Organic Oats Market

Rolled oats to cement its dominance with a high market value in the coming years

Since past couple of years, the consumption of rolled oats has seen an upward graph. This trend is likely to continue in the years to follow. The rolled oats segment in the product type category is anticipated to grow at a CAGR of 6.7% throughout the period of forecast, 2017-2027.

This segment is the fastest growing segment in the product category and is also likely to dominate the global market in terms of market valuation. The rolled oats segment is estimated to reach a valuation of a bit under US$ 175 Mn by the end of the year of estimation from a value of US$ 91 Mn in 2017. Even with respect to volume, the research study portrays that the rolled oats segment leads the market during the forecast period.

Steel cut oats to offer significant growth opportunities for the global organic oats market during the forecast period

Steel cut oats are groats of whole oats that are chopped in two or more pieces. Steel cut oats are typically used for making porridge and oat cakes. They are high in nutritional value and have a lower glycaemic index. The steel cut oats segment in the product type category is expected to show high potential in the years to follow.

Steel cut oats segment is estimated at US$ 54.1 Mn in 2017 and is anticipated to reach a value a little under US$ 100 Mn by the end of the year of forecast (2027). This segment is projected to grow at a high CAGR of 6.2% during the period of assessment and is the second largest segment in terms of value during the said period.

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Brief outlook of rolled and steel cut oats segments across North America, Western Europe and APEJ

In North America, rolled oats segment is expected to grow at a 7.2% CAGR and is expected to lead the market. The steel cut oats segment in this region is estimated to reach a value of US$ 27 Mn by 2027 end. Rolled oats segment in Western Europe is expected to grow at a higher pace than other segments. The rolled oats segment valuation is almost double than that of steel cut oats segment in this region.

Steel cut oats segment in Asia Pacific excluding Japan (APEJ) region is the second largest and second fastest growing segment. It is projected to grow at a 6.2% CAGR during the forecast period. To conclude, rolled oats segment dominates the global market across every region during the period of assessment, 2017-2027.

Market Segmentation

Weighted market segmentation is carried out to fully analyse the global market for organic oats.

By Application

• Breakfast Cereals
• Bakery Products
• Snacks and Savoury
• Others (Animal Feed, Cosmetics and others)

By Product Type

• Steel Cut Oats
• Rolled Oats
• Oats Flour
• Oats Bran

By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• Online Retail
• Others (Small Retail Formats)

By Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific excluding Japan (APEJ)
• Japan
• Middle East and Africa (MEA)