The vegan yogurt market will show significant growth in the forecasted period, increasing lactose intolerant people and the preference of non-dairy products among the customers. The demand for clean-label, organic, and fortified varieties of the yogurt made using almond, coconut, soy, oat, and cashew milk is fuelling the market further.
Today's health-driven and constantly-evolving dating environment for vegan yogurt is offering a growth potential, resulting in mainstream distribution in both the retail and foodservice sectors as probiotic-rich dairy alternatives evolve.
The market will grow from USD 7,449.7 Million in 2025 to USD 12,569.8 Million in 2035 registering a CAGR of 5.3% during the forecast period. The expansion of flavoured and functional yogurt segments; and the growing demand for sustainable and cruelty-free food choices.
Market Metrics
| Metric | Value |
|---|---|
| Market Size (2025E) | USD 7,449.7 Million |
| Market Value (2035F) | USD 12,569.8 Million |
| CAGR (2025 to 2035) | 5.3% |
North America has maintained its leading position in the vegan yogurt market, due to growing demand for plant-based dairy substitute products, lactose intolerance among the population and increased product availability through mainstream retail chains.
In the United States and Canada, rapid innovation is under way in probiotic-rich, high-protein and sugar-free vegan yogurts, with major brands rolling out almond, coconut and oat-based varieties. Expansion of the market is also driven by the growing number of vegan-friendly grocery sections and firm investments across dairy and non-dairy brands.
Europe has a substantial dominance, driven by the growing flexitarian lifestyle, government action advocating plant-based diets, and strict dairy labelling laws. Key markets include markets such as Germany, the UK and France where consumers are searching for organic, non-GMO, and fortified plant based yogurts. Expansion of vegan-friendly cafés and restaurants and increasing awareness about gut health and benefits of probiotics also is expected to boost growth in this region.
Asia-Pacific is expected to be the fastest-growing region with rising veganism, increasing lactose intolerance, and increasing investments in plant-based dairy start-ups. In countries such as China, India, Japan, and Australia, sales of dairy-free yogurts (especially soy and coconut-based products) are gaining momentum. The seeking of the region strong growth in e-commerce sales of plant-based dairy and government efforts to promote sustainable food production.
Challenge
High Production Costs and Texture Challenges
The extrusion processing and high-quality ingredients required to make rich, creamy, probiotic-filled vegan yogurt lead to higher production costs than traditional dairy yogurt. Without the use of artificial stabilizers, manufacturers struggle to produce the desired texture, taste and nutritional profile. Plus, though, sourcing plant-based cultures, and fermented consistency can make the production process much more complicated.
Opportunity
Expansion of Functional and Fortified Vegan Yogurts
As protein enriched, probiotic enhanced, fortified plant-based yogurts gain traction, the incentives for innovation in plant-based yogurts only grow stronger. Advances in fermenting, extracting plant proteins and formulating alternative ingredients helps brands make high-performance deviated yogurts. Increased penetration of private-label vegan products and growing investment in sustainable packaging solutions are likely to fuel the market development.
From 2020 to 2024, the vegan yogurt market experienced substantial growth, fuelled by the rise in the adoption of plant-based diets, lactose intolerance awareness, and clean-label preferences. Consumers searched for their dairy-free equivalent with almond, coconut, soy, and oat yogurts.
There was a spike in demand for probiotic-rich, gut-friendly, plant-based yogurts, resulting in product innovations with added, nutrient fortifying ingredients including calcium, vitamin B12 and protein. Food manufacturers expanded efforts to improve texture and taste to solve the early vegan yogurt issues of grittiness and flavour inconsistency.
Technological development will be a key driver for the vegan yogurt market between 2025 and 2035, as customer tastes and preferences continue to evolve.
Precision fermentation and AI-driven food science will finally succeed in delivering plant-based yogurts that mirror their dairy counterparts both in texture and taste. We've added enhanced probiotic strains into the mix for gut health benefits, without the dairy yogurt added immunity. Sustainability will be a key driver, with carbon-neutral production processes, upcycled plant ingredients and water-efficient processing all on the rise.
In addition, there will be a boom in high-protein and functional yogurts to meet the needs of athletes, keto consumers, and health-conscious consumers’-commerce and direct-to-consumer (DTC) sales will expand, with customized deliveries of yogurt subscription-based yogurt, and AI-driven customization for customized, nutrient-rich blends.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 |
|---|---|
| Consumer Demand | Growth driven by lactose intolerance awareness and plant-based trends. |
| Product Innovation | Development of almond, soy, oat, and coconut-based yogurts. |
| Probiotic & Nutritional Focus | Fortified with calcium, B12, and basic probiotic strains. |
| Sustainability & Processing | Concerns over water usage and high production costs. |
| Market Expansion | Retail growth through supermarkets and specialty stores. |
| Challenges & Solutions | Taste inconsistencies and higher costs limited mass adoption. |
| Market Shift | 2025 to 2035 |
|---|---|
| Consumer Demand | Expansion due to precision-fermented, high-protein, and functional yogurts. |
| Product Innovation | AI-optimized formulations for dairy-like taste and texture improvements. |
| Probiotic & Nutritional Focus | Next-gen probiotics and personalized nutrient-enhanced blends. |
| Sustainability & Processing | Adoption of upcycled ingredients, carbon-neutral production, and low-waste processing. |
| Market Expansion | DTC subscription models, e-commerce, and AI-driven consumer customization. |
| Challenges & Solutions | Improved texture, lower production costs, and AI-assisted taste enhancement. |
The vegan yogurt market in the United States has been on track with its growth as the consumer demand for the dairy-free alternatives continues to rise. Market growth is driven primarily by the increasing popularity of plant-based diets and a growing awareness of lactose intolerance.
Yogurts based on soy, almond and coconut have achieved healthy penetration with oat-based variants achieving strong momentum due to their creamy texture and sustainable sourcing. Supermarkets and online platforms broaden their offerings of plant-based yogurt, and food giants roll out fortified varieties that include added probiotics and extra protein to woo health-conscious shoppers.
| Country | CAGR (2025 to 2035) |
|---|---|
| United States | 5.1% |
The UK vegan yogurt sector is experiencing robust growth as a result of a growing trend towards plant-based eating and concerns around sustainability. As consumers request dairy-free yogurt including cashew, soy, and oat bases the growing demand is driving innovation in flavours and functional ingredient improvements like added fibre and probiotics.
Plant-based dairy alternatives are getting an even wider shelf presence in stores, and foodservice outlets are adding vegan yogurt to their offerings. Furthermore, market growth is being propelled by government-assisted programs encouraging decreased dairy consumption for both ecological and health concerns.
| Country | CAGR (2025 to 2035) |
|---|---|
| United Kingdom | 5.4% |
Growing consumer interests in lactose-free and ecological dairy alternatives have kept the European Union at the forefront of the vegan yogurt. Countries like Germany, France and the Netherlands lead with high adoption rates of plant-based alternatives to dairy.
A combination of regulatory support for sustainable food production, increasing vegan and flexitarian populations, and advances in food technology that improve taste and texture is fuelling the market. Growing demand due to better fermentation techniques enhancing gut health benefits.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 5.6% |
Japan's vegan yogurt market is slowly growing up as health-conscious consumers increasingly lean towards functional foods with probiotic benefits. Plant-based yogurts appeal to those who wish to maintain gut health, given traditional dietary habits involving fermented foods (such as miso and natto).
Given Japan’s familiarity with soy-based products, such as tofu or soy milk, the demand for soy-based yogurt is high. Manufacturers are targeting the healthy living market, creating premium, organic, and minimally processed products.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 5.2% |
With the growing interest in plant-based diets and prevalence of lactose intolerance, There is strong growth for both almond and oat based yogurt varieties driven by value-added probiotic rich varieties being a major area of focus within the yogurt category.
The South Korean emphasis on beauty and wellness is also affecting consumer preferences because dairy-free options are often seen as healthier for the gut and skin. Supermarkets and convenience stores are adding to their dairy-free sections to serve the trend.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 5.5% |
| By Product Type | Market Share (2025) |
|---|---|
| Soy Milk Yogurt | 45.8% |
Soy milk yogurt remains the market leader among vegan yogurts owing to its superior nutritional profile, rich-creamy mouthfeel, and greater acceptability among consumers. This variant is high in protein and therefore preferred by health-conscious consumers as well as people looking for dairy alternatives with sufficient macronutrient content. Overall, soy milk yogurt contains amino acids necessary for muscle growth and development, making it suitable for individuals who are lactose intolerant or vegan.
Soy-based yogurts are available now from food manufacturers who have gone to great lengths to improve soy yogurt in terms of taste, texture, and probiotic content, with some soy alternatives even containing extra probiotics for digestive health. Its ability to seamlessly blend in with fruit flavours or complement granola toppings places it in a favourable position among consumers with a strong preference for convenience and nutritional benefits.
The growth of soy milk yogurt is driven by rising demand for these products, along with better awareness around health risks stemming from dairy products. Additionally, increasing presence in supermarkets, health foods, and online markets, has made it more finite to consumers. The demand for soy milk yogurt in the global market is further reinforced by governments and food regulatory bodies promoting plant-based diets and sustainability initiatives.
| By Flavour | Market Share (2025) |
|---|---|
| Strawberry | 39.2% |
Strawberry-flavoured vegan yogurt has accounted for a majority of the market, due to its universal appeal, refreshing taste, and suitability for a wider cross-section of users from children to adults. Strawberries have natural sweetness as well as bright colour, which improves the sensory experience and thus the reason strawberry is the most preferred flavour among vegan yogurt consumers.
Its association with health benefits, such as being rich in antioxidants and vitamin C, also complements consumer trends for functional and nutritious food products. As strawberry-flavoured yogurt benefits from its popularity with creamy chunks of real fruit and natural sweeteners, as well as plant-based fortifications to boost flavour and nutrition.
Growth in demand for clean label and organic ingredients has created lucrative prospects for naturally flavoured strawberry yogurts, as health-conscious consumers avoid if not completely avoid, processed foods. Strawberry-flavoured vegan yogurt is widely adopted due to the easy availability of strawberry-flavoured yogurt across retail and e-commerce platforms.
Foodservice chains, cafes and QSR highlight strawberry vegan yogurt in their menus, fostering even more demand. The continuous stride towards personalized nutrition and the preference for plant-based dietary intake is likely to sustain strawberry-flavoured vegan yogurt’s dominance in the market landscape.
Plant-based, lactose-free, and clean-label options are driving a rapid growth of the vegan yogurt market at a considerable CAGR during the forecast period as food-wise consumers become more conscious about what they consume.
Brands are coming up with novel formulations creating options that are high in protein, rich in probiotics, and low in sugar to increase the nutrition while also appealing to health-minded customers. Market growth and competitive differentiation are further fuelled by advances in fermentation techniques and plant-based ingredient sourcing.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Danone | 18-22% |
| General Mills Inc. | 15-19% |
| Hain Celestial | 12-16% |
| Kite Hill | 10-14% |
| Other Companies (combined) | 35-45% |
| Company Name | Key Offerings/Activities |
|---|---|
| Danone | In 2024 , launched a new almond-based yogurt line under the Silk brand. |
| General Mills Inc. | In 2025 , expanded its plant-based Yoplait range with probiotic-rich oat yogurt. |
| Hain Celestial | In 2024 , introduced a sugar-free coconut yogurt line under the Dream brand. |
| Kite Hill | In 2025 , developed a high-protein Greek-style vegan yogurt made from almonds. |
Key Company Insights
Danone (18-22%)
Danone leads the market with its diverse plant-based yogurt portfolio, including almond, oat, and soy-based products. Its focus on probiotic-enriched formulations strengthens its brand positioning.
General Mills Inc. (15-19%)
General Mills expands its Yoplait range, incorporating oat-based yogurts with added prebiotics and functional ingredients to cater to health-conscious consumers.
Hain Celestial (12-16%)
Hain Celestial focuses on clean-label and sugar-free coconut-based yogurts, appealing to organic and keto-conscious consumers.
Kite Hill (10-14%)
Kite Hill specializes in almond-based Greek-style vegan yogurt with high protein content, targeting fitness enthusiasts and dairy-free consumers.
Other Key Players (35-45% Combined)
Several brands contribute to the market with niche innovations and premium product offerings:
The overall market size for the Vegan Yogurt Market was USD 7,449.7 Million in 2025.
The Vegan Yogurt Market is expected to reach USD 12,569.8 Million in 2035.
The demand is driven by rising consumer preference for plant-based dairy alternatives, increasing lactose intolerance cases, growing awareness of health benefits, expansion of product varieties, and higher availability of vegan yogurt in retail and online stores.
The top 5 countries driving market growth are the USA, UK, Europe, Japan and South Korea.
The Soy Milk Yogurt segment is expected to command a significant share over the assessment period.
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Vegan Yogurt Market
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