RTD cocktails are premixed ready-to-drink cocktail drinks packed in a bottled or canned container. This concept was introduced in the early 2010s and since has caught up pace registering a growth rate of approximately 80% in the previous year. The RTD cocktails are available in all kind of sizes ranging from less than 250 ml to more than 350 ml size variants available either in bottle or cans.
The RTD cocktails are available in malt-based, wine-based, spirit-based, and other types of bases. The flavours available in the RTD cocktails range from fruit flavours, caffeine flavours, traditional flavours (such as Mojito and Bloody Mary), and other flavours.
The RTD cocktails share the stage with low-alcoholic beverages that were introduced in the market for health conscious consumers or consumers that are avid drinkers but having medical conditions (diabetes, obesity). Owing to various factors such as house party culture, health concerns, convenience, and wide range of product portfolio, the RTD cocktails market is bound to register a positive growth trajectory over the forecast period.
Marketing Strategies and Innovative Solutions to Promote Market’s Growth
Market players are looking to cash in on the Low calorie and low ABV (alcohol by volume) offerings along with focus on introducing brands made from natural ingredients. Market players are also bringing sophisticated flavours on the table such as Bergamot Sparkler, Classic Gin Martini, Spumante Molto Rosso, and others to give an elegant touch and complement it with other traditional and organic flavours.
Adding to it, market players are trying to integrate Instagram-friendly brand identities to blend in with the consumers’ ever more health-focused lifestyles along with marketing it as an up-tempo nights out drink. Thus, marketing strategies and innovative solutions will promote market’s growth.
Global RTD Cocktails: Key Players
Some of the key players manufacturing RTD cocktails are as follows –
- Blue Marble
- Cocktail Squad
- Cutwater Spirits
- F!ve Drinks co.
- Hochstadter’s Slow & Low
- Lifted Libations
- Miami Cocktail co.
- Novo Fogo
- On the Rocks
- Two Chicks Cocktails
Opportunities for Global RTD Cocktails Market Participants:
The North American and European market at present are the market leaders of global RDT cocktails market with an estimated market share of 80%. These two markets are bound to dominate the RTD cocktail markets registering the fastest growth rate in the near future. The launch of brands that are free from gluten, GMO, and other kind of allergens have stirred the market with increasing demands from allergy stricken consumers in the West.
In addition to this launch of RTD beverages with exotic fruit flavours and traditional blends are also getting good response from to consumers. Potential business opportunities lie ahead for market players venturing into the organic RTD cocktails market. The Oceania region already produces low-alcoholic beverages and post a fair demand for the same, indicating potential business opportunities for RTD cocktail players in the region.
The gradual rise of party culture among the millennials in the South Asian and East Asian markets along with the increase in per capita income of consumers to offer guaranteed returns on investment to the market players opting for capitalizing these regions.
Latin America and MEA have a long way to go as these regions would take quite a while for recovering from the losses of the COVID-19 pandemic, not to mention the fact that consumers from one region are an avid hard core drinkers while majority of the consumers from other region don’t drink alcoholic beverages.
The COVID-19 pandemic rather had an opposite impact on the RTD cocktail market as demand for them soured high through the online retail channel. According to the FMI analysts and executives of RTD cocktail businesses, the market is expected to witness similar demand once the COVID-19 situation is taken care of and everything is back to normal. Few of the challenges market players had to face during the lockdown period were them sourcing and supply chain problems.
The RTD cocktails market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the RTD cocktails market, including but not limited to: regional markets and segments.
The Report Covers Exhaustive Analysis on:
- RTD cocktails market segment
- RTD cocktails market dynamics
- RTD cocktails market size
- RTD cocktails supply and demand
- Current trends/issues/challenges pertaining to RTD cocktails market
- Competition landscape and emerging market participants in RTD cocktails market
- Technology related to production/processing of RTD cocktails
- Value chain analysis of the RTD cocktails market
Regional Analysis Includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of Latin America)
- Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
The RTD cocktails market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the RTD cocktails market report projects the attractiveness of each major segment over the forecast period.
Highlights of the RTD Cocktails Market Report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the RTD cocktails market
- Recommendations to companies for strengthening their foothold in the RTD cocktails market
Global RTD Cocktails: Market Segmentation
Based on Primary Ingredient :
Based on Additive Ingredient :
Based on Packaging :
Based on Alcohol Content :
- Less than 5%
- More than 8%
Based on Sales Channel :
- Liquor Store
- Convenience Store
- Online Retail
Market Research Methodology - Perfected through Years of Diligence
A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.