Organic drinks are drinks manufactured with organic fresh vegetables or fruits grown without any artificial substance such as fertilizers, pesticides, or insecticides. Under the standards adopted by the United States Agricultural Department, foods whose ingredients are at least 95% are labeled “USDA ORGANIC” while those containing 100% organic ingredients are labeled “ORGANIC”. This is to show that some food products are organic, while some are mainly organic. Organic drinks are preserved with high-pressure processing techniques, nonthermal preservation, and sterilization process. This technique helps organic drinks maintain their nutrients, such as vitamins, minerals, and enzymes. It also helps in the extension of shelf-life. Organic drinks such as juice can be served in its hot and cold form, whereas coffee is served mainly in hot form. This attribute gives it an edge in the global market. The millennials are more sloped towards the consumption of organic products, and this is a boost for the organic drinks market as there will be a surge in demand for its product. Consumers’ perception of the nutritional benefits of natural products is growing daily, which will accelerate the growth of the organic drinks market over the forecast period.
The global organic drinks market is driven mainly by growing consumers’ demand for organic products and change in consumers’ lifestyle. In addition the ease in accessibility of organic drinks has fostered the growth of the market since it’s readily available in retail stores. Governments’ ban on the use of synthetic products in some countries will further accelerate the growth of organic products which will in turn foster the growth of organic drinks market.
Organic Drinks Market Driven by Growing Consumers’ Spending on Natural Products
Generally, there has been a surge in demand for natural products in the global market due to the health benefits associated with their consumption. Consumers’ are attracted to healthy food products, especially natural ones. The absence of artificial ingredients in the production of organic drinks has given it leverage over other products of the same category in the global market. This attribute will facilitate the growth of the organic drinks market during the forecast period. Furthermore, increasing disposable income in developing nations is a major factor expected to fuel the industry’s growth over the foreseeable period.
Organic Drinks Market Restraint
Abiotic factors such as climatic conditions, land scarcity, and reduced availability of feedstock are major factors expected to restrain the market from growing during the forecast period.
Organic Drinks Market: Region-wise Analysis
North America is the largest market for the global organic drinks market. It is expected to remain in dominance over the forecast period due to the rise in demand for organic foods and consumers’ shift towards a healthy lifestyle. Europe is the next largest market after North America in terms of market volume with countries like Germany, France, and Scotland acting as drivers. The demand for organic drinks in these countries is exceptionally high compared with that of other countries within the region.
The Asia Pacific is the fastest-growing market for organic drinks owing to the rise in consumers’ per capita income and consumers’ busy lifestyles within the region. Other regions like Africa and the Middle East are still nascent in the global organic drinks market. However, they are expected to drive the market moderately since the penetration of the adoption of organic products is increasing gradually.
Organic Drinks Market: Competitive Landscape
- Purity Organic
- Suja Life LLC
- Grimmway Farms
- Parker’s Organic Juices Pty Ltd.
- The Better Drinks Co.
- Phoenix Organics
- Smart Juice
- KSY JUICE
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Organic Drink Market Segment Analysis
The global organic drink market can be segmented on the following basis:
- Hot Drinks
- Soft Drinks
- Organic Tea
- Organic Coffee
- Organic Fruits
- Organic Vegetables
- Pulsed Electric Field Treatment
- High Pressure Processing
- Online Retailers
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