Demand for Pea Protein Bakery Fortification in CIS

Demand for Pea Protein Bakery Fortification in CIS Size and Share Forecast Outlook 2025 to 2035

Demand for pea protein bakery fortification in the Commonwealth of Independent States (CIS) is estimated at USD 210 million in 2025, with projections indicating a rise to USD 420.9 million by 2035, reflecting a CAGR of approximately 7.2% over the forecast period.

CIS Pea Protein Bakery Fortification Demand Analysis: Key Takeaways

• Pea Protein Bakery Fortification in CIS Demand Value (2025): USD 210 million
• CIS Pea Protein Bakery Fortification Forecast Value (2035): USD 420.9 million
• CIS Pea Protein Bakery Fortification Forecast CAGR (2025-2035): 7.2%
• Leading Segment in Pea Protein Bakery Fortification in CIS by Product Type (2025): Pea Protein Isolate (50%)
• Leading Segment in Pea Protein Bakery Fortification in CIS by Distribution Channel (2025): Supermarkets & Hypermarkets (48%)
• Fastest Growing Countries for Pea Protein Bakery Fortification in CIS: Kazakhstan, Ukraine
• Top Key Players in Pea Protein Bakery Fortification Demand in CIS: EFKO Group, Roquette Frères, Ingredion, BurconNutraScience, AGT Food and Ingredients

Metric	Value
Industry Size (2025E)	USD 210 million
Industry Value (2035F)	USD 420.9 million
CAGR (2025 to 2035)	7.2%

This growth reflects both expanding consumer awareness of protein enrichment and increased adoption across commercial bakery operations in key urban centers. The rise in demand is linked to shifting nutritional preferences, growing focus on plant-based protein sources, and evolving health-conscious consumption patterns.

By 2025, per capita consumption in leading CIS states such as Russia, Kazakhstan, and Ukraine averages between 0.8 to 1.1 kilograms annually, with projections reaching 1.4 kilograms by 2035. (note, for this research scope, Ukraine has been considered in CIS)

The largest contribution to demand continues to come from bread and roll fortification applications, which are expected to account for 71% of total sales in 2025, owing to widespread bakery adoption, extended shelf stability, and consumer acceptance. By distribution channel, supermarkets and hypermarkets represent the dominant distribution channels, responsible for 48% of all demand, while commercial bakeries and industrial baking operations are expanding rapidly.

Consumer adoption is particularly concentrated among health-conscious urban families and fitness-oriented millennials, with income levels and nutritional awareness emerging as significant drivers of demand. While cost remains a limiting factor, the average price premium over conventional wheat-based fortification has declined from 28% in 2020 to 19% in 2025.

Continued improvements in processing scale and regional supply partnerships are expected to accelerate affordability and access across mid-income households. Regional disparities persist, but per capita demand in high-growth Central Asian cities is narrowing the gap with traditionally strong Russian urban hubs.

Pea Protein Bakery Fortification in CIS: Segmentation

The pea protein bakery fortification segment in the CIS is classified across several categories. By product type, the key segments include pea protein isolate, pea protein concentrate, textured pea protein, and other specialized formulations. By distribution channel, the segment spans supermarkets and hypermarkets, bakery specialty stores, e-commerce platforms, convenience stores, and other retail formats. By protein concentration, formulations include standard blend (15-25% protein), medium concentrate (25-40% protein), high concentrate (40-60% protein), and specialty isolate applications above 60% protein content.

By consumer profile, the segment covers health-conscious urban families, fitness-oriented millennials, elderly nutrition-focused consumers, and individuals managing dietary protein requirements. By region, countries such as Russia, Kazakhstan, Ukraine, Belarus, and Uzbekistan are included, along with coverage across all 12 CIS member states. By city, key metro areas analyzed include Moscow, St. Petersburg, Almaty, Kiev, and Tashkent.

By Product Type, Pea Protein Isolate to Lead with 50% Share

Pea protein isolate applications are projected to dominate demand in 2025, supported by superior nutritional profile, enhanced functionality, and growing consumer preference for high-quality protein fortification. Other product types such as concentrates, textured proteins, and specialty formulations are growing steadily, each serving distinct application needs.

• Pea protein isolate is expected to hold a 50% value share in 2025, driven by its high protein content (80-90%), excellent solubility characteristics, and neutral taste profile that integrates seamlessly with traditional bakery formulations without compromising texture or flavor.
• Pea protein concentrate applications are gaining momentum in cost-sensitive applications, especially among commercial bakeries seeking balanced nutritional enhancement at competitive pricing, supported by improved processing technologies and bulk purchasing arrangements.
• Textured pea protein shows strong traction in specialty bakery applications and meat alternative products, with consistent growth tied to its unique texture-enhancing properties and demand for innovative protein-enriched baked goods.
• Other specialized formulations appeal to premium bakery operations and health-focused producers seeking customized protein solutions, expanding through specialized suppliers and technical partnerships while offering higher margins and differentiated product positioning.

By Distribution Channel, Supermarkets & Hypermarkets to Lead with 48% Share

Pea protein bakery fortification in the CIS is distributed through diverse retail and commercial channels. Supermarkets and hypermarkets are expected to remain the primary distribution point in 2025, followed by specialty stores and emerging digital platforms. Distribution strategies are evolving to match consumer accessibility preferences, with growth coming from both traditional and modern retail formats.

• Supermarkets and hypermarkets are projected to account for 48% of total demand in 2025, supported by extensive retail networks, consistent product availability, and growing inclusion of protein-fortified bakery products in mainstream retail assortments across major urban centers.
• Bakery specialty stores are expanding their role through dedicated protein-enhanced product lines and expert positioning, targeting health-conscious consumers seeking premium protein fortification options and specialized nutritional guidance.
• E-commerce platforms are forecast to grow at accelerated rates, fueled by convenience shopping trends, direct-to-consumer protein ingredient sales, and digital-first consumer segments seeking specialized protein fortification products.
• Convenience stores increasingly feature protein-enriched bakery products in grab-and-go formats, appealing to urban professionals and health-conscious consumers seeking convenient protein intake solutions during daily routines.
• Other retail channels, including health food stores and specialty nutrition outlets, maintain focused consumer segments interested in premium protein fortification options and specialized dietary applications.

By Protein Concentration, Standard Blend Formulations to Dominate Applications

Pea protein bakery fortification in the CIS utilizes varying concentration levels, selected for cost effectiveness, functional performance, and nutritional enhancement goals. Standard blend concentrations remain the most widely used input, though medium and high concentrate alternatives are gaining adoption. Product developers are increasingly exploring specialty isolate formulations to meet evolving nutritional and regulatory demands.

• Standard blend concentrations (15-25% protein content) continue to anchor most commercial bakery applications due to cost efficiency, proven functionality in traditional bread formulations, and consumer acceptance of moderate protein enhancement without significant taste or texture changes.
• Medium concentrate formulations (25-40% protein) have emerged as preferred solutions for premium bakery applications, favored for balanced nutritional enhancement and compatibility with specialty bread products targeting health-conscious consumer segments.
• High concentrate applications (40-60% protein) offer significant nutritional benefits and are increasingly used in fitness-oriented and therapeutic bakery products, though adoption remains limited by higher costs and specialized processing requirements.
• Specialty isolate formulations (above 60% protein) represent the premium segment for targeted nutrition applications, including medical nutrition therapy and sports performance products, though scale remains limited due to cost and processing complexity.
• Blended formulations combining pea protein with complementary plant proteins are gaining research focus due to amino acid profile optimization and functional performance improvements, supporting next-generation protein fortification strategies.

By Consumer Profile, Health-Conscious Urban Families and Fitness-Oriented Millennials Drive Core Demand

The pea protein bakery fortification category appeals to diverse consumer groups across age demographics, income levels, and nutritional preferences. While motivations vary from general health enhancement to specific fitness goals, demand concentrates among four key demographic clusters. Each group demonstrates distinct purchasing behaviors, channel preferences, and product expectations.

• Health-conscious urban families represent the largest consumer segment prioritizing nutritional enhancement and family wellness, typically purchasing protein-enriched bread products during regular grocery shopping and responding positively to clear protein content labeling and family-friendly packaging.
• Fitness-oriented millennials show high repeat purchase intent for protein-fortified baked goods aligned with active lifestyle goals, actively seeking products with verified protein content, minimal additives, and convenient consumption formats for pre- and post-workout nutrition.
• Elderly nutrition-focused consumers, motivated by protein intake maintenance and digestive health, increasingly favor easily digestible protein-enhanced bread products with familiar flavors and appropriate portion sizes for age-related nutritional requirements.
• Dietary restriction managers, including individuals with lactose intolerance, vegetarian preferences, or specific protein needs, actively seek plant-based protein fortification options with clear ingredient transparency and allergen-free formulations.

Demand for Pea Protein Bakery Fortification in CIS by Region

Countries	CAGR (2025 to 2035)
Kazakhstan	8.4%
Ukraine	8.0%
Russia	7.0%
Belarus	6.8%
Uzbekistan	6.7%

Pea protein bakery fortification demand will not expand uniformly across every country. Rising health consciousness and faster nutritional awareness adoption in Central Asian nations give Kazakhstan and Ukraine a measurable advantage, while established Russian centers expand more steadily from higher baseline consumption. The table below shows the compound annual growth rate (CAGR) each of the five largest countries is expected to record between 2025 and 2035.

Between 2025 and 2035, demand for pea protein bakery fortification is projected to expand across all major CIS countries, but growth pace will vary based on health awareness trends, retail modernization, and baseline consumption patterns. Among the top five countries analyzed, Kazakhstan and Ukraine are expected to register the fastest compound annual growth rates of 8.4% and 8.0% respectively, outpacing more established consumption centers.

This acceleration stems from rapidly growing health consciousness, expanding modern retail penetration, and increasing availability of protein-enhanced products across supermarkets and specialty outlets. In both countries, per capita consumption is projected to rise significantly, closing the gap with higher-consumption markets such as Russia. Commercial bakery adoption is also accelerating in these regions, with new protein fortification capabilities gaining traction in traditional bread production and specialty health-focused operations.

Russia is forecast to grow at a CAGR of 7.0% over the same period, supported by established food processing capabilities and mature consumer interest in nutritional enhancement. The country maintains developed retail infrastructure with increasing adoption of protein fortification technologies across traditional and modern distribution channels. Per capita consumption reflects mainstream acceptance of protein-enhanced bakery products across major metropolitan areas.

Belarus and Uzbekistan, while maintaining steady growth trajectories, are expected to grow at CAGRs of 6.8% and 6.7% respectively. Both countries exhibit developing retail infrastructure with gradual expansion of protein fortification adoption across commercial and specialty applications.

Collectively, these five countries represent the core of demand for pea protein bakery fortification in the CIS, but their individual growth paths highlight the importance of regional tailoring in product positioning, pricing strategies, and distribution approaches.

Notable Players and Strategies in CIS Pea Protein Bakery Fortification Space

The competitive environment features a mix of established international protein suppliers and emerging regional players. Distribution reach and technical expertise rather than pure product variety remain decisive success factors, with leading suppliers collectively serving thousands of commercial bakeries across the CIS region and maintaining consistent ingredient availability for protein fortification applications.

EFKO Group maintains a leading position with 14% demand share, leveraging its strong regional presence and comprehensive supply chain capabilities to serve commercial bakeries across major CIS countries while providing technical support and competitive pricing for protein fortification applications.

Roquette Frères operates as a mature international supplier offering comprehensive pea protein solutions including standard blends, concentrates, and specialty isolates. The company leverages its global supply network and technical expertise to support commercial bakeries across major CIS territories while providing formulation guidance and quality assurance for protein fortification applications.

Ingredion, through its regional distribution partnerships, focuses on cost-effective protein solutions for large-scale commercial bakery operations, emphasizing functional performance and competitive pricing to support mainstream adoption of protein fortification across traditional bread production facilities.

BurconNutraScience supplies premium pea protein isolates for specialty applications, targeting health-focused bakeries and premium product segments while maintaining technical support for advanced formulation requirements and custom protein concentration needs.

The next tier includes regional suppliers and emerging companies. AGT Food and Ingredients leverages its pulse processing expertise to offer regionally sourced pea protein solutions, appealing to bakeries seeking local supply chain advantages and cost optimization. Axiom Foods focuses on organic and specialty pea protein formulations for artisanal and health-focused bakery applications.

Regional ingredient distributors across Russia, Kazakhstan, and Ukraine are expanding pea protein portfolios to serve local commercial bakeries, offering competitive pricing and localized technical support. Private label ingredient programs through major food distributors are beginning to emerge, potentially creating pricing pressure while supporting broader adoption across mid-sized bakery operations.

Consolidation among regional suppliers is expected as technical capabilities and supply chain scale become critical for maintaining consistent availability and competitive pricing in this developing category.

Key Players in CIS Pea Protein Bakery Fortification Space

• EFKO Group
• Roquette Frères
• Ingredion
• BurconNutraScience
• AGT Food and Ingredients
• Axiom Foods
• Puris Holdings
• CosucraGroupeWarcoing
• Farbest Brands
• Nutri-Pea Limited
• The Scoular Company
• Glanbia Nutritionals
• Kerry Group
• Sotexpro
• Vestkorn (Regional Distributor)
• BioAtlantis (Regional Partner)

Scope Of Report

Attribute	Details
Study Coverage	CIS demand and consumption of pea protein bakery fortification from 2020 to 2035
Base Year	2025
Historical Data	2020
Forecast Period	2025-2035
Units of Measurement	USD (demand), Metric Tonnes (volume), Kilograms per capita (consumption)
Geography Covered	All 12 CIS member states; country-level and city-level granularity
Top Countries Analyzed	Russia, Kazakhstan, Ukraine, Belarus, Uzbekistan, 12+
Top Cities Analyzed	Moscow, St. Petersburg, Almaty, Kiev, Tashkent and 25+
By Product Type	Pea protein isolate, Pea protein concentrate, Textured pea protein, Others
By Distribution Channel	Supermarkets & hypermarkets, Bakery specialty stores, E-commerce, Convenience stores
By Protein Concentration	Standard blend (15-25%), Medium concentrate (25-40%), High concentrate (40-60%), Specialty isolate (60%+)
By Consumer Profile	Health-conscious families, Fitness-oriented millennials, Elderly nutrition-focused, Dietary restriction managers
Metrics Provided	Demand (USD), Volume (MT), Per capita consumption (kg), CAGR (2025-2035), Share by segment
Price Analysis	Average unit prices by concentration level and region
Competitive Landscape	Company profiles, regional distribution strategies, technical support capabilities
Forecast Drivers	Per capita protein awareness, commercial bakery adoption, cost convergence, urbanization trends

Key Segments

By Application:

• Bread and Roll Fortification
• Pastry and Cake Enhancement
• Biscuit and Cracker Protein Addition
• Specialty Health-Focused Baked Goods

By Distribution Channel:

• Commercial Bakeries
• Industrial Baking Operations
• Artisanal Producers
• Direct Ingredient Supply to Food Manufacturers
• Specialty Health Retailers

By Protein Concentration:

• Standard Blend (15-25% Protein)
• Medium Concentrate (25-40% Protein)
• High Concentrate (40-60% Protein)
• Specialty Isolate (60%+ Protein)

By Consumer Profile:

• Health-Conscious Urban Families
• Fitness-Oriented Millennials
• Elderly Nutrition-Focused Consumers
• Dietary Restriction Managers

By Country:

• Russia
• Kazakhstan
• Ukraine
• Belarus
• Uzbekistan
• Other CIS Countries