The pre-mixed/RTD alcoholic drink market is estimated to be valued at US$ 35,321.40 million in 2024. The pace of progress for the market from 2024 to 2034 is expected to be normal, with a CAGR of 4.8%. By the end of the forecast period, the market for pre-mixed/RTD alcoholic drinks is slated to jump to US$ 56,652.70 million.
RTD Alcoholic Beverages Market Analysis
| Attributes | Details |
|---|---|
| Pre-mixed/RTD Alcoholic Drink Market Value for 2024 | US$ 35,321.40 million |
| Projected Market Value for 2034 | US$ 56,652.70 million |
| Value-based CAGR of Market for 2024 to 2034 | 4.8% |
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Aside from the pre-mixed/RTD alcoholic drink market, an in-depth analysis has been done on two other RTD markets: the RTD canned cocktail market and the low-calorie RTD beverage market.
People desire to bring cocktail culture home. Thus, RTD canned cocktails are enjoying their time in the sun and making their way into consumers’ hands.
With rising health consciousness, low-calorie food and beverages are penned in to have a bright future. Low-calorie RTD beverage is one such product benefiting from consumers paying increasing attention to their health.
Pre-mixed/RTD Alcoholic Drink Market:
| Attributes | Pre-mixed/RTD Alcoholic Drink Market |
|---|---|
| Value-based CAGR (2024 to 2034) | 4.8% |
| Market Trends | Popularity of pre-mixed cocktails and young people being won over by pre-mixed alcoholic drinks |
| Restraint | Bias for traditional alcoholic drinks |
| Growth Factors | Convenience involved in pre-mixed alcoholic drinks endearing product to consumers |
RTD Canned Cocktail Market:
| Attributes | RTD Canned Cocktail Market |
|---|---|
| Value-based CAGR (2024 to 2034) | 6.0% |
| Market Trend | Sustainable packaging is preferred by consumers of RTD canned cocktails |
| Restraint | Consumer preference for heading out to drink cocktails |
| Growth Factor | Increasing demand for premium drinks and unique flavors |
Low-calorie RTD Beverage Market:
| Attributes | Low-Calorie RTD Beverage Market |
|---|---|
| Value-based CAGR (2024 to 2034) | 5.7% |
| Market Trend | Demand for clean-label and gluten-free products |
| Restraint | The negative reputation of canned beverages in fitness circles |
| Growth Factor | Growing gym culture benefitting the sales of low-calorie RTD beverages |
Principal Consultant
A wide variety of products is available in the market, but spirit-based pre-mixed RTD drinks have risen to the top. The online sales of pre-mixed alcoholic drinks are rising. However, at the moment, store-based-based drinks are still the predominant form of distribution.
Spirit-based pre-mixed RTD alcoholic drink is expected to account for 42.0% of the market share in 2024. Factors driving the growth of the product are:
| Attributes | Details |
|---|---|
| Top Product Type | Spirit Based |
| Market Share in 2024 | 42.0% |
Store-based selling is anticipated to contribute to 67.8% of the sales in 2024. Some of the factors ensuring stores’ continued dominance in the market are:
| Attributes | Details |
|---|---|
| Top Distribution Channel | Store Based |
| Market Share in 2024 | 67.8% |
The popularity of alcohol shows no signs of dipping in North America and Europe. With increasing wealth, people in the region are not hesitant to try out premium and experimental drinks. Thus, the regions are fertile grounds for the pre-mixed RTD alcoholic drinks market.
Asia Pacific is another region with potential for the market. Though alcoholic drinks are struggling to make headways into certain countries of the region, others like India and Thailand are ensuring alcoholic-related markets, such as pre-mixed RTD alcoholic drinks, have bright prospects in the region.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 8.3% |
| United Kingdom | 6.9% |
| Germany | 11.8% |
| India | 9.8% |
| China | 5.5% |
The market is anticipated t to register a CAGR of 11.8% in Germany for the forecast period. Some of the factors driving the incredible growth of the market in the country are:
The United Kingdom is set to see the market expand at a CAGR of 6.9% through 2034. Prominent factors driving the growth of the market are:
The market is expected to register a CAGR of 9.8% in India. Some of the factors driving the growth of the market in India are:
The market is set to progress at a CAGR of 5.5% in China. Factors influencing the growth of the market in China include:
The market is expected to register a CAGR of 8.3% in the United States. Some of the reasons for the healthy growth of the product in the country are:
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Manufacturers of non-alcoholic premix and RTD beverages are entering the market after seeing its potential. For this purpose, they are teaming up with well-established alcoholic brands.
The need to come up with innovative products, as consumer tastes change in regards to flavor and alcohol content, keeps market players on their toes. Companies in the market conduct extensive research and surveys to develop satisfactory products.
Recent Developments in the Pre-mixed/RTD Alcoholic Drink Market
The size of the pre-mixed/RTD alcoholic drink market is estimated to be US$ 35,321.40 million in 2024.
Diageo plc., Asahi Breweries, Ltd., Suntory Holdings Limited, and Halewood International Limited are some of the key companies in the pre-mixed/RTD alcoholic drink market.
The pre-mixed/RTD alcoholic drink market is expected to reach a valuation of US$ 56,652.70 million by 2034.
Spirit-based pre-mixed/RTD alcoholic drinks are widely consumed in the market, with an expected market share of 42.0% in 2024.
Low-calorie pre-mixed alcoholic drinks, and the rising popularity of cocktails are two of the significant trends in the market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Rum 5.3.2. Whiskey 5.3.3. Vodka 5.3.4. Wine 5.3.5. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Flavor 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Flavor , 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Flavor , 2024 to 2034 6.3.1. Fruits 6.3.2. Spiced 6.3.3. Others 6.4. Y-o-Y Growth Trend Analysis By Flavor , 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Flavor , 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Packaging , 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Packaging , 2024 to 2034 7.3.1. Cans 7.3.2. Bottles 7.3.3. Others 7.4. Y-o-Y Growth Trend Analysis By Packaging , 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Packaging , 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Distribution Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Distribution Channel, 2024 to 2034 8.3.1. Hyper/Supermarket Stores 8.3.2. Departmental Stores 8.3.3. Specialty Store 8.3.4. Online Retailers 8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Flavor 10.2.4. By Packaging 10.2.5. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Flavor 10.3.4. By Packaging 10.3.5. By Distribution Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Flavor 11.2.4. By Packaging 11.2.5. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Flavor 11.3.4. By Packaging 11.3.5. By Distribution Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Product Type 12.2.3. By Flavor 12.2.4. By Packaging 12.2.5. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Flavor 12.3.4. By Packaging 12.3.5. By Distribution Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Product Type 13.2.3. By Flavor 13.2.4. By Packaging 13.2.5. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Flavor 13.3.4. By Packaging 13.3.5. By Distribution Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Product Type 14.2.3. By Flavor 14.2.4. By Packaging 14.2.5. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Flavor 14.3.4. By Packaging 14.3.5. By Distribution Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Product Type 15.2.3. By Flavor 15.2.4. By Packaging 15.2.5. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Flavor 15.3.4. By Packaging 15.3.5. By Distribution Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Product Type 16.2.3. By Flavor 16.2.4. By Packaging 16.2.5. By Distribution Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Product Type 16.3.3. By Flavor 16.3.4. By Packaging 16.3.5. By Distribution Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Product Type 17.1.2.2. By Flavor 17.1.2.3. By Packaging 17.1.2.4. By Distribution Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Product Type 17.2.2.2. By Flavor 17.2.2.3. By Packaging 17.2.2.4. By Distribution Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Product Type 17.3.2.2. By Flavor 17.3.2.3. By Packaging 17.3.2.4. By Distribution Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Product Type 17.4.2.2. By Flavor 17.4.2.3. By Packaging 17.4.2.4. By Distribution Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Product Type 17.5.2.2. By Flavor 17.5.2.3. By Packaging 17.5.2.4. By Distribution Channel 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Product Type 17.6.2.2. By Flavor 17.6.2.3. By Packaging 17.6.2.4. By Distribution Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Product Type 17.7.2.2. By Flavor 17.7.2.3. By Packaging 17.7.2.4. By Distribution Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Product Type 17.8.2.2. By Flavor 17.8.2.3. By Packaging 17.8.2.4. By Distribution Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Product Type 17.9.2.2. By Flavor 17.9.2.3. By Packaging 17.9.2.4. By Distribution Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Product Type 17.10.2.2. By Flavor 17.10.2.3. By Packaging 17.10.2.4. By Distribution Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Product Type 17.11.2.2. By Flavor 17.11.2.3. By Packaging 17.11.2.4. By Distribution Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Product Type 17.12.2.2. By Flavor 17.12.2.3. By Packaging 17.12.2.4. By Distribution Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Product Type 17.13.2.2. By Flavor 17.13.2.3. By Packaging 17.13.2.4. By Distribution Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Product Type 17.14.2.2. By Flavor 17.14.2.3. By Packaging 17.14.2.4. By Distribution Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Product Type 17.15.2.2. By Flavor 17.15.2.3. By Packaging 17.15.2.4. By Distribution Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Product Type 17.16.2.2. By Flavor 17.16.2.3. By Packaging 17.16.2.4. By Distribution Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Product Type 17.17.2.2. By Flavor 17.17.2.3. By Packaging 17.17.2.4. By Distribution Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Product Type 17.18.2.2. By Flavor 17.18.2.3. By Packaging 17.18.2.4. By Distribution Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Product Type 17.19.2.2. By Flavor 17.19.2.3. By Packaging 17.19.2.4. By Distribution Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Product Type 17.20.2.2. By Flavor 17.20.2.3. By Packaging 17.20.2.4. By Distribution Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Product Type 17.21.2.2. By Flavor 17.21.2.3. By Packaging 17.21.2.4. By Distribution Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Product Type 17.22.2.2. By Flavor 17.22.2.3. By Packaging 17.22.2.4. By Distribution Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Product Type 17.23.2.2. By Flavor 17.23.2.3. By Packaging 17.23.2.4. By Distribution Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Product Type 18.3.3. By Flavor 18.3.4. By Packaging 18.3.5. By Distribution Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Diageo plc 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Asahi Breweries, Ltd. 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Suntory Holdings Limited 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Halewood International Limited 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. The Brown-Forman Corporation 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Bacardi Limited 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Mike's Hard Lemonade Co 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Pernod Ricard SA. 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Anheuser-Busch InBev SA/NV 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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Pre-mixed/RTD Alcoholic Drink Market
