Analytical Study of Stevia in Japan from 2023 to 2033
Increasing demand for a non-calorie sweetener among diabetes and high blood pressure patients is driving the adoption of stevia. Patients prefer stevia as a substitute for sugar, which helps them manage obesity and other complications, fueling the industry in Japan. Demand for stevia in Japan is estimated to be valued at US$ 18.6 million in 2023 and is expected to reach up to US$ 19.1 million by 2033, with a projected CAGR of 8.3% during the forecast period.
Consumers are increasingly seeking stevia to improve their health and digestive systems, incorporating stevia products into their daily dietary supplements in Japan. The rising demand for natural sweeteners and stevia-based products enhances consumers' taste preferences and advances Japan's stevia industry.
Attributes
Details
Industry Size of Japan in 2023
US$ 18.6 million
Expected Industry Size of Japan by 2033
US$ 19.1 million
Forecasted CAGR between 2023 to 2033
8.3%
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Adoption Analysis of Stevia in Japan
Increasing demand for vegan, sugar-free, and high-quality diets among consumers is driving the stevia adoption in Japan. The growing preference for stevia to enhance weight management, promote health, and reduce health conditions contributes to Japan's revenue growth.
The rising wellness trends and the adoption of non-toxic stevia are capturing consumers' attention towards healthier lifestyles, propelling Japan's industry. The food & beverage sector is increasingly incorporating stevia leaf into their meals to enhance consumers' taste and maintain their digestive systems. Key companies are offering organic stevia to bring a natural flavor and taste to consumers' meals, contributing to the growth of Japan's industry share.
Key Trends Influencing the Demand for Stevia in Japan
Rising consumer concerns toward health are driving the demand for low-calorie food, natural sweeteners, and better supplements, which is surging the adoption of stevia. The increasing adoption of stevia-based products and eco-friendly stevia as a healthier substitute than other sweeteners is shaping industry trends in Japan.
Key companies offering high standards and premium quality stevia products, along with clean-label items, significantly drive the industry in Japan. Manufacturers are increasingly adopting stevia for healthy and non-alcoholic beverages with quality taste in Japan's food & beverages sector. The growing popularity of stevia tea is leading to an increased adoption of natural stevia products among end users.
The rising demand for organic sweeteners during cultural ceremonies and for medical purposes is contributing to Japan's industry share. Growing awareness and consumer education about the benefits of stevia leaf through various initiatives and programs are contributing to substantial revenue capture in Japan. Key players developing allergy-free products, along with nutritional stevia-labeled items, are gaining widespread acceptance among consumers.
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Comparative View of Adjacent Japan Stevia Industry
A short comparative analysis of the adoption of stevia in Japan, Western Europe, and Korea is presented below. In the table, key highlights are given, including attributes of opportunities and trends in the industry.
JapanStevia Industry:
Attributes
Demand Outlook of Stevia in Japan
Forecast CAGR between 2023 to 2033
8.3%
Industry Size in 2023
US$ 18.6 million
Key Trends
Popularity of stevia tea, adoption of premium and organic stevia products.
Key Opportunities
Expanding food sectors, vast investment and maintain patients diabetes.
Western Europe Stevia Industry:
Attributes
Stevia Sales Outlook in Western Europe
Forecast CAGR between 2023 to 2033
7.5%
Industry Size in 2023
US$ 157.4 million
Key Trends
Rising demand for allergy-free stevia, natural stevia-related products.
Key Opportunities
Expansion in food & beverages and rising stringent regulations on packaging.
Korea Stevia Industry:
Attributes
Trend Analysis of Stevia in Korea
Forecast CAGR between 2023 to 2033
9.6%
Industry Size in 2023
US$ 15.2 million
Key Trends
Rising demand for premium products and popularity of vegan foods,
Key Opportunities
Government strict policies, better sweeteners alternatives and rising health promotions.
Category wise insights
Powder Extract Enhances Consumers' Taste and Reduces Obesity
Based on form, powder extract is likely to lead the Japanese industry by contributing a share of 74.40% in 2023. Manufacturers develop diverse forms of stevia, including liquid, powder, and granules. Increasing consumer preferences towards natural and sustainable products are driving the adoption of stevia powder. Changing lifestyles, busy schedules, and the preference for easy-to-cook food are contributing to the increased adoption of stevia powder in Japan.
Other stevia forms, such as liquid and granules, are also gaining vast popularity among consumers in Japan. Liquid stevia is highly preferred among end users for making natural and soft drinks, non-alcoholic beverages, and tea, capturing significant revenue in the country. The rising demand for granule stevia is widely preferred among fitness-conscious consumers as a dietary supplement to maintain natural sweetness and boost the immune system.
Conventional Stevia is Highly Sought-after in Japan
Based on product type, conventional stevia is estimated to dominate by capturing a share of 73.50% in 2023. Increasing consumer demand for natural and traditional stevia is driving the adoption of conventional stevia in Japan. Manufacturers present various conventional stevia products widely used for baking and cooking to enhance the taste profile and offer exotic flavors.
The rising adoption of sustainable and clean-label stevia products is increasing the demand for conventional products in Japan. The popularity of herbal tea, due to its natural sweeteners and taste, is contributing to the adoption of conventional stevia among consumers in Japan. End users are choosing this stevia for exotic dishes, promoting healthy natural ingredients, and enhancing sustainability to reduce carbon footprints.
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Competitive Landscape
The industry landscape of stevia in Japan is highly consolidated among crucial players who significantly develop organic, plant-based, and natural products to attract fitness-conscious consumers. These players focus on promoting healthy lifestyles among consumers through innovative products by investing in research and development activities. They adopt several tactics to fuel Japan's industry, including collaborations, agreements, and mergers.
Recent Developments in Japan Stevia Industry
In 2022, Sweegen launched its new product, liquid stevia. This product is widely used for beverages, non-alcoholic drinks, and stevia tea.
In 2022, Cargill announced the launch of its new product with ClearFlo technology. The newly launched stevia product enhances consumers' desire with stable taste and formulations that replace toxic and artificial sweeteners.
In 2021, Layn invested US$ 148 million to develop its new manufacturing plant for stevia. The company enhance their production by processing 4,000 tons of stevia extracts yearly.
Scope of the Report
Attributes
Details
Estimated Industry Size in 2023
US$ 18.6 million
Projected Industry Valuation by 2033
US$ 19.1 million
Value-based CAGR 2023 to 2033
8.3%
Historical Analysis of Stevia in Japan
2018 to 2022
Demand Forecast for Stevia in Japan
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing Stevia in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed While Studying Opportunities in Stevia in Japan
Kanto
Chubu
Kinki
Kyushu and Okinawa
Tohoku
Rest of Japan
Key Companies Profiled
Cargill Incorporated
Ingredion Incorporated
Koninklijke DSM NV
Tate and Lyle Plc.
Sunwin Stevia International, Inc.
GLG Life Tech Corp
Evolva Holding SA Nemours & Co
Archer Daniels Midland Company
Stevia Nutra Corp.
Key Segment
By Nature:
Organic Stevia
Conventional Stevia
By Type:
Liquid Extract
Clear
Dark
Powder Extract
Stevia Blends
Glycoside (40%-79%)
Glycoside (80% and above)
Stevia Leaves
By Application:
Dairy Food Products
Bakery Products
Beverages
Packaged Food Products
Dietary Supplements
Confectionery Products
Snacks
Table Top Sweeteners
Others (Electrolyte Mixes and Medicinal Formulations)
By City:
Kanto
Chubu
Kinki
Kyushu and Okinawa
Tohoku
Rest of Japan
Frequently Asked Questions
What is the Industry Size for Stevia in Japan?
The sales of stevia in Japan are valued at US$ 18.6 million in 2023.
What is the Future Outlook of Stevia Adoption in Japan?
The adoption of stevia in Japan is likely to surpass US$ 19.1 million by 2033.
What is the Anticipated Growth Rate of Stevia in Japan?
The demand for stevia in Japan is likely to rise at a CAGR of 8.3% from 2023 to 2033.
How are Companies in Japan Stevia Industry Operating?
Companies in Japan's stevia industry are innovating, collaborating, and expanding to meet consumer demands.
Which City in Japan Demonstrate the Maximum Demand for Stevia in 2023?
Tokyo witnesses rapid growth in stevia demand as of 2023.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Extract
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Extract, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Extract, 2023 to 2033
5.3.1. Liquid
5.3.1.1. Clear
5.3.1.2. Dark
5.3.2. Powdered
5.3.2.1. Blends
5.3.2.2. Sweet Glycosides (40-50%)
5.3.2.3. Sweet Glycosides (80-95%)
5.3.3. Leaves
5.4. Y-o-Y Growth Trend Analysis By Extract, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Extract, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use Industry, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use Industry, 2023 to 2033
6.3.1. Dairy Foods
6.3.1.1. Ice cream
6.3.1.2. Yogurt
6.3.1.3. Flavoured Milk
6.3.2. Packaged Food
6.3.2.1. Pickle
6.3.2.2. Jam
6.3.2.3. Sauce
6.3.2.4. Nutritional products
6.3.2.5. Chilled
6.3.2.6. Frozen
6.3.3. Beverages
6.3.3.1. Energy Drinks
6.3.3.2. Soft Drinks
6.3.3.3. Hot Drinks
6.3.3.4. Flavoured Drinks
6.3.3.5. Naturally sweetened water
6.3.4. Bakery
6.3.4.1. Bread & Roll
6.3.4.2. Biscuit
6.3.4.3. Cakes
6.3.4.4. Others
6.3.5. Dietary Supplements
6.3.6. Confectionary
6.3.7. Snacks
6.3.7.1. Potato Chips
6.3.7.2. Processed Snacks
6.3.7.3. Others
6.3.8. Table Top Sweeteners
6.3.9. Others
6.4. Y-o-Y Growth Trend Analysis By End-use Industry, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-use Industry, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
7.3.1. Kanto
7.3.2. Chubu
7.3.3. Kinki
7.3.4. Kyushu & Okinawa
7.3.5. Tohoku
7.3.6. Rest of Japan
7.4. Market Attractiveness Analysis By Region
8. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Extract
8.2.2. By End-use Industry
8.3. Market Attractiveness Analysis
8.3.1. By Extract
8.3.2. By End-use Industry
8.4. Key Takeaways
9. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Extract
9.2.2. By End-use Industry
9.3. Market Attractiveness Analysis
9.3.1. By Extract
9.3.2. By End-use Industry
9.4. Key Takeaways
10. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Extract
10.2.2. By End-use Industry
10.3. Market Attractiveness Analysis
10.3.1. By Extract
10.3.2. By End-use Industry
10.4. Key Takeaways
11. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Extract
11.2.2. By End-use Industry
11.3. Market Attractiveness Analysis
11.3.1. By Extract
11.3.2. By End-use Industry
11.4. Key Takeaways
12. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Extract
12.2.2. By End-use Industry
12.3. Market Attractiveness Analysis
12.3.1. By Extract
12.3.2. By End-use Industry
12.4. Key Takeaways
13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Extract
13.2.2. By End-use Industry
13.3. Market Attractiveness Analysis
13.3.1. By Extract
13.3.2. By End-use Industry
13.4. Key Takeaways
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Extract
14.3.3. By End-use Industry
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Morita Kagaku Kogyo Co., Ltd.
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Nippon Paper Group
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Toyo Sugar Refining Co., Ltd.
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. Cargill Incorporated
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Ingredion Incorporated
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Koninklijke DSM NV
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Tate and Lyle Plc.
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Sunwin International, Inc.
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. GLG Life Tech Corp
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Evolva Holding SA Nemours & Co
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. Archer Daniels Midland Company
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
16. Assumptions & Acronyms Used17. Research Methodology
