prepare foods that will save them time in the kitchen. A hectic lifestyle and an aging population are driving up demand for convenience meals. A hectic lifestyle and an aging population are driving up demand for convenience meals.

As a result, significant producers are seeking to increase their market share by producing various canned veggies. Manufacturers are targeting the use of advanced canning technology and product differentiation to achieve a competitive advantage in the industry.

Recent Development

• In 2020, Ye Olde Oak Foods Ltd., a well-known brand for canned hot dogs and meat products, launched a brand-new website to enhance its online presence. The company collaborated with digital marketing agency Faber Ltd. to develop an attractive and user-friendly website that can showcase its wide range of products to customers online. With this new website, Olde Oak Foods aims to reach out to a wider audience and offer them a seamless online shopping experience.
• In 2023, Nortera, a prominent North American food processor of frozen and canned vegetables, expanded its Arctic Gardens brand to the United States foodservice market. The brand is known for its exceptional preservation and freezing technique that helps vegetables to maintain their natural taste, color, and nutritional properties. Featuring single vegetables and vegetable blends, Arctic Gardens' products are a convenient and budget-friendly option for consumers looking for healthy meal options.
• In 2022, ES Peragat introduced a new line of canned fruits and vegetables called Nesil. The brand offers a range of high-quality, ready-to-eat produce that is carefully selected, processed, and packaged to retain its natural flavor and nutritional value. With Nesil, customers can enjoy the convenience of having fresh produce available all year round, making it easier to maintain a healthy and balanced diet.
• In 2022, Prince's, a renowned food brand, introduced a new line of ready-to-eat vegan meals that come in convenient canned packaging. These meals are ideal for people who prefer plant-based options and are always on-the-go. The new range includes a variety of delicious and nutritious options, providing consumers with a quick and easy way to enjoy vegan food without compromising on taste.

Key Coverage in the Canned Vegetables Market

• Canned Vegetables and Fruits Market Report
• Canned Fruits Industry Trends Analysis
• Canned Preserved Food Industry Assessment
• Processed and Frozen Vegetables Market Overview
• Canned Frozen Food Pricing Outlook

Market Report Scope

Attribute	Details
Estimated Market Size (2024)	USD 24,164.8 million
Projected Market Size (2034)	USD 35,267.9 million
Anticipated Growth Rate (2024 to 2034)	3.9%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million or billion for Value and Units for Volume
Key Regions Covered	North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered	By nature, By Canine Type, By vegetable Type, By vegetable Group, By Distribution channel, By End Use
Key Companies Profiled	Del Monte Foods, Inc; Green Giant; Native Forest; Libby's; Whole Foods Market; Nature's Greatest Foods; 365 by WFM; Farmer’s Market Foods; Good & Gather; Reese; Old El Paso; Rotel; Goya; Rosarita; Great Value; Cento; Other
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Key Segments

By Nature:

• Organic
• Conventional

By Canning Type:

• Canned in Water
• Canned in Oil
• Canned in Juice

By Vegetable Type:

• Corn
• Peas
• Beans
• Carrots
• Potatoes
• Tomatoes
• Spinach
• Mixed Vegetables
• Other Vegetables

By Vegetable Group:

• Leafy Vegetables
• Cruciferous
• Marrows
• Roots
• Others (Stems, Alliums, etc)

By Distribution Channel:

• B2B
• B2C
  • Hypermarket/Supermarket
  • Traditional Grocery Stores
  • Convenience Stores
  • Specialty Stores
  • Discount Stores
  • Online Retail

By End Use:

• HoReCa
• Household/Retail

By Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America