Demand and Trends Analysis of Stevia in Western Europe
Demand Forecast for Stevia in Western Europe, by Organic and Conventional Stevia, 2023 to 2033
Increasing Consumer Demand for Natural Sugar Alternatives and a Rising Preference for Healthier, Low-calorie Sweeteners Drives the Demand for Stevia in Western Europe
A Complete Industry Analysis of Stevia in Western Europe from 2023 to 2033
Demand for stevia in Western Europe is anticipated to exhibit a promising CAGR of 7.5% through 2033. Stevia sales in this region is expected to grow considerably, from US$ 157.4 million in 2023 to around US$ 324.5 million by 2033.
The growing awareness of health and wellness, coupled with the rising prevalence of diabetes and obesity concerns, is propelling the stevia industry forward in Western Europe. Consumers are actively seeking a natural, zero-calorie sugar substitute in response to these trends.
Attributes
Key Statistics
Expected Base Year Value (2023)
US$ 157.4 million
Anticipated Forecast Value (2033)
US$ 324.5 million
Estimated Growth (2023 to 2033)
7.5% CAGR
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Key Highlights
Growing Demand for Clean-labelled Products fuels Stevia Industry Expansion in Western Europe
According to World Heart Foundation, 13% of the global adult population is living with obesity and diseases associated with them. This has significantly increased the demand for healthy alternatives for sugar in the global landscape. Stevia, derived from the leaves of the Stevia rebaudiana plant, has emerged as a preferred sweetening agent due to its natural origin and the absence of synthetic additives.
The demand for stevia in Western Europe is also experiencing a substantial surge due to its natural and untreated form. With the rise in health conscious population around the world, there has been an exponential growth in the consumption of organic and natural food products. With its ability to provide sweetness without contributing to calorie intake or affecting blood sugar levels, stevia becomes an attractive alternative. Health-conscious individuals aiming to manage their weight are increasingly drawn to this natural sweetener.
Adoption Analysis of Stevia in Western Europe
Health-conscious individuals trying to maintain a healthy diet form a significant consumer group for stevia. With its low-calorie nature, stevia attracts those seeking sugar alternatives to manage weight and blood sugar levels.
With the global push toward plant-based food products, vegan and vegetarian consumers in this region are actively seeking food products made with stevia. They consume stevia as a perfect substitute for sugar.
Consumers with dietary restrictions, such as those following gluten-free or KETO diets, often turn to stevia as a safe and versatile sweetener.
As health concerns become more pronounced with age, seniors in Western Europe often choose stevia as part of their dietary habits, especially if they are managing conditions like obesity or diabetes.
Stevia is also considered a very healthy dietary option for children in their tender ages. Stevia-infused protein shakes and ready-to-serve drinks are a good source of protein, vitamins, and minerals, including vitamin B12, phosphorus, and selenium, making it a healthy food item for children.
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Comparative View of Adjacent Stevia in Key Markets
The table provides the differences in the usage of stevia in Western Europe, Japan, and Korea. There is a mention of the estimated growth rates of the respective industries, their growth factors, and critical challenges during the forecast period of 2023 to 2033. It is evident that, compared with Western Europe and the Japan, the demand for stevia is likely to rise considerably in Korea in the coming decade. Nonetheless, Western Europe is projected to hold a significant share of the global stevia market, which is likely to be valued at US$ 698.2 million by 2033.
Demand for Stevia in Western Europe:
Attributes
Demand for Stevia in Western Europe
CAGR (2023 to 2033)
7.5%
Valuation (2033)
US$ 324.5 million
Growth Factor
The rising prevalence of obesity and lifestyle-related diseases in the countries
Key Challenge
The production cost of stevia-based sweeteners are relatively higher as compared to traditional sugars.
Demand for Stevia in Japan:
Attributes
Demand for Stevia in Japan
CAGR (2023 to 2033 )
8.3%
Valuation (2033)
US$ 19.1 million
Growth Factor
The aging population of Japan and its preference for healthy diet
Key Challenge
Several consumers are still unfamiliar with the benefits and applications of Stevia.
Demand for Stevia in Korea:
Attributes
Demand for Stevia in Korea
CAGR (2023 to 2033 )
9.6%
Valuation (2033 )
US$ 38.1 million
Growth Factor
The rising popularity of KETO dietary habits has boosted the demand for stevia
Key Challenge
Concerns persist about stevia's aftertaste, posing a significant challenge for industry leaders
Category-wise Insights
Powdered Form of Stevia Retains its Popularity in the Western European Countries
On the basis of form, the stevia industry can be segmented into powdered and liquid extract, with the former dominating the Western European landscape with a whopping share of 75.40%.
The demand for the powdered form of stevia has been following an upward trajectory as it is highly versatile and dissolves easily in both hot and cold liquids. This makes it convenient for various culinary applications and can be easily incorporated into numerous delicacies, especially in the baking industry.
Households can easily measure and adjust the amount of powdered stevia to achieve the desired sweetness without compromising the overall texture or structure of the final product.
Attributes
Details
Form
Powdered
Value Share in 2023
75.40%
Conventional Stevia Emerges as the Unrivaled Leader in Western Europe
Based on the product type, conventional stevia dominates the Western European landscape, holding an industry share of 70.50%.
Conventional stevia has gained popularity in the Western European region as it is perceived as a more natural sweetening option compared to some of its counterparts, such as highly refined or chemically modified stevia extracts.
Clean-label trends and the emphasis on transparency and simplicity in food and beverage ingredient lists have also elevated the preference for conventional stevia. Being minimally processed makes conventional stevia the perfect choice for health-literate consumers.
Attributes
Details
Product-type
Conventional
Value Share in 2023
70.50%
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Country-wise Insights
Countries
Value CAGR from 2023 to 2033
Netherlands
6.30%
France
5.60%
Italy
4.80%
Germany
3.50%
The United Kingdom
2.80%
Stevia Industry in the Netherlands
The stevia industry in the Netherlands is anticipated to develop at a significant rate of 6.30% CAGR for the forecast period of 2023 to 2033. The Netherlands has witnessed a growing trend of health-conscious consumers seeking alternatives to traditional sweeteners. Stevia's natural origin, low-calorie profile, and diabetic-friendly attributes make it an appealing choice for individuals striving for healthier dietary options.
Stevia Industry in France
The France stevia industry is expected to showcase remarkable growth during the forecast period from 2023 to 2033, with a rate of 5.60% CAGR. The consumer base in France places significant emphasis on natural and clean label products. Stevia, being a plant-derived sweetener, suits their demand for ingredients perceived as wholesome and minimally processed. This contributes to its increased acceptance in the industry.
Stevia Industry in Italy
The stevia industry in Italy is anticipated to inflate at a significant rate of 4.80% CAGR for the forecast period of 2023 to 2033. Italy, like many other Western countries, is part of the global health and wellness movement. As consumers become more health-conscious and informed about the impact of their dietary choices, the demand for healthier sweetening options, such as stevia, has seen a notable increase.
Stevia Industry in Germany
The Germany stevia industry is expected to showcase remarkable growth during the forecast period from 2023 to 2033, with a rate of 3.50% CAGR. The influence of global culinary trends, including a move toward reduced sugar consumption, has substantially impacted the industry in Germany. Stevia, as a sweetening option, allows for sugar reduction without sacrificing overall sweetness.
Stevia Industry in the United Kingdom
The stevia industry in the United Kingdom is anticipated to develop at a significant rate of 2.80% CAGR for the forecast period of 2023 to 2033. As consumers become more educated about the benefits of stevia, including its natural origin and low-calorie properties, there is a growing willingness to choose stevia-sweetened products over those containing traditional sugars or artificial sweeteners.
Competitive Landscape
The competitive landscape for stevia in Western Europe is filled with numerous players, and their consumer base is spread across the continent. There are still some concerns regarding the aftertaste and texture of stevia compared to traditional sugars. Despite these challenges, key players in the industry have been successful in promoting their products to a wider consumer base. Small-sized companies also exist in this ecosystem, catering to the demands of local consumers and businesses.
Recent Developments in the Stevia Industry in Western Europe
In October 2023, Carlsberg announced that it is going to be using steviol glycosides as a sweetener in its new zero-sugar beer. The company is the first key brewer to use stevia in its products.
In April 2023, Nestlé also announced that it is aiming to use steviol glycosides as a sweetener in its new Nescafé Gold Stevia instant coffee.
In January 2023, Danone partnered with Ingredion to develop a new stevia-based sweetener blend. The new blend is going to be used in a variety of Danone's products.
Some of the Key Players Offering Stevia in Western Europe
Cargill
Ingredion
Tate & Lyle
Archer Daniels Midland (ADM)
Südzucker
Givaudan
PureCircle
Evolva
Stevia Natura (France)
OVIATIS (France)
Biostevera (Spain)
Scope of the Report
Attribute
Details
Estimated Valuation (2023)
US$ 157.4 million
Projected Valuation (2033 )
US$ 324.5 million
Anticipated CAGR (2023 to 2033 )
7.5% CAGR
Historical Analysis of Demand for Stevia in Western Europe
2018 to 2022
Demand Forecast for Stevia in Western Europe
2023 to 2033
Quantitative Units
Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage
Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Countries Analyzed While Studying the Opportunity Aspects of Stevia in Western Europe
United Kingdom
Germany
France
BENELUX
Sweden
Norway
Denmark
Italy
Spain
Key Companies Profiled in the Analysis of Stevia in Western Europe
Cargill
Ingredion
Tate & Lyle
Archer Daniels Midland (ADM)
Südzucker
Givaudan
PureCircle
Evolva
Stevia Natura (France)
OVIATIS (France)
Biostevera (Spain)
Key Segments in the Western Europe Stevia Industry
By Nature:
Organic Stevia
Conventional Stevia
By Type:
Liquid Extract
Clear
Dark
Powder Extract
Stevia Blends
Glycoside (40%-79%)
Glycoside (80% and above)
Stevia Leaves
By Application:
Dairy Food Products
Bakery Products
Beverages
Packaged Food Products
Dietary Supplements
Confectionery Products
Snacks
Table Top Sweeteners
Others (Electrolyte Mixes and Medicinal Formulations)
By Country:
United Kingdom
Germany
France
BENELUX
Sweden
Norway
Denmark
Italy
Spain
Frequently Asked Questions
At What Rate is the Stevia Adoption Growing in Western Europe?
The anticipated CAGR for stevia adoption in Western Europe through 2033 is 7.5%.
How Big will the Stevia Landscape be in Western Europe?
Demand for stevia in Western Europe is likely to reach US$ 324.5 million by 2033.
What is the Preferred Source for Stevia in Western Europe?
Conventional Stevia is more common in Western Europe than its counterparts.
Which form of Stevia is more in Demand in Western Europe?
Powdered form of Stevia is more in demand in Western Europe.
What is the Current Industry Valuation of the Stevia in Western Europe?
As of 2023, the overall valuation of the stevia industry in Western Europe is US$ 157.4 million.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Extract
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Extract, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Extract, 2023 to 2033
5.3.1. Liquid
5.3.1.1. Clear
5.3.1.2. Dark
5.3.2. Powdered
5.3.2.1. Blends
5.3.2.2. Sweet Glycosides (40-50%)
5.3.2.3. Sweet Glycosides (80-95%)
5.3.3. Leaves
5.4. Y-o-Y Growth Trend Analysis By Extract, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Extract, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use Industry, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use Industry, 2023 to 2033
6.3.1. Dairy Foods
6.3.1.1. Ice cream
6.3.1.2. Yogurt
6.3.1.3. Flavoured Milk
6.3.2. Packaged Food
6.3.2.1. Pickle
6.3.2.2. Jam
6.3.2.3. Sauce
6.3.2.4. Nutritional products
6.3.2.5. Chilled
6.3.2.6. Frozen
6.3.3. Beverages
6.3.3.1. Energy Drinks
6.3.3.2. Soft Drinks
6.3.3.3. Hot Drinks
6.3.3.4. Flavoured Drinks
6.3.3.5. Naturally sweetened water
6.3.4. Bakery
6.3.4.1. Bread & Roll
6.3.4.2. Biscuit
6.3.4.3. Cakes
6.3.4.4. Others
6.3.5. Dietary Supplements
6.3.6. Confectionary
6.3.7. Snacks
6.3.7.1. Potato Chips
6.3.7.2. Processed Snacks
6.3.7.3. Others
6.3.8. Table Top Sweeteners
6.3.9. Others
6.4. Y-o-Y Growth Trend Analysis By End-use Industry, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-use Industry, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Country, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Country, 2023 to 2033
7.3.1. UK
7.3.2. Germany
7.3.3. Italy
7.3.4. France
7.3.5. Spain
7.3.6. Rest of Western Europe
7.4. Market Attractiveness Analysis By Country
8. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Region
8.2.1.1. England
8.2.1.2. Scotland
8.2.1.3. Wales
8.2.1.4. Northern Ireland
8.2.2. By Extract
8.2.3. By End-use Industry
8.3. Market Attractiveness Analysis
8.3.1. By Region
8.3.2. By Extract
8.3.3. By End-use Industry
8.4. Key Takeaways
9. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Region
9.2.1.1. North-east (Germany)
9.2.1.2. North-west (Germany)
9.2.1.3. Central (Germany)
9.2.1.4. South (Germany)
9.2.1.5. Other(Germany)
9.2.2. By Extract
9.2.3. By End-use Industry
9.3. Market Attractiveness Analysis
9.3.1. By Region
9.3.2. By Extract
9.3.3. By End-use Industry
9.4. Key Takeaways
10. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. North (Italy)
10.2.1.2. Central (Italy)
10.2.1.3. South (Italy)
10.2.1.4. Islands (Italy)
10.2.2. By Extract
10.2.3. By End-use Industry
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Extract
10.3.3. By End-use Industry
10.4. Key Takeaways
11. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. Northern (France)
11.2.1.2. Central (France)
11.2.1.3. Southern (France)
11.2.1.4. Eastern (France)
11.2.2. By Extract
11.2.3. By End-use Industry
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Extract
11.3.3. By End-use Industry
11.4. Key Takeaways
12. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. Basque Country
12.2.1.2. Andalusia
12.2.1.3. Extremadura
12.2.1.4. Catalonia
12.2.1.5. Valencia
12.2.1.6. Rest of Spain
12.2.2. By Extract
12.2.3. By End-use Industry
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Extract
12.3.3. By End-use Industry
12.4. Key Takeaways
13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Extract
13.2.2. By End-use Industry
13.3. Market Attractiveness Analysis
13.3.1. By Extract
13.3.2. By End-use Industry
13.4. Key Takeaways
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Extract
14.3.3. By End-use Industry
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Koninklijke DSM NV
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Natura
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. Tate and Lyle Plc.
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. SAS
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Evolva Holding SA Nemours & Co
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Cargill Incorporated
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. Ingredion Incorporated
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Sunwin International, Inc.
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. GLG Life Tech Corp
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Archer Daniels Midland Company
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used17. Research Methodology
