Chardonnay: Market outlook
Chardonnay is a green-skinned variety of grape that is widely used for the production of champagne, white wine, Franciacorta, sparkling wine, and dessert wine.
The chardonnay is the most popular white wine across the globe, and this variety is invented in the wine region Burgundy (eastern France), and now it is commercially cultivated wherever wine is made, from Europe to Oceania. The popularity of chardonnay peaked at the end of 1980s.
Chardonnay is the most widespread grape variety across the globe, it has the ability to grow in soils with high concentration clay, limestone, and chalk; these components of soil provides a better yield for the chardonnay production.
The maximum consumption of chardonnay takes place in HoReCa and household as well. Every region has its ethnic taste and flavour, a chardonnay-based white wine produced among the regions varies in taste, each region has its own uniqueness.
The manufacturers of wine have discovered that chardonnay is grown in warm climate if full of tropical flavors whereas the chardonnay produced in cooler climate has an essence of apple, mushroom and leaves (fallen leaves).
The developing and new wine regions, cultivating chardonnay are observed as a ‘rite of passage’ or ease in entrance into the global market of wine.
High Shelf-life of White Wine Surging the Demand
The main reason behind the chardonnay market growth is the higher shelf life of white wine produced from chardonnay as it is used after a few years with the same pleasant taste and aroma.
A wide range of chardonnay can be produced across the globe, generally in cooler and warmer climates. This seasonal chardonnay offers several unique flavors.
Pineapple, yellow apple, and meyer lemon are the few examples of popular flavors of chardonnay that are preferred in a warmer climate whereas green apple, cement rock, lime, and lemon are the most common flavors preferred in cool weather.
Additionally, with increased celebration and dinner parties on several occasions and high disposable incomes lead to a surge in the intake of white wine among the population. These are the key factors that are fuelling the growth of the global market for chardonnay.
However, the climatic irregularity along with seasonal changes affects the production of raw material due to uneven and critical rainfall. These are the key factors that have a direct impact on chardonnay production.
Global Chardonnay: Key Players
Some of the key manufacturers operating their business in the global chardonnay market are
- Iceland Foods Ltd
- SCHUG CARNEROS ESTATE WINERY
- Terra Sávia Wines
- Crystallum wines
- Royal Wine Corporation
- Bonterra Organic Vineyards
- Beringer vineyards
- Scarecrow wine
The Shift in the Preferences of New Generation Winemakers Creating Prospects for Chardonnay Market
A new winemaker generation is bringing experimentation, expertise, experience, and bold concepts that are pulsating up the landscape of chardonnay and creating it a fashionable drink. Chardonnay is at rank one variety in the U.S. market and is at 3rd position in the United Kingdom.
Rendering to IRI, the overall chardonnay sales have grown by 1 per cent in the last 1 year to $US 2.3 Bn. These days consumers are looking for innovations in flavors of white wine that they consume, which is creating opportunities for the manufacturers to introduce chardonnay-based wines.
Apart from that, continuous research and development in the production technologies of wine is the key factor which is making growth prospects for the global chardonnay market.
The chardonnay market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.
The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the chardonnay market, including but not limited to: regional markets, nature, product type, flavors, and distribution channel.
The study is a source of reliable data on
- Chardonnay market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The chardonnay market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the chardonnay market report projects the attractiveness of each major segment over the forecast period.
Chardonnay: Market Segmentation
Basis of Nature
Basis of Product Type
By Basis of Flavors
- Caramelized Sugar
- Pie Crust
By Basis of Distribution Channel
- B2B (Direct Sales)
- B2C (Indirect Sales)
- Online Retailers