Butter And Margarine Market

The global butter and margarine market is expected to growth with a single digit increase in CAGR between 2015 and 2020. There is a decrease in the consumption of margarine in developed countries on the back drop of increasing obesity and health awareness programs.

Global Butter and Margarine Market Segmentation

The global butter and margarine market can be segmented into two major categories on the basis of its usage as spreadable and non-spreadable. We can also segment the global butter and margarine market by product types as cultured butter, uncultured butter and cream and whipped butter, butter margarines, liquid margarines and others margarine varieties. The global butter and margarine market can also be segmented geographically into North America, Western Europe, Asia Pacific, Latin America, Eastern Europe and Middle East & Africa regions.

Demand for butter is more in comparison to margarine due to the rising preference of consumers for natural products such as butter. However demand for margarine is less in comparison to butter as margarine consists of additives. Decreasing price difference between butter and margarine and increasing home-baking trend drives the demand for butter market. There is rising trend of natural food consumption due to the shift in consumer preference for processed foods. In butter and margarine market there is rising trend of adding salt. There is increasing demand for butter owing to the growing food television culture that emphasize the benefits of butter consumption. BakeMark UK launched baking fats that are used in cakes and pastries. Baking fat consists of butter and margarine. Several margarine company promoted their products by emphasizing that their products lack trans-fat.

Global Butter and Margarine Market Key Players

Some of the key players in global butter and margarine market are AMUL (India), Arla Foods, Dean Foods Company, Farmers Cooperative Creamery, FrieslandCampina, Kraft Foods and OJSC creative group.

This research report presents a comprehensive assessment of the global butter and margarine market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, regions, product types and distribution channels.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.