Global premixed cocktail shots market demand is anticipated to be valued at US$ 3,708 Million in 2022, forecast a CAGR of 6.1 % to be valued at US$ 6,716 Million from 2022 to 2032. Growth is attributed to the increasing popularity of cocktail drinks. From 2016 to 2021 a CAGR of 5.6% was registered for the premixed cocktail shots market. Premixed cocktail shots are pre-prepared, packaged cocktails that you can drink directly. Premixed cocktail shots belong to a kind of confecting wine, which belongs to a relatively new category.
Premixed cocktail shots are premade shots that come in durable plastic glasses with peel-away foil toppers. These premixed cocktail shots are available in packs of 2, 4, 6, or 15 with an ABV (alcohol by volume) of more than 20%. This is a fresh concept that took off in the year 2013 with only two companies manufacturing it - LIQS and Twisted Shotz - both of which have received a great response in the North American Market.
Both these market players operating in the USA and Canada sell their products through retail stores, events, and on online platforms. Over the years, LIQS has developed 100% natural, low-calorie, and gluten-free flavors blended with either spirits or wine while Twisted Shotz has focused on fun fruity flavors with catchy cocktail names.
According to FMI, the overall premixed cocktail market has recorded great success in the past two years and is projected to record a striking growth rate over the forecast period. Similarly, the market for cocktail-premixed shots is expected to follow in its footsteps with more market players entering the market in the near future.
| Data Points | Key Statistics |
|---|---|
| Growth Rate (2016 2021) | 5.6% CAGR |
| Projected Growth Rate (2022 to 2032) | 6.1% CAGR |
| Expected Market Value (2022) | US$ 3,708 Million |
| Anticipated Forecast Value (2032) | US$ 6,716 Million |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Growing Popularity of Cocktail Drinks Among Youngster Drive the Market Growth
Youngsters these days have a tendency to try out new things and develop a liking towards them instantly, making them the most vulnerable target market for premixed cocktail shorts market players.
With an active number of youngsters present on social media and their huge attendance at music festivals and other such major events, the market players were able to penetrate the cocktail market recording growing popularity, increased sales figures, and great response from the customers.
Premixed cocktail shots market players are changing the game with their portable ready-made mixtures of premium spirits, real fruit juice, and natural flavours. Over the years, the market players promoted their products through celebrity endorsements, collaboration with social media influencers, and by sponsoring top music festivals, major arenas, and high-profile events.
Growing in Food and Beverages to Boost the Premixed Cocktail Shot Sales
North America was the largest market for premixed cocktail shot market and the trend is expected to continue into the forecast period owing to the high preference for cocktails in the region. North America accounts for a total of 34.6% of the global premixed cocktail shot market share. The product is designed for home, boat, beach, tailgating, weddings, BBQs, and parties the product has developed quite a liking among North American consumers.
The premixed cocktail shots are ideal solutions to the problem of long bar lines at high-volume venues such as concerts, music festivals, casinos, nightclubs, hotel pool parties, and many other venues, that is, buying a convenient and premium mixed shot that can be enjoyed without the hassle of mixing or waiting in long lines. Thus its gaining popularity in the North American region. Thus, the increasing demand for food and beverage products is expected to boost market growth in the region.
Principal Consultant
The Growing Interest in Cocktail Drinks Propel the Market in Europe
Europe accounts for premixed cocktails shot market share of over 39.5% in the global market. European consumers are primarily known for being rigid drinkers but with the millennials showing interest in sophisticated drinks, the market is bound to show a moderate growth rate over the forecast period. Young consumers rather than going for low-alcohol wines prefer premixed cocktails as it offers great taste but is also aromatic and appealing to the eye.
Also, the presence of premixed cocktail shot providers in the region propels market growth. For instance, the leading Nordic wines and spirits brand house Anora has decided to form a new strong unit for its spirit brands in Denmark, Anora Denmark A/S. The unit will comprise Det Danske Spiritus Kompagni A/S (DDSK) and the former Altia spirits portfolio in Denmark.
The Asia Pacific is anticipated to exhibit a significant growth rate in the premixed cocktail shots market over the forecast period. The growth of the market in the region is attributed to growing allied industries such as food, and beverages.
The growth of the market in the region is owing to rapid urbanization and growing party culture and the growing popularity of flavored alcoholic beverages among consumers.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The new entrants in the premixed cocktail shots market are continually indulging in several collaborations and highly investing in research and development activities to provide more convenient solutions to industry verticals. Some of the major start-ups that are leading the development of the market are- &Stirred, Nanas, Bottom Up Cocktails, and Sepoy.
Key players in the premixed cocktail shots market are Bacardi & Company Limited, Diageo Plc, Heineken NV, Altia Oyj, Carlsberg A/S, Belvedere SA, Ball Corporation, The Whisky Exchange, Suntory Holdings, Mark Anthony Brands LIQS, Twisted Shotz among others.
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2022 to 2032 |
| Expected Market Value (2022) | US$ 3708 Million |
| Anticipated Forecast Value (2032) | US$ 6716 Million |
| Base Year for Estimation | 2021 |
| Historical Data | 2016 to 2021 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in USD Billion, Volume in Kilotons, and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key Countries Profiled |
|
| Key Companies Profiled |
|
| Customization | Available Upon Request |
FMI projects the global premixed cocktail shots market to expand at a 6.1% value CAGR by 2032
North America is expected to be the most opportunistic with a 34.6% share of the total premixed cocktail shots market
Bacardi & Company Limited, Diageo Plc, Heineken NV, Altia Oyj, Carlsberg A/S, and Belvedere SA are some prominent premixed cocktail shots, and market manufacturers.
1. Executive Summary | Premixed Cocktail Shots Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2016 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2016 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Primary Ingredient 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Primary Ingredient, 2016 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Primary Ingredient, 2022 to 2032 5.3.1. Malt-based 5.3.2. Wine-based 5.3.3. Spirit-based 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Primary Ingredient, 2016 to 2021 5.5. Absolute $ Opportunity Analysis By Primary Ingredient, 2022 to 2032 6. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Additive Ingredient 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Additive Ingredient, 2016 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Additive Ingredient, 2022 to 2032 6.3.1. Alcoholic 6.3.2. Non-alcoholic 6.4. Y-o-Y Growth Trend Analysis By Additive Ingredient, 2016 to 2021 6.5. Absolute $ Opportunity Analysis By Additive Ingredient, 2022 to 2032 7. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2016 to 2021 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2022 to 2032 7.3.1. Liquor Store 7.3.2. Hypermarket/Supermarket 7.3.3. Convenience Store 7.3.4. Online Retail 7.3.5. HoReCa 7.3.6. Others 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2016 to 2021 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032 8. Global Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2016 to 2021 8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2016 to 2021 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Primary Ingredient 9.2.3. By Additive Ingredient 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Primary Ingredient 9.3.3. By Additive Ingredient 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2016 to 2021 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Primary Ingredient 10.2.3. By Additive Ingredient 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Primary Ingredient 10.3.3. By Additive Ingredient 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Europe Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2016 to 2021 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Primary Ingredient 11.2.3. By Additive Ingredient 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Primary Ingredient 11.3.3. By Additive Ingredient 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2016 to 2021 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Primary Ingredient 12.2.3. By Additive Ingredient 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Primary Ingredient 12.3.3. By Additive Ingredient 12.3.4. By Sales Channel 12.4. Key Takeaways 13. Middle East and Africa Market Analysis 2016 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2016 to 2021 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of Middle East and Africa 13.2.2. By Primary Ingredient 13.2.3. By Additive Ingredient 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Primary Ingredient 13.3.3. By Additive Ingredient 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2021 14.1.2.1. By Primary Ingredient 14.1.2.2. By Additive Ingredient 14.1.2.3. By Sales Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2021 14.2.2.1. By Primary Ingredient 14.2.2.2. By Additive Ingredient 14.2.2.3. By Sales Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2021 14.3.2.1. By Primary Ingredient 14.3.2.2. By Additive Ingredient 14.3.2.3. By Sales Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2021 14.4.2.1. By Primary Ingredient 14.4.2.2. By Additive Ingredient 14.4.2.3. By Sales Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2021 14.5.2.1. By Primary Ingredient 14.5.2.2. By Additive Ingredient 14.5.2.3. By Sales Channel 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2021 14.6.2.1. By Primary Ingredient 14.6.2.2. By Additive Ingredient 14.6.2.3. By Sales Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2021 14.7.2.1. By Primary Ingredient 14.7.2.2. By Additive Ingredient 14.7.2.3. By Sales Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2021 14.8.2.1. By Primary Ingredient 14.8.2.2. By Additive Ingredient 14.8.2.3. By Sales Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2021 14.9.2.1. By Primary Ingredient 14.9.2.2. By Additive Ingredient 14.9.2.3. By Sales Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2021 14.10.2.1. By Primary Ingredient 14.10.2.2. By Additive Ingredient 14.10.2.3. By Sales Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2021 14.11.2.1. By Primary Ingredient 14.11.2.2. By Additive Ingredient 14.11.2.3. By Sales Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2021 14.12.2.1. By Primary Ingredient 14.12.2.2. By Additive Ingredient 14.12.2.3. By Sales Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2021 14.13.2.1. By Primary Ingredient 14.13.2.2. By Additive Ingredient 14.13.2.3. By Sales Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2021 14.14.2.1. By Primary Ingredient 14.14.2.2. By Additive Ingredient 14.14.2.3. By Sales Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2021 14.15.2.1. By Primary Ingredient 14.15.2.2. By Additive Ingredient 14.15.2.3. By Sales Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2021 14.16.2.1. By Primary Ingredient 14.16.2.2. By Additive Ingredient 14.16.2.3. By Sales Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2021 14.17.2.1. By Primary Ingredient 14.17.2.2. By Additive Ingredient 14.17.2.3. By Sales Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2021 14.18.2.1. By Primary Ingredient 14.18.2.2. By Additive Ingredient 14.18.2.3. By Sales Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2021 14.19.2.1. By Primary Ingredient 14.19.2.2. By Additive Ingredient 14.19.2.3. By Sales Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2021 14.20.2.1. By Primary Ingredient 14.20.2.2. By Additive Ingredient 14.20.2.3. By Sales Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Primary Ingredient 15.3.3. By Additive Ingredient 15.3.4. By Sales Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Bacardi & Company Limited 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Diageo Plc 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Heineken NV 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Altia Oyj 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Carlsberg A/S 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Belvedere SA 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Ball Corporation 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. The Whisky Exchange 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Suntory Holdings 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Mark Anthony Brands LIQS 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Twisted Shotz. 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
Explore Food and Beverage Insights
View Reports
Premixed Cocktail Shots Market
