Peanut Butter Market Analysis

Peanut butter market is segmented on the basis of product type, distribution channel and region. On the basis of product type peanut butter market is divided into regular, low sodium, low sugar and plain. Among all the segments of the peanut butter, regular peanut butter is the dominating segment, followed by other segments. However, low sodium peanut butter is expected to show fastest growth in the forthcoming years. Peanut butter market is segmented on the basis of distribution channel into supermarkets, hypermarkets, retailers and others. Among all the segments of peanut butter market supermarket segment is expected to contribute maximum revenue to the overall revenue of the peanut butter market, followed by hypermarkets and retailers. Peanut butter market are segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.

Peanut Butter Market: Region-wise Outlook

The global peanut butter market is expected to witness robust growth over the forecasted period due to the rising needs of the consumers for low calorie nutritious products. Globally, among all regions, North America is expected to contribute highest market share, followed by Europe over the forecasted period. In North America, U.S. is expected to contribute maximum market share due the high disposable income of the consumers. However, in emerging economies such as Asia Pacific peanut butter market is anticipated to witness highest growth owing to the rising disposable income of consumers in these regions.

Peanut Butter Market: Drivers

Various drivers for peanut butter market includes rising demand for nutritious products coupled with increasing disposable income of consumers especially in developing countries. Other drivers that fuel the growth of peanut butter market are increasing demand for low calorie healthy food and emergence of hectic life schedule. Changing lifestyle coupled with shift towards the intake of convenient food are also factors that are expected to drive the peanut butter market in the coming four to five years. Major restraint that is expected to hamper the growth of the overall peanut butter market is the availability of peanut at relatively competitive prices coupled with fluctuating production of peanuts especially in India.

Peanut Butter Market: Key Players

Major players operating in peanut butter market are Procter & Gamble, Unilever, The J.M. Smucker Company, Hormel Foods Corporation, Boulder Brands Inc., Kraft Canada Inc., Algood Food Company Inc. Various companies operating in peanut butter market are mainly adopting strategy to launch new varieties of peanut butter in order to grab the changing needs and preferences of the consumers. 

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

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