Flavored Whiskey Market

Flavored Whiskey Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment; 2017 - 2027

  • Ongoing
  • April 2020
  • REP-GB-6086
  • PDF PPT EXCEL
Flavored Whiskey Market
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This Flavored Whiskey market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Flavored Whiskey market.


Flavored Whiskey Market: Introduction: Flavored whiskey is whiskey-based liqueurs offerings design the younger and female consumer base who has a preference for smoother and unique accent in their drink. With other spirit offering such as beer, vodka, and rum, whiskey manufacturers have also invested into flavored whiskey market by expanding their product portfolio with flavored offerings. The flavored whiskey is largely welcomed due to its ability curve out “off tastes” from the finished product to give the consumer a relaxing and sherbety finish. The flavored whiskey market is expected to be dominated by the North America region owing to its early entry into the region and rising flavored spirit in the region. The honey flavored segment is expected to dominate the global flavored whiskey market resulted by its welcoming taste.

Flavored Whiskey Market: Segmentation: The flavored whiskey market is segmented on the basis of type, end-user, flavor type, and distribution channel.

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

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On the basis of type, the flavored whiskey market is segmented into bourbon, scotch, malted, blended and others. The scotch segment is expected to dominate global flavored whiskey market owing to the presence of large consumer base for scotch whiskey, globally.

On the basis of end-user, the flavored whiskey market is segmented into retail and HoReCa. The HoReCa segment is comprised of hotel, restaurants, and catering services which are expected to dominate the global flavored whiskey market owing to ease of penetrability and introduction to new consumer base for the product. The retail segment to witness a healthy CAGR over the forecast period resulted by the presence of strong consumer base in the retail format for spirits.

On the basis of flavor type, the flavored whiskey market is segmented into citrus, honey, caramel, cider, apple, and others. The honey segment is anticipated to dominate the global flavored whiskey market owing to its widely accepted taste and better masking of “off taste” in whiskey offerings.

On the basis of distribution channel, the global flavored whiskey market is segmented into modern store formats, traditional store formats, and e-commerce. The modern store format is further sub-segmented into hypermarket/supermarket, departmental stores, and liquor stores. The traditional store format is sub-segmented into food & drink specialty store, independent liquor stores, and others. The modern store format is expected to dominate global flavored whiskey market over the forecast period owing to its appeal to younger crowd and easier penetration of newer products.

Flavored Whiskey Market: Region-wise Outlook: The North America region is expected to dominate the global flavored whiskey market resulted by the fact that the regional manufacturers are the initiator of the flavored whiskey market which means flavored whiskey is already a known product in the region. Europe to capture the successive place owing to large consumer base for flavored spirit in the region. Asia Pacific is anticipated to witness strong CAGR over the forecast period owing to the rapid adoption of flavored spirit trend. The Latin America region is expected to capture a substantial volume share and the Middle East and Africa to experience weak initial growth rates. 

Flavored Whiskey Market: Drivers and Restraints: The global flavored whiskey market is expected to be driven by youth-centric product trend. The increasing younger population is expected create demand for flavored whiskey over the forecast period. Also, a spike in female drinking population is anticipated which requires a different taste profile to target which is why flavored spirits are expected to witness high CAGR growth in the developing regions, globally. The introduction of a competitive segment in mature spirit market is expected to drive the demand for the flavored whiskey over the forecast period owing to the introduction of attractive drinks against old ones.

The competitive flavored spirit and lower price point of craft beers over flavored whiskey are expected to restrain the global flavored whiskey market over the forecast period.

Flavored Whiskey Market: Key Players: The global player for the Flavored Whiskey market are Brown-Forman Corporation, Bacardi Limited, Beam Inc., The Crown Royal Company, The Old Bushmills Distillery Co., Pernod Ricard SA., and Diageo Plc.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.

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The report covers exhaust analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
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  • The current and future market size, covering each aspect and nuanced trends across key national and geographic markets
  • An overview of the market report, providing an imperative visual of the varied market subdivisions and overall forecast statistics in terms of value and volume
  • Extensive database and key dynamics elevating the market with varied verticals associated
  • Underlying Flavored Whiskey Market forces that are compelling consumers or businesses to purchase the product
  • How novel technologies and consumer-centric innovations will create new value-adding opportunities for companies active in the Flavored Whiskey Market
  • What will be environment and regulatory impacts on the market over the next decade
  • Investment Feasibility Matrix - It shows returns on investment, level of competition, success rate of investment, and potential risks associated with the market. The analysis shows that the competition is high in the established market, while the returns for short-term investment are also taken into consideration
  • Relative Maturity Mapping – The relative maturity is measured according to three growth phases (growth, maturity, decline)
  • Relative PLC (Product Life Cycle) – Analysis of the emergence of prominent players and competitive test prices which are driving factors behind every market. (expected market behavior, observed market behavior, expected market performance, observed market performance)
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