Global Ready-to-Drink Beauty Beverage Market Size in 2024 was USD 1,956.9 million. In 2025, the demand of these beverages recorded an increase, as the global market is projected to touch USD 2,113.4 million. Global sales of emitters are forecasted to have an impressive 8.5% CAGR over the entire projection period (2025 to 2035) of which, the sales is expected to reach a value of USD 4,773.6 million by end of projection period.
The beauty-from-within trend is one of the most important factors driving the growth of the beauty beverage market. A new offering from the brand taps into this carotenoid market trend, tea with skin care, hair health, and anti-aging benefits. Drinks infused with collagen, antioxidants and vitamins are gaining traction as they promise health benefits while enhancing beauty. Ready-to-drink (RTD) beauty beverages easily slot into consumers’ busy lives, and many reach for these drinks for an on-the-go beauty routine.
In addition, the increase of natural and organic products is a prominent trend affecting the market. Drinkers are becoming more conscious of what they drink, looking for clean label drinks that highlight their ingredient transparency and sustainable container. Brands like Vital Proteins and Glow Water are riding these trends by selling collaginated drinks and other beauty-boosting foods made from sustainably sourced ingredients packaged in recyclable containers.
Wellness trend continues to diversify and explore: consumers are willing to pay for high-end beauty drinks, especially in Asia-Pacific, where beauty consumption behavior has been rooted for a long time. Busy lifestyles in North America and Europe are the main factors for the increasing attention toward health and self-care thus they are fueling the growth of beauty beverages.
Many leading brands in these regions have diversified their ranges to offer products that not only beautify, but also promise health and well-being, from dry skin hydration to anti-aging, appealing to a wider audience.
| Attributes | Description |
|---|---|
| Estimated Global Ready-to-Drink Beauty Beverage Industry Size (2025E) | USD 2,113.4 million |
| Projected Global Ready-to-Drink Beauty Beverage Industry Value (2035F) | USD 4,773.6 million |
| Value-based CAGR (2025 to 2035) | 8.5% |
The Asia-Pacific region with its art of herbal documentaries and beauty tonics requires a lot for beauty beverages. Japan and South Korea, for example, are particularly influential, with consumers seeking modern versions of traditional wellness drinks. In North America and Europe, the growing beauty-from-within trend and the wellness industry's expansion are likely to drive this market even further, especially among Millennials and Gen Z consumers who are drawn to holistic beauty solutions.
The table below compares the degree of change in CAGR across a 6 month period for the base year (2024) and current year (2025). This analysis elucidates pivotal changes in performance and bestows stakeholders with an overview of the growth parable over the year.H1 refers to the first 6 months of the year, which is January to June. The last six months of a year, known as the second half or H2, are July through December.
| Particular | Value CAGR |
|---|---|
| H1 | 8.3% (2024 to 2034) |
| H2 | 8.7% (2024 to 2034) |
| H1 | 8.5% (2025 to 2035) |
| H2 | 8.8% (2025 to 2035) |
During the first half (H1) of the period from 2025 to 2035, the market is anticipated to expand at a CAGR of 8.5% owing to the existing trend towards beauty beverages. Entering H2 of the same period, the CAGR is anticipated to rise further to 8.8%, driven by a high demand for premium and functional beauty drinks and increasing consumer interest in self-care and wellness.
Tier 1 players are the industry behemoths, with the ability to leverage huge brand recognition, global distribution networks and the investment in research and development to roll out the largest range, and probably also play in the Ready-to-Drink Beauty Beverage Market, leading them to dominate it. Nestlé (whose Vital Proteins brand) and Shiseido are two shining examples of companies that have latched on to the increased consumer interest in beauty-from-within products.
The best-known of such companies, Vital Proteins, owned by Nestlé, has a comprehensive portfolio of collagen-fortified beverages and supplements and a lengthy track record in beauty and wellness. Consumer demand for collagen remains bullish (for both food and beauty), with the ingredient now a staple in all sorts of food and beverage products.
Leading global beauty innovator Shiseido also focuses on ready-to-drink beauty beverages in the context of its wider strategy to meet the increasing demand for functional beauty products. These brands take pride in their widespread distribution agreements with international retailers, high spending on advertising, and advanced product development.
Tier 2 consists of rapidly growing players who target specific markets or product categories that appeal to those in search of health and beauty products. Key competitors in this tier include the scientifically-backed formulations from DSG Consumer Partners (Nutrova), LifeVantage (TrueScience), and Forever Beaumore. Nutrova’s beauty drinks evoke nutrition and wellness, using plant-sourced ingredients and collagen to attract environmentally minded consumers.
Targeting consumers who are consciously pursuing high-quality research-backed beauty solutions, Life Vantage promotes its True Science collection, with its unique cellular health and skincare emphasis. Forever Beaumore centers on premium beauty drinks, frequently pursuing luxury-conscious consumers with high-end elements. Such brands tend to leverage differential products, premium pricing, and focused marketing strategies.
Tier 3 The emerging brands making room in the market with new approaches to beauty beverages. This tier is represented by brands like Tru Beauty Seltzer, Vitapod and Skin Woof London which offer functioning cocktails of beauty-enhancing ingredients including, but not limited to collagen, vitamins and antioxidants.
Pretty Tasty is more flavor and natural beauty benefits forward, and Revive Collagen has gained momentum by offering collagen drinks that are easy to shoot and healthy for skin. And smaller players such as SUPERSONIC, Bed Babe, Dose & Co. and Isagenix are launching innovative, targeted offerings to meet beauty and wellness needs that aren’t being met elsewhere. Such companies commonly use online marketing, influencer partnerships and social media to support their brand awareness and sales efforts.
Increasing Consumer Demand for Beauty-From-Within Products
Shift: The beauty-from-within trend is ever-present in the wellness space as consumers are turning to products that offer everything from skincare to functional health benefits. RTD beauty beverages are gaining momentum with their capability to provide ingredients such as collagen, antioxidants and vitamins that promote skin health from within.
As awareness of diet’s effect on skin health grows, consumers are drawn to products that offer a whole-body solution for beauty. That demand is especially pronounced among the health-minded willing to embrace ingestible beauty over a topical cream or treatment.
Strategic Response: Vital Proteins (Nestlé) has seized on this demand with their portfolio of collagen-infused drinks, which continue to see growth globally fueled by consumers increasingly searching for ways to improve skin elasticity and decrease wrinkles.
Two of its brand recognition rates have been significantly bolstered by their hefty market presence and investment in educational marketing initiatives. Shiseido has used its traditional expertise in skincare to craft premium beauty drinks targeted at high-end consumers. Using cutting-edge research in skin care science, Shiseido has become a front-runner in this new market for beauty beverages that enhance healthy, youthful skin from within.
Emphasis on Clean, Natural, and Sustainable Ingredients
Shift: The world 2020 and onwards already sees consumers more educated about the ecological and health ramifications of what they purchase. This has resulted in increasing demand for RTD beauty beverages infused with clean, natural and sustainably sourced ingredients. Everyone prefers natural ingredients without artificial additives and preservatives, and sustainability in the sourcing of products and eco-friendly practices.
Strategic Response: Nutrova has earned a name for offering clean, science-led beauty drinks with zero compromise on quality and potency. Their products are free from added sugars or artificial ingredients, making them a clean-label choice for anyone looking for safe, natural beauty products.
Forever Beaumore of this trend by putting natural ingredients at their heart and focusing on beauty beverages that provide a more affordable - yet still super premium - alternative to top tier marques. A focus on sustainability and clean ingredients has won it a share of the eco-conscious consumer market.
Consumer Preference for Convenient and Ready-to-Consume Products
Shift: RTD beauty beverages are gaining traction in today's market, as consumers are seeking more convenient options. These items provide consumers with a simple and convenient method for inserting beauty-repairing components into their routines without the complex arrangements or extra supplements required by vitality and wellness regimes. As lifestyle becomes increasingly busy, it is no longer sufficient for products to require a long investment of time or resources, particularly in urban centers where on-the-go consumption becomes a necessity.
Strategic Response: Tru Beauty Seltzer utilizes this convenience factor to deliver a refreshing, on-the-go beauty beverage that fuses the benefits of collagen and hyaluronic acid with the refreshing effects of seltzer water. This format appeals to busy people looking to stay hydrated while also working on their skin.
Through a unique subscription model, Vitapod provides personalized beauty beverages and consumers can personalize their beverage mixes according to their specific skin health needs. The service offers a simple, no-fuss solution for anyone who more demands hands-free results without having to deal with the rigmarole of a traditional beauty process.
Broader Market of Younger, Health-Conscious Buyers
Shift: Where the RTD beauty beverage category once only appealed to aging consumers seeking anti-aging solutions for their skin, the category has increasingly turned its attention toward younger, health-conscious consumers who are looking to actively achieve improved skin health earlier in life. Wellness and beauty products are more likely to find a place in Millennial and Gen Z consumers’ daily routines, and they seek functionalities, tastes, and aesthetics in their beauty products.
Strategic Response: With an approach of fun and vibrant branding, Skin Woof London has aimed younger, trend-sensitive consumers. Our high-end collagen drinks attract the aesthetic-focused crowd wanting beauty reins, but don’t think that means our main-streaming is out of reach. Dose & Co. caters to the wellness-seeking consumer with clean, digestible beauty in both liquid form and dry format with an emphasis on gut health, one of the primary drivers of overall skin health for the younger consumer who is looking for preventive skin care.
Rising Demand for Custom Beauty Wellness Solutions
Shift: With the increasing need for custom-made health, and beauty solutions, the demand for customized RTD beauty beverages is snowballing. From skin aging to hair health and everything in between, consumers expect products that work for their specific beauty and health needs. For example, for the beauty beverage, personalization can refer to flavor, choice of a combination of ingredients or a specific skin concern.
Strategic Response: Vitapod has seen growth by enabling consumers to curate their beauty beverage preferences. Using their technology-driven process, consumers can personalize drink mixes to address specific health and beauty concerns, ensuring that the product suits their unique needs.
Tru Beauty Seltzer has capitalized on this desire for personalization by providing various beauty beverages that can be tailored with different flavors and ingredients, diversifying the product and making it more attractive for consumers who want customizability to reach their beauty and health goals.
Technology and Innovation Integration in Product Development
Shift: Product formulation and delivery mechanism innovativeness is steadily shaping the RTD beauty beverage market. A specific area of competition currently emerging is underpinned further by advanced technology - examples include adopting blockchain for ingredient tracking (Horsley K. et al., 2018), new processing methods to enhance ingredient efficacy (O’Connor and Donovan, 2019).
Researchers say innovators typically target competing brands, but consumers are more likely to trust brands that utilize advanced technologies to assure quality, safety and transparency in their products.
Strategic Response: Nutrova spearheaded the use of cutting-edge scientific advances to deliver products backed by rigorous research, raising the bar on quality and efficacy in the RTD beauty beverage arena. The brand’s drive for transparency and tech innovation has enabled it to build consumer trust. SIG Combibloc works closely with a range of beauty beverage brands to create sustainable packaging and cutting-edge beverage formulations. Their focus on improving the stability of food packaging and of ingredients has propelled growth of their products throughout Europe.
The following table shows the estimated growth rates of the top five territories projected to exhibit high consumption of ready-to-drink beauty beverages through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 8.3% |
| Germany | 6.1% |
| China | 7.5% |
| Japan | 5.3% |
| India | 9.1% |
In the USA, the ready-to-drink beauty beverage market is booming as consumers continue to seek products that offer both convenience and functional beauty benefits. Bright brand examples like KaraMD, Beauty Boost and The Beauty Chef are riding the wave of this phenomenon with drinks claiming skin hydration, anti-aging and improved hair and nail quality via collagen, hyaluronic acid and biotin.
The USA market specifically is propelled by the increasing awareness around inner beauty and the beauty-from-within concept as consumers are looking to products that essentially help them nourish their bodies and promote their physical appearance.
Meeting increased demand for these products is further accelerating their access via e-commerce platforms and the rise of clean-label and plant-based formulations supported by health-conscious consumers. With wellness products booming, ready-to-drink beauty beverages are breaking into the larger beauty and wellness trend.
Germany’s increasing appetite for ready-to-drink beauty beverages is spearheaded largely by the clean-label and organic product movements. With additives and preservatives as a no-go, German consumers love products with clear labeling. In Germany, the beauty beverage market is experiencing brisk growth in the area of collagen-based drinks, which are growing sector, with Yun and Yang and Beauty Bites driving the movement.
With the increasing demand for more natural and holistic beauty treatments, the consumers feel the need to consume beauty solutions, which contains nutrients like vitamins, minerals, and antioxidants that nurtures the skin, thus boosting the levels.
Furthermore, the growing need for anti-aging solutions as a result of Germany’s aging population is contributing to the demand, which in turn spurts the growth of beauty drinks. These drinks, touted as both hydrating and beautifying, are particularly popular in urban centres where wellness trends are on the rise.
China is seeing rapid growth in the ready-to-drink beauty beverage sector, propelled by a population increasingly obsessed with beauty and a growing middle class. Chinese consumers are looking for beauty solutions to both hydrate their skin as well as make it elastic and youthful. Food and drink with added collagen in particular is in vogue, with local names like Renpho and Beautea hawking drinks aimed at skin firmer and general well-being.
Mainly young professionals and women are fueling demand in urban areas as they opt for an online, time-saving convenience without compromising on quality ingredients. These are great, especially to promote the health benefits which complement skincare, but if you think about Chinese consumers actually that is care about internal health benefits, like detox, digestion and so on. As disposable income increases and online retail becomes more accessible, the beauty beverages market is set to grow at a dazzling speed.
Japan beauty beverage market is growing at a healthy rate as consumers increasingly adopt the concept of ‘beauty from the inside out’ In Japan, beauty drinks are often eaten up as functional beverages, claiming benefits ranging from skin health to simply acting as an enhanced source of hydration up to improved metabolism.
Collagen-based beverages in particular have gained momentum, and domestic makers such as Asahi and Kirin have joined the fray, churning out functional drinks packed with collagen, hyaluronic acid and other skin-enhancing additions. In Japan, there is également a growing trend towards consuming all-natural beverages, with emerging consumers looking for products that contain no artificial additives or preservatives.
Moreover, the robust focus on anti-aging and skincare in the Japanese beauty and skincare industries remains for one of the key opportunities to capture the ready-to-drink beauty beverages and enable its further growth particularly among the older generation. Echoing a demand for convenience, consumers living in urban areas prefer ready-to-drink formats.
| Segment | Value Share (2025) |
|---|---|
| Collagen (By Ingredients) | 47.5% |
Marine collagen beverages (and collagen-based beverages more generally) are the leading trend in the ready-to-drink beauty beverage sector. As consumers’s interest in wellness and beauty from within has increased, collagen drinks have been marketed for their skin-boosting benefits, especially for reducing the appearance of lines and wrinkles and for improving skin elasticity.
Especially in markets like North America and East Asia, where anti-aging and beauty care trends are more prevalent, marine collagen is gaining popularity for its higher bioavailability. Peptide collagen in beauty drinks is gaining popularity which has also positively affected the growth of this segment. Often, collagen is mixed with infused vitamins, other antioxidants, and even vitamins or hyaluronic acid to immerse the beverage for ambitious consumers seeking all-in-one solutions for their beauty woes.
| Segment | Value Share (2025) |
|---|---|
| Pomegranate (By Flavor) | 15.8% |
Pomegranate is a flavor that health-conscious beverage drinkers are gravitating toward, its antioxidant-rich profile and skin health benefits catching the attention of drinkers. Despite being nothing new in terms of contributing both visual and functional traits to a beverage, with tropical juice flavors such as mango, hibiscus and cranberry currently competing for top spot as the most attention-grabbing flavor, pomegranate is attracting more interest than ever due to its pairing well with beauty- boosting ingredients such as collagen and vitamin CBetter-Better news.
This evolution of flavor perception is indicative of a more holistic personality for drinks in general, heralding a willingness toward functional beverages that still cater to the indulgent aspects sought by millenials and Gen Z, while satisfying beauty demands and wellness credentials when it comes to their beverage choices. Antioxidants are highly popular in the regions like North America and Europe where pomegranate-flavored beauty beverages are gaining momentum in both retail and e-commerce market.
Nestlé (Vital Proteins), Shiseido, and DSG Consumer Partners (Nutrova) are spearheading the booming global ready-to-drink (RTD) beauty beverage sector, leveraging deep nutritional expertise, iconic brands, and cutting-edge innovation to capture escalating demand for ingestible beauty formulas.
Consumers increasingly pursue holistic wellness, desiring integrated skincare remedies, internal and external, to achieve glowing, youthful appearances; accordingly, these industry pioneers swiftly materialized functional drinks fusing collagen, antioxidants, and adaptogens for convenient, on-the-go anti-aging replenishment. As interests intensify in beauty emanating from within, formulators craft RTD beverages accentuating scientifically validated components including hydrolyzed collagen peptides, hyaluronic acid, ceramides, and biotin.
Marketed as solutions to better skin elasticity, moisture retention, nail strength, and hair health-addressing both cosmetic and preventive aging necessities-the drinks satisfy a spectrum of skincare and longevity objectives. Product diversification and clean ingredients define brand differentiation.
Many debut sugar-free, plant-based, or naturally flavored choices to align with evolving consumer priorities privileging health. Transitioning to simplified formulations, eco-friendly containers, and sourcing transparency cultivated stronger customer belief in premium RTD beauty products.
Strategically, these enterprises bolster e-commerce platforms, collaborate with influencers, and broaden into Asian, North American, and European markets where beauty supplement demand dramatically increases. Clinical substantiation and influencer marketing emerge critical to building credibility and visibility in this increasingly competitive sphere.
For instance
The market is segmented based on ingredients into Collagen, Marine Collagen, Peptide Collagen, Vitamin C, Biotin, Hyaluronic Acid, Vitamin E, COQ10, Rosmanrinic Acid, Zinc, Vitamin A, and Gotu Kola.
The flavors available in the market include Orange, Raspberry, Hibiscus, Blackberry Mint, Pomegranate, Mango, Cranberry, Lemon, Lime, Tropical, Ginger, Coconut, and Others.
The market is divided into Powder and Liquid forms.
Distribution channels include Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Health and Wellness Stores, and Online Retail.
Market analysis has been conducted across North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
The Ready-to-Drink Beauty Beverage market is projected to reach USD 2,113.4 million in 2025.
By 2035, the market value is expected to grow to USD 4,773.6 million.
The market is projected to grow at a CAGR of 8.5% from 2025 to 2035.
Key players in the market include DSG Consumer Partners (Nutrova), Nestlé (Vital Proteins), Shiseido, Life Vantage (TrueScience), Forever Beaumore, Tru Beauty Seltzer, Vitapod, Skin Woof London, Pretty Tasty, Revive Collagen, SUPERSONIC, Bed Babe, Dose & Co., and Isagenix.
Growth is expected to be driven by increasing consumer focus on skin and hair health, the expansion of collagen-based beverage offerings, celebrity endorsements, and the rise of online wellness communities promoting beauty-from-within solutions.
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Ready-to-drink Beauty Beverage Market
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