The global Hard Tea market is expected to witness a market value of US$ 730.7 Million in 2023 and is expected to accumulate a market value of US$ 1,450.8 Million by registering a CAGR of 7.1% in the forecast period 2023 to 2033. The Hard Tea market registered a CAGR of 3.3% in the historical period 2018 to 2022. Factors such as the increasing popularity of healthier and low-alcohol beverages, as well as the growing demand for unique and artisanal drinks, are expected to boost the market growth over the analysis period.
As per Future Market Insights - a market research and competitive intelligence provider, the global market value for Hard Tea has flourished. One of the major factors that are expected to accelerate market growth includes the rising demand for low-alcohol beverages. The demand for low-alcohol or non-alcoholic beverages has been on the rise in recent years, as consumers are becoming more health-conscious and looking for healthier options. Hard tea is seen as a healthier alternative to other alcoholic beverages, as it has a lower alcohol content and is often made with natural ingredients such as tea and fruit.
Tea-based drinks, such as iced tea and kombucha, have become increasingly popular in recent years, as consumers are looking for healthier and more natural options. Hard tea builds on this trend by adding alcohol to the mix, creating a unique and refreshing beverage that appeals to a wide range of consumers. Thus, the increasing popularity of tea-based drinks is a major factor that is expected to stimulate market growth in the forthcoming years.
The growing interest in craft and artisanal beverages is one of the major factors that are likely to create lucrative opportunities for market growth. Consumers are increasingly interested in unique and artisanal beverages, including hard tea. Many craft breweries and distilleries have started producing their own versions of hard tea, using high-quality ingredients and unique flavor combinations to create a differentiated product that stands out in the market.
Furthermore, the availability and accessibility of hard tea have been on the rise in recent years, as more companies and brands are entering the market and expanding their distribution networks. This has made it easier for consumers to find and try hard tea, which in turn is anticipated to propel the market growth during the analysis period.
Hard tea offers a wide range of flavor combinations, from classic tea flavors such as black tea and green tea to more unique and exotic flavors such as hibiscus, peach, and lemon. This variety of flavors has helped to attract a diverse consumer base, as there is a hard tea flavor for every taste preference. Thus, innovative flavor combinations are a major factor that is projected to augment the market growth in the near future.
Besides, hard tea has become increasingly popular among younger consumers, who are looking for unique and refreshing alcoholic beverages that appeal to their taste preferences and lifestyle choices. As this demographic continues to grow and become more influential, the demand for hard tea is expected to increase over the forecast period.
On the regional end, the Hard Tea market in North America is expected to account for the maximum share during the analysis period. The major factors that are driving the regional market growth include the increasing number of players and the growing demand for unique and artisanal drinks in the region.
On the other hand, the Hard Tea Market in the Asia Pacific is witnessing significant growth in recent years. The regional growth can be attributed to several factors such as the increasing demand for ready-to-drink (RTD) beverages, and the increasing demand for healthier and low-alcohol beverages, the popularity of RTD beverages in the region.
Recent developments in technology, mergers, acquisitions, and partnerships within the companies involved in the designing of Hard Tea are expected to create lucrative opportunities for market growth over the analysis period.
For instance, in 2021, AB InBev launched a new line of hard tea products under its Michelob ULTRA brand in the United States. The line includes two flavors, Peach and Raspberry, and is made with organic tea and natural fruit flavors.
Subsequently, in 2020, Anheuser-Busch launched a new line of hard tea products under its Natural Light brand in the United States. The line includes two flavors, Peach Mango and Black Tea Lemonade, and is made with real tea and fruit flavors.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value in 2023 | US$ 730.7 Million |
| Projected Market Value in 2033 | US$ 1,450.8 Million |
| Growth Rate (2023 to 2033) | 7.1% CAGR |
The global sales of hard tea are expected to grow at a significant rate over the forecast period of 2021 to 2031. The demand for hard tea has increased because of the increasing consumption of alcohol-infused beverages. Hard tea has various product type that includes beer, whiskey, rum, vodka, and others.
Hard tea is a flavored malt beverage (FMB) category product that is produced from a combination of tea and alcohol. Hard tea consumption is increasing at a great level owing to the sweetness that it offers along with a little bit of buzz. Also, there are some health benefits provided by hard tea which is impacting the growth in some regions.
Alcohol is one of the most consumed beverages across the globe. The consumer perception towards the consumption of alcohol is changing in a positive manner owing to the taste and benefits it provides. The growing consumption of alcohol has resulted in innovative product offerings based on alcohol that is alcohol-infused products such as hard tea which is gaining traction in demand in the current scenario.
Hard tea is offered by manufacturers in both types that include low alcohol hard tea and high-alcohol hard tea. The hard tea infused with beer is low alcoholic while the hard tea infused with whiskey or rum is high in alcohol which is offered as per consumer taste and preferences.
Hard tea is witnessing lucrative growth owing to the number of flavors that are offered by the manufacturers. The wide range of hard tea flavors includes lemon, mango, blueberry, orange, blackberry, peach, raspberry, huckleberry, and so on. The flavors are offered as per the prevailing customer trend in the region.
The increasing awareness of the health benefits of moderate alcohol consumption has resulted in growing demand. It offers various health benefits such as reducing the risk of heart disease, diabetes, and stroke. These benefits have fuelled the consumption of hard tea which has resulted in the growth of the hard tea market worldwide.
The growing demand has compelled manufacturers to offer innovative hard tea flavors by blending various fruits with alcohol. Moreover, some of the manufacturers are focusing on providing products with various claims such as non-GMO, no added preservatives, and so on. For such an innovative offering, the manufacturers are focusing on partnerships and alliances to offer the best quality product and increase the product range as per the trends in the market.
The North American hard tea market will have significant growth in the forecasted period. The moderate consumption of alcohol helps to prevent cardiovascular disease which is one of the most common causes of death among the American population. Thus, for the prevention of such coronary heart disease (CHD), consumers are increasing the consumption of hard tea.
The demand for hard tea is expected to increase in European countries because of the increasing trend of alcohol consumption in the region. There is a change in consumption patterns as consumers are shifting towards consuming alcohol not only as a regular drink but also as an infused beverage such as hard tea that is mixed with green tea, black tea, etc., and other fruit flavors as per the demand.
Some key manufacturers operating the business in the hard tea market globally include
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain.
The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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