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Hard Seltzer Market Outlook (2023 to 2033)

The hard seltzer market size is projected to be valued at US$ 16.75 billion in 2023 and is expected to rise to US$ 76.87 billion by 2033. The sales of hard seltzer are expected to record a significant CAGR of 16.46% during the forecast period. Various factors propelling the demand for hard seltzer market are:

Hard seltzer is a popular alcoholic beverage that has exploded on the market. The beverage is made up of carbonated water, alcohol, and fruit flavorings. It is lighter, more refreshing, and contains fewer calories than beer and other traditional alcoholic beverages.

Millennials and Gen Z consumers, who consume regular, prefer light, refreshing, and low-calorie beverages. Hard seltzers fit the bill perfectly and have become a popular drink for many.

One of the main factors boosting hard seltzer consumption and fueling its demand around the world is the expanding diversity of consumer cultural groupings and the occurrence of consumer social status.

Hard seltzer brands have become more competitive as a result of rising beverage consumption, which has stimulated the development of new flavors and increased consumption. As they provide a variety of flavors in addition to those offered by mega breweries, hard seltzers are becoming more and more popular.

Millennials all around the world are becoming more and more enamored with craft hard seltzers that have distinctive ingredients and flavor combinations that combine salty, fruity, and acidic flavors.

The development of new brewing technologies in emerging economies has also influenced generations' rising consumption habits. As a result, sizable brewers are likewise responding to changing consumer demands by making changes.

The growing use of social media websites and applications has resulted from increased internet penetration in countries all over the world. As a result, key players are promoting their hard seltzers on social media platforms. Furthermore, collaborations between key players and online stores are assisting them in promoting their products online via various platforms.

Attribute Details
Hard Seltzer Market Estimated Size (2023) US$ 16.75 billion
Hard Seltzer Market CAGR (2023 to 2033) 16.46%
Hard Seltzer Market Forecasted Size (2033) US$ 76.87 billion

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2018 to 2022 Hard Seltzer Market Outlook in Comparison to 2023 to 2033 Growth Forecast

The demand for hard seltzer has been increasing over the past few years. Consumption of alcoholic beverages such as hard seltzer has emerged as a lifestyle choice.

For the younger generation, a place for socialization such as clubs, restaurants, pubs, bars, and restaurants has contributed to the surging trend of eating out of the home.

One of the main factors driving the growth of the hard seltzer market is the increasing demand for low-calorie and low-sugar alcoholic beverages. Health-conscious consumers are looking for alcoholic beverages that align with their dietary preferences and hard seltzer offers a viable option.

Higher availability of hard seltzer across retail stores and a surge in retail outlets with counters dedicated to alcohol sales are enabling consumers to shape and design their mini bars at home with the changing trend of personalization.

The market is also expected to continue to attract new players, with both established alcoholic beverage companies and new entrants looking to capitalize on the growing demand. However, with increasing competition, companies need to differentiate themselves through innovative flavors, marketing strategies, and brand positioning.

Future Market Insights projects the market to remain steady, exhibiting growth at 16.46% CAGR between 2023 and 2033 in comparison to the CAGR of 16.38% posted between 2018 and 2022.

Comparative View of the Adjacent Market  

Hard Seltzer Market:

Attributes Hard Seltzer Market
CAGR (2023 to 2033) 16.46%
Market Value (2033) US$ 76.87 billion
How can Manufacturers/Service Providers Scale their Businesses in the Market?
  • Innovation in product
  • Collaborating with other marker players
  • Expansion in distribution channels
Growth Factor The expansion of breweries around the world and the rising demand for hard seltzer globally
Opportunity The popularity of microbreweries and homebrewing is anticipated to support market expansion.
Key Trends The introduction of new items is also anticipated to have a favorable impact on consumer taste changes and market growth.

Beer Fermenter Market:

Attributes Beer Fermenter Market
CAGR (2023 to 2033) 3.4%
Market Value (2033) US$ 1.31 billion
How can Manufacturers/Service Providers Scale their Businesses in the Market?
  • Quality products
  • Expand product line
  • Customer service
Growth Factor According to estimates, one of the key factors influencing market sales, particularly in the commercial sector, is the growing consumer preference for craft beer.
Opportunity Increased demand for beer fermenters in domestic kitchens around the world is also anticipated to facilitate market expansion.
Key Trends In the upcoming years, the demand for beer fermenters is likely to increase due to the popularity of craft hard seltzer and the anticipated legalization of home brewing in more nations.

Beer Glass Chillers Market:

Attributes Beer Glass Chillers Market
CAGR (2023 to 2033) 5.5%
Market Value (2033) US$ 2.21 billion
How can Manufacturers/Service Providers Scale their Businesses in the Market?
  • Effective marketing
  • Partnerships and collaborations
Growth Factor Increase in the need for hard seltzer glass chillers. Beer's growing appeal and the rise in taverns and eateries are cited as contributing factors.
Opportunity Companies that make beer glass chillers aim to infiltrate various drinking habits by developing a wide variety of chiller types, from simple ice packs to high-tech cooking systems.
Key Trends Hard seltzer glass chillers are becoming more and more enamored with the new beer flavors and the brewing of beer with a local flair.
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights of Hard Seltzer

The Global Hard Seltzer Industry is divided into ABV Content Segments, namely 1.0% to 4.9%, 5.0% to 6.9%, and Others

As of 2022, the 5.0% to 6.9% ABV hard seltzers are the leading revenue generator, accounting for more than 52% of the market share. This growth is mainly attributed to the trend of moderation, which is gaining popularity, particularly in the United States. In response, several players in the alcohol industry have been expanding their product lines by offering low-alcohol drinks.

The sales of 1.0% to 4.9% ABV hard seltzers are projected to increase at a CAGR of around 24% between 2023 and 2032. This growth is due to the growing awareness of general well-being, prompting individuals of all age groups to cut back on alcohol consumption. In recent years, there has been a significant surge in online forums discussing the reduction of drinking and a noticeable decrease in conversations regarding casual and high-drinking events.

Low Processing Cost and Easy Handling Factor is driving the Bottle Segment with a CAGR of 3.4%

The bottle is a high-end, real, safe, and organic substance. Since PET bottles are unbreakable, they are safe, transparent, and lightweight. Hard seltzer's carbon dioxide content is preserved for a longer amount of time in bottles, preserving the hard seltzer's flavor and quality. Glass is 100% recyclable, reusable, and dependable, and is predicted to fuel the expansion of the bottle segment in the years to come.

Distribution Channel Insights

The leading distribution channel segment is off-trade. Attributable to a well-established infrastructure that includes hypermarkets, supermarkets, convenience stores, micro-markets, and wine and spirit shops, the segment is expected to generate more than 71.0% of global hard seltzer market sales in 2022. End-users prefer purchasing their favorite hard seltzer drinks through these options because the stores are known to offer deep discounts and special deals on the product.

From 2022 to 2030, the on-trade distribution channel segment is expected to grow at a swift rate of more than 23.5%. Outlets such as bars, clubs, hotels, and lounges are examples of on-trade distribution channels.

Regional Analysis

The Europe Hard Seltzers Market is expected to Capture an 8.3% CAGR

The growth of new small microbreweries over the last few years is a key predictor of the industry's capacity for innovation. As some consumers appear to be switching to reduced products like non-alcoholic and low-alcohol varieties in this category, the overall alcohol content and harmful use of alcohol in Europe have decreased. This is anticipated to profitably boost the market growth in the region.

United States is Fragmented with Subsequent breweries which are likely to contribute to a market value of US$ 17,240.0 million by 2023

The rise of the hard seltzer market in the region has been facilitated by the American breweries' quick expansion. The success of the market can be attributed to multiple product launches, a diverse product portfolio, easy availability, and the entry of new players. Sudwerk Brewing Co., based in California, for example, released ‘Life Is Hard Seltzer’ in May 2020. Besides, several Americans are influenced by the wide range of flavors available in hard seltzer.

Increasing Consumption of Hard Seltzers in the Asia Pacific Region Provides Lucrative Opportunities

As hard seltzer consumption is higher in China, Japan, and India than in other nations. The Asia Pacific region is predicted to capture a substantial share of the global market. The total amount of hard seltzer consumed in 2016 was 41.8 million kiloliters or 22.4% of the world's hard seltzer consumption. In addition, Japan and India consumed 5.6 million kiloliters and 2.7 million kiloliters of hard seltzer, respectively, accounting for 2.8% and 1.4% of the world's total consumption in 2016.

With a 36% share, China is the leading consumer in the region. Furthermore, the Chinese market is slowly maturing, with almost everyone in the country fully aware of the various types of hard seltzer.

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The Competitive Landscape is Becoming Increasingly Crowded as New Players enter the Market

Key Companies Profile

White Claw - White Claw is one of the well-known brands in the hard seltzer market. Launched in 2016, it quickly became a cultural phenomenon in the United States and played a significant role in the growth of the market.

Truly - Truly is another popular hard seltzer brand in the United States. It was launched in 2016 by the Boston Beer Company and has since gained a loyal following among consumers.

Bud Light Seltzer - Bud Light Seltzer is a brand of hard seltzer launched by Anheuser-Busch InBev in 2020. It has quickly become one of the top-selling hard seltzer brands in the United States.

Vizzy - Vizzy is a newer entrant in the hard seltzer market, launched by Molson Coors in 2020. It distinguishes itself from other brands by offering antioxidant-infused hard seltzers.

Bon & Viv - Bon & Viv is a brand of hard seltzer owned by Anheuser-Busch InBev. It launched in 2016 and is known for its unique flavors.

Crook & Marker - Crook & Marker is a brand of hard seltzer that stands out for its low-calorie and low-sugar offerings. It was launched in 2019 and has since gained popularity among health-conscious consumers.

Truly Lemonade - Truly Lemonade is a line of hard seltzers offered by Truly. It was launched in 2020 and has quickly become a fan favorite for its refreshing lemonade flavors.

High Noon - High Noon is a brand of hard seltzer known for its unique packaging and flavors. It was launched in 2019 and has quickly gained a loyal following among consumers.

Smirnoff Seltzer - Smirnoff Seltzer is a brand of hard seltzer owned by Diageo. It was launched in 2019 and offers a wide range of flavors.

Corona Hard Seltzer - Corona Hard Seltzer is a brand of hard seltzer launched by Constellation Brands in 2020. It is known for its beachy branding and tropical flavors.

As the market continues to grow, we can expect to see new entrants and innovations from existing players looking to capture a huge share of the market.

Latest Developments

  • Tesco announced the launch of a hard seltzer distributed by Mark Anthony Brands in June 2020. This is a significant step forward, which is quickly becoming a magnet for top-selling manufacturers.
  • PURSUE hard seltzer was launched in Mumbai in August 2022, with a fresh and diverse taste profile that includes exotic combinations of 100% natural flavors, providing a refreshing sensory feel for individuals looking to improve their daily routines.
  • The United States Soccer Federation announced a new multi-year strategic partnership with Truly Hard Seltzer in October 2022, making it the first official hard seltzer in United States Soccer history.

Scope of the Report

Attribute Details
Growth Rate CAGR of 16.46% from 2023 to 2033
Base Year of Estimation 2023
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ billion and Volume in Units and F-CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered
  • ABV Content
  • Packaging
  • Distribution Channel
  • By Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • The Middle East & Africa
  • Oceania
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • The United Kingdom
  • Spain
  • Russia
  • China
  • Japan
  • India
  • GCC Countries
  • Australia
Key Companies Profiled
  • Heineken N.V.
  • Carlsberg A/S
  • United Breweries Holdings Limited
  • Devans Modern Breweries Ltd.
  • Diageo PLC
  • Carlsberg India Pvt. Ltd.
  • Anheuser-Busch InBev.
  • B9 Beverages Pvt. Ltd.
  • Crown Hard Seltzers India Limited (AB InBev)
  • Radico Khaitan Ltd.
  • Beijing Enterprises Holdings Limited
  • Dogfish Head Craft Brewery, Inc.
  • Squatters Pubs and Craft Hard Seltzers
  • Sierra Nevada Brewing Co.
  • The Boston Hard Seltzer Company, Inc.
Customization & Pricing Available upon Request

Key Segments Covered in the Market Report

By ABV Content:

  • 1.0% to 4.9%
  • 5.0% to 6.9%
  • Others

By Packaging :

  • Metal Cans
  • Bottle

By Distribution Channel:

  • Off-trade
  • On-trade

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How can Manufacturers/Services Providers Scale their Businesses in the Market?

Innovation in products fuels the business scale of the market.

What Drives Sales of the Market?

Expanding the diversity of consumer cultural groupings drives sales.

Which Opportunity Propels Market Growth?

The popularity of microbreweries and homebrewing supports market expansion.

What is the Market share of Europe?

Europe’s hard seltzers market is expected to capture an 8.3% CAGR.

Which Country Drives the Global Market?

The United States is estimated to secure a CAGR of 5.8% from 2023 to 2033.

Table of Content

1. Executive Summary | Hard Seltzer Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By ABV Content

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By ABV Content, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By ABV Content, 2023 to 2033

        5.3.1. ABV Less Than 5%

        5.3.2. ABV More Than 5%

    5.4. Y-o-Y Growth Trend Analysis By ABV Content, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By ABV Content, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Packaging, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Packaging, 2023 to 2033

        6.3.1. Metal Cans

        6.3.2. Glass Bottles

        6.3.3. Plastic Bottles

    6.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Online Retail

        7.3.2. Distributors

        7.3.3. Hypermarket

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By ABV Content

        9.2.3. By Packaging

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By ABV Content

        9.3.3. By Packaging

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By ABV Content

        10.2.3. By Packaging

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By ABV Content

        10.3.3. By Packaging

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By ABV Content

        11.2.3. By Packaging

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By ABV Content

        11.3.3. By Packaging

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By ABV Content

        12.2.3. By Packaging

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By ABV Content

        12.3.3. By Packaging

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By ABV Content

        13.2.3. By Packaging

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By ABV Content

        13.3.3. By Packaging

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By ABV Content

            14.1.2.2. By Packaging

            14.1.2.3. By Sales Channel

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By ABV Content

            14.2.2.2. By Packaging

            14.2.2.3. By Sales Channel

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By ABV Content

            14.3.2.2. By Packaging

            14.3.2.3. By Sales Channel

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By ABV Content

            14.4.2.2. By Packaging

            14.4.2.3. By Sales Channel

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By ABV Content

            14.5.2.2. By Packaging

            14.5.2.3. By Sales Channel

    14.6. United Kingdom

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By ABV Content

            14.6.2.2. By Packaging

            14.6.2.3. By Sales Channel

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By ABV Content

            14.7.2.2. By Packaging

            14.7.2.3. By Sales Channel

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By ABV Content

            14.8.2.2. By Packaging

            14.8.2.3. By Sales Channel

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By ABV Content

            14.9.2.2. By Packaging

            14.9.2.3. By Sales Channel

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By ABV Content

            14.10.2.2. By Packaging

            14.10.2.3. By Sales Channel

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By ABV Content

            14.11.2.2. By Packaging

            14.11.2.3. By Sales Channel

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By ABV Content

            14.12.2.2. By Packaging

            14.12.2.3. By Sales Channel

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By ABV Content

            14.13.2.2. By Packaging

            14.13.2.3. By Sales Channel

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By ABV Content

            14.14.2.2. By Packaging

            14.14.2.3. By Sales Channel

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By ABV Content

            14.15.2.2. By Packaging

            14.15.2.3. By Sales Channel

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By ABV Content

            14.16.2.2. By Packaging

            14.16.2.3. By Sales Channel

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By ABV Content

            14.17.2.2. By Packaging

            14.17.2.3. By Sales Channel

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By ABV Content

            14.18.2.2. By Packaging

            14.18.2.3. By Sales Channel

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By ABV Content

            14.19.2.2. By Packaging

            14.19.2.3. By Sales Channel

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By ABV Content

            14.20.2.2. By Packaging

            14.20.2.3. By Sales Channel

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By ABV Content

        15.3.3. By Packaging

        15.3.4. By Sales Channel

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. The Coca-Cola Company

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Mark Anthony Brands International

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Heineken N.V.

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Anheuser-Busch InBev

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Diageo plc

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Kopparberg

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. The Boston Beer Company

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Constellation Brands, Inc.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Molson Coors Beverage Company

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. San Juan Seltzer, Inc.

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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