Whiskey Market Outlook (2025 to 2035)

The market size of whiskey is estimated to be worth USD 118.5 billion in 2025 and is anticipated to reach a value of USD 345.7 billion by 2035. Sales are projected to rise at a CAGR of 11.3% over the forecast period between 2025 and 2035. Cocktail culture has hugely augmented demand for whiskey as an integral component in newly crafted cocktails.

International travel has also opened up the spirit tourism of Western regions, exposing visitors to other whiskey products. Hence, the general acceptance of the beverage is on the rise. As brands continue to expand into other markets and take advantage of digital platforms, this market will be expected to grow steadily up to 2035.

Attributes Description
Industry Size (2025E) USD 118.5 billion
Industry Value (2035F) USD 345.7 billion
Value-based CAGR (2025 to 2035) 11.3% 

Trend Comparison (2020 to 2024 vs 2025 to 2035)

2020 to 2024 2025 to 2035
A Premium Trend: An initial growth influenced by the rise in interest among niche consumer groups for craft and aged whiskeys. Mass Premiumization: Widespread demand for premium and ultra-premium whiskeys, wherein consumers value quality, heritage, and exclusivity.
With growing awareness about sustainable practices, selected brands are adopting eco-friendly methods of production. Sustainability would be integrated, and carbon-neutral operations along with zero-waste initiatives would become the norm of the industry.
Limited Digital Engagement: Traditional retail dominates sales, with whiskey brands barely present online. Digital Dominance: Strong presence online, direct-to-consumer platforms, and virtual experiences redefine brand-consumer interactions.
Traditional Consumption Patterns: Whiskey consumption was largely associated with older demographics and traditional drinking occasions. Diverse Consumption Trends: Younger consumers, cocktail culture, and casual drinking occasions will drive whiskey’s versatility and popularity.
Regional Market Focus: Strong focus on established markets like Europe and North America, with limited global outreach. Global Market Expansion: Rapid growth in Asia, Africa, and Latin America, fueled by cross-cultural exchanges and new market entries.
Product Innovation Beginnings: Early stages of experimenting with new flavors, cask finishes, and limited editions. Innovation Leadership: Bold experimentation with unique ingredients, hybrid spirits, and customized flavor experiences will define the market.

Consumer Trends

Rising Trend of Premiumization

This growth in the market is, in fact, revolutionary based on changing consumer tastes and global trends. Among these trends comes premiumization, which is where consumers are seeking high-quality, craft, and aged whiskeys. It is through this search for authenticity and genuine craftsmanship, along with the unique flavor profiles, that premium brands create separation from their mass-market counterparts.

This is a health-conscious consumer base, driving demand for low-alcohol and organic variants. Innovations in the use of natural ingredients, sustainable production methods, and transparent labeling appeal to this fast-growing segment without sacrificing taste or experience.

It will make it more story-telling-based, heritage-driven, and culturally important, thereby setting up deeper brand connections. In this context, whiskey trends would be driven by the rising wave of experiential consumption wherein consumers do not buy a product but seek immersion experiences like whiskey tastings, distillery tours, and events.

Sustainability is becoming one of the main features of whiskey production. Sustainability in procurement and energy use is as much the concern of distilleries as using renewable energy and minimizing waste. What green-savvy consumers usually demand from brands is that these companies genuinely adopt sustainability in all aspects of the production process.

Segment-Wise Analysis of the Whiskey Market (2025)

By Beverage Type

Attributes Details
Top Beverage Type Alcoholic
Market Share in 2025 91.2%

By 2025, alcoholic whiskey is expected to witness a 91.2% share. Growth in disposable incomes and an uplift in social drinking behaviour, as well as whisky tasting events, have fueled demand for alcoholic whiskey. In addition, this market is expanding because of the appreciation for craft distilleries and artisanal whiskey brands globally. Consumers are demanding genuine, high-quality whiskies with various taste profiles.

By Product Type

Attributes Details
Top Product Type Bourbon Whiskey
Market Share in 2025 28.5%

The leading product type in the whiskey market is bourbon whiskey, with an expected dominant market share of 28.5% by 2025 and growth in this area will be supported via such unique taste, rich heritage, and appeal with varied consumer demographics. Mass appeal added to this product emanated from a worldwide interest in American whiskey culture and innovative marketing from key manufacturers of bourbon. The smooth taste and ability to be used in a large number of cocktails also made bourbon appealing to old whiskey enthusiasts as well as newcomers. The premiumization trend and demand for aged and craft variants of bourbon are two reasons why the category is showing high growth.

By Flavor

New and casual drinkers who may find traditional whiskey too strong or intense are attracted to flavored whiskeys. Infusion of honey, cinnamon, apple, and caramel flavors makes them smoother, sweeter, and easier to drink, which appeals to younger consumers and those new to whiskey.

These colored whiskeys are actually the rising stars in the world of cocktail culture as they serve as easy-to-mix bases for trendy drinks. They eliminate the need for additional sweeteners and flavors, making them ideal for bars and home mixologists looking for convenient, great-tasting options.

By End User

HoReCa establishments are centers of alcohol consumption, and they serve whiskey on the rocks and neat or blend it with a cocktail. Drinking in bars and pubs and good restaurants is by nature social in character, with whiskey being quite in demand within groups and by special occasions.

Upscale hotels, restaurants, and lounges feature premium whiskey selections for high-spending customers. Bartenders and sommeliers push aged, single malt, and limited-edition whiskeys to enhance the revenue margins. Luxury spirits demand in fine dining also bolsters whiskey sales.

By Sales Channel

With widespread availability through supermarkets, liquor stores, duty-free shops, and specialty alcohol retailers, whiskey is an easily accessible product for consumers. Retail chains like Walmart, Tesco, and 7-Eleven carry a variety of whiskey brands, driving significant B2C sales on a large scale.

Regional Analysis

Countries CAGR
China 13.8%
India 14.9%
UK 15.3%
USA 12.7%

China: Rising Demand Driven by Premiumization and Western Influence

With a projected CAGR of 13.8% from 2025 to 2035, China’s whiskey market is poised to become a significant growth engine in Asia’s alcoholic and non alcoholic beverages. Chinese citizens are having an increasing disposable income. There is a growing middle class with a taste for premium, imported spirits. Young urban consumers are exploring whiskey as part of a broader interest in Western lifestyles, fueled by global travel, pop culture, and social media influence.

The rise of whiskey bars, tasting events, and e-commerce platforms makes it easier for consumers to discover new brands. Domestic distilleries are also emerging, adding diversity to the market. Health-conscious consumers prefer whiskey over other spirits due to its perceived purity.

India: Youthful Demographics and Premiumization Fuel Market Growth

With a projected CAGR of 14.9% from 2025 to 2035, India is set to become one of the world’s largest whiskey markets, driven by both domestic brands and international players. India’s market is thriving, supported by a young, aspirational population and a rapidly expanding middle class with increasing purchasing power. Consumers are shifting away from local, old-style spirits and opting for imported and craft whiskey brands with higher end appeal.

Whiskey has become synonymous with class and sophistication as it has become increasingly urbanized through traveling and mass media. Strong demand in India also arises through the creation of Indian single malts. Social acceptance of alcohol consumption is growing, particularly among younger generations and women.

UK: Heritage Meets Innovation in a Thriving Market

As per FMI analysis, with a projected CAGR of 15.3% from 2025 to 2035, the UK’s market will remain a global leader, supported by both heritage and innovation. Domestic consumption is strong, and global demand for whiskey exports from the country is also robust, with Scotch remaining the nation's economic leader. Craft distilleries are able to cater to consumer desire for uniqueness by offering unique flavors and small batches.

Premiumization continues as consumers opt for premium quality, aged, and single-malt. Sustainability and authenticity are also influencing purchasing decisions. Whiskey tourism, including distillery tours and tasting events in Scotland, adds to the category’s cultural appeal. The rise of whiskey-based cocktails among younger drinkers expands its reach beyond traditional audiences.

USA: Craft Spirits Movement and Premiumization Drive Growth

With a projected CAGR of 12.7% from 2025 to 2035, the USA market will continue to grow, supported by innovation, premiumization, and strong cultural appeal. The market is flourishing due to the craft spirits movement, changing consumer preferences, and a strong demand for premium and flavored whiskey variants. Millennials and Gen Z are significant growth drivers, interested in artisanal brands, unique finishes, and experimental aging techniques.

The popularity of whiskey-based cocktails has fueled on-premise sales, while e-commerce platforms have expanded access to niche brands. American whiskey, particularly bourbon and rye, enjoys both domestic popularity and increasing export demand. Health-conscious consumers are drawn to whiskey’s “clean” image compared to sugary mixed drinks.

Market Concentration

Global market is highly concentrated because there are fewer multinational companies operating with big brand portfolios. Consolidation of the industry is through strategic acquisitions. Leading firms acquire craft distilleries and regional producers to diversify offerings and penetrate new demographics. It strengthens their market position, reduces competition, fosters innovation, and still holds control over premium and mainstream whiskey segments worldwide.

The dominant companies have an edge in major global distribution networks. Established supply chains, relations with major retailers, and influencing powers in most on-trade channels ensure wide distribution. With such vast distribution and strong marketing, brand loyalty is enhanced.

Premiumization trends continue to concentrate the industry around high-end producers. With consumer preferences gravitating toward quality, aged, and craft whiskies, the high-end companies can capitalize on their deep heritage, unique cask choices, and advanced branding. They command premium pricing, which bolsters profitability, further entrenching their market leadership position around the world.

Innovation and product diversification are the growth drivers for key players. They invest highly on experimental releases, cask finishes, and sustainable production methods so that new consumers are attracted. Supported with strong financial resources, these initiatives act as barriers for smaller competitors, ensuring further dominance in traditional and emerging markets of whiskey.

This benefit stretches to economic influence and control in the world market for industrial titans. The information they possess regarding complex trade policies, taxes, and controls facilitates smooth functioning across various geographies. When such demand rises across Asia and Latin America, consolidation and more growth will continue for those firms also driving the industries' trend lines.

Competitive Landscape

Global whiskey demand is expanding considerably, and growing consumer interest in premium spirits is driving it upward. It further reflects the more general shift to high-quality alcohol and appreciation of the flavor diversities available from whiskey.

Market leaders also include Diageo plc, Bacardi Limited, and Brown-Forman Corporation, to name a few, with deep portfolios of large brands. Each of these mega-companies applies its robust distributions and high-level marketing budget resources to ensure persistent market share visibility.

Traction is gaining momentum for emerging craft distilleries as they uniquely offer local whiskey products for authentic and artisanal experiences by the consumers. Intensifying this competition forces brands to innovate and diversify product lines.

North America and Europe constitute a significant geographically speaking whiskey market, but an increasing interest has been identified in the Asia Pacific region. Such global demand leads producers to extend their outreach and accommodate diversified consumer preferences.

The industry is also challenged by changing consumer behavior, such as a trend toward lower alcohol consumption and greater interest in nonalcoholic alternatives. Companies are responding to these trends by exploring low-alcohol or alcohol-free products to meet evolving market demands.

Trade policies and tariffs further influence the market. Those policies affect the sale and distribution of whiskey at a global level. To sustain growth, producers will have to work their way through these complexities in order to stay competitive in the international marketplace.

Key Industry Developments

In October 2024, Bacardi announced a multi-million-pound investment in its Scottish whisky distilleries. This includes the addition of advanced aging warehouses at its Poniel blending and maturation centre near Glasgow.

Key Players

  • Diageo
  • Chivas Brothers
  • William Grant & Sons
  • Bacardi
  • La Martiniquaise
  • The Edrington Group
  • Belvedere
  • Beam Suntory
  • Whyte & Mackay
  • Inver House
  • LVMH
  • Loch Lomond

Segmentation

By Beverage Type:

By beverage type, the market is sub-segmented into alcoholic whiskey and non- alcoholic whiskey

By Product Type:

By product type, the market is sub-segmented into bourbon whiskey, scotch whiskey, malted whiskey, rye whiskey, corn whiskey, blended whiskey, and other whiskey types (wheat, spirit, and others).

By Flavor:

With respect to flavor, the market is divided into unflavored and flavored.

By End User:

On the basis of end user, the market is bifurcated into household retail and HoReCa.

By Sales Channel:

By sales channel, the market is classified into B2B and B2C.

By Region:

By region, the market is classified into North America, Europe, the Middle East & Africa, Latin America, and Asia Pacific.

Table of Content

  1. Executive Summary
  2. Market Overview
  3. Market Background
  4. Global Market Analysis 2020 to 2024 and Forecast, 2025 to 2035
  5. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Beverage Type
    • Alcoholic Whiskey
    • Non-Alcoholic Whiskey
  6. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Product Type
    • Bourbon Whiskey
    • Scotch Whiskey
    • Malted Whiskey
    • Rye Whiskey
    • Corn Whiskey
    • Blended Whiskey
    • Others
  7. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Flavor
    • Unflavored
    • Flavored
      • Citrus
      • Honey
      • Caramel
      • Cider
      • Apple
      • Others
  8. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By End User
    • HoReCa
    • Household Retail
  9. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Sales Channel
    • B2B
    • B2C
      • Modern Trade
      • Traditional Liquor Stores
      • Specialty Stores
      • Online Retail
      • Others
  10. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • MEA
  11. North America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  12. Latin America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  13. Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  14. Asia Pacific Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  15. MEA Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  16. Key Countries Market Analysis
  17. Market Structure Analysis
  18. Competition Analysis
    • Diageo
    • Chivas Brothers
    • William Grant & Sons
    • Bacardi
    • La Martiniquaise
    • The Edrington Group
    • Belvedere
    • Beam Suntory
    • Whyte & Mackay
    • Inver House
    • LVMH
    • Loch Lomond
  19. Assumptions & Acronyms Used
  20. Research Methodology

List of Tables

Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033

Table 2: Global Market Volume (Units) Forecast by Region, 2018 to 2033

Table 3: Global Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 4: Global Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 5: Global Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 6: Global Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 7: Global Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 8: Global Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 9: Global Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 10: Global Market Volume (Units) Forecast by End User, 2018 to 2033

Table 11: Global Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 12: Global Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

Table 13: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 14: North America Market Volume (Units) Forecast by Country, 2018 to 2033

Table 15: North America Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 16: North America Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 17: North America Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 18: North America Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 19: North America Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 20: North America Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 21: North America Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 22: North America Market Volume (Units) Forecast by End User, 2018 to 2033

Table 23: North America Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 24: North America Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

Table 25: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 26: Latin America Market Volume (Units) Forecast by Country, 2018 to 2033

Table 27: Latin America Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 28: Latin America Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 29: Latin America Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 30: Latin America Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 31: Latin America Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 32: Latin America Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 33: Latin America Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 34: Latin America Market Volume (Units) Forecast by End User, 2018 to 2033

Table 35: Latin America Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 36: Latin America Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

Table 37: Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 38: Europe Market Volume (Units) Forecast by Country, 2018 to 2033

Table 39: Europe Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 40: Europe Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 41: Europe Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 42: Europe Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 43: Europe Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 44: Europe Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 45: Europe Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 46: Europe Market Volume (Units) Forecast by End User, 2018 to 2033

Table 47: Europe Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 48: Europe Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

Table 49: Asia Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 50: Asia Pacific Market Volume (Units) Forecast by Country, 2018 to 2033

Table 51: Asia Pacific Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 52: Asia Pacific Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 53: Asia Pacific Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 54: Asia Pacific Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 55: Asia Pacific Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 56: Asia Pacific Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 57: Asia Pacific Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 58: Asia Pacific Market Volume (Units) Forecast by End User, 2018 to 2033

Table 59: Asia Pacific Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 60: Asia Pacific Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

Table 61: MEA Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 62: MEA Market Volume (Units) Forecast by Country, 2018 to 2033

Table 63: MEA Market Value (US$ Million) Forecast by Beverage Type, 2018 to 2033

Table 64: MEA Market Volume (Units) Forecast by Beverage Type, 2018 to 2033

Table 65: MEA Market Value (US$ Million) Forecast by Product Type, 2018 to 2033

Table 66: MEA Market Volume (Units) Forecast by Product Type, 2018 to 2033

Table 67: MEA Market Value (US$ Million) Forecast by Flavor, 2018 to 2033

Table 68: MEA Market Volume (Units) Forecast by Flavor, 2018 to 2033

Table 69: MEA Market Value (US$ Million) Forecast by End User, 2018 to 2033

Table 70: MEA Market Volume (Units) Forecast by End User, 2018 to 2033

Table 71: MEA Market Value (US$ Million) Forecast by Sales Channel, 2018 to 2033

Table 72: MEA Market Volume (Units) Forecast by Sales Channel, 2018 to 2033

List of Figures

Figure 1: Global Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 2: Global Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 3: Global Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 4: Global Market Value (US$ Million) by End User, 2023 to 2033

Figure 5: Global Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 6: Global Market Value (US$ Million) by Region, 2023 to 2033

Figure 7: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033

Figure 8: Global Market Volume (Units) Analysis by Region, 2018 to 2033

Figure 9: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033

Figure 10: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033

Figure 11: Global Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 12: Global Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 13: Global Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 14: Global Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 15: Global Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 16: Global Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 17: Global Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 18: Global Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 19: Global Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 20: Global Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 21: Global Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 22: Global Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 23: Global Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 24: Global Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 25: Global Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 26: Global Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 27: Global Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 28: Global Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 29: Global Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 30: Global Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 31: Global Market Attractiveness by Beverage Type, 2023 to 2033

Figure 32: Global Market Attractiveness by Product Type, 2023 to 2033

Figure 33: Global Market Attractiveness by Flavor, 2023 to 2033

Figure 34: Global Market Attractiveness by End User, 2023 to 2033

Figure 35: Global Market Attractiveness by Sales Channel, 2023 to 2033

Figure 36: Global Market Attractiveness by Region, 2023 to 2033

Figure 37: North America Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 38: North America Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 39: North America Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 40: North America Market Value (US$ Million) by End User, 2023 to 2033

Figure 41: North America Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 42: North America Market Value (US$ Million) by Country, 2023 to 2033

Figure 43: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 44: North America Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 45: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 46: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 47: North America Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 48: North America Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 49: North America Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 50: North America Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 51: North America Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 52: North America Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 53: North America Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 54: North America Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 55: North America Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 56: North America Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 57: North America Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 58: North America Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 59: North America Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 60: North America Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 61: North America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 62: North America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 63: North America Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 64: North America Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 65: North America Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 66: North America Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 67: North America Market Attractiveness by Beverage Type, 2023 to 2033

Figure 68: North America Market Attractiveness by Product Type, 2023 to 2033

Figure 69: North America Market Attractiveness by Flavor, 2023 to 2033

Figure 70: North America Market Attractiveness by End User, 2023 to 2033

Figure 71: North America Market Attractiveness by Sales Channel, 2023 to 2033

Figure 72: North America Market Attractiveness by Country, 2023 to 2033

Figure 73: Latin America Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 74: Latin America Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 75: Latin America Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 76: Latin America Market Value (US$ Million) by End User, 2023 to 2033

Figure 77: Latin America Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 78: Latin America Market Value (US$ Million) by Country, 2023 to 2033

Figure 79: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 80: Latin America Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 81: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 82: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 83: Latin America Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 84: Latin America Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 85: Latin America Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 86: Latin America Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 87: Latin America Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 88: Latin America Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 89: Latin America Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 90: Latin America Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 91: Latin America Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 92: Latin America Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 93: Latin America Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 94: Latin America Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 95: Latin America Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 96: Latin America Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 97: Latin America Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 98: Latin America Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 99: Latin America Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 100: Latin America Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 101: Latin America Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 102: Latin America Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 103: Latin America Market Attractiveness by Beverage Type, 2023 to 2033

Figure 104: Latin America Market Attractiveness by Product Type, 2023 to 2033

Figure 105: Latin America Market Attractiveness by Flavor, 2023 to 2033

Figure 106: Latin America Market Attractiveness by End User, 2023 to 2033

Figure 107: Latin America Market Attractiveness by Sales Channel, 2023 to 2033

Figure 108: Latin America Market Attractiveness by Country, 2023 to 2033

Figure 109: Europe Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 110: Europe Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 111: Europe Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 112: Europe Market Value (US$ Million) by End User, 2023 to 2033

Figure 113: Europe Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 114: Europe Market Value (US$ Million) by Country, 2023 to 2033

Figure 115: Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 116: Europe Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 117: Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 118: Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 119: Europe Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 120: Europe Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 121: Europe Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 122: Europe Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 123: Europe Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 124: Europe Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 125: Europe Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 126: Europe Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 127: Europe Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 128: Europe Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 129: Europe Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 130: Europe Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 131: Europe Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 132: Europe Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 133: Europe Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 134: Europe Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 135: Europe Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 136: Europe Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 137: Europe Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 138: Europe Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 139: Europe Market Attractiveness by Beverage Type, 2023 to 2033

Figure 140: Europe Market Attractiveness by Product Type, 2023 to 2033

Figure 141: Europe Market Attractiveness by Flavor, 2023 to 2033

Figure 142: Europe Market Attractiveness by End User, 2023 to 2033

Figure 143: Europe Market Attractiveness by Sales Channel, 2023 to 2033

Figure 144: Europe Market Attractiveness by Country, 2023 to 2033

Figure 145: Asia Pacific Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 146: Asia Pacific Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 147: Asia Pacific Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 148: Asia Pacific Market Value (US$ Million) by End User, 2023 to 2033

Figure 149: Asia Pacific Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 150: Asia Pacific Market Value (US$ Million) by Country, 2023 to 2033

Figure 151: Asia Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 152: Asia Pacific Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 153: Asia Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 154: Asia Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 155: Asia Pacific Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 156: Asia Pacific Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 157: Asia Pacific Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 158: Asia Pacific Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 159: Asia Pacific Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 160: Asia Pacific Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 161: Asia Pacific Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 162: Asia Pacific Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 163: Asia Pacific Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 164: Asia Pacific Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 165: Asia Pacific Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 166: Asia Pacific Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 167: Asia Pacific Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 168: Asia Pacific Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 169: Asia Pacific Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 170: Asia Pacific Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 171: Asia Pacific Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 172: Asia Pacific Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 173: Asia Pacific Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 174: Asia Pacific Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 175: Asia Pacific Market Attractiveness by Beverage Type, 2023 to 2033

Figure 176: Asia Pacific Market Attractiveness by Product Type, 2023 to 2033

Figure 177: Asia Pacific Market Attractiveness by Flavor, 2023 to 2033

Figure 178: Asia Pacific Market Attractiveness by End User, 2023 to 2033

Figure 179: Asia Pacific Market Attractiveness by Sales Channel, 2023 to 2033

Figure 180: Asia Pacific Market Attractiveness by Country, 2023 to 2033

Figure 181: MEA Market Value (US$ Million) by Beverage Type, 2023 to 2033

Figure 182: MEA Market Value (US$ Million) by Product Type, 2023 to 2033

Figure 183: MEA Market Value (US$ Million) by Flavor, 2023 to 2033

Figure 184: MEA Market Value (US$ Million) by End User, 2023 to 2033

Figure 185: MEA Market Value (US$ Million) by Sales Channel, 2023 to 2033

Figure 186: MEA Market Value (US$ Million) by Country, 2023 to 2033

Figure 187: MEA Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 188: MEA Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 189: MEA Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 190: MEA Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 191: MEA Market Value (US$ Million) Analysis by Beverage Type, 2018 to 2033

Figure 192: MEA Market Volume (Units) Analysis by Beverage Type, 2018 to 2033

Figure 193: MEA Market Value Share (%) and BPS Analysis by Beverage Type, 2023 to 2033

Figure 194: MEA Market Y-o-Y Growth (%) Projections by Beverage Type, 2023 to 2033

Figure 195: MEA Market Value (US$ Million) Analysis by Product Type, 2018 to 2033

Figure 196: MEA Market Volume (Units) Analysis by Product Type, 2018 to 2033

Figure 197: MEA Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033

Figure 198: MEA Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033

Figure 199: MEA Market Value (US$ Million) Analysis by Flavor, 2018 to 2033

Figure 200: MEA Market Volume (Units) Analysis by Flavor, 2018 to 2033

Figure 201: MEA Market Value Share (%) and BPS Analysis by Flavor, 2023 to 2033

Figure 202: MEA Market Y-o-Y Growth (%) Projections by Flavor, 2023 to 2033

Figure 203: MEA Market Value (US$ Million) Analysis by End User, 2018 to 2033

Figure 204: MEA Market Volume (Units) Analysis by End User, 2018 to 2033

Figure 205: MEA Market Value Share (%) and BPS Analysis by End User, 2023 to 2033

Figure 206: MEA Market Y-o-Y Growth (%) Projections by End User, 2023 to 2033

Figure 207: MEA Market Value (US$ Million) Analysis by Sales Channel, 2018 to 2033

Figure 208: MEA Market Volume (Units) Analysis by Sales Channel, 2018 to 2033

Figure 209: MEA Market Value Share (%) and BPS Analysis by Sales Channel, 2023 to 2033

Figure 210: MEA Market Y-o-Y Growth (%) Projections by Sales Channel, 2023 to 2033

Figure 211: MEA Market Attractiveness by Beverage Type, 2023 to 2033

Figure 212: MEA Market Attractiveness by Product Type, 2023 to 2033

Figure 213: MEA Market Attractiveness by Flavor, 2023 to 2033

Figure 214: MEA Market Attractiveness by End User, 2023 to 2033

Figure 215: MEA Market Attractiveness by Sales Channel, 2023 to 2033

Figure 216: MEA Market Attractiveness by Country, 2023 to 2033

Frequently Asked Questions

How big is the whiskey market?

The market is slated to be valued at USD 118.5 billion in 2025.

What is the outlook on global whiskey sales?

The market is predicted to reach a size of USD 345.7 billion by 2035.

Who are the major whiskey suppliers?

Some of the key companies supplying whiskey include Diageo, Chivas Brothers, William Grant & Sons, Bacardi, and others.

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