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Analytical Study of Gaming Monitor in Korea from 2023 to 2033

Sales of gaming Monitor in Korea are poised to surge at a 7.9% CAGR through 2033. The overall demand for gaming Monitor in the country is set to rise considerably, crossing a valuation of US$ 232.6 million in 2023. By 2033, gaming monitor industry in Korea is likely to achieve a valuation of US$ 499.2 million.

Key Trends to Bolster Revenues through 2033:

  • Gaming displays with high refresh rates, such as 144Hz and 240Hz, are gaining popularity among gamers in Korea. Furthermore, using adaptive sync technologies like AMD FreeSync and NVIDIA G-SYNC is becoming more common. This helps prevent screen tearing and stuttering, resulting in a smoother and more responsive gaming experience.
  • Even though holographic displays are in their early stages, they employ 3D holography technology to deliver an immersive gaming experience without the requirement of special glasses. This development indicates an exciting future trend in monitor technology.
  • Subscription-based models for gaming displays are growing in Korea, offering consumers premium features and services monthly. This assists businesses in generating additional money while assuring Korean subscribers have continual access to the most advanced monitor technology.
  • AR overlays are a popular trend in gaming displays that have built-in AR technology. This allows for real-time data overlays and interactive components that improve player engagement and immersion.
  • A new trend focuses on wireless gaming displays, which streamline installations by minimizing cable clutter and providing wireless data and power connections. This appeals to customers' taste for minimalistic, clean aesthetics.
  • In response to the increased popularity of multi-platform gaming, there is a new trend emphasizing cross-platform compatibility and connection capabilities in gaming Monitor.
Attributes Details
Industry Size in Korea in 2023 US$ 232.6 million
Expected Industry Size of Korea by 2033 US$ 499.2 million
Forecasted CAGR between 2023 to 2033 7.9%

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Key Insights - Highlights on the Emerging Opportunities in the Korea Gaming Monitor Industry

  • Considering the resale or upcycling of gaming Monitor to meet the need for low-cost alternatives while promoting sustainable practices and ensuring appropriate disposal.
  • Participating in and sponsoring key Korean gaming events and conventions, such as G-Star and KCON, can increase brand visibility and enable interaction with a highly focused gaming community.
  • Assessing the incorporation of blockchain technology and NFTs into gaming displays for purposes such as authenticity verification, offering exclusive digital collectibles, and attracting tech-savvy customers interested in blockchain innovation.
  • Creating gaming displays for the demanding cybercafé environment, with characteristics like ruggedness, multi-user settings, and ease of maintenance to meet the specific demands of PC bang operators and gamers.
  • Developing gaming Monitor with Korean-language interfaces, culturally appropriate in-game content, and establishing strategic cooperation with local game developers to enhance consumer appeal and foster a sense of localization.

Comparative View of Adjacent Gaming Monitor in Key Markets

The table showcases a comparative overview of gaming Monitor and their respective adoption rates in Korea, Western Europe, and at the global level. As per the analysis, gaming monitor manufacturers in Korea focus on rising health and wellness trends and incorporating health monitoring features. These features aim to foster a more holistic approach to well-being among gamers. This approach is likely to help businesses nurture exclusivity with responsible gaming practices.

Western Europe has a rising demand for personalized and customizable gaming Monitor. Businesses can capitalize by fostering a high sense of ownership among consumers, increasing customer satisfaction and brand loyalty.

Globally, the demand for ultra-thin and ultra-portable gaming Monitor is on the rise. These Monitor offer high flexibility and adaptability to diverse gaming setups. With the increasing technological advancements in gaming displays, businesses could create new revenue sources by catering to diverse gaming setup requirements.

Industry Analysis of Gaming Monitor in Korea:

Attributes Industry Analysis of Gaming Monitor in Korea
Korea CAGR between 2023 and 2033 7.9%
Industry Size of Korea in 2023 US$ 232.6 million
Key Trends in Korea Rising incorporation of health monitoring features in gaming Monitor.
Key Challenge Obsolescence due to rapid technological advancements poses challenges in product reiteration.

Demand for Gaming Monitor in Western Europe:

Attributes Demand for Gaming Monitor in Western Europe
CAGR (2023 to 2033) 5.9%
Valuation (2023) US$ 642.6 million
Key Trend Increasing demand for personalized and customizable gaming Monitor.
Key Challenge The proliferation of counterfeit products poses challenges for brand reputation in Western Europe.

Opportunity Assessment in Global Gaming Monitor Market

Attributes Opportunity Assessment in Global Gaming Monitor Market
CAGR (2023 to 2033) 6.5%
Valuation (2023) US$ 9.8 billion
Key Trend Growing demand for ultra-thin and ultra-portable gaming Monitor.
Key Challenge Ensuring robust cybersecurity measures and protecting data privacy is a global concern.
Sudip Saha
Sudip Saha

Principal Consultant

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Category-wise insights

Rising Popularity of Curved Display Escalates Shares of VA Panel Type

The demand outlook for gaming Monitor in Korea suggests VA panels are widely preferred and it acquires 53.4% of industry shares in 2023.

Leading Panel Type for Gaming Monitor in Korea Total Value Share (2023)
VA Panel 53.4%

The rising popularity of curved VA panel displays, which provide an immersive gaming experience, corresponds with Korean gamers' need for more immersion and engagement. The curved display enhances the gaming experience, leading to increased consumer demand for VA panel displays.

In comparison to premium display technologies such as OLED or Mini-LED, the competitive price approach used for VA panel displays increases their economic attractiveness. This is particularly prevalent among budget-conscious customers and mainstream gaming enthusiasts in Korea.

The availability of HDR capability corresponds with the growing demand for top-tier visual quality, reinforcing the commercial position and consumer appeal of VA panel displays in Korea. Recently, Samsung unveiled its latest flagship display at the Gamescom 2023 in South Korea. The new Samsung Odyssey Neo G9 is the world’s first dual UHD curved gaming monitor. It flaunts an ultra-wide 75-inch screen equivalent to two 4K displays with a 240 Hz refresh rate.

Online Sales of Gaming Monitor Surge with the Expanding E-commerce Sector

The sales outlook for gaming Monitor in Korea suggests online stores are widely preferred and it captures 63.5% of industry shares as of 2023.

Leading Sales Channel for Gaming Monitor in Korea Total Value Share (2023)
Online Stores 63.5%

Online retailers excel at delivering hassle-free home delivery services, eliminating the need for clients to visit physical stores or handle the shipping of bulky gaming Monitor. This convenience is particularly advantageous for larger and heavier display systems. The convenience factor is crucial for gamers, who may engage in e-sports contests or broadcasting activities after regular store hours.

The digital retail environment enables access to user-generated reviews and ratings, offering potential purchasers real-world insights into gaming monitor performance and quality. This level of transparency and validation has a significant impact on purchasing decisions.

Competitive Landscape

The gaming monitor industry in Korea is extremely competitive, with both global and regional firms contending for industry share. ASUS, Acer, LG Electronics, Samsung, BenQ, ViewSonic, and I-O Data are among the key competitors. Product differentiation and innovation are critical for firms to remain competitive, with companies constantly offering sophisticated features such as high refresh rates and HDR compatibility. Partnerships and cooperation with stakeholders in the gaming industry provide the way to exclusive offers and growth in the sector. The competitive environment also has a global dimension, with Korea-based producers contending with global competition.

Strategies for Key Players to Tap into Potential Growth Opportunities

  • Consider integrating blockchain and NFTs with gaming displays to provide digital collectibles and authenticity certification for tech-savvy players.
  • Ensure compliance with government regulations and objectives in the Korean gaming industry, creating opportunities for collaboration and support.
  • Collaborate with K-Pop groups, celebrities, and entertainment firms to develop limited-edition gaming Monitor and leverage the advertising influence of the Korean entertainment sector.
  • Establish partnerships with well-known Korean e-sports teams and players to enhance brand exposure and reputation within the passionate e-sports community.
  • Utilize eco-friendly materials and energy-efficient technology in-game screens to align with Korea's growing concern for sustainability.

Recent Developments Observed in Gaming Monitor in Korea

  • In September 2023, AOC unveiled the CQ27G2S/BK gaming monitor in their product launch event, specifically targeting the gaming sector for 2023. This 27-inch monitor has a 1500R curved VA panel with a QHD resolution of 2560 x 1440, a maximum refresh rate of 165 Hz, and a rapid 4ms GtG reaction time.
  • In December 2022, LG Electronics launched two OLED gaming Monitor with 240 Hz refresh rates. The new range, which includes the 45-inch curved UltraGear OLED display and the 27-inch OLED monitor, is aimed at gamers who want to play high-definition games without lag or interruption.

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Some of the Key Players in Gaming Monitor in Korea

  • LG Electronics
  • Samsung
  • Acer
  • ASUS
  • BenQ
  • ViewSonic
  • I-O Data
  • MSI
  • AOC
  • Dell
  • Alienware
  • HP
  • Philips
  • NEC
  • EIZO
  • Pixio
  • ZOWIE by BenQ
  • DELL Alienware

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 232.6 million
Projected Industry Size by 2033 US$ 499.2 million
Anticipated CAGR between 2023 to 2033 7.9% CAGR
Historical Analysis of Demand for Gaming Monitor in Korea 2018 to 2022
Demand Forecast for Gaming Monitor in Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Gaming Monitor Adoption in Korea, Insights on Global Players and their Industry Strategy in Korea, Ecosystem Analysis of Local and Regional Korean Manufacturers
Key Cities Analyzed While Studying Opportunities in Gaming Monitor in Korea
  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju
Key Companies Profiled
  • LG Electronics
  • Samsung
  • Acer
  • ASUS
  • BenQ
  • ViewSonic
  • I-O Data
  • MSI
  • AOC
  • Dell
  • Alienware
  • HP
  • Philips
  • NEC
  • EIZO
  • Pixio
  • ZOWIE by BenQ
  • DELL Alienware

Key Segments

By Panel Type:

  • IPS Panel
  • TN Panel
  • VA Panel

By Screen Size:

  • Less than 27 inches
  • 27 to 32 inches
  • More than 32 inches

By Sales Channel:

  • Online Stores
  • Offline Stores

By End-user:

  • Commercial
  • Consumers

Key Cities/Provinces:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Frequently Asked Questions

How Rapidly is the Demand for Gaming Monitor Growing in Korea?

The expected CAGR for gaming Monitor in Korea through 2033 stands at a remarkable rate of 7.9%.

What is the Demand Outlook for Gaming Monitor in Korea?

Anticipated demand for gaming monitor in Korea is projected to reach US$ 499.2 million by 2033.

Which Trends Influence the Demand for Gaming Monitor in Korea?

Immersive gaming trends influence the demand for ultra-wide and curved gaming Monitor in Korea.

What Strategies are used by Gaming Monitor Manufacturers in Korea?

Gaming monitor manufacturers emphasize product innovation by incorporating cutting-edge technologies.

What is the Preferred Product Type in Gaming Monitor in Korea?

VA panels are highly preferred in the gaming monitor industry in Korea.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Panel Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Panel Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Panel Type, 2023 to 2033

        5.3.1. IPS Panel Gaming Monitors

        5.3.2. TN Panel Gaming Monitors

        5.3.3. VA Panel Gaming Monitors

    5.4. Y-o-Y Growth Trend Analysis By Panel Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Panel Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Screen Size

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Screen Size, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Screen Size, 2023 to 2033

        6.3.1. Less than 27 inches

        6.3.2. 27-32 inches

        6.3.3. More than 32 inches

    6.4. Y-o-Y Growth Trend Analysis By Screen Size, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Screen Size, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Online Stores

        7.3.2. Offline Stores

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-user

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End-user, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End-user, 2023 to 2033

        8.3.1. Consumer

        8.3.2. Commercial

    8.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. South Gyeongsang

        9.3.2. North Jeolla

        9.3.3. South Jeolla

        9.3.4. Jeju

        9.3.5. Rest of Korea

    9.4. Market Attractiveness Analysis By Region

10. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Panel Type

        10.2.2. By Screen Size

        10.2.3. By Sales Channel

        10.2.4. By End-user

    10.3. Market Attractiveness Analysis

        10.3.1. By Panel Type

        10.3.2. By Screen Size

        10.3.3. By Sales Channel

        10.3.4. By End-user

    10.4. Key Takeaways

11. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Panel Type

        11.2.2. By Screen Size

        11.2.3. By Sales Channel

        11.2.4. By End-user

    11.3. Market Attractiveness Analysis

        11.3.1. By Panel Type

        11.3.2. By Screen Size

        11.3.3. By Sales Channel

        11.3.4. By End-user

    11.4. Key Takeaways

12. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Panel Type

        12.2.2. By Screen Size

        12.2.3. By Sales Channel

        12.2.4. By End-user

    12.3. Market Attractiveness Analysis

        12.3.1. By Panel Type

        12.3.2. By Screen Size

        12.3.3. By Sales Channel

        12.3.4. By End-user

    12.4. Key Takeaways

13. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Panel Type

        13.2.2. By Screen Size

        13.2.3. By Sales Channel

        13.2.4. By End-user

    13.3. Market Attractiveness Analysis

        13.3.1. By Panel Type

        13.3.2. By Screen Size

        13.3.3. By Sales Channel

        13.3.4. By End-user

    13.4. Key Takeaways

14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Panel Type

        14.2.2. By Screen Size

        14.2.3. By Sales Channel

        14.2.4. By End-user

    14.3. Market Attractiveness Analysis

        14.3.1. By Panel Type

        14.3.2. By Screen Size

        14.3.3. By Sales Channel

        14.3.4. By End-user

    14.4. Key Takeaways

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Panel Type

        15.3.3. By Screen Size

        15.3.4. By Sales Channel

        15.3.5. By End-user

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. LG Electronics

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Samsung Electronics Co. Ltd.

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Kortek

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Dell Inc.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. AOC Systems Incorporated

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Lenovo Group Limited

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Acer Inc.

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. MICRO-STAR INTERNATIONAL CO. LTD.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Qisda Corporation

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. SCEPTRE Inc.

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

        16.1.11. ViewSonic Corporation

            16.1.11.1. Overview

            16.1.11.2. Product Portfolio

            16.1.11.3. Profitability by Market Segments

            16.1.11.4. Sales Footprint

            16.1.11.5. Strategy Overview

                16.1.11.5.1. Marketing Strategy

                16.1.11.5.2. Product Strategy

                16.1.11.5.3. Channel Strategy

        16.1.12. Gigabyte Technology

            16.1.12.1. Overview

            16.1.12.2. Product Portfolio

            16.1.12.3. Profitability by Market Segments

            16.1.12.4. Sales Footprint

            16.1.12.5. Strategy Overview

                16.1.12.5.1. Marketing Strategy

                16.1.12.5.2. Product Strategy

                16.1.12.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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