Organic Stevia Market

Organic Stevia Market Outlook

According to Future Market Insights research, during the projected forecast period, the Organic Stevia market is expected to grow at a CAGR of 3.6%. The market value projected to increase is from USD 907.4 Mn in 2022 to USD 1,292.5 Mn by 2032. The Organic Stevia market was valued at USD 869.2 Mn at the end of 2021 and is anticipated to demonstrate Y-o-Y growth of 4.4% in 2022.

Organic stevia is a plant-based sweetener that has become increasingly popular in recent years. Though it is relatively new to the Western market, stevia has been used for centuries by the indigenous people of Paraguay and Brazil.

The stevia plant belongs to the Asteraceae family, which also contains chrysanthemums, sunflowers, and daisies. Stevia is an extremely strong sweetener since its leaves are around 30 times sweeter than sugar cane. The leaves can be consumed fresh, although they are usually dried, powdered, or used to create an extract.

The main active compounds in stevia are steviol glycosides, which are responsible for its sweetness.

Historical Outlook vs. Future Projections of Organic Stevia Market

In Historical outlook of Organic Stevia market the value increased from USD 731.7 Mn in 2017 to USD 869.2 Mn in 2021. The CAGR (2017-2021) is observed to be 4.4%.

It has developed into a versatile ingredient for product inventors that can address both the technical difficulties of sugar-free production and the maintenance of label friendliness in a variety of food and beverage applications.

As stevia compounds offer the same sweetness for a variety of product applications while lowering the calorie count of the product, Cargill is constantly coming up with new ways to enhance their capabilities. The sweet components of the stevia plant called steviol glycosides are about 150 times sweeter than sugar and also heat stable.

For the Future projection of Organic Stevia market the value increased from USD 907.4 Mn in 2022 to USD 1,292.5 Mn in 2032. The CAGR (2022-2032) is estimated to be 3.6%.

Country-wise Insights

How North America Organic Stevia market is shaping?

The North American market for organic stevia is growing rapidly as consumers become more aware of the health benefits of this natural sweetener. Stevia is a calorie-free; all-natural alternative to sugar that has been shown to have numerous health benefits.

Sales of stevia in the United States have more than doubled in the past year, and they are expected to continue to grow at a rapid pace. The majority of stevia sales in North America are currently concentrated in the United States, but the Canadian market is also growing rapidly.

U.S. contributes 34.2% of total revenue for Organic Stevia Market.

How Europe Organic Stevia market is shaping?

The growing popularity of healthy and natural products among consumers is the major factor driving the growth of the organic stevia market in Europe. Moreover, the rising awareness about the health benefits offered by organic stevia is also contributing to the market growth. Some of the other factors fueling the market growth include, increasing disposable income and changing lifestyle.

Germany contributes 22.4% to Organic Stevia market and U.K. CAGR for forecast period is 6.3%.

How Asia Pacific is growing in Organic Stevia market?

The world's largest producer of stevia is China. More than 90% of the stevia produced in the Asia Pacific region is produced in this nation. Crude stevia sweeteners are mostly supplied and exported from China to nations like the US, Korea, Japan, Malaysia, and Mexico. In the Asia Pacific, particularly in China, Japan, and South Korea, where the sweetener has been used for a considerable amount of time, the natural sweetener is becoming increasingly popular and in demand.

Japan is starting to take the lead among regional consumers of the natural sweetener. Currently, stevia accounts for about 40% of the Japanese sweeteners market. In China, the domestic market has been contributing to the growth in demand for stevia as well as international markets.

Japan contribution in Organic Stevia market is 10.9% of total market share, India and China are market drivers in Asia Pacific and their latest CAGR in Organic Stevia market are 4.6% and 3.4% respectively.

What is Organic Stevia market situation in Latin America region?

The growing trend toward sugar reduction in foods and beverages as a result of rising prevalence of type-2 diabetes and obesity is what is driving the Latin American stevia industry. The demand for healthy foods and beverages with little or no sugar is expanding, which is good news for the stevia business. The growing number of government measures seeking to limit sugar consumption is giving the sector even more momentum.

On items sold in Latin American nations like Chile, Peru, and Uruguay, a front-of-pack warning about the excessive sugar, salt, and fat content is one of these measures. Similar tactics are anticipated to be used by other nations in the region to tackle the rising incidence of diseases linked to sugar consumption.

How the RoW is responding to Organic Stevia market?

Australia is a key player in the global Organic Stevia market with a market share of 2.8%.

Australia has become one of the leading countries in organic Stevia production. This will be driven by increasing demand for organic Stevia products, especially in Europe and South America. In Australia, there are over 50 certified organic producers of Stevia. The country also has the world's largest organic stevia farm which covers an area of 2,500 hectares.

Nandini Roy Choudhury

Principal Consultant

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Category Wise Insights

What is the history of Organic Stevia and what is it?

Organic Stevia has been used for centuries in South America as a natural sweetener and is now gaining popularity in the United States. Organic stevia is a type of sweetener made from the Stevia rebaudiana plant. Unlike other types of sweeteners, organic stevia does not contain any calories or sugar.

What are the benefits of consuming Organic Stevia?

Some health benefits of using organic stevia include that it is low in calories and sugar, has no adverse effects on blood sugar levels, and has no glycemic index rating. In addition to being a healthy choice for your diet, organic stevia can also be used to replace regular sugar in recipes.

Which stevia version is the healthiest?

Only the stevia extract known as stevioside was declared safe for use by the FDA. In the ingredient list of products that are regarded as safe, terms like stevia extract or Stevia rebaudiana are present. Avoid buying whole stevia leaves or unprocessed stevia extracts if you find them at your neighborhood natural foods store.

Industrial Distributers Are Propelling the Growth in Organic Stevia Market

A fantastic substitute for sugar, organic stevia is a botanical sweetener that is entirely organic. Organic stevia contains no calories or carbohydrates and can be used to treat illnesses. There are several artificial low-calorie sweeteners on the market, but the majority of them are made in factories using chemical processes.

In recent years, organic stevia has seen tremendous growth in popularity. When compared to regular sugar, the flavor of organic stevia takes longer to wear off and lasts longer. Some of its extracts can even taste licorice-like when used in high doses.

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Competitive Landscape

The majority of organic stevia product launches are brand-new items, therefore these ingredients also contribute to important innovations across a wide range of product categories, from frozen delights to energy drinks and baked goods. As a result, more items are being introduced to the market with low, no, or reduced sugar claims, notably in categories like bread goods and dairy products.

Organic Stevia Market Report Scope

Segmentation of Organic Stevia market

Segmentation by Extract type:

• Liquid
• Powder
• Leaf

Segmentation by Application:

• Dairy Product
• Bakery
• Packaged Foods
• Tabletop Sweeteners
• Beverages
• Dietary Supplement
• Confectionary
• Others

Segmentation by Sales Channel:

• Online
• Offline

Segmentation by Region:

• North America
• Latin America
• Europe
• Asia Pacific
• MEA
• RoW