Pre-mixed/RTD Alcoholic Drink Market Overview for 2024 to 2034
The pre-mixed/RTD alcoholic drink market is estimated to be valued at USD 35,321.40 million in 2024. The pace of progress for the market from 2024 to 2034 is expected to be normal, with a CAGR of 4.8%. By the end of the forecast period, the market for pre-mixed/RTD alcoholic drinks is slated to jump to USD 56,652.70 million.
RTD Alcoholic Beverages Market Analysis
- While fine drinking is on the rise, the increasingly busy population is also accelerating the consumption of pre-mixed alcoholic drinks, as these are ready to consume, hassle-free, and come in a wide variety.
- Rising consumer demand for drinks with lower alcohol concentration but still enough to give a buzz is leading to pre-mixed alcoholic drinks emerging as a viable option.
- Experimentation with flavors and textures on the part of the suppliers is making the product more attractive, with never-before-seen combinations attracting the eyes of consumers.
- Pre-mixed drinks are increasing the convenience of consumers as they no longer have to buy multiple beverages, potentially saving them time and effort.
| Attributes |
Details |
| Pre-mixed/RTD Alcoholic Drink Market Value for 2024 |
USD 35,321.40 million |
| Projected Market Value for 2034 |
USD 56,652.70 million |
| Value-based CAGR of Market for 2024 to 2034 |
4.8% |
Trends in the Pre-mixed/RTD Alcoholic Beverage Industry
- Cocktails have become the sip of choice for a considerable portion of the population, and thus, pre-mixed cocktails are winning over consumers. Pre-mixed cocktails also allow users the luxury of having the drink without heading out to bars or learning recipes.
- Some consumers are moving away from traditional liquors in search of a variation in taste or as a form of experimentation and pre-mixed drinks. Moreover, the willingness among alcohol drinkers to experiment with innovative flavors and tastes contributes to the market growth.
- The convenience associated with ready-to-drink alcoholic beverages is extending to delivery channels, as online sales of the drink have made it more convenient than ever.
- Keeping in line with health trends, producers of pre-mixed drinks have introduced low-calorie, low-carb, and other healthy versions of the product.
- Younger generations are more receptive to experimentation with alcoholic drinks, whereas millennials prefer to stick rigidly to traditional favorites and thus represent a significant consumer base for the market.
- As pre-mixed drinks involve multiple beverages, the prices can become prohibitive to many, especially since a considerable portion of the population has never tested the drink before and is uncertain about the taste.
- Consumer apprehension about the quality of pre-mix drinks dilutes the growth of the market, as numerous alcoholic drinkers favor traditional drinks over experimental and exotic beverages.
- A change in the lifestyle of the urban population, rising disposable income, and inclination toward weekend parties and socializing is accelerating the growth of pre-mixed alcoholic drinks.
Category-wise Outlook
A wide variety of products is available in the market, but spirit-based pre-mixed RTD drinks have risen to the top. The online sales of pre-mixed alcoholic drinks are rising. However, at the moment, store-based-based drinks are still the predominant form of distribution.
Traditional Consumer Preference for Mixing Spirits with Other Drinks Flows into the Pre-Mixed RTD Alcoholic Drinks Industry
Spirit-based pre-mixed RTD alcoholic drink is expected to account for 42.0% of the market share in 2024. Factors driving the growth of the product are:
- Spirits, even in their traditional forms, are consumed mixed with other drinks like sodas and fruit juices by many drinkers. Pre-mixed spirit drinks thus have an easy pathway into the hearts of alcohol consumers.
- Spirit drinkers are endeared by the already mixed nature of the product, as it saves them from buying multiple drinks, perhaps even from various stores.
| Attributes |
Details |
| Top Product Type |
Spirit Based |
| Market Share in 2024 |
42.0% |
Stores Still Rule in the Distribution Channel Segment
Store-based selling is anticipated to contribute to 67.8% of the sales in 2024. Some of the factors ensuring stores’ continued dominance in the market are:
- Alcohol drinkers have a propensity to visit stores and sample the offerings. The decision to buy alcohol spur of the moment is also common. Thus, even in the pre-mixed RTD alcoholic drinks market, stores are the leading distribution channel.
- While online sales of alcohol are increasing, many regions still do not allow it or lack knowledge about it. For example, the size of the alcohol market in India is noticeable, but online sale is still restricted in some parts. Thus, stores are the go-to means for alcoholic drinks, including pre-mixed ones.
| Attributes |
Details |
| Top Distribution Channel |
Store Based |
| Market Share in 2024 |
67.8% |
Country-wise Analysis
The popularity of alcohol shows no signs of dipping in North America and Europe. With increasing wealth, people in the region are not hesitant to try out premium and experimental drinks. Thus, the regions are fertile grounds for the pre-mixed RTD alcoholic drinks market.
Asia Pacific is another region with potential for the market. Though alcoholic drinks are struggling to make headways into certain countries of the region, others like India and Thailand are ensuring alcoholic-related markets, such as pre-mixed RTD alcoholic drinks, have bright prospects in the region.
| Countries |
CAGR (2024 to 2034) |
| United States |
8.3% |
| United Kingdom |
6.9% |
| Germany |
11.8% |
| India |
9.8% |
| China |
5.5% |
Presence of Alcohol as a Traditional Landmark Bolsters the Market in Germany
The market is anticipated t to register a CAGR of 11.8% in Germany for the forecast period. Some of the factors driving the incredible growth of the market in the country are:
- Germany is a traditional hotbed for alcoholic drinks, aided by alcohol being a part of many traditions in the country, such as Oktoberfest. Thus, the groundwork is laid for premixed alcoholic drinks to thrive in the country.
- Rising living standards in Germany mean there is enthusiasm for premium drinks, and the market for pre-mixed RTD alcoholic drinks is benefitting.
Government Helping the Cause of Alcoholic Drinks in the United Kingdom by Giving Tax Breaks
The United Kingdom is set to see the market expand at a CAGR of 6.9% through 2034. Prominent factors driving the growth of the market are:
- The United Kingdom’s government is helping the cause of alcoholic drinks by cutting or reducing related taxes. For example, in August 2023, the government planned an initiative to tax alcoholic drinks based on their strength, lowering the tax rates for pre-mixed drinks with light alcoholic content.
- There is government encouragement for alcohol-related startups in the United Kingdom, allowing for more entry of smaller-scale enterprises into the pre-mixed RTD alcoholic drink market.
Pre-mixed Drinks with Minimal Artificial Additives Preferred in India
The market is expected to register a CAGR of 9.8% in India. Some of the factors driving the growth of the market in India are:
- Indians are selective about the alcohol they consume, with artificial additives being sneered at. To satisfy the demand, companies are launching artificial flavor-free products; for example, Mr. Jerry’s line of cocktails in the country is sans any added color or flavors.
- Rising urbanization is opening up the consumer base for pre-mixed RTD alcoholic drinks in India.
Rising Identification with Western Culture Influencing Spurts in Growth for the Market in China
The market is set to progress at a CAGR of 5.5% in China. Factors influencing the growth of the market in China include:
- The Chinese youth is influenced by Western culture to a high degree. This includes demand for Western-style drinks, opening up the pathway for the sale of pre-mixed cocktails.
- China’s humungous population, which includes a considerable size of alcohol drinkers, is experimenting with different drinks and is thus becoming more accepting of pre-mixed alcoholic drinks.
Low-Calorie and Low-Carb Pre-Mixed Alcoholic Drinks Making Consumers Swoon in the United States
The market is expected to register a CAGR of 8.3% in the United States. Some of the reasons for the healthy growth of the product in the country are:
- With obesity problems on the rise, American consumers are turning toward low-calorie and sugar-free products. Premixed alcoholic drinks are allowing American consumers to regulate their intake even while indulging in spirits.
- With schedules getting hectic for the American working class, premixed alcoholic drinks are affording a measure of convenience that is appreciated in the country.
Competitive Landscape in the Pre-mixed/RTD Alcoholic Drink Market
Manufacturers of non-alcoholic premix and RTD beverages are entering the market after seeing its potential. For this purpose, they are teaming up with well-established alcoholic brands.
The need to come up with innovative products, as consumer tastes change in regards to flavor and alcohol content, keeps market players on their toes. Companies in the market conduct extensive research and surveys to develop satisfactory products.
Recent Developments in the Pre-mixed/RTD Alcoholic Drink Market
- In December 2023, Coca-Cola debuted its premixed alcoholic drink Lemon-Dou in India. The drink marks Coca-Cola’s first foray into the alcohol segment in India.
- In October 2023, Diageo expanded its range of cocktail packaged drinks. The new drinks added were the Ketel One vodka espresso martini, the Ketel One vodka cosmopolitan, and the Tanqueray gin negroni.
- In October 2022, Radico Khaitan launched a range of cocktail mixes under the Magic Moments brand. The products include Cosmopolitan, Cola, and Mojito.
Key Companies in the Pre-mixed/RTD Alcoholic Drink Market
- Diageo plc.
- Asahi Breweries, Ltd.
- Suntory Holdings Limited
- Halewood International Limited
- The Brown-Forman Corporation
- Bacardi Limited
- Mike's Hard Lemonade Co.
- Pernod Ricard SA.
- Anheuser-Busch InBev SA/NV
