In the latest report by FMI, the ready-to-drink beverage market has been estimated to register sales of US$ 206.25 billion by the year-end 2024. Ready-to-drink beverages (RTDs) are single-use beverages that are being made available in varied categories, like canned wines, iced coffees, and kefir yogurt drinks to entice metropolitan consumers leading busy lifestyles.
Other key factors that induce market growth at 7.6% CAGR are health and wellness trends, and increasing demand for functionality and clean label. It is assessed by FMI analysts that the market is going to exceed US$ 430.30 billion by 2034.
Such promising growth is expected to attract beverage brands to hop onto the RTD bandwagon with the latest and trend-setting beverage innovations.
Attributes | Key Insights |
---|---|
Ready-to-drink Beverage Market Size (2024E) | US$ 206.25 billion |
Market Valuation (2034F) | US$ 430.30 billion |
Value-based CAGR (2024 to 2034) | 7.6% |
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These market dynamics are influencing ready-to-drink beverage sales in the developed countries of North America and Europe. An extended and detailed trend analysis for the top five countries is given ahead.
Leading Product Type | Coffee |
---|---|
Value Share (2024) | 21.50% |
Coffee is an extensively consumed RTD beverage and enjoys more popularity than even tea. College students, generally, make coffee a part of their routine. The rising consumption of coffee bodes well with the expanding ready-to-drink beverages market.
Leading Nature | Conventional |
---|---|
Value Share (2024) | 86.50% |
Conventional ready-to-drink beverages are estimated to round off 80.50% of the global market, gaining a larger share. Despite growing consumer interest in organic variants of these beverages, the conventional segment is predicted to maintain its prominence in the global market due to its cost-effectiveness and accessibility.
Country | Forecast CAGR (2024 to 2034) |
---|---|
The United States | 4.30% |
Germany | 3.20% |
China | 7.30% |
Japan | 8.10% |
India | 7.20% |
Growth of ready-to-drink beverage market in India is expected to record sales at a promising CAGR of 7.20% during the forecast period. The market is being propelled forward as leading international beverage players are adopting strategies to increase their addressable market in India. Coca-Cola, for instance, forayed into categories like coffee and alcohol to gain market hold.
However, the company is slowly expanding into the alcohol domain in India, as the structure of the alcohol distribution and manufacturing business is rather complex. Additionally, spirits are a heavily taxed and highly regulated sector in India, which might hijack the category’s growth.
Going forward, India is a bright spot for multinational and domestic players to experience accelerated speed. To enjoy greater returns in India, players are focusing on quality of growth, which means developing a market that’s growing and holds the potential to become even greater in the future.
The ready-to-drink beverage market in the United States is moving at a slower pace than its Asian counterparts, i.e., 4.3% CAGR. Despite that, players are introducing several launches and investing in the ready-to-drink beverage landscape in the United States.
Key trends influencing the United States market include increasing RTD consumption, purchasing decisions based on ingredient transparency, and desire for premium products. The alcoholic beverage industry in the country is expected to enjoy prominence despite elevated prices and reduced liquidity.
Brands are targeting the influential Gen Z audience by gaining insights into their preferences, which include earth-friendly choices and the like. Another important aspect that they are factoring in is making the purchase convenient and friction-free.
The ready-to-drink beverage market in Germany is projected to grow at an average of 3.20% over the next decade. Key players in the country are using specific messaging to target potential customers. Other marketing opportunities to up the sales of RTD beverages include organically associating RTDs with brunch moments.
RTD space in Germany is continuously expanding with many brands entering the Germany marketplace. Players are marketing and growing in the RTDs sector, with convenience, quality, and spirit-level alcohol as their focal points.
Functional, better-for-you, RTD beverages are targeted for on-the-go consumption. Players of these drinks are building a diversified distribution set-up including mass, food service, eCommerce, club, drug, vending, and gyms. Functional RTD players are gaining distribution opportunities in hospitals, universities, colleges, eateries, hotels, and more.
The market in China is predicted to expand at a CAGR of 7.30%. The growth in China is driven by surging demand for probiotic RTD beverages, which include probiotic juices and probiotic dairy drinks. Increasing health-conscious consumers in the country are promoting sales of RTD probiotic beverages as a way to potentially enhance their gut health.
The energy drinks category in the market is being redefined as consumers are now more concerned about the ingredients they are ingesting. As a result, leading players in the country are switching the formulation of energy drinks from sugar and caffeine-dependent to more natural functional ingredients.
Japan’s ready-to-drink beverage market is anticipated to register a CAGR of 8.1% over the next ten years. The market is rapidly expanding, thanks to online platforms like Shopify, which meet the demand for various RTDs for consumers who are unwilling to go out to purchase.
Japan’s popular RTD brands are now finding growth outside of Japan too. As a result, they are expanding and partnering with local distributors in the host country to pump up their revenues.
Kirin Hyoketsu, pronounced Hyo-ket-su, is Japan’s popular RTD that has crisp and clean flavor that leaves no lingering aftertaste that other RTDs usually leave behind. Increasing demand for local favorites is expected to fuel product sales.
Strong competition pervades the ready-to-drink beverage competitive landscape. Players in the market are recognizing that although using vibrant, creative packaging can draw consumer interest, it is the innovation of the beverage’s formulation that makes the sale. As a result, they are laying more emphasis on research and development of creative beverage products with unique blends.
The functional category in the ready-to-drink beverage industry is growing in size, as consumers are placing value on RTD choices that contain probiotics, and antioxidants, are anti-inflammatory, and promote brain health. To gain hold of health-conscious consumers, players are launching new ‘fusion’ beverages that are readily consumable and claim to contain health-related functional benefits like collagen waters and infused iced teas.
Players are also becoming aware of the robust demand for clean, functional beverages, and sensing competition from new as well as big brands who are hopping onto this trend.
The ‘snacking beverage’ concept is catching like wildfire in developed countries, due to the growing count of health-conscious, time-poor consumers, who are strained for snacks and meal preparation. Brands are thus launching nutritious and convenient solutions for consumers.
As packaging plays a big role in selling RTD beverages, players are showing their commitment to sustainability by opting for significantly-favored cans or glass bottles. Another compelling reason to opt for cans or glasses is that these packaging solutions bestow a premium look and appeal to the beverage.
Key players are creating attractive packaging designs for RTD beverages to market their products to younger consumers. With eye-catching designs published on social media handles, brands are able to influence millennial consumer behavior. Social media also enables share of these posts with friends and acquaintances, thus raising the product’s visibility and higher chance of sales.
Coverage of Recent Events in the Ready-to-drink Beverage Industry Report
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Current projections of the market indicate a valuation of US$ 206.25 billion in 2024.
Looking ahead to 2034, the current forecast projects a CAGR of 7.6% for the encasement pipe industry.
FMI predicts the market to reach US$ 430.30 billion by the year 2034.
Coffee is predicted to hold a significant market share during the forecast period.
Japan, China, and India are predicted to offer lucrative opportunities for investors and stakeholders.
Diageo plc, Brown-Forman, and Bacardi Limited are powerful players in the ready-to-drink beverage industry.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Tea 5.3.2. Coffee 5.3.3. Energy Drinks 5.3.4. Yogurt Drinks 5.3.5. Dairy Based beverages 5.3.6. Non-Dairy Based Beverages 5.3.7. Fortified Water 5.3.8. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2024 to 2034 6.3.1. Organic 6.3.2. Conventional 6.4. Y-o-Y Growth Trend Analysis By Nature, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Nature, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Packaging, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Packaging, 2024 to 2034 7.3.1. Bottle 7.3.2. Tetra Pack 7.3.3. Sachet 7.3.4. Tin Can 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Packaging, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Packaging, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Distribution Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Distribution Channel, 2024 to 2034 8.3.1. Supermarkets/Hypermarkets 8.3.2. Convenience Stores 8.3.3. Grocery Stores 8.3.4. Speciality Stores 8.3.5. Online Retail 8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Nature 10.2.4. By Packaging 10.2.5. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Nature 10.3.4. By Packaging 10.3.5. By Distribution Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Nature 11.2.4. By Packaging 11.2.5. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Nature 11.3.4. By Packaging 11.3.5. By Distribution Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Product Type 12.2.3. By Nature 12.2.4. By Packaging 12.2.5. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Nature 12.3.4. By Packaging 12.3.5. By Distribution Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Product Type 13.2.3. By Nature 13.2.4. By Packaging 13.2.5. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Nature 13.3.4. By Packaging 13.3.5. By Distribution Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Product Type 14.2.3. By Nature 14.2.4. By Packaging 14.2.5. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Nature 14.3.4. By Packaging 14.3.5. By Distribution Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Product Type 15.2.3. By Nature 15.2.4. By Packaging 15.2.5. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Nature 15.3.4. By Packaging 15.3.5. By Distribution Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Product Type 16.2.3. By Nature 16.2.4. By Packaging 16.2.5. By Distribution Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Product Type 16.3.3. By Nature 16.3.4. By Packaging 16.3.5. By Distribution Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Product Type 17.1.2.2. By Nature 17.1.2.3. By Packaging 17.1.2.4. By Distribution Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Product Type 17.2.2.2. By Nature 17.2.2.3. By Packaging 17.2.2.4. By Distribution Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Product Type 17.3.2.2. By Nature 17.3.2.3. By Packaging 17.3.2.4. By Distribution Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Product Type 17.4.2.2. By Nature 17.4.2.3. By Packaging 17.4.2.4. By Distribution Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Product Type 17.5.2.2. By Nature 17.5.2.3. By Packaging 17.5.2.4. By Distribution Channel 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Product Type 17.6.2.2. By Nature 17.6.2.3. By Packaging 17.6.2.4. By Distribution Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Product Type 17.7.2.2. By Nature 17.7.2.3. By Packaging 17.7.2.4. By Distribution Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Product Type 17.8.2.2. By Nature 17.8.2.3. By Packaging 17.8.2.4. By Distribution Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Product Type 17.9.2.2. By Nature 17.9.2.3. By Packaging 17.9.2.4. By Distribution Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Product Type 17.10.2.2. By Nature 17.10.2.3. By Packaging 17.10.2.4. By Distribution Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Product Type 17.11.2.2. By Nature 17.11.2.3. By Packaging 17.11.2.4. By Distribution Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Product Type 17.12.2.2. By Nature 17.12.2.3. By Packaging 17.12.2.4. By Distribution Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Product Type 17.13.2.2. By Nature 17.13.2.3. By Packaging 17.13.2.4. By Distribution Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Product Type 17.14.2.2. By Nature 17.14.2.3. By Packaging 17.14.2.4. By Distribution Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Product Type 17.15.2.2. By Nature 17.15.2.3. By Packaging 17.15.2.4. By Distribution Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Product Type 17.16.2.2. By Nature 17.16.2.3. By Packaging 17.16.2.4. By Distribution Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Product Type 17.17.2.2. By Nature 17.17.2.3. By Packaging 17.17.2.4. By Distribution Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Product Type 17.18.2.2. By Nature 17.18.2.3. By Packaging 17.18.2.4. By Distribution Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Product Type 17.19.2.2. By Nature 17.19.2.3. By Packaging 17.19.2.4. By Distribution Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Product Type 17.20.2.2. By Nature 17.20.2.3. By Packaging 17.20.2.4. By Distribution Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Product Type 17.21.2.2. By Nature 17.21.2.3. By Packaging 17.21.2.4. By Distribution Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Product Type 17.22.2.2. By Nature 17.22.2.3. By Packaging 17.22.2.4. By Distribution Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Product Type 17.23.2.2. By Nature 17.23.2.3. By Packaging 17.23.2.4. By Distribution Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Product Type 18.3.3. By Nature 18.3.4. By Packaging 18.3.5. By Distribution Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Diageo plc 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Brown-Forman 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Bacardi Limited 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Asahi Group Holdings, Ltd. 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Pernod Ricard 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Halewood Wines & Spirits 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. SHANGHAI BACCHUS LIQUOR CO., LTD. 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Suntory Holdings Limited 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Manchester Drinks Company Ltd. 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Anheuser-Busch InBev 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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