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Organic Stevia Market Outlook (2022 to 2032)

According to Future Market Insights research, during the projected forecast period, the Organic Stevia market is expected to grow at a CAGR of 3.6%. The market value projected to increase is from USD 907.4 Million in 2022 to USD 1,292.5 Million by 2032. The Organic Stevia market was valued at USD 869.2 Million at the end of 2021 and is anticipated to demonstrate Y-o-Y growth of 4.4% in 2022.

Attributes Details
Market Size Value in 2022 USD 907.4 Million
Market Forecast Value in 2032 USD 1,292.5 Million
Global Growth Rate (2022 to 2032) 3.6% CAGR
Forecast Period 2022 to 2032
USA market share of Organic Stevia 34.2%

Organic stevia is a plant-based sweetener that has become increasingly popular in recent years. Though it is relatively new to the Western market, stevia has been used for centuries by the indigenous people of Paraguay and Brazil.

The stevia plant belongs to the Asteraceae family, which also contains chrysanthemums, sunflowers, and daisies. Stevia is an extremely strong sweetener since its leaves are around 30 times sweeter than sugar cane. The leaves can be consumed fresh, although they are usually dried, powdered, or used to create an extract.

The main active compounds in stevia are steviol glycosides, which are responsible for its sweetness.

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Historical Outlook vs Future Projections of Organic Stevia Market

In the Historical outlook of the Organic Stevia market, the value increased from USD 731.7 Million in 2017 to USD 869.2 Million in 2021. The CAGR (2017 to 2021) is observed to be 4.4%.

It has developed into a versatile ingredient for product inventors that can address both the technical difficulties of sugar-free production and the maintenance of label friendliness in a variety of food and beverage applications.

As stevia compounds offer the same sweetness for a variety of product applications while lowering the calorie count of the product, Cargill is constantly coming up with new ways to enhance their capabilities. The sweet components of the stevia plant called steviol glycosides are about 150 times sweeter than sugar and also heat stable.

For the Future projection of the Organic Stevia market, the value increased from USD 907.4 Million in 2022 to USD 1,292.5 Million in 2032. The CAGR (2022 to 2032) is estimated to be 3.6%.

Country-wise Insights

How North American Organic Stevia market is shaping?

The North American market for organic stevia is growing rapidly as consumers become more aware of the health benefits of this natural sweetener. Stevia is calorie-free; an all-natural alternative to sugar that has been shown to have numerous health benefits.

Sales of stevia in the USA have more than doubled in the past year, and they are expected to continue to grow at a rapid pace. The majority of stevia sales in North America are currently concentrated in the USA, but the Canadian market is also growing rapidly.

The USA contributes 34.2% of the total revenue for the Organic Stevia Market.

How Europe Organic Stevia market is shaping?

The growing popularity of healthy and natural products among consumers is the major factor driving the growth of the organic stevia market in Europe. Moreover, the rising awareness about the health benefits offered by organic stevia is also contributing to the market growth. Some of the other factors fueling the market growth include increasing disposable income and changing lifestyles.

Germany contributes 22.4% to the Organic Stevia market and United Kingdom CAGR for the forecast period is 6.3%.

How Asia Pacific is growing in the Organic Stevia market?

The world's largest producer of stevia is China. More than 90% of the stevia produced in the Asia Pacific region is produced in this nation. Crude stevia sweeteners are mostly supplied and exported from China to nations like the USA, Korea, Japan, Malaysia, and Mexico. In the Asia Pacific, particularly in China, Japan, and South Korea, where sweetener has been used for a considerable amount of time, the natural sweetener is becoming increasingly popular and in demand.

Japan is starting to take the lead among regional consumers of natural sweeteners. Currently, stevia accounts for about 40% of the Japanese sweeteners market. In China, the domestic market has been contributing to the growth in demand for stevia as well as international markets.

Japan's contribution to the Organic Stevia market is 10.9% of the total market share, India and China are market drivers in the Asia Pacific and their latest CAGR in the Organic Stevia market are 4.6% and 3.4% respectively.

What is the Organic Stevia market situation in the Latin America region?

The growing trend toward sugar reduction in foods and beverages as a result of the rising prevalence of type-2 diabetes and obesity is what is driving the Latin American stevia industry. The demand for healthy foods and beverages with little or no sugar is expanding, which is good news for the stevia business. The growing number of government measures seeking to limit sugar consumption is giving the sector even more momentum.

On items sold in Latin American nations like Chile, Peru, and Uruguay, a front-of-pack warning about the excessive sugar, salt, and fat content is one of these measures. Similar tactics are anticipated to be used by other nations in the region to tackle the rising incidence of diseases linked to sugar consumption.

How the RoW is responding to the Organic Stevia market?

Australia is a key player in the global Organic Stevia market with a market share of 2.8%.

Australia has become one of the leading countries in organic Stevia production. This will be driven by increasing demand for organic Stevia products, especially in Europe and South America. In Australia, there are over 50 certified organic producers of Stevia. The country also has the world's largest organic stevia farm which covers an area of 2,500 hectares.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category Wise Insights

What is the history of Organic Stevia and what is it?

Organic Stevia has been used for centuries in South America as a natural sweetener and is now gaining popularity in the USA. Organic stevia is a type of sweetener made from the Stevia rebaudiana plant. Unlike other types of sweeteners, organic stevia does not contain any calories or sugar.

What are the benefits of consuming Organic Stevia?

Some health benefits of using organic stevia include that it is low in calories and sugar, has no adverse effects on blood sugar levels, and has no glycemic index rating. In addition to being a healthy choice for your diet, organic stevia can also be used to replace regular sugar in recipes.

Which stevia version is the healthiest?

Only the stevia extract known as stevioside was declared safe for use by the FDA. In the ingredient list of products that are regarded as safe, terms like stevia extract or Stevia rebaudiana are present. Avoid buying whole stevia leaves or unprocessed stevia extracts if you find them at your neighborhood natural foods store.

Industrial Distributers Are Propelling the Growth in Organic Stevia Market

A fantastic substitute for sugar, organic stevia is a botanical sweetener that is entirely organic. Organic stevia contains no calories or carbohydrates and can be used to treat illnesses. There are several artificial low-calorie sweeteners on the market, but the majority of them are made in factories using chemical processes.

In recent years, organic stevia has seen tremendous growth in popularity. When compared to regular sugar, the flavor of organic stevia takes longer to wear off and lasts longer. Some of its extracts can even taste licorice-like when used in high doses.

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Competitive Landscape

The majority of organic stevia product launches are brand-new items, therefore these ingredients also contribute to important innovations across a wide range of product categories, from frozen delights to energy drinks and baked goods. As a result, more items are being introduced to the market with low, no, or reduced sugar claims, notably in categories like bread goods and dairy products.

Organic Stevia Market Report Scope

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2022
Market Analysis USD Million for Value and Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • RoW
Key Countries Covered
  • USA
  • Canada
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Italy
  • Russia
  • Brazil
  • Argentina
  • Peru
  • Uruguay
  • Chile
  • Japan
  • Australia
  • New Zealand
  • China
  • India
  • Malaysia
  • South Korea
  • South Africa
Key Segments Covered
  • Extract Type
  • Application
  • Sales Channel
  • Region
Key Companies Profiled
  • Cargill Incorporated
  • SWEETLEAF Pure
  • PureCircle Ltd.
  • Easy Use
  • Sunwin Stevia International Inc.
  • NOW FOODS
  • KAL
  • Evolva Holding SA
  • Nature Restore
  • Tate and Lyle Plc.
  • Ingredion Incorporated
  • Koninklijke DSM NV
  • Green leaf
  • GLG Life Tech Corp
  • In the Raw
Report Coverage Drivers, Restraints, Opportunities and Threats Analysis, Market Forecast, Company Share Analysis, Market Dynamics and Challenges, Competitive Landscape, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Segmentation of Organic Stevia market

Segmentation by Extract type:

  • Liquid
  • Powder
  • Leaf

Segmentation by Application:

  • Dairy Product
  • Bakery
  • Packaged Foods
  • Tabletop Sweeteners
  • Beverages
  • Dietary Supplement
  • Confectionary
  • Others

Segmentation by Sales Channel:

  • Online
  • Offline

Segmentation by Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • RoW

Frequently Asked Questions

What is the market size of Organic Stevia?

The global Organic Stevia market will reach a valuation of USD 907.4 Million by the end of 2022.

What is the USA, Organic Stevia Market Outlook?

The USA Organic Stevia Market is contributing 34.2% of the total market share which is valued at around USD 310.3 Million.

Which are the major countries driving demand for Organic Stevia Market?

USA, Canada, Germany, United Kingdom, France, Italy, Brazil, Argentina, Chile, Peru, Uruguay, China, Japan, India, Malaysia, South Korea, and Australia are the major countries driving demand for Organic Stevia Market.

What is the Germany, Organic Stevia Market Outlook?

The German Organic Stevia Market is contributing 22.4% of the total market share which values at USD 203.3 Million.

Who are the top 5 players operating in the market?

• Cargill Incorporated • SWEETLEAF Pure • PureCircle Ltd. • Easy Use • Sunwin Stevia International Inc. Above are the top 5 market players in the Organic Stevia industry.

What is the contribution of Japan in Organic Stevia market?

The Japan Organic Stevia market contribution is 10.9% of the total market share.

At What Rate Will Organic Stevia market grow in India?

The India Organic Stevia market will grow at 4.6% CAGR between 2022 and 2032

What is the demand outlook forecast for the Organic Stevia market?

The global Organic Stevia market is forecasted to surpass USD 1,292.5 Million by the end of 2032.

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