Increasing demand for a non-calorie sweetener among diabetes and high blood pressure patients is driving the adoption of stevia. Patients prefer stevia as a substitute for sugar, which helps them manage obesity and other complications, fueling the industry in Japan. Demand for stevia in Japan is estimated to be valued at USD 18.6 million in 2023 and is expected to reach up to USD 19.1 million by 2033, with a projected CAGR of 8.3% during the forecast period.
Consumers are increasingly seeking stevia to improve their health and digestive systems, incorporating stevia products into their daily dietary supplements in Japan. The rising demand for natural sweeteners and stevia-based products enhances consumers' taste preferences and advances Japan's stevia industry.
| Attributes | Details |
|---|---|
| Industry Size of Japan in 2023 | USD 18.6 million |
| Expected Industry Size of Japan by 2033 | USD 19.1 million |
| Forecasted CAGR between 2023 to 2033 | 8.3% |
Increasing demand for vegan, sugar-free, and high-quality diets among consumers is driving the stevia adoption in Japan. The growing preference for stevia to enhance weight management, promote health, and reduce health conditions contributes to Japan's revenue growth.
The rising wellness trends and the adoption of non-toxic stevia are capturing consumers' attention towards healthier lifestyles, propelling Japan's industry. The food & beverage sector is increasingly incorporating stevia leaf into their meals to enhance consumers' taste and maintain their digestive systems. Key companies are offering organic stevia to bring a natural flavor and taste to consumers' meals, contributing to the growth of Japan's industry share.
Based on form, powder extract is likely to lead the Japanese industry by contributing a share of 74.40% in 2023. Manufacturers develop diverse forms of stevia, including liquid, powder, and granules. Increasing consumer preferences towards natural and sustainable products are driving the adoption of stevia powder. Changing lifestyles, busy schedules, and the preference for easy-to-cook food are contributing to the increased adoption of stevia powder in Japan.
Other stevia forms, such as liquid and granules, are also gaining vast popularity among consumers in Japan. Liquid stevia is highly preferred among end users for making natural and soft drinks, non-alcoholic beverages, and tea, capturing significant revenue in the country. The rising demand for granule stevia is widely preferred among fitness-conscious consumers as a dietary supplement to maintain natural sweetness and boost the immune system.
Based on product type, conventional stevia is estimated to dominate by capturing a share of 73.50% in 2023. Increasing consumer demand for natural and traditional stevia is driving the adoption of conventional stevia in Japan. Manufacturers present various conventional stevia products widely used for baking and cooking to enhance the taste profile and offer exotic flavors.
The rising adoption of sustainable and clean-label stevia products is increasing the demand for conventional products in Japan. The popularity of herbal tea, due to its natural sweeteners and taste, is contributing to the adoption of conventional stevia among consumers in Japan. End users are choosing this stevia for exotic dishes, promoting healthy natural ingredients, and enhancing sustainability to reduce carbon footprints.
The industry landscape of stevia in Japan is highly consolidated among crucial players who significantly develop organic, plant-based, and natural products to attract fitness-conscious consumers. These players focus on promoting healthy lifestyles among consumers through innovative products by investing in research and development activities. They adopt several tactics to fuel Japan's industry, including collaborations, agreements, and mergers.
Recent Developments in Japan Stevia Industry
| Attributes | Details |
|---|---|
| Estimated Industry Size in 2023 | USD 18.6 million |
| Projected Industry Valuation by 2033 | USD 19.1 million |
| Value-based CAGR 2023 to 2033 | 8.3% |
| Historical Analysis of Stevia in Japan | 2018 to 2022 |
| Demand Forecast for Stevia in Japan | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing Stevia in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers |
| Key Cities Analyzed While Studying Opportunities in Stevia in Japan | Kanto, Chubu, Kinki, Kyushu and Okinawa, Tohoku, Rest of Japan |
| Key Companies Profiled | Cargill Incorporated; Ingredion Incorporated; Koninklijke DSM NV; Tate and Lyle Plc.; Sunwin Stevia International, Inc.; GLG Life Tech Corp; Evolva Holding SA Nemours & Co; Archer Daniels Midland Company; Stevia Nutra Corp. |
Table 1: Industry Analysis and Outlook Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Industry Analysis and Outlook Volume (Tons) Forecast by Region, 2018 to 2033
Table 3: Industry Analysis and Outlook Value (US$ Million) Forecast by Extract, 2018 to 2033
Table 4: Industry Analysis and Outlook Volume (Tons) Forecast by Extract, 2018 to 2033
Table 5: Industry Analysis and Outlook Value (US$ Million) Forecast by End-use Industry, 2018 to 2033
Table 6: Industry Analysis and Outlook Volume (Tons) Forecast by End-use Industry, 2018 to 2033
Table 7: Kanto Industry Analysis and Outlook Value (US$ Million) Forecast by Extract, 2018 to 2033
Table 8: Kanto Industry Analysis and Outlook Volume (Tons) Forecast by Extract, 2018 to 2033
Table 9: Kanto Industry Analysis and Outlook Value (US$ Million) Forecast by End-use Industry, 2018 to 2033
Table 10: Kanto Industry Analysis and Outlook Volume (Tons) Forecast by End-use Industry, 2018 to 2033
Table 11: Chubu Industry Analysis and Outlook Value (US$ Million) Forecast by Extract, 2018 to 2033
Table 12: Chubu Industry Analysis and Outlook Volume (Tons) Forecast by Extract, 2018 to 2033
Table 13: Chubu Industry Analysis and Outlook Value (US$ Million) Forecast by End-use Industry, 2018 to 2033
Table 14: Chubu Industry Analysis and Outlook Volume (Tons) Forecast by End-use Industry, 2018 to 2033
Table 15: Kinki Industry Analysis and Outlook Value (US$ Million) Forecast by Extract, 2018 to 2033
Table 16: Kinki Industry Analysis and Outlook Volume (Tons) Forecast by Extract, 2018 to 2033
Table 17: Kinki Industry Analysis and Outlook Value (US$ Million) Forecast by End-use Industry, 2018 to 2033
Table 18: Kinki Industry Analysis and Outlook Volume (Tons) Forecast by End-use Industry, 2018 to 2033
Table 19: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) Forecast by Extract, 2018 to 2033
Table 20: Kyushu & Okinawa Industry Analysis and Outlook Volume (Tons) Forecast by Extract, 2018 to 2033
Table 21: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) Forecast by End-use Industry, 2018 to 2033
Table 22: Kyushu & Okinawa Industry Analysis and Outlook Volume (Tons) Forecast by End-use Industry, 2018 to 2033
Figure 1: Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 2: Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 3: Industry Analysis and Outlook Value (US$ Million) by Region, 2023 to 2033
Figure 4: Industry Analysis and Outlook Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Industry Analysis and Outlook Volume (Tons) Analysis by Region, 2018 to 2033
Figure 6: Industry Analysis and Outlook Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 7: Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 8: Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 9: Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 10: Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 11: Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 12: Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 13: Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 14: Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 15: Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 16: Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 17: Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 18: Industry Analysis and Outlook Attractiveness by Region, 2023 to 2033
Figure 19: Kanto Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 20: Kanto Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 21: Kanto Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 22: Kanto Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 23: Kanto Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 24: Kanto Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 25: Kanto Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 26: Kanto Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 27: Kanto Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 28: Kanto Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 29: Kanto Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 30: Kanto Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 31: Chubu Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 32: Chubu Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 33: Chubu Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 34: Chubu Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 35: Chubu Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 36: Chubu Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 37: Chubu Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 38: Chubu Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 39: Chubu Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 40: Chubu Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 41: Chubu Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 42: Chubu Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 43: Kinki Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 44: Kinki Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 45: Kinki Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 46: Kinki Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 47: Kinki Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 48: Kinki Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 49: Kinki Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 50: Kinki Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 51: Kinki Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 52: Kinki Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 53: Kinki Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 54: Kinki Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 55: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 56: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 57: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 58: Kyushu & Okinawa Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 59: Kyushu & Okinawa Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 60: Kyushu & Okinawa Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 61: Kyushu & Okinawa Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 62: Kyushu & Okinawa Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 63: Kyushu & Okinawa Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 64: Kyushu & Okinawa Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 65: Kyushu & Okinawa Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 66: Kyushu & Okinawa Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 67: Tohoku Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 68: Tohoku Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 69: Tohoku Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 70: Tohoku Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 71: Tohoku Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 72: Tohoku Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 73: Tohoku Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 74: Tohoku Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 75: Tohoku Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 76: Tohoku Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 77: Tohoku Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 78: Tohoku Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
Figure 79: Rest of Industry Analysis and Outlook Value (US$ Million) by Extract, 2023 to 2033
Figure 80: Rest of Industry Analysis and Outlook Value (US$ Million) by End-use Industry, 2023 to 2033
Figure 81: Rest of Industry Analysis and Outlook Value (US$ Million) Analysis by Extract, 2018 to 2033
Figure 82: Rest of Industry Analysis and Outlook Volume (Tons) Analysis by Extract, 2018 to 2033
Figure 83: Rest of Industry Analysis and Outlook Value Share (%) and BPS Analysis by Extract, 2023 to 2033
Figure 84: Rest of Industry Analysis and Outlook Y-o-Y Growth (%) Projections by Extract, 2023 to 2033
Figure 85: Rest of Industry Analysis and Outlook Value (US$ Million) Analysis by End-use Industry, 2018 to 2033
Figure 86: Rest of Industry Analysis and Outlook Volume (Tons) Analysis by End-use Industry, 2018 to 2033
Figure 87: Rest of Industry Analysis and Outlook Value Share (%) and BPS Analysis by End-use Industry, 2023 to 2033
Figure 88: Rest of Industry Analysis and Outlook Y-o-Y Growth (%) Projections by End-use Industry, 2023 to 2033
Figure 89: Rest of Industry Analysis and Outlook Attractiveness by Extract, 2023 to 2033
Figure 90: Rest of Industry Analysis and Outlook Attractiveness by End-use Industry, 2023 to 2033
The sales of stevia in Japan are valued at USD 18.6 million in 2023.
The adoption of stevia in Japan is likely to surpass USD 19.1 million by 2033.
The demand for stevia in Japan is likely to rise at a CAGR of 8.3% from 2023 to 2033.
Companies in Japan's stevia industry are innovating, collaborating, and expanding to meet consumer demands.
Tokyo witnesses rapid growth in stevia demand as of 2023.
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Demand and Trends Analysis of Stevia in Japan
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