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Low-calorie RTD Beverages Market Outlook (2023 to 2033)

The global Low-calorie RTD Beverages market is expected to reach a market valuation of USD 25,708.74 Million by the year 2023, accelerating with a CAGR 5.7% by 2023 to 2033. Low-calorie RTD Beverages sales are likely to account for a part of the demand in the global low-calorie RTD Beverage market, valued at USD 45,398.044 Million in 2023.

The proliferating health and wellness trend among modern consumers is expected to bode well for the low-calorie RTD beverages market in the coming decade.

As beverage producers are intensely observing constantly evolving lifestyle trends, demand for low-calorie RTD beverages is anticipated to rise in the near future, in turn driving the low-calorie RTD beverages market progress.

In a new study, Future Market Insights (FMI), to distinguish out in the midst of the fierce competition, beverage makers are producing healthier low-calorie RTD drinks. Manufacturers in the low-calorie RTD drinks industry are implementing cutting-edge and successful packaging strategies in addition to the healthier beverage alternatives to draw in a larger consumer base.

Low-calorie RTD Beverages Market Size (2023E)

USD 25,708.74 Million

Low-calorie RTD Beverages Market Projected Size (2033F)

USD 45,398.044 Million

Value CAGR (2023 to 2033)

5.7 %

Future Market Insights projects the market to remain lucrative, exhibiting growth at 5.7% CAGR between 2023 and 2033 in comparison to the CAGR of 6.3% posted between 2018 and 2022.

Also, growing interest in health and fitness has prompted beverage producers to release a wide variety of low-calorie RTD drinks to meet increased consumer demand.

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How Do the Low-calorie RTD Beverages Market's Historic and Future Outlook Compare?

Low-calorie RTD Beverages sales grew at a CAGR of 6.3% between 2018 and 2022. The period marked the entry of various market players and product innovations.

Ready-to-drink (RTD) beverages have grown in popularity among consumers as a result of their hectic and strenuous lifestyles.

This demand is supplemented by a desire for clean-label, gluten-free, low-calorie, and low-carb goods, which has resulted in the rise of the low-calorie RTD beverages sector in the food business. The rise of the overall functional beverage market, as well as rising consumer health consciousness, has fuelled the growth of the low-calorie RTD beverages market.

In the low-calorie RTD beverage sector, many new product introductions with new taste variants have lately occurred.

Global Low-calorie RTD Beverages Market: Drivers

The market for low-calorie RTD beverages is predicted to do well in the future because to the growing health and wellness trend among modern consumers. Demand for low-calorie RTD drinks is predicted to increase in the future, boosting the market's growth as beverage makers see consistently rising quality of living trends.

The need for ready-to-eat food has expanded as a result of urbanisation, and this has fuelled the market for low-calorie RTD beverages.

Thus, Future Market Insights predicts a substantial growth of Low-calorie RTD Beverages Market in the given forecast period.

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Nandini Roy Choudhury

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Country Wise Insights

Regions North America
Countries United States
Value CAGR in % (2023) 4.0%
Value Share in Market (2023) 30.8 %
Regions Europe
Countries Germany, United Kingdom
Value CAGR in % (2023) 3.4%, 3.8%
Value Share in Market (2023) 21.8%, 16.7%
Regions Asia Pacific
Countries India, Japan
Value CAGR in % (2023) 3.5%, 6.8%
Value Share in Market (2023) 7.8%, 11.5%

The Dominance of the USA in the Low-calorie RTD Beverages Market

According to FMI, USA is expected to rise by a significant growth rate during the forecast period and shares a large amount of market share.

Due to the focus of the major companies on newly developed low- and zero-calorie RTD beverages and growing worries about obesity. So, it is important to investigate novel tastes or packaging styles to expand the consumer base.

However, In North America, there remains cut-throat competition in the market as all the major key players are focusing on developing low and zero calorie RTD beverages, and hence, newer flavors or new packaging formats should be explored to enhance consumer base.

What is the outlook for the Low-calorie RTD Beverages market in India?

India has shown positive trends in the growth of the manufacturing base of Low-calorie RTD beverages owing to the 100% foreign direct investment opportunity in the food processing industry.

Due to the focus of the major companies on newly developed low- and zero-calorie RTD beverages and growing worries about obesity. So, it is important to investigate novel tastes or packaging styles to expand the consumer base.

Manufacturers have great opportunity to expand production lines and retail outlets for low-calorie RTD beverages in the Asia Pacific and the Middle East & Africa regions because the North America and Europe regions have become saturated.

What are the factors driving Germany in Low-calorie RTD Beverages Market?

FMI reports that Alcoholic beverages in RTD cans are in high demand because they are innovative, high quality, yet affordable and readily available. Alcohol in RTD drinks typically includes beer, whiskey, rum, vodka, gin, etc. These are also available in a variety of flavors such as citrus, berry, tropical, and spice, and are packaged in cans or bottles. Convenience has always been a major driver of the RTD alcoholic beverage category, but today, RTDs It is also driven by premimization. Both components are considered essential in today's culture.

The country is also striving to achieve the maximum level of sustainability to strengthen its market position.

Category wise Insights

 Adjacent Markets Overview

Low and calorie Soda Market:


Low and calorie Soda Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 26.67 Million

Growth Factor

Rising awareness of the adverse effects of consuming sweetened beverages and restrictive of their calorie intake is projected to be favorable for the market.


The acceptance of these beverages is increasing in developing regions where the young population is substantial. Manufacturers are targeting the young population keen on exploring beverages with new tastes and flavors while maintaining a healthy lifestyle.

Key Trends

Upsurges in new product launches, inventive and engaging campaigns, and appealing product packaging are a few of the frequently adopted tactics by companies delivering low- and no-calorie sodas.

Low-calorie Sweeteners Market:


Low-calorie Sweeteners Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 47 Million

Growth Factor

Low-calorie sweeteners, which are considered a healthier alternative to sugar, witnessed a boom in demand across the globe.


Low-calorie sweeteners are frequently used in various industries such as the food & beverage, pharmaceutical, and others due to the health benefits associated with their consumption

Key Trends

Many manufacturers are developing desserts using low-calorie sweeteners such as natural dessert, frozen yoghurt, and others.

Low-calorie Bread Market:


Low-calorie Bread Market

CAGR (2023 to 2033)


Market Value (2033)

US$ 2 Billion

Growth Factor

The global market for low-calorie bread is projected to be dominated by rising functional food demand over the forecast period. Increased population, especially in developing regions, is expected to further support market growth in the near future.


The rising retail sector, combined with increasing customer disposable income, is expected to have a positive effect on the industry.

Key Trends

The emergence of sedentary lifestyles and work-related stress has adversely affected the health and fitness of millions around the world.

Hurdles in the low-calorie RTD Beverages Market

The variation in costs of raw materials like fruits, vegetables, milk, grains, and others, are producing hurdles in the growth of numerous vendors in the market. Such as, buyer's preference toward plant-based beverages is obstructing the growth of the fizzy soft drinks market. Though, the launch of advanced and exotic flavored products with functional properties is expected to generate productive opportunities in the low-calorie RTD beverages market.

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New Product Launches/Innovations

Leading Low-calorie RTD Beverages producers are substantially funding the creation of new, enhanced Low-calorie RTD Beverages. The goal of research and development is to identify the best techniques that will provide a higher output with more nutrients. Thus, research and development are crucial in the Low-calorie RTD Beverages market.

  • In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.
  • In January 2017, the company Diageo launched a low-calorie Seltzer under its brand Smirnoff. The company also offers these low-calorie RTD beverages which have also had low carbohydrates, zero-sugar and artificial sweeteners.

Scope of the Report



Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, and the Middle East & Africa

Key Countries Covered

USA, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, India, India, Thailand, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.

Key Segments Covered

Type, Product, Application, Region

Key Companies Profiled

  • Diageo plc.
  •  Asahi Breweries, Ltd.
  •  Global Brands Limited
  •  Bacardi Limited
  •  Kold Group
  •  PepsiCo, Inc.
  •  SGC Global, LLC
  •  Malibu Drinks
  •  Herbal Water, Inc.
  •  AB InBev (Spiked Seltzer)
  •  Tata Global Beverages Limited
  •  Suntory Holdings Limited
  •  The Brown-Forman Corporation
  •  Red Bull GmbH
  •  Heineken N.V.
  •  Nestlé S.A.
  •  Starbucks Corporation
  •  Danone S.A.
  •  Welch Foods Inc.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Low-calorie RTD Beverages Market by Category

By Product Type:

  • Alcoholic beverages
  • Cocktails
  • Vodka
  • Wine
  • Rum
  • Non-alcoholic beverages
  • Carbonated
  • Seltzers
  • Sparkling water
  • Non-carbonated
  • Tea & Coffee
  • Flavored/Infused water
  • Fruit juices

By Flavor:

  • Fruits
  • Citrus fruits
  • Cranberry
  • Grapefruit
  • Others
  • Herbs & spices

By Distribution Channel:

  • Direct
  • Indirect
  • Store-based retailing
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Discount stores
  • Traditional Grocers
  • Online Stores
  • Online Retail
  • Other Retail Platform

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

At what rate will the Low-calorie RTD Beverages Market grow?

Throughout the forecast period, the Low-calorie RTD Beverages Market is expected to grow at a CAGR of 5.7%

What is the expected value of the Low-calorie RTD Beverages Market by 2033?

By 2033, the Low-calorie RTD Beverages Market is expected to be worth USD 45,398.044 Million.

What are the key factors driving the Low-calorie RTD Beverages Market?

Proliferating health and wellness trend among modern consumers in Low-calorie RTD Beverages.

Which region(s) adds to the highest Low-calorie RTD Beverages Market Valuation?

Currently, the North American region is at the top of the market share of Low-calorie RTD Beverages.

What is the preferred type of Low-calorie RTD Beverages?

Alcoholic beverages are the preferred type of Low-calorie RTD Beverages market.

Who are the key players in the Low-calorie RTD Beverages Market?

Some of the key players in the Low-calorie RTD Beverages Market are Diageo Plc., Asahi Breweries, Ltd., Global Brands Limited, Bacardi Limited, Kold Group, PepsiCo, Inc., THE COCA-COLA COMPANY, SGC Global, LLC, Malibu Drinks, Herbal Water, Inc. and AB InBev (Spiked Seltzer), among others.


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