Low-calorie RTD Beverages Market Outlook (2023 to 2033)
The global Low-calorie RTD Beverages market is expected to reach a market valuation of USD 25,708.74 Million by the year 2023, accelerating with a CAGR 5.7% by 2023 to 2033. Low-calorie RTD Beverages sales are likely to account for a part of the demand in the global low-calorie RTD Beverage market, valued at USD 45,398.044 Million in 2023.
The proliferating health and wellness trend among modern consumers is expected to bode well for the low-calorie RTD beverages market in the coming decade.
As beverage producers are intensely observing constantly evolving lifestyle trends, demand for low-calorie RTD beverages is anticipated to rise in the near future, in turn driving the low-calorie RTD beverages market progress.
In a new study, Future Market Insights (FMI), to distinguish out in the midst of the fierce competition, beverage makers are producing healthier low-calorie RTD drinks. Manufacturers in the low-calorie RTD drinks industry are implementing cutting-edge and successful packaging strategies in addition to the healthier beverage alternatives to draw in a larger consumer base.
Future Market Insights projects the market to remain lucrative, exhibiting growth at 5.7% CAGR between 2023 and 2033 in comparison to the CAGR of 6.3% posted between 2018 and 2022.
Also, growing interest in health and fitness has prompted beverage producers to release a wide variety of low-calorie RTD drinks to meet increased consumer demand.
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How Do the Low-calorie RTD Beverages Market's Historic and Future Outlook Compare?
Low-calorie RTD Beverages sales grew at a CAGR of 6.3% between 2018 and 2022. The period marked the entry of various market players and product innovations.
Ready-to-drink (RTD) beverages have grown in popularity among consumers as a result of their hectic and strenuous lifestyles.
This demand is supplemented by a desire for clean-label, gluten-free, low-calorie, and low-carb goods, which has resulted in the rise of the low-calorie RTD beverages sector in the food business. The rise of the overall functional beverage market, as well as rising consumer health consciousness, has fuelled the growth of the low-calorie RTD beverages market.
In the low-calorie RTD beverage sector, many new product introductions with new taste variants have lately occurred.
Global Low-calorie RTD Beverages Market: Drivers
The market for low-calorie RTD beverages is predicted to do well in the future because to the growing health and wellness trend among modern consumers. Demand for low-calorie RTD drinks is predicted to increase in the future, boosting the market's growth as beverage makers see consistently rising quality of living trends.
The need for ready-to-eat food has expanded as a result of urbanisation, and this has fuelled the market for low-calorie RTD beverages.
Thus, Future Market Insights predicts a substantial growth of Low-calorie RTD Beverages Market in the given forecast period.
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Country Wise Insights
Regions
North America
Countries
United States
Value CAGR in % (2023)
4.0%
Value Share in Market (2023)
30.8 %
Regions
Europe
Countries
Germany, United Kingdom
Value CAGR in % (2023)
3.4%, 3.8%
Value Share in Market (2023)
21.8%, 16.7%
Regions
Asia Pacific
Countries
India, Japan
Value CAGR in % (2023)
3.5%, 6.8%
Value Share in Market (2023)
7.8%, 11.5%
The Dominance of the USA in the Low-calorie RTD Beverages Market
According to FMI, USA is expected to rise by a significant growth rate during the forecast period and shares a large amount of market share.
Due to the focus of the major companies on newly developed low- and zero-calorie RTD beverages and growing worries about obesity. So, it is important to investigate novel tastes or packaging styles to expand the consumer base.
However, In North America, there remains cut-throat competition in the market as all the major key players are focusing on developing low and zero calorie RTD beverages, and hence, newer flavors or new packaging formats should be explored to enhance consumer base.
What is the outlook for the Low-calorie RTD Beverages market in India?
India has shown positive trends in the growth of the manufacturing base of Low-calorie RTD beverages owing to the 100% foreign direct investment opportunity in the food processing industry.
Due to the focus of the major companies on newly developed low- and zero-calorie RTD beverages and growing worries about obesity. So, it is important to investigate novel tastes or packaging styles to expand the consumer base.
Manufacturers have great opportunity to expand production lines and retail outlets for low-calorie RTD beverages in the Asia Pacific and the Middle East & Africa regions because the North America and Europe regions have become saturated.
What are the factors driving Germany in Low-calorie RTD Beverages Market?
FMI reports that Alcoholic beverages in RTD cans are in high demand because they are innovative, high quality, yet affordable and readily available. Alcohol in RTD drinks typically includes beer, whiskey, rum, vodka, gin, etc. These are also available in a variety of flavors such as citrus, berry, tropical, and spice, and are packaged in cans or bottles. Convenience has always been a major driver of the RTD alcoholic beverage category, but today, RTDs It is also driven by premimization. Both components are considered essential in today's culture.
The country is also striving to achieve the maximum level of sustainability to strengthen its market position.
Category wise Insights
Adjacent Markets Overview
Low and calorie Soda Market:
Attributes
Low and calorie Soda Market
CAGR (2023 to 2033)
2.2%
Market Value (2033)
US$ 26.67 Million
Growth Factor
Rising awareness of the adverse effects of consuming sweetened beverages and restrictive of their calorie intake is projected to be favorable for the market.
Opportunity
The acceptance of these beverages is increasing in developing regions where the young population is substantial. Manufacturers are targeting the young population keen on exploring beverages with new tastes and flavors while maintaining a healthy lifestyle.
Key Trends
Upsurges in new product launches, inventive and engaging campaigns, and appealing product packaging are a few of the frequently adopted tactics by companies delivering low- and no-calorie sodas.
Low-calorie Sweeteners Market:
Attributes
Low-calorie Sweeteners Market
CAGR (2023 to 2033)
4.7%
Market Value (2033)
US$ 47 Million
Growth Factor
Low-calorie sweeteners, which are considered a healthier alternative to sugar, witnessed a boom in demand across the globe.
Opportunity
Low-calorie sweeteners are frequently used in various industries such as the food & beverage, pharmaceutical, and others due to the health benefits associated with their consumption
Key Trends
Many manufacturers are developing desserts using low-calorie sweeteners such as natural dessert, frozen yoghurt, and others.
Low-calorie Bread Market:
Attributes
Low-calorie Bread Market
CAGR (2023 to 2033)
6%
Market Value (2033)
US$ 2 Billion
Growth Factor
The global market for low-calorie bread is projected to be dominated by rising functional food demand over the forecast period. Increased population, especially in developing regions, is expected to further support market growth in the near future.
Opportunity
The rising retail sector, combined with increasing customer disposable income, is expected to have a positive effect on the industry.
Key Trends
The emergence of sedentary lifestyles and work-related stress has adversely affected the health and fitness of millions around the world.
Hurdles in the low-calorie RTD Beverages Market
The variation in costs of raw materials like fruits, vegetables, milk, grains, and others, are producing hurdles in the growth of numerous vendors in the market. Such as, buyer's preference toward plant-based beverages is obstructing the growth of the fizzy soft drinks market. Though, the launch of advanced and exotic flavored products with functional properties is expected to generate productive opportunities in the low-calorie RTD beverages market.
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New Product Launches/Innovations
Leading Low-calorie RTD Beverages producers are substantially funding the creation of new, enhanced Low-calorie RTD Beverages. The goal of research and development is to identify the best techniques that will provide a higher output with more nutrients. Thus, research and development are crucial in the Low-calorie RTD Beverages market.
In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.
In January 2017, the company Diageo launched a low-calorie Seltzer under its brand Smirnoff. The company also offers these low-calorie RTD beverages which have also had low carbohydrates, zero-sugar and artificial sweeteners.
Scope of the Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Market Analysis
USD Million for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, and the Middle East & Africa
Key Countries Covered
USA, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, India, India, Thailand, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Segments Covered
Type, Product, Application, Region
Key Companies Profiled
Diageo plc.
Asahi Breweries, Ltd.
Global Brands Limited
Bacardi Limited
Kold Group
PepsiCo, Inc.
THE COCA-COLA COMPANY
SGC Global, LLC
Malibu Drinks
Herbal Water, Inc.
AB InBev (Spiked Seltzer)
Tata Global Beverages Limited
Suntory Holdings Limited
The Brown-Forman Corporation
Red Bull GmbH
Heineken N.V.
Nestlé S.A.
Starbucks Corporation
Danone S.A.
Welch Foods Inc.
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
Low-calorie RTD Beverages Market by Category
By Product Type:
Alcoholic beverages
Cocktails
Vodka
Wine
Rum
Non-alcoholic beverages
Carbonated
Seltzers
Sparkling water
Non-carbonated
Tea & Coffee
Flavored/Infused water
Fruit juices
By Flavor:
Fruits
Citrus fruits
Cranberry
Grapefruit
Others
Herbs & spices
By Distribution Channel:
Direct
Indirect
Store-based retailing
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Discount stores
Traditional Grocers
Online Stores
Online Retail
Other Retail Platform
By Region:
North America
Latin America
Europe
Middle East and Africa
East Asia
South Asia
Oceania
Frequently Asked Questions
At what rate will the Low-calorie RTD Beverages Market grow?
Throughout the forecast period, the Low-calorie RTD Beverages Market is expected to grow at a CAGR of 5.7%
What is the expected value of the Low-calorie RTD Beverages Market by 2033?
By 2033, the Low-calorie RTD Beverages Market is expected to be worth USD 45,398.044 Million.
What are the key factors driving the Low-calorie RTD Beverages Market?
Proliferating health and wellness trend among modern consumers in Low-calorie RTD Beverages.
Which region(s) adds to the highest Low-calorie RTD Beverages Market Valuation?
Currently, the North American region is at the top of the market share of Low-calorie RTD Beverages.
What is the preferred type of Low-calorie RTD Beverages?
Alcoholic beverages are the preferred type of Low-calorie RTD Beverages market.
Who are the key players in the Low-calorie RTD Beverages Market?
Some of the key players in the Low-calorie RTD Beverages Market are Diageo Plc., Asahi Breweries, Ltd., Global Brands Limited, Bacardi Limited, Kold Group, PepsiCo, Inc., THE COCA-COLA COMPANY, SGC Global, LLC, Malibu Drinks, Herbal Water, Inc. and AB InBev (Spiked Seltzer), among others.
