Organic rice flour derived from organic rice that is the crop grown under regulations and guidelines of organic farming and they are grown without any use of pesticides, synthetic fertilizers, chemicals, or any other harmful substances. Demand for organic flour such as organic wheat flour, organic rice flour, organic corn flour, and others has been witnessing substantial growth, globally in the past few years. Increasing consumer awareness regarding health benefits of organic products and strong support from the government for development of such products that are natural, enriched with high nutritional contents are some key factors driving the demand for organic products in the global market. Organic rice flour has high demand among organic products such as bread, cookies, processed food, snacks, meats, sauces, and others. Currently, the major demand for organic rice flour is rising among Western Europe and North America organic food and beverage market and is expected to increase at a higher growth rate in near future. Consumers in these regions are seeking for food products manufactured with the highest quality of grains such as organic rice flour, as organic products are free from synthetic fertilizers, pesticides, fumigants, and also not genetically engineered.
Organic Rice Flour: Market Drivers
Key drivers influencing the demand for organic rice flour market in the global market owing to growing awareness for natural and organic foods owing to associated health benefits by consumptions has fuelled the shift in preference for food in day-to-day edibles by consumers. Furthermore, benefits associated with consumption of food products containing low additives, non-GMO, natural and others are anticipated to drive the demand for products such as organic rice flour, organic wheat flour, organic corn flour, and others in organic food manufacturers. Organic rice flour products are used in many products such as healthy processed food, bakery products, snacks and savory for associated health benefits. Furthermore, the demand for organic rice is also increasing among developing countries as increasing urbanization and rising purchasing power in developing economies, customers are spending more on organic food products owing to increasing health consciousness and preference for healthier lifestyles. Organic flour such as organic wheat flour, organic rice flour, organic corn flour and others are gaining popularity as compared to conventional grain flours. Increasing popularity of organic food products especially by supermarket/hypermarket stores as they are selling a wide range of organic food and drinks, and attracting customers who spend more on premium and branded food products.
Organic Rice Flour Market: Market Segment
On the basis of market segment, organic rice flour market is segmented by type, by end-use, and by sales channel. By type, organic rice flour market segment includes organic white rice flour and organic brown rice flour. Further, by end-use segment, organic rice flour market is segmented on the basis of bakery, sauces and dressings, baby food, snacks, meat based products, processed food, food service industry, household, and others. Another market segment for organic rice flour is segmented on the basis of sales channel, this segment includes direct sales channel of distribution and indirect sales channel of distribution. Further, indirect sales channel of distribution is sub-segmented into supermarket/hypermarket, convenience stores, departmental stores, specialty stores, and online retail channel of distribution.
Organic Rice Flour Market: Regional Segment
On the basis of regional segment, organic rice flour market is segmented across five different regions, it includes North America, Latin America, Europe, Asia-Pacific, and Middle East and Africa. Currently the demand for organic rice flour is among Western European countries, U.S., Japan, China, and others.
Organic Rice Flour Market: Key Players
Some of the key players operating in the business of organic rice flour market are Bob’s Red Mill Natural Foods, Firebird Mills, Shipton Mill, BENEO GmbH, PP FOODS, NUTRISEED, Hain Celestial Group, Aryan International, La Milanaise, SA Rice Mills, and others.
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