Stevia Market

Stevia Market: Growth 1.0 Led by High Demand for Low-calorie Products: Global Industry Analysis and Opportunity Assessment, 2019 - 2029

  • 2019-09-17
  • REP-GB-38
  • 156 Tables
  • 127 Figures
  • 200 pages
  • PDF PPT EXCEL
Stevia Market

An Incisive, In-depth Analysis on the Stevia Market

This study offers a comprehensive, 360 degree analysis on the Stevia market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Stevia market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Stevia Market - Key Research Findings

  1. The global stevia market size in 2018 was valued at ~ US$ 291 

  2. The stevia market is anticipated to grow at a CAGR of ~ 7% during the forecast period of 2019-2029. 

  3. The powder extract of stevia is expected to account for relatively high sales in the stevia market.

    • The growth of this particular segment can be primarily attributed to economical cost and wide adoption for precision manufacturing and assembly. 

  4. Europe is stipulated to account for ~ half of the revenue shares in the stevia market by the end of 2029.

    • Europe is estimated to continue to be the opportunistic market for stevia manufacturers and distributors, owing to increasing production and demand for natural sweeteners. 

  5. While consumption in the beverage sector continue to account for greater sales of stevia, growing application in packaged food products is likely to result in increased market share.

    • Noteworthy application potential of stevia has been identified in soft drinks, juices, yogurts, confectionery, bakery and many more. Stevia is increasingly used by food manufacturers to develop low-sugar and low-calorie products, thereby creating an upswing in the market growth. Moreover, stevia is found in more than 1,400 food and beverage products.

Key Factors Shaping the Stevia Market

Demand Upheld by Increasing Diabetic and Obese Population

The rising prevalence of diabetes and obesity is anticipated to serve as a major driver for the stevia market. According to the World Health Organization, in 2016, around 1.6 million deaths were caused directly due to diabetes, and it is the seventh leading cause of death across the world. Also, in 2016, more than 1.9 million adults were overweight, while 650 million of these adults were obese. As the occurrence of diabetes and obesity is increasing, consumers are taking appropriate measures to maintain a healthy lifestyle, and thus, are looking for zero-calorie natural sweeteners to maintain their blood sugar levels. In consequence, the demand for stevia is estimated to increase, as it is aligned with the requirements of the consumers.

Growing Preference for Plant-based Products Estimated to Propel the Stevia Demand

As the consumers are opting for plant-based and natural products, manufacturers, especially in the F&B industry, are trying to incorporate natural ingredients in their products. The increase in awareness about the side-effects of the hormones and antibiotics present in animal products, rising vegan population, and increasing concern for animals are anticipated to be some of the drivers for the increase in the demand for plant-based products. Thus, the increasing inclination towards the use of plant based products is estimated to have a positive influence on the stevia market. . Stevia is a natural, high-intensity sweetener, which is 200-300 times sweeter than sucrose. It is natural and helps to develop low-calorie products. Stevia contains active compounds such as steviol glycosides, which are heat- and pH-stable. Various advantages offered by stevia have increased its demand in the end-use industry and are anticipated to boost the growth of the stevia market.

Enhanced Marketing and Promotional Strategies Estimated to Positively Impact the Stevia Market

Potential benefits of stevia are still not known among consumers across some regions of the world. As the knowledge about stevia is less, consumers are anticipated to prefer the use of products that contain known ingredients. The less popularity of stevia in the market is anticipated to affect its sales in end-use industries. Therefore, the success of stevia manufacturers is likely to hinge on their capabilities to increase awareness among the consumers through effective promotional and marketing strategies.

Stevia Market Structure Analysis

  • The global stevia market is a moderately competitive market, with tier-1 players holding ~35% - 40% share of the market.

  • Expansion of the business through mergers, acquisitions, collaborations, and alliances is the primary strategy followed by key players in the stevia market. Key market players focus on strategies such as adoption of new technologies to develop innovative products, and enlargement of sales and distribution channels.

  • Noteworthy investments in the research and development for novel and sturdy products is projected to boost the growth prospects of the stevia market.

    • Major players in the stevia market are Cargill Incorporated, Ingredion Incorporated, PureCircle Ltd., Koninklijke DSM NV, Tate and Lyle Plc., Sunwin Stevia International, Inc., GLG Life Tech Corp, Evolva Holding SA and others.

Stevia Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029

A recent market study published by FMI “Stevia Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the stevia market, the growth prospects of the market are obtained with maximum precision.

Market Taxonomy

The global stevia market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.

By Nature

By Type

By Application

By Region

  • Organic
  • Conventional
  • Liquid Extract
    • Clear
    • Dark
  • Powder Extract
    • Stevia Blends
    • Glycoside (40%-79%)
    • Glycoside (80% and above)
  • Stevia Leaves
  • Dairy Food Products
  • Bakery Products
  • Beverages
  • Packaged Food Products
  • Dietary Supplements
  • Confectionery Products
  • Snacks
  • Table Top Sweeteners
  • Others (Electrolyte Mixes and Medicinal Formulations)
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Report Chapters

Chapter 01 - Executive Summary

The executive summary of the stevia market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment and the recommendations on the global seed coating ingredients market.

Chapter 02 – Market Introduction

Readers can find the detailed taxonomy and definition of the sctevia market in this chapter, which will help them understand the basic information about the Stevia market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the Stevia market report.

Chapter 03 – Global Stevia Market Overview

The associated industry assessment of the stevia market is also carried out such as market trends, market dynamics, trade analysis, supply and value chain. The history, processing and global snapshot is provided in this chapter. This also highlights price point assessment by type, the average price of different types of stevia in different regions throughout the globe and its forecast till 2029. The factors influencing the prices and the global trends of the stevia market are also explained in this section.

Chapter 04 – Global Stevia Market Analysis and Forecast 2014-2029

This chapter explains how the stevia market will grow across the globe in various segments. Based on nature, the stevia market is segmented into organic and conventional. Based on type, the stevia market is segmented into liquid extract, powder extract and stevia leaves. Based on application, the stevia market is segmented into Dairy Food Products, Bakery Products, Beverages, Packaged Food Products, Dietary Supplements, Confectionery Products, Snacks, Table Top Sweeteners and Others (Electrolyte Mixes and Medicinal Formulations). Based on region, the Stevia market is segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa

Chapter 05 – North America Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

This chapter includes a detailed analysis of the growth of the North America Stevia market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end-users and countries in North America.

Chapter 06 – Latin America Stevia Market Analysis 2014-2018 & Forecast 2019 - 2029

Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of the Latin America Stevia market. This chapter also includes the growth prospects of the Stevia market in leading LATAM countries such as Brazil, Mexico, Chile, Peru, Argentina and Rest of Latin America.

Chapter 07 – Europe Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

Important growth prospects of the Stevia market based on its end users in several countries such as EU-4, U.K., Nordic, Benelux, Eastern Europe and the Rest of Europe are included in this chapter.

Chapter 08 – East Asia Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

Greater China, Oceania, Korea are the leading countries in the East Asia region that are the prime subjects of assessment to obtain the growth prospects of the East Asia Stevia market in this chapter. Readers can find detailed information about the growth parameters of the East Asia Stevia market during the period 2019 - 2029.

Chapter 09 – South Asia Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

India, Thailand, Malaysia, Indonesia, Vietnam, Singapore and Rest of South Asia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia Stevia market in this chapter. Readers can find detailed information about the growth parameters of the South Asia Stevia market during the period 2019 – 2029.

Chapter 10 – Oceania Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

This chapter includes a detailed analysis of the growth of the East Asia Stevia market. Readers can also find Oceania market trends, regulations, and market growth based on end users.

Chapter 11 – Middle East and Africa Stevia Market Analysis 2014 - 2018 & Forecast 2019 - 2029

This chapter provides information about how the Stevia market will grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey and Rest of MEA, during the forecast period 2019 - 2029.

Chapter 11 – Competitive Assessment

In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the stevia market along with their market presence analysis by region and product portfolio. Also, readers can find a comprehensive list of all leading stakeholders in the stevia market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Cargill Incorporated, Ingredion Incorporated, PureCircle Ltd., Koninklijke DSM NV, Tate and Lyle Plc., Sunwin Stevia International, Inc., GLG Life Tech Corp, Evolva Holding SA and others.

Chapter 12 – Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the stevia report.

Chapter 13 – Research Methodology

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the stevia market.

Industry Interactions
  • C - Level Executives

  • Marketing Directors

  • Sales Heads

  • Production Managers

  • Distributors Heads

  • Sales Executives

  • Product Manufacturers

  • Distributors

  • Traders 

  • Industry Experts

  • End Users

  • Current Market Dynamics and Challenges

  • Market Characteristics

  • Market Performance and Growth Quadrants

  • Competition Structure and Market Structure

  • Strategic Growth Initiatives

  • Near-term and Long-term Market Growth Prospects

  • Market Segment Splits and Authenticity

  • Opinions on Market Projections and Validity Of Assumptions

Primary Interview Splits stevia market designations

References Catalogue
  • Industry Publications

    • Industrial Week

    • Industrial Product Review

    • Industrial Magazine

  • Industry Associations

    • Tobacco Vapor Electronic Cigarette Association

    • American Lung Association

    • Confederation of European Community Cigarette Manufacturers

  • Company Press Releases

  • Annual Reports and Investor Presentations

  • Research Papers

  • Government Websites and Publications

  • Trade Websites

Primary Interview Splits stevia market stakeholders

Stevia Market Reports - Table of Contents

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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