The global organic stevia market size was USD 830.7 million in 2019. As the natural and low-calorie sweetener usage increases, the market will be USD 1,025.4 million by 2025. The organic stevia market, during the forecast period 2025 to 2035, will increase at 3.6% CAGR and will be USD 1,449.4 million in 2035.
Organic stevia, a zero-calorie nutrient food sweetener, is of increasing importance as a healthier substitute for sucralose and aspartame chemical sweeteners. Due to the increasing incidence of diabetes, obesity, and metabolic syndrome as the prime movers towards re-engineering of food products into low-calorie food and sugar-free food products, industrial application of organic stevia is thus increasing.
The food and beverage industry is fully utilizing organic stevia, and the industry stakeholders are importing it as a milk product, carbonated drink product, bakery product, and confectionery. Clean labels and plant foods are forcing the food firms to introduce organic stevia extracts as an organic alternative to artificial sweeteners. The corporate giants like PepsiCo, Coca-Cola, and Nestlé already dominate the Stevia-flavored drinks market, and the company is growing more and more.
Besides being used in this way, the pharmacy business is employing natural stevia in chewable tablets, herbal medicine, and medicine syrups because there is no glycemic value and it is non-carcinogenic. Since stevia has been utilized as an all-natural sweetener without damaging anyone in any way for increasing the level of blood glucose, it is also one of the finest ingredients of diabetic food and diabetic products.
The consumer health sector also witnesses more uses of stevia products in toothpaste, mouthwash, and cosmetics. Stevia extract is also researched to be used in oral care products and cosmetics because it does not contain artificial preservatives, as it is an antioxidant and antimicrobial in nature.
Geographically, Europe and North America have the largest market share, with natural and organic sweeteners having growth opportunities in the appropriate regulatory environment. Asia-Pacific is to experience the highest growth with the usage of organic stevia being the key driver due to consumer awareness, urbanization, and an increasing health-conscious consumer base in Japan, India, and China.
Organic stevia companies will be of a bigger size than before, with companies focusing on product research and development, agro-ecological cultivation, and quality processing as governments globally are shifting towards organic and natural sweeteners.
The base year six months (2024) to forecast year (2025) world organic stevia market CAGR volatility comparison is depicted in the above chart. The above graph shows the volatilities of revenues and the growth trend of the forecasting horizon.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 3.4% |
| H2 (2024 to 2034) | 3.5% |
| H1 (2025 to 2035) | 3.5% |
| H2 (2025 to 2035) | 3.6% |
Industry will have 3.5% CAGR growth in H1 of the forecast period (2025 to 2035) and 3.6% in H2. Industry grew by 10 BPS in H1 2025 over H1 2024, and H2 2025 recorded another 10 BPS increase in growth. There was extra growth in the market and demand as well.
Organic stevia market will rise in the long run due to increasing health awareness, government focus towards natural sweeteners, and expanding applications in food & beverages, pharma, and personal care. While end-consumers shift focus towards plant and calorie-free sweeteners, business firms will be well positioned to drive R&D, launch enhanced products, and establish organic stevia value chains and hence provide long-run sustainable growth and market sustainability.
Tier 1 companies include firms that possess strong brand value, leadership, and broad market coverage. Tier 1 companies spend more on brand, have high expenditure, and promote and even sponsor the launch of their products. Ingredion dominates organic stevia with a series of stevia sweeteners for foods and drinks.
Cargill, Incorporated, is among the gigantic firms that market Truvia, a brand that retails natural stevia sweeteners to global consumers. They lead the market since they can make mass quantities, co-create with other people, and generate ideas day after day in a bid to keep up with evolving customers' needs.
Tier 2 consists of companies that make less than Tier 1 but with adequate visibility within the market too. PureCircle, Ingredion business unit, for instance, is a diversified stevia ingredient foods and beverages company. Stevia First Corporation, for instance, processing stevia leaves and stevia plants to be used as raw material in the production of improved sweeteners.
Firms compete on various niche, premium, and differentiation strategies with consumers who need niche products that suit consumers' dietary and nutritional needs. Their product and place innovation are complementary to build robust market positions.
Tier 3 comprises new and niche entrants in organic stevia. They begin small but increasingly employ newer business models and channels, both online and local, to grow at double-digit rates. Stevia Brands, Inc., for instance, wholesales a range of sweeteners in organic stevia products to sell to health-conscious consumers.
Sweet Leaf Stevia also distributes organic stevia sweeteners and flavor drops to a mass block of sugar substitute consumers. They begin business in the normal way on social media and direct sales as a substitute for monolithic corporations. Consumer demand for green, natural sources, and innovation is guaranteed by them when they look for green and alternative ones.
Organic Sugar Substitute: High Demand
Shift: Natural sweeteners such as organic stevia are the buzzword due to customers' aversion to artificial sweeteners and ordinary sugar. This is due to customers who are experiencing increasing incidents of diabetes, obesity, and clean-label. The United States, Europe, and Japan have led the adoption of natural sweeteners for use in the food and beverage and nutraceutical sectors.
Strategic Response: To address this mandate, Cargill (USA) introduced EverSweet™, a market-leading stevia sweetener with yet another enhanced taste profile to rival sugar. PureCircle (UK) introduced organic stevia extracts for beverages and extended 14% of market coverage in Europe. Tate & Lyle (UK) extended production of organic stevia to major food companies seeking clean-label sugar substitutes.
Food & Beverages Applications Entries
Shift: Organic stevia is no longer limited to tabletop sweeteners and is being used more and more in bakery foods, dairy, RTD beverages, confectionery, and dietary supplements. Its use in low-calorie and zero-calorie food is pushing it out of the process and packaged food industry.
Strategic Response: In order to benefit from this boom, The Coca-Cola Company (USA) restyled Fanta and Sprite under a 7% portfolio cut in sugar by leveraging stevia as a sweetener replacement. PepsiCo (USA) introduced stevia-sweetened Gatorade Zero in its consumer sports hydration segment. Danone (France) applied organic stevia in yogurts and consolidated its health and wellness brand positioning among European consumers.
Continues Expansion of Nutraceuticals and Functional Foods
Shift: With the increasing demand for functional foods and food supplements, organic stevia is increasingly being utilized as a diabetic-safe, ketogenic-safe, and low-glycemic sweetener. It is in demand the most in India, Europe, and North America, where herbal and botanical food and beverages are becoming increasingly popular day by day.
Strategic Response: In order to ride out this wave, NOW Foods (USA) launched organic stevia liquid drops and powder, expanding its nutraceuticals business by 18%. Himalaya Wellness (India) created herbal stevia mixes for Ayurvedic supplements, taking advantage of its domestic stance in the South Asian marketplace. Glanbia Nutritionals (Ireland) created protein powders with stevia included within them, selling to sports and fitness consumers in between.
Expansion of Retail and E-Commerce Distribution
Shift: Organic stevia can be made readily available in any generic store, health food store, or website in a straightforward manner. Stevia products have flourished through the DTC as well as a subscription e-commerce platform.
Strategic Response: In order to offer the highest availability, Walmart and Amazon introduced organic stevia product lines, while a 22% online retailing expansion was witnessed. Whole Foods Market (USA) introduced shelf space for stevia sweetener and snack foods, where a 9% sales growth of organic stevia was achieved. Alibaba's Tmall in China witnessed a 30% growth in imported stevia products, which indicates the rising demand of the Asian-Pacific markets.
Promises of Sustainability and Ethical Sourcing Change
Shift: The customer has started demanding products not just produced from naturally occurring materials, but also from eco-friendly materials. Stevia, pesticide-free and grown sustainably, is in demand from the environmentally aware in North America and Europe. Strategic Response
Strategic Response: With the assistance of the sustainability program, Ingredion (USA) launched a carbon-zero stevia sweetener, which facilitated 15% of consumers through B2B. Stevia First Corp (USA) launched organic farm development programs under the small farmer program and facilitated higher transparency. ADM (USA) launched environmental solution programs, such as water management on stevia farms.
Competitive Price Strategies for Increased Accessibility
Shift: Though in a high-end positioning, organic stevia today is available by price erosion and bulk procurement. India, Brazil, and Southeast Asia, as emergent industry countries, hunger for cost as the single biggest impulse for consumption.
Strategic Response: To reach price-conscious consumers, Truvia (USA) launched value-pack organic stevia pouches and captured 20% market share among middle-income households. Zevia (USA) cut the price of stevia-sweetened drinks by 8% and achieved 12% sales growth. Steviafarma of Brazil was countered with affordable organic stevia packets, which Latin American nations embraced.
Ride E-Commerce and Subscription Models
Shift: As customers are moving towards direct-to-consumer (DTC) subscription, firms are introducing month-to-month delivery schemes and organic stevia premium products to hold them on.
Strategic Response: To take advantage of this trend, Pure Via (USA) launched a stevia subscription box that had a 28% e-commerce sales boost. Lakanto (Japan/USA) launched Amazon Prime coverage extension and experienced a 33% DTC orders boost in stevia. HealthKart (India) launched organic stevia combo packs to retail to health-conscious metro city consumers.
Regional Adaptation Strategies
Shift: Domestic demand for stevia differs. In Europe and North America, substituting sugar and diabetes ingredients dominate, whereas natural and herbal sweeteners are targeted in the Asia-Pacific. Domestically, in the Latin American region, food stevia is becoming more domestically utilized as it is cultivated in huge quantities.
Strategic Response: To serve local consumers, Morita Kagaku Kogyo Co., Ltd. of Japan launched stevia-flavored matcha green tea to target demented Japanese tea drinkers. Stevia One of Argentina expanded local production to be Latin America's largest export market. Unrisen of Germany launched organic stevia-sweetened chocolate to target sugar-conscious Europeans.
The global organic stevia market will progress assertively from 2025 to 2035 on account of humongous demand for natural, calorie-free sweeteners. In addition to that, government regulations and increasing lifestyle disorders, diabetes, and obesity cases are making food manufacturers rebatch food in consonance with support from stevia-based sweeteners. Below follows the forecast CAGR (2025 to 2035) for the five largest consuming nations:
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 5.1% |
| Germany | 4.8% |
| China | 6.0% |
| Japan | 4.3% |
| India | 7.2% |
US stevia market in organic form is expanding with increased demand for natural sweeteners across beverages, dairy products, and confections. Increased intolerance to sugar and calories is driving increased consumption of organic stevia as a substitute non-calorie, non-GMO plant sweetener.
Stevia extracts are also recognized as Generally Recognized as Safe (GRAS) by the Food and Drug Administration (FDA) and used more broadly in numerous applications in foods. Large beverage companies, soft drink and juice companies, now re-formulate products using stevia-sweetened products instead of artificially manufactured sugar substitutes like aspartame or sucralose.
Besides that, booming demand for clean-label and organic-certified ingredients also prompted firms to invest in the production of USDA-certified organic stevia. New functional food and dietary supplement markets are continually growing, which means new applications of stevia in sports nutrition, protein powder, and diabetic foods drive long-term USA market growth.
China would be the strongest domestic market for growth in terms of urbanization, increased disposable incomes, and increasing consumer demands for healthy consumption. China's natural sweetener consumption culture and pharmacology also fueled the repeated high consumption of stevia products.
China's food, beverage, and bakery industries are evolving as food companies are re-engineering food to reduce sweetness while remaining sweet. Government policies, such as the Healthy China 2030 policy, are compelling food companies to use natural sweeteners such as stevia as a means of combating runaway obesity and diabetes.
Other than this, China is the largest producer of stevia with a guaranteed supply chain and cost-effective availability of raw material. Stevia processors in the country are increasing production and establishing new factories for attempting to capture more demand from foreign countries of organically qualified quality stevia extracts.
India would be the highest-growing organic stevia market between 2025 and 2035 at a CAGR growth rate of 7.2%. Increasing diabetes, obesity, and metabolic syndrome are health-conscious consumers that manifest in increasing demand for natural sweeteners and thus drive stevia food and beverage consumption.
India's rapidly growing Ayurvedic and herbal food industry is the second-largest booster. Organic stevia has numerous applications in herbal tea, natural syrup, and Ayurvedic health supplements since customers need organic and natural items to stay healthy.
Otherwise, e-commerce technology and shelf space for stevia items have driven organic stevia to increasingly large consumer bases. As more and more stevia offerings of the Indian food and beverage giants sweep dairy-free drinks, flavored yogurts, and fizzy drinks, they are powering the business.
| Segment | Value Share (2025) |
|---|---|
| Powder (By Extract Type) | 53.4% |
Organic powder stevia is the strongest on the market as it is easy to swallow, has a better shelf life, and has enhanced solubility compared to leaf and liquid. Powdered extract form is also widely applied in the food and beverage industry for application in confectionery, baking, and processed foods because it is simple to mix without affecting food texture.
Second, health-conscious consumer groups have been leading in using organic stevia powder as a sugar substitute. Clean-label and non-GMO sweeteners continue to be a primary driver even in today's era, so businesses are increasingly employing organic stevia powder in foods and beverages, particularly within the European economy and North America.
| Segment | Value Share (2025) |
|---|---|
| Beverages (By Application) | 47.1 % |
Organic stevia gets its most visible use in liquid form, which then makes its way into no-sugar and low-calorie drinks. The more population-based approach when discussing controlling consumed sugar because of obesity, diabetes, and other ailments, the food and beverage industries utilize organic stevia as an organic sweetener on a huge scale.
Key players in the beverage industry have mapped out their range of products in stevia flavors, from iced tea and flavored water to energy and plant milk-based beverages. Expansion in functional drinks like kombucha and value-added drinks continues to make organic stevia a leading ingredient in these drinks. Stevia-sweetened drinks possess the strongest markets in North America and Asia Pacific due to India and the United States having hugely high demand for natural and plant-based beverages.
Organic Stevia Market is dominated by the above companies such as Cargill Incorporated, SWEETLEAF Pure, PureCircle Ltd., Easy Use, Sunwin Stevia International Inc., NOW FOODS, KAL, Evolva Holding SA, Nature Restore, Tate and Lyle Plc, Ingredion Incorporated, Koninklijke DSM NV, Green Leaf, GLG Life Tech Corp, and in The Raw.
They have achieved market dominance with innovative stevia processing technologies, green sourcing, and formulation in order to cater tothe increasing demand for natural zero-calorie sweeteners.
Growing demand for sugar substitutes based on increasing health awareness, diabetic disorders, and regulatory pressures to limit sugar is propelling the market. Companies are requesting higher-purity stevia extracts, greater taste modulation, and organic certification to respond to clean-label and natural ingredient trends.
Market leaders are considering pursuing the following opportunities:
For example:
As per Extract Type, the industry is categorized into Liquid, Powder and Leaf.
As per Sales Channel, the industry is categorized into Online and Offline.
As per Application, the industry is categorized into Dairy Product, Bakery, Packaged Foods, Table top Sweeteners, Beverages, Dietary Supplement, Confectionary and Others.
The market is analyzed across North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic countries, Russia and Belarus, and the Middle East & Africa.
The global industry is estimated at a value of USD 1,025.4 million in 2025.
Sales increased at 3.1% CAGR between 2020 and 2024.
Some of the leaders in this industry include Cargill Incorporated, SWEETLEAF Pure, PureCircle Ltd., Easy Use, Sunwin Stevia International Inc., NOW FOODS, KAL, Evolva Holding SA, Nature Restore, Tate and Lyle Plc., and Others.
The market's growth is primarily driven by rising health consciousness, demand for low-calorie sweeteners, and increasing use of organic ingredients in food and beverages.
The industry is projected to grow at a forecast CAGR of 3.6% from 2025 to 2035.
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Organic Stevia Market
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