Naturally Derived Sweeteners Market

Naturally Derived Sweeteners Market: Versatile Function as Sweeteners and Flavouring Agents to Propel Adoption Across the Spectrum of Food and Beverage Processing: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

  • 2018-08-24
  • REP-GB-7240
  • 245 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Naturally Derived Sweeteners Market

This study offers a comprehensive, 360 degree analysis on the Naturally Derived Sweeteners market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Naturally Derived Sweeteners market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Natural sweeteners are usually derived from plant leaves or fruit. Naturally derived sweeteners are preferred over artificial sweeteners since they don’t have any adverse impact on health. Over the years, honey and molasses have been used as natural sweetening agents. Apart from these, stevia and other novel naturally derived sweeteners such as maple syrup, monk fruit sugar, and agave syrup among others are experiencing growing demand in recent years. People concerned about their health are moving towards living a healthier lifestyle and due to which the demand for low or zero calorie naturally derived sweeteners are growing. 

Liquid Formats of Naturally Derived Sweeteners to Proliferate

Among the form segment, liquid naturally derived sweeteners will continue to dominate the global naturally derived sweeteners market in terms of revenue. In 2017, liquid products held nearly two-fifths of the share of the naturally derived sweeteners market. However, with growing demand for stevia and other naturally derived sweeteners, which are predominantly available in the powdered or crystalline form, the powdered segment is anticipated to experience higher growth rate during the forecast period.


Lucrative Growth for Organic-certified Naturally Derived Sweeteners

Among the nature segment, organic-certified naturally derived sweeteners are anticipated to register a high growth rate of 5.8% in terms of revenue in the global naturally derived sweeteners market, owing to increasing awareness of organic certification and their associated quality by consumers across the globe.

Global Producers to Increase the Scale and Speed of their R&D Efforts

In recent years, research on different naturally derived sweeteners processing has shown its potential use in a wide range of applications. Keeping that in mind, a variety of naturally derived sweeteners are now available in their purest forms. Hence, it is anticipated that different applications of naturally derived sweeteners could also be identified with an increase in research and development expenditure. Large companies are constantly identifying avenues in order to enhance their portfolio of naturally derived sweeteners with innovative new products to explore new market possibilities. It is expected that the focus on R&D will increase over the forecast period, as companies are expected to offer naturally derived sweeteners that are unique and better than their rivals. Manufacturers are also likely to be focusing on positioning their brands of naturally derived sweeteners better to improve their sales.

  • PureCircle is planning to roll out the “next generation” of stevia leaf by 2020 that will be a more effective sugar replacement.

  • The cumulative number of stevia-based product launches has climbed up to 13,000 globally in 2017. With regulatory clearances across various regions, currently, more than 5 billion people have access to stevia products.

Shift in Consumer Preference and Increasing Per Capita Expenditure on On-the-Go Food

Over the years, consumer attitudes have changed towards sugar intake. Consumers are preferring low calorie or zero calorie food products which are processed with sugar substitutes. In the food and beverage industry, cutting down sugar content, swapping out the white stuff for alternative low-calorie sweeteners and naturally derived sweeteners has become a top priority for food formulators leading to increased demand for naturally derived sweeteners.

With increasing urbanization and a rise in purchasing power, consumers are spending more on processed, and on-the-go food & beverages products, which saves time that is normally required to prepare conventional meals. Increasing expenditure on on-the-go meals is also driving the growth of the global naturally derived sweeteners market, and this trend is expected to continue over the forecast period.

Direct Sales Likely to Remain Preferred Means for Naturally Derived Sweeteners

Naturally derived sweeteners have gained popularity in recent years as people have become increasingly aware of its associated benefits. Presently, most of the naturally derived sweeteners available in the market are used in the food processing industry due to which direct or B2B sales are higher as compared to indirect sales. Many naturally derived sweetener producers have tied up with food & beverage giants as exclusive suppliers.  However, with growing product acceptance and launches of naturally derived sweeteners in innovative packaging formats for retail use, the indirect sales for household and retail consumption is expected to rise in the coming years.

This report provides forecast and analysis of the global naturally derived sweeteners market. It provides historical data of 2013 along with estimated data for 2018, and forecast data up to 2028 in terms of value (US$ Mn) and volume (MT). The report also includes macroeconomic indicators along with an outlook on the naturally derived sweeteners market globally. It includes drivers and restraints of the global naturally derived sweeteners market and their impact on each region during the forecast period. The report also comprises the study of current issues with consumers and opportunities for naturally derived sweeteners products. It also includes value chain analysis. In order to provide users of this report with a comprehensive view of the market, we have included detailed competitiveness analysis and market key players and strategic overview. The dashboard provides a detailed comparison of naturally derived sweeteners producers on parameters such as total revenue, product offerings, and key strategy. The study encompasses market attractiveness analysis by product type, form, nature, end-use, sales channel, and region.

Through a detailed study of the market, our analysts have observed that the consumers’ increased preference for naturally derived sweeteners in the food and beverage segment is likely to result in several market entrants. The report further states that the future scope of naturally derived sweeteners such as stevia is anticipated to gain traction among its target consumers.

The report includes company profiles of key producers of naturally derived sweeteners and the revenue generated from the companies across North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan and the Middle East and Africa. For analyzing the market size in terms of volume, the per capita consumption of naturally derived sweeteners in major consuming regions have been considered. The data modeling approach has been carried out by analyzing the total acreage of coconut, palm, monk fruit, stevia and other source crop planted, average yield, amount consumed directly v/s amount used for processing into extract used in the production of naturally derived sweeteners and its derivatives, etc. Weighted average selling price for naturally derived sweeteners was considered to estimate the market size of naturally derived sweeteners in major consuming countries. These prices were captured in their respective countries and then converted into USD to offer forecasts in one consistent currency standard.

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, and Hoovers, and company annual reports and publications. The report provides detailed competitive and company profiles of key participants operating in the global market.

Some of the major companies operating in the global naturally derived sweeteners market analyzed are Tate & Lyle PLC, Cargill, Incorporated, E. I. du Pont de Nemours and Company, Archer Daniels Midland Company, PureCircle Limited, Wisdom Natural Brands (SweetLeaf Stevia), Merisant Company, GLG Lifetech Corporation, Herboveda India Pvt. Ltd., Madhava Natural Sweeteners, among others.

Global Naturally Derived Sweeteners Market – By Product Type

  • Stevia

  • Palm Sugar

  • Coconut Sugar

  • Honey

  • Maple Syrup

  • Monk Fruit Sugar

  • Agave Syrup

  • Lucuma Fruit Sugar

  • Molasses

  • Natural Sweetener Blends

Global Naturally Derived Sweeteners Market – By Form

  • Powder

  • Liquid

  • Crystals

Global Naturally Derived Sweeteners Market – By Nature

  • Organic

  • Conventional

Global Naturally Derived Sweeteners Market – By End Use

  • Food

    • Bakery Goods

    • Sweet Spreads

    • Confectionery

    • Dairy Products

    • Canned Food

    • Others

  • Beverages

    • Carbonated Drinks

    • Fruit Drinks & Juice

    • Powdered Drinks and Mixes

    • Others

  • Pharmaceuticals

  • Personal Care

  • Tabletop Sweetener

Global Naturally Derived Sweeteners Market – By Sales Channel

  • Direct

  • Indirect

    • Hypermarkets/Supermarkets

    • Convenience Stores

    • Specialty Retail Stores

    • Traditional Grocery Retailers

    • Online Retailers

Global Naturally Derived Sweeteners Market – By Region

  • North America

  • Western Europe

  • Eastern Europe

  • Latin America

  • Asia Pacific excluding Japan

  • Japan

  • Middle East and Africa

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