This Butter And Margarine market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Butter And Margarine market.
Global Butter and Margarine Market
Butter is a dairy product and Margarine is non-dairy product. Many a times margarine is used as a substitute of butter, but the properties and taste varies a lot. Butter is made up of butterfat, water and proteins whereas margarine consists of refined vegetable oil, sometimes animal fat. Both are used in cooking, baking or as spreads in various dishes to enrich its taste and The key drivers of global butter and margarine market are higher consumption of margarine in under developed countries because of greater value for money and multiple usages. Butter and margarine market is growing in developed regions with lot of product innovation and growing food service industry. Other drivers that fuel global butter and margarine marketare less price difference between butter and margarine and changing customer habits. The major restraining factors for butter and margarine market could be government regulations on manufacturing and marketing of such products (licensing, labeling among others), substitute products available in the butter and margarine market is among others. Rising health concerns and growing obesity are other potential restraining factors.
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
The global butter and margarine market is expected to growth with a single digit increase in CAGR between 2015 and 2020. There is a decrease in the consumption of margarine in developed countries on the back drop of increasing obesity and health awareness programs.
Global Butter and Margarine Market Segmentation
The global butter and margarine market can be segmented into two major categories on the basis of its usage as spreadable and non-spreadable. We can also segment the global butter and margarine market by product types as cultured butter, uncultured butter and cream and whipped butter, butter margarines, liquid margarines and others margarine varieties. The global butter and margarine market can also be segmented geographically into North America, Western Europe, Asia Pacific, Latin America, Eastern Europe and Middle East & Africa regions.
Demand for butter is more in comparison to margarine due to the rising preference of consumers for natural products such as butter. However demand for margarine is less in comparison to butter as margarine consists of additives. Decreasing price difference between butter and margarine and increasing home-baking trend drives the demand for butter market. There is rising trend of natural food consumption due to the shift in consumer preference for processed foods. In butter and margarine market there is rising trend of adding salt. There is increasing demand for butter owing to the growing food television culture that emphasize the benefits of butter consumption. BakeMark UK launched baking fats that are used in cakes and pastries. Baking fat consists of butter and margarine. Several margarine company promoted their products by emphasizing that their products lack trans-fat.
Global Butter and Margarine Market Key Players
Some of the key players in global butter and margarine market are AMUL (India), Arla Foods, Dean Foods Company, Farmers Cooperative Creamery, FrieslandCampina, Kraft Foods and OJSC creative group.
This research report presents a comprehensive assessment of the global butter and margarine market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, regions, product types and distribution channels.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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The report covers exhaustive analysis on:
- Global Butter and Margarine Market Segments
- Global Butter and Margarine Market Dynamics
- Historical Actual Market Size, 2012 - 2014
- Global Butter and Margarine Market Size& Forecast 2015 to 2025
- Global Butter and Margarine Market Supply & Demand Value Chain
- Global Butter and Margarine Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Global Butter and Margarine Market Value Chain
- Global Butter and Margarine Drivers and Restraints
Regional analysis includes
- North America
- US & Canada
- Latin America
- Brazil, Argentina & Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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What will you discover from Butter And Margarine Market report?
- The current and future market size, covering each aspect and nuanced trends across key national and geographic markets
- An overview of the market report, providing an imperative visual of the varied market subdivisions and overall forecast statistics in terms of value and volume
- Extensive database and key dynamics elevating the market with varied verticals associated
- Underlying Butter And Margarine Market forces that are compelling consumers or businesses to purchase the product
- How novel technologies and consumer-centric innovations will create new value-adding opportunities for companies active in the Butter And Margarine Market
- What will be environment and regulatory impacts on the market over the next decade
Which framework has been used to develop the Butter And Margarine Market report?
- Investment Feasibility Matrix - It shows returns on investment, level of competition, success rate of investment, and potential risks associated with the market. The analysis shows that the competition is high in the established market, while the returns for short-term investment are also taken into consideration
- Relative Maturity Mapping – The relative maturity is measured according to three growth phases (growth, maturity, decline)
- Relative PLC (Product Life Cycle) – Analysis of the emergence of prominent players and competitive test prices which are driving factors behind every market. (expected market behavior, observed market behavior, expected market performance, observed market performance)