Vegan Butter Market Outlook (2023 to 2033)

The vegan butter market size is expected to top USD 2,870 million in 2023. The market is projected to register a CAGR of 5% between 2023 and 2033, surpassing USD 4,784.7 million by 2033.

Attribute Details
Vegan Butter Industry Size Value in 2022 USD 2,759.70 million
Vegan Butter Market Size Value in 2023 USD 2,870 million
Vegan Butter Market Forecast Value in 2033 USD 4,784.7 million
Vegan Butter Market Global Growth Rate (2023 to 2033) 5% CAGR
Vegan Butter Industry Global Growth Rate (2018 to 2022) 2.3% CAGR
Collective Value Share: Top 3 Countries (2022) More than 33.6%

Traditional butter alternatives have come a long way with the low grade containing partially hydrogenated oils over the past decade. Even though the demand for artificial flavors and colors surged with dairy-based products, health-attentive people today are encouraging the industry players to reshape the face of the food & beverage industry.

An increasing preference for a healthy outlook with vegan alternatives like vegan butter, cheese, and spreads is projected to boost the market going forward.

Vegan Butter Industry is Moving Forward on the Back of:

  • Rising acceptance for vegan butter owing to its similarity in taste and texture with normal butter and its high nutritional profile.
  • Surging vegan population, which is creating momentum for the vegan butter industry as well.
  • Growing awareness about animal cruelty and its negative impacts on the environment is anticipated to pull the market for vegan butter forward at a global scale.
  • Increasing cognizance about social and environmental values, offered by vegan butter or plant-based butter. This is thus creating opportunities for labels like organic plant-based and clean labels.

Manufacturers Must Consider Following Roadblocks to their Growth:

  • High cost of vegan butter and its products, along with fluctuating prices of raw materials like vegetables and nuts.
  • Plant-based butter also owes its restricted growth to the non-availability of economies of scale, that the animal-based butter industry enjoys. Thus, resulting in its costliness.
  • Low penetration of vegan butter in the market and incessant efforts to enhance the supply chain and bolster product innovation have led to product price increases.

Manufacturers are to be seen Following these Key Trends:

  • Key players are innovating and introducing new varieties to carve their niche in the market. This is projected to create profitable prospects going forward.
  • Increasing support of social media influencers is fueling the plentitude of consumers to try out vegan butter in their recipes. These influencers have a massive fan following and they tend to convince their followers to shift to plant-based ingredients in their diet.
  • These influencers educate consumers about the nutritional content of vegan butter. They also inform them about the adverse effects of animal-based products on animals and the environment with the use of animal-based products.

Manufacturers are Leveraging the Trending Labels like ‘Plant-based’ and ‘Organic’

Plant-based products are labeled as ‘plant-based’, ‘organic’, ‘non-GMO’, etc. This is creating a significant opportunity for vegan butter manufacturers. Labeling the products with these certifications elevates the product’s market value and presence.

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2018 to 2022 Vegan Butter Market Outlook Compared to 2023 to 2033 Forecast

Vegan butter demand grew at 2.3% CAGR between 2018 and 2022, as per Future Market Insights (FMI). The growing trend of veganism is pushing the need for vegan alternatives, such as vegan or plant-based butter, in the dairy industry.

The preference for vegan butter is increasing as only plant-based alternative sources and high-quality ingredients offer better quality. As per the study, vegan butter is carving out a niche segment steadily in the plant-based industry. In turn, it is projected to show significant growth opportunities in the upcoming period.

Based on application, the bakery segment is projected to reflect a favorable growth outlook in terms of revenue in the vegan butter market.

Going forward, the vegan butter industry is expected to register a CAGR of 5% in the forthcoming years. By the end of 2033, the market is estimated to account for USD 4,784.7 million.

Country-wise Insights

How Big Is the Opportunity in the United States for Vegan Butter Market?

Vegan Butter Sales to Witness an Uptick in the United States as Consumption of Cashew Milk Rises

Region The United States
Market Share % 2022 22.4%

The creamy, smooth, and mildly tart vegan butter, sourced from cashew milk, is gaining immense popularity as a go-to vegan butter across the United States. Brands such as Forager Project are making their buttery spread to expand their customer base.

The base of the spread consists of whole cashews, sunflower oil, coconut oil, and sunflower lecithin acts as a thickener in the solution. The product needs to soften at room temperature before becoming spreadable but can be used on toasted sourdough.

On the back of these factors, the United States vegan butter market is projected to witness positive growth over the forecast period.

Why are Sales of Vegan Butter Increasing in India?

Almond-Based Vegan Butter Demand to Propel in India

Country India
Market CAGR % (2023 to 2033) 6.5%

India is witnessing an upsurge in the demand for vegan ingredients in the food and beverage industry. On account of this, sales of vegan butter are increasing as well. Growth is driven by product innovation by leading brands. For instance,

  • Brands like Axia Foods are pioneering the industry toward innovative vegan butter solutions made from almonds. The Indian start-up brand, which is plant-based, has developed the first almond-cheese protein bars. This is expected to fuel the demand in India's vegan butter market.

Why is Demand for Vegan Butter Surging in Australia?

Unsalted Vegan Butter to Set a New Trend in Australia, Boosting the Sales

Region Australia
Market Share % 2022 2%

As per FMI, Australia is considered to have one of the leading dairy industries, and the trend is likely to continue with innovative plant-based butter solutions such as unsalted vegan butter. The brand Milkadamia, the maker of macadamia nut creamer and milk, has released coconut oil and macadamia buttery spreads with both salted and unsalted versions.

The vegan butter spreads have a mild, not at all nutty, and buttery flavor as only macadamia oil is used. Hence, with an increasing preference for unsalted butter in the country, the market is projected to witness steady growth over the forecast period.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Which Source is Most Preferred for Vegan Butter?

Oat Milk Sourced Vegan Butter Production is Gaining Traction within B2C Sales Channel

Segment Oat Milk
Market Share (2022) 26.9%

Growing vegan food trends with new alternatives are being followed in the vegan butter market. Leading brands such as Miyoko is crafting plant-based butter with the finest cultured oat milk and a hint of sea salt.

The cultured and flavored product meets a convenient and classic spreadable form. It also happens to be a gluten-free, lactose-free, soy-free, palm oil-free, non-Gmo, kosher, and allergen-friendly product.

The certified organic oat milk sourced and soy-free product is good for people with certain food allergies and is available online. Hence, the availability of these products across online platforms is projected to fuel the demand in the market.

Which is the Chief Application of the Vegan Butter Market?

Growing Trend for Veganism in Bakery Industry to Push Flavored Vegan Butter Sales

Usage of butter is extensive in the bakery industry, and with the increasing number of health-conscious people, consumption of vegan butter is increasing. From baking a batch of cookies to spreading them on a craggy English muffin, vegan butter is gaining immense traction due to its super melting power, flavor, and texture.

The trend of flavored vegan butter has transformed the bakery industry. Also, vegan butter manufacturers are coming up with innovative and flavored products such as:

  • Country Crock avocado oil plant butter sticks.
  • Om Sweet Home non-dairy butter alternative.
  • Earth Balance vegan buttery sticks among others.

Key Players are Focusing on Gaining Large Visibility in the Marketspace

Key vegan butter manufacturers are looking for strengthening their market presence with joint ventures, partnerships, mergers, and acquisitions. They are also investing in research for innovative product lines. Top vegan butter brands are focusing on upgraded and modified products to gain a competitive edge. For instance:

  • In August 2021, WhiteCub, the dairy-free pioneering food brand in India, announced to launch of the first-ever WhiteCub vegan butter product. It is created with complete plant-based resources and without a single drop of any dairy product. The product is rich in vitamin D and B12. Further, the brand has assured the product to be devoid of any trans-fat, interesterified fat, or palm oil.
  • In October 2022, Miyoko's Creamery, a plant-based dairy brand, introduced Organic Cultured Oat Milk Butter in Walmart stores in the United States. The product is made of coconut oil, sunflower oil, and whole-grain oat milk. It is also USDA Certified Organic and developed sans preservatives or artificial colors.

Key Players Operating in the Market

  • Wayfare Food
  • Chobani LLC
  • Miyoko's Creamery
  • Milkadamia
  • Prosperity Organic Foods, Inc
  • Conagra Brands Inc.
  • Upfield Foods
  • Premier Organics
  • Forager Project
  • wildCREAMERY (Wildbrine®)
  • Others

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Scope of Report

Attribute Details
Market Size Value in 2023 USD 2,870 million
Market Forecast Value in 2033 USD 4,784.7 million
Global Growth Rate 5% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis MT for Volume and USD million/ billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa (MEA)
Key Countries Covered The United States, Canada, Brazil, Mexico, Argentina, Chile, Peru, Germany, France, Italy, Spain, the United Kingdom, Netherlands, Belgium, Nordic, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, North Africa, and others
Key Market Segments Covered Source, Flavor, Sales Channel, Application, and Regions
Key Companies Profiled Wayfare Food; Chobani LLC; Miyoko's Creamery; Milkadamia; Prosperity Organic Foods, Inc; Conagra Brands Inc.; Upfield Foods; Premier Organics; Forager Project; wildCREAMERY (Wildbrine®); Others
Pricing Available upon Request

Vegan Butter Market by Category

By Source:

  • Rice Milk
  • Oat Milk
  • Soy Milk
  • Corn Milk
  • Almond Milk
  • Pea Milk
  • Cashew Milk
  • Coconut Milk
  • Hemp Milk
  • Flax Milk
  • Others

By Flavor:

  • Unflavored
  • Flavored
    • Cocoa/ Chocolate
    • Cinnamon
    • Banana
    • Coconut
    • Grape
    • Hazelnut
    • Lemon
    • Peanut Butter
    • Raspberry
    • Strawberry
    • Vanilla
    • Other Flavors

By Sales Channel:

  • B2B
    • Hotels
    • Restaurants
    • Cafes
  • B2C
    • Hypermarkets /Supermarkets
    • Convenience Stores
    • Mom and Pop Stores
    • Discount Stores
    • Food & Drink Specialty Stores
    • Independent Small Groceries
    • Online Retail
    • Others Retail Formats

By Application:

  • Bakery Industry
  • Confectionery Items
  • Dairy Industry
  • Dietary Supplements
  • Household Pantry
  • Hotel, Restaurant, and Retail Chains
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Frequently Asked Questions

How much is the Vegan Butter Industry Projected to Attain by 2033 end?

The vegan butter industry is projected to reach a valuation of USD 4,784.7 million by 2033.

Which are the Top Companies Providing Vegan Butter?

Wayfare Food and Chobani LLC are the top players in the vegan butter industry.

Which Country is Expected to Account for Significant Market Share?

The United States is projected to hold a sizeable market share over the forecast period.

At what CAGR is the Vegan Butter Industry Projected to Expand in the Forecast Period?

The vegan butter industry is projected to expand at a CAGR of 5%.

What is the Market Value in 2023?

The market in 2023 is valued at USD 2,870 million.

What is the CAGR from 2023 to 2033?

The CAGR from 2023 to 2033 will be 5%.

How did the market perform historically?

From 2018 to 2022, the market expanded at a 2.3% CAGR.

What is the Growth rate of the Market in India?

India is anticipated to expand at a 6.5% CAGR through 2033.

Who are the Prominent Market Players?

Wayfare Food, Chobani LLC, and Mikadamia are the prominent market players.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
    • 5.1. Rice Milk
    • 5.2. Oat Milk
    • 5.3. Soy Milk
    • 5.4. Corn Milk
    • 5.5. Almond Milk
    • 5.6. Pea Milk
    • 5.7. Cashew Milk
    • 5.8. Coconut Milk
    • 5.9. Hemp Milk
    • 5.10. Flax Milk
    • 5.11. Others
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor
    • 6.1. Unflavored
    • 6.2. Flavored
      • 6.2.1. Cocoa/ Chocolate
      • 6.2.2. Cinnamon
      • 6.2.3. Banana
      • 6.2.4. Coconut
      • 6.2.5. Grape
      • 6.2.6. Hazelnut
      • 6.2.7. Lemon
      • 6.2.8. Peanut Butter
      • 6.2.9. Raspberry
      • 6.2.10. Others
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 7.1. B2B
      • 7.1.1. Hotels
      • 7.1.2. Restaurants
      • 7.1.3. Cafes
    • 7.2. B2C
      • 7.2.1. Hypermarkets /Supermarkets
      • 7.2.2. Convenience Stores
      • 7.2.3. Mom and Pop Stores
      • 7.2.4. Discount Stores
      • 7.2.5. Food & Drink Specialty Stores
      • 7.2.6. Independent Small Groceries
      • 7.2.7. Online Retail
      • 7.2.8. Others
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    • 8.1. Bakery Industry
    • 8.2. Confectionery Items
    • 8.3. Dairy Industry
    • 8.4. Dietary Supplements
    • 8.5. Household Pantry
    • 8.6. Hotel, Restaurant, and Retail Chains
    • 8.7. Others
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Europe
    • 9.4. Asia Pacific
    • 9.5. MEA
  • 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Key Countries Market Analysis
  • 16. Market Structure Analysis
  • 17. Competition Analysis
    • 17.1. Wayfare Food
    • 17.2. Chobani LLC
    • 17.3. Miyoko's Creamery
    • 17.4. Milkadamia
    • 17.5. Prosperity Organic Foods, Inc
    • 17.6. Conagra Brands Inc.
    • 17.7. Upfield Foods
    • 17.8. Premier Organics
    • 17.9. Forager Project
    • 17.10. Wildbrine
  • 18. Assumptions & Acronyms Used
  • 19. Research Methodology
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