Natural sweeteners are usually derived from plant leaves or fruit. Naturally derived sweeteners are preferred over artificial sweeteners since they don’t have any adverse impact on health. Over the years, honey and molasses have been used as natural sweetening agents. Apart from these, stevia and other novel naturally derived sweeteners such as maple syrup, monk fruit sugar, and agave syrup among others are experiencing growing demand in recent years. People concerned about their health are moving towards living a healthier lifestyle and due to which the demand for low or zero calorie naturally derived sweeteners are growing.
Liquid Formats of Naturally Derived Sweeteners to Proliferate
Among the form segment, liquid naturally derived sweeteners will continue to dominate the global naturally derived sweeteners market in terms of revenue. In 2017, liquid products held nearly two-fifths of the share of the naturally derived sweeteners market. However, with growing demand for stevia and other naturally derived sweeteners, which are predominantly available in the powdered or crystalline form, the powdered segment is anticipated to experience higher growth rate during the forecast period.
Lucrative Growth for Organic-certified Naturally Derived Sweeteners
Among the nature segment, organic-certified naturally derived sweeteners are anticipated to register a high growth rate of 5.8% in terms of revenue in the global naturally derived sweeteners market, owing to increasing awareness of organic certification and their associated quality by consumers across the globe.
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Global Producers to Increase the Scale and Speed of their R&D Efforts
In recent years, research on different naturally derived sweeteners processing has shown its potential use in a wide range of applications. Keeping that in mind, a variety of naturally derived sweeteners are now available in their purest forms. Hence, it is anticipated that different applications of naturally derived sweeteners could also be identified with an increase in research and development expenditure. Large companies are constantly identifying avenues in order to enhance their portfolio of naturally derived sweeteners with innovative new products to explore new market possibilities.
It is expected that the focus on R&D will increase over the forecast period, as companies are expected to offer naturally derived sweeteners that are unique and better than their rivals. Manufacturers are also likely to be focusing on positioning their brands of naturally derived sweeteners better to improve their sales.
- PureCircle is planning to roll out the “next generation” of stevia leaf by 2020 that will be a more effective sugar replacement.
- The cumulative number of stevia-based product launches has climbed up to 13,000 globally in 2017. With regulatory clearances across various regions, currently, more than 5 billion people have access to stevia products.
Shift in Consumer Preference and Increasing Per Capita Expenditure on On-the-Go Food
Over the years, consumer attitudes have changed towards sugar intake. Consumers are preferring low calorie or zero calorie food products which are processed with sugar substitutes. In the food and beverage industry, cutting down sugar content, swapping out the white stuff for alternative low-calorie sweeteners and naturally derived sweeteners has become a top priority for food formulators leading to increased demand for naturally derived sweeteners.
With increasing urbanization and a rise in purchasing power, consumers are spending more on processed, and on-the-go food & beverages products, which saves time that is normally required to prepare conventional meals. Increasing expenditure on on-the-go meals is also driving the growth of the global naturally derived sweeteners market, and this trend is expected to continue over the forecast period.
Direct Sales Likely to Remain Preferred Means for Naturally Derived Sweeteners
Naturally derived sweeteners have gained popularity in recent years as people have become increasingly aware of its associated benefits. Presently, most of the naturally derived sweeteners available in the market are used in the food processing industry due to which direct or B2B sales are higher as compared to indirect sales. Many naturally derived sweetener producers have tied up with food & beverage giants as exclusive suppliers.
However, with growing product acceptance and launches of naturally derived sweeteners in innovative packaging formats for retail use, the indirect sales for household and retail consumption is expected to rise in the coming years.
Global Naturally Derived Sweeteners Market – By Product Type
- Palm Sugar
- Coconut Sugar
- Maple Syrup
- Monk Fruit Sugar
- Agave Syrup
- Lucuma Fruit Sugar
- Natural Sweetener Blends
Global Naturally Derived Sweeteners Market – By Form
Global Naturally Derived Sweeteners Market – By Nature
Global Naturally Derived Sweeteners Market – By End Use
- Bakery Goods
- Sweet Spreads
- Dairy Products
- Canned Food
- Carbonated Drinks
- Fruit Drinks & Juice
- Powdered Drinks and Mixes
- Personal Care
- Tabletop Sweetener
Global Naturally Derived Sweeteners Market – By Sales Channel
- Convenience Stores
- Specialty Retail Stores
- Traditional Grocery Retailers
- Online Retailers
Global Naturally Derived Sweeteners Market – By Region
- North America
- Western Europe
- Eastern Europe
- Latin America
- Asia Pacific excluding Japan
- Middle East and Africa