Whiskey Market Outlook (2023 to 2033)

The whiskey market Value is expected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 84.3 billion in 2023 while it is anticipated to cross a value of US$ 270.09 billion by 2033.

The consumption of spirits has shifted away from beer and wine. Millennials place a premium on quality, originality, and provenance, and are willing to pay more for it. Furthermore, they are likelier to experiment with their alcoholic beverages, resulting in the growth of a 'cocktail culture.'

As a result of this tendency, the use of whiskey as an ingredient has increased, propelling the global whiskey market forward. Similarly, an increase in spirit tourism, particularly in Western countries, encourages travelers from other countries to indulge in and develop a taste for local beverages, such as whiskeys.

Supporting the on-trade recovery, finding emerging sales channels, and adapting to a digital frontier. This has become more crucial than ever can help brands navigate the turbulence produced by different market dynamics. These dynamics are expected to expand the market boundaries.

Attributes Details
Whiskey Market CAGR (2023 to 2033) 12%
Whiskey Market Size (2023) US$ 84.3 billion
Whiskey Market Size (2033) US$ 270.09 billion

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How Does Whiskey Market Historic and Future Outlook Compare?

Due to the closure of several hotels, restaurants, and alcohol outlets globally, during the early stages of COVID-19, the market was severely damaged, limiting whiskey market sales. Furthermore, falling tourism across the world had a negative impact on whiskey sales since fewer tourists meant less whiskey and other alcoholic beverages were consumed.

Consumers have been dedicating a significant share of their disposable income to entertainment and events for some time as the experience economy has grown. A trend that the Covid-19 crisis has turned into an at-home phenomenon. Consumers have been drawn to domestic experiences such as virtual tastings, happy hour beverages, and digital festivals during the lockdown and as limitations loosen.

Due to this perceived increasing adaption to the new trends of the consumers, global demand for whiskey is anticipated to soar impressively in forthcoming years. It is expected to thrive at a CAGR of 12% in contrast to the CAGR of 12.4% during 2017 and 2021.

What are the Factors Enabling Market Growth?

Higher Consumption through Millennials along with the Higher Whiskey Imports are Garnering the Market Growth

Millennials account for only 29% of the drinking-age population, but they over-index on the consumption of all types of alcohol. Whiskies alone account for 32 percent of total consumption. This trend is projected to continue as millennials grow older and their purchasing power grows.

Millennials are also likely to have influenced market growth in one type of alcohol over another. According to FMI research, millennial consumption patterns have played a significant part in the transition from beer to whiskey.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative View

Whiskey Market:

Attributes Whiskey Market
CAGR (2023 to 2033) 12%
Market Value (2033) US$ 270.09 billion
Growth Factor Increased sales of whiskey are attributed to higher per capita income, rising consumption in emerging economies, and proliferating millennial drinking are flourishing the demand for whiskey.
Opportunity New and strong whiskey blends, the search for authenticity, a higher amount of stress among people, common usage of alcohol in many modern drinks are bringing new opportunities for the market.
Key Trends An increase in bars and lounges are setting up new growth trends for the market.

Beer Market:

Attributes Beer Market
CAGR (2023 to 2033) 6.9%
Market Value (2033) US$ 1,514.4 billion
Growth Factor Casual drinking, the advent of non-alcoholic beer, the craze for local taste, the increase in beer brands, and normalized millennial drinking are expanding the beer market size.
Opportunity The medicinal benefits of drinking beer such as cancer prevention, better heart health, strength, effective in anemia are collectively bringing new opportunities for the market.
Key Trends The higher consumption of beer among all age groups and genders is creating growth trends for the market.

Vodka Market:

Attributes Vodka Market
CAGR (2023 to 2033) 5.5%
Market Value (2033) US$ 47.26 billion
Growth Factor The increase in state-owned liquor shops and increased sales in European countries are contributing to market growth.
Opportunity The rise in the popularity of premium vodka, smooth distilling processes, growing awareness around skin health, and promotion of healthy alcohols are expected to bring new opportunities for the vodka market.
Key Trends Higher adoption of sustainable and healthy lifestyles is shaping the market growth trends for the vodka industry.

Country-wise Insights

Country-wise Revenue Share

Country Revenue Share % (2022)
United States 33.5%
Germany 9.1%
Japan 4.1%
Australia 2.0%

Country-wise CAGR

Country CAGR % (2023 to 2033)
China 13.4%
India 14.5%
United Kingdom 15%

What is Driving the United States Whiskey Market?

Rise of Clubs and Direct Shipping Impacting United States Market Positively

Due to the relaxing shipping rules in some states of the country, businesses have been able to continue to serve customers who have been impacted by the closure of tasting rooms, taverns, and restaurants. By linking consumers with local businesses, home delivery systems like Drizly and Reservebar are helping more brands get discovered. Meanwhile, whisky membership clubs like Flaviar, Caskers, and Drammers help whisky connoisseurs throughout the world discover new whiskies and interact with like-minded people.

Increasing investment in high-quality at-home experiences and the emergence of new ways to try whisky at home. Increasing availability online has helped New World Whisky thrive, especially where brand-retailer relationships are formed, sophisticated digital advances are made, and established distribution channels thrive.

How Does Indian Whiskey Market Fare?

International Trade in Indian Alcoholic Beverages Market Creating Lucrative Prospects

In the worldwide alcoholic beverage trade, India is a minor player. In 2019, India's total proportion of global alcoholic beverage exports was only 0.27%, putting it in 32nd place globally. This is far below several developing countries. India's share of global imports was 0.75% in the same year, putting it in 20th place. The country thrives at a strong CAGR of 14.5% between 2023 and 2033.

India has export potential in this industry, which may be realized by lowering tariffs and establishing regulatory clarity across states to promote manufacturing and ‘Make in India.’

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Category-wise Landscape

Category By Beverage Type
Leading Segment Alcoholic
Market Share (2022) 89.7%
Category By Product Type
Leading Segment Bourbon Whiskey
Market Share (2022) 26.8%

What is Driving the Uptake of Non-alcoholic Whiskeys?

Focus on Wellness Driving Non-alcoholic Whiskey Sales

Wellness is a deliberate effort to become aware of and make choices that lead to a healthy and fulfilling life. The absence of any sickness, as well as enjoyment and stability in one's life, is referred to as health. Consumers all over the world are becoming increasingly concerned about their health.

They're all attempting to maintain mental and physical fitness. At a CAGR of 15.2%, the global market for drinks with health benefits is expected to grow rapidly. Presenting huge opportunities for companies that supply non-alcoholic whiskey.

What is Driving Flavored Whiskey Sales?

Flavored Whiskey is Preferred More by the Younger Generation

The youth-centric product trend is likely to stimulate demand for flavored whiskey. Over the projection period, demand for flavored whiskey is expected to rise due to an aging population. Furthermore, a rise in the female drinking population is on the cards, necessitating a distinct taste profile to target. This is why flavored whiskeys are forecast to increase at a CAGR of 15.4% in developing regions around the world.

Why is Scotch Whiskey among the Desired Whiskey?

Intricacy and Distinct Flavor Make Scotch Whiskey a Global Favorite

The intricacy and distinct flavor of Scotch Whiskey have piqued the interest of millennials, who are expected to drive the market forward. Even though the United States has more distilleries than Scotland, demand for scotch whiskey is predicted to increase during the projection period due to the population's desire to sample the original.

How Online Retail is Changing the Dynamics of the Whiskey Market?

Focus on Establishing Online Sales Channels to Grow

These days, consumers can buy just about anything from the comfort of their homes, and spirits are no exception. Business to consumers (B2C) and other online retail channels that sell whiskey and other spirits have the potential for strong growth from a small base. B2C players have employed different business models to legally sell to consumers directly. According to FMI, the segment is likely to capture a CAGR of 16.1%.

Competition Scenario

The key players in the global whiskey market Growth are adopting marketing strategies such as collaborations and acquisitions to enhance their supply chain. The brands also work on their quality, bottling, prices, and promotions. Players also adopt elements like product expansions to maximize their business reach and enhance their market position. Let’s look at some recent market developments:

Whiskey Market Developments

  • Diageo has introduced a new artificial intelligence-based whisky selector that assists customers in picking single malt scotch whiskeys based on their preferences. This device is accessible via the internet from any smartphone or other device that is linked to the internet. ‘What's your whisky?’ is the name of a mobile application that employs FlavorPrint Technology.
  • Aston Martin Lagonda has made Bowmore Islay Single Malt Scotch Whisky its exclusive spirits partner. By providing Scotch whisky to its clients, these two British luxury businesses collaborated to create a unique line of extraordinary products and experiences.
  • Whyte & Mackay has introduced its whiskey in a new bottle with triple matured and smooth. It comes in a rich mahogany gold with a glittering amber color. It feels smooth with warm appealing highlights of marzipan to the nose. The taste involves peaches in syrup and Seville marmalade.
  • Bacardi has extended its brands with the introduction of Dewar’s, King Edward, Royal Brackla, William Lawson’s, MacDuff, Glen Deveron, Craigellachie, and Alutmore. The company has also added a bottle library, Wikipedia, to make its end users about the procedures.
  • William Grant & Sons has extended its manufacturing facilities to Scotland, Ireland, Iceland, India, the United States, and Mexico. The company’s goal is to offer the best dram and build drink-by-drink with the best grain used.
  • Chivas Brothers have extended its brand chain with Ballantine's, Royal Salute, and The Glenlivet. These strategic international brands penetrate the market portion with whiskeys like Clan Campbell, 100 Pipers, and Passport Scotch.

Key Players

  • Diageo
  • Chivas Brothers
  • William Grant & Sons
  • Bacardi
  • La Martiniquaise
  • The Edrington Group
  • Belvedere
  • Beam Suntory
  • Whyte & Mackay
  • Inver House
  • LVMH
  • Loch Lomond
  • Other

Key Segments Covered

By Beverage Type:

  • Alcoholic Whiskey
  • Non- Alcoholic Whiskey

By Product Type:

  • Bourbon Whiskey
  • Scotch Whiskey
  • Malted Whiskey
  • Rye Whiskey
  • Corn Whiskey
  • Blended Whiskey
  • Other Whiskey Types (Wheat, Spirit, etc)

By Flavor:

  • Unflavored
  • Flavored
    • Citrus,
    • Honey
    • Caramel
    • Cider
    • Apple
    • Others

By End User:

  • HoReCa
  • Household Retail

By Sales Channel:

  • B2B
  • B2C
    • Modern Trade
    • Traditional Liquor Stores
    • Specialty Stores
    • Online Retail
    • Other Retail Formats

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • The Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Whiskey Market by the End of 2023?

The global market is expected to be valued at US$ 84.3 billion by the end of 2023.

Who are the Leading Whiskey Industry Players?

Diageo, Chivas Brothers, and William Grant & Sons are the leading global whiskey industry players.

What is the Growth Forecast for the Whiskey Industry until 2033?

The global whiskey industry is set to surge at a CAGR of 12% from 2023 to 2033.

What is the United Kingdom’s Expected CAGR in the Whiskey Market from 2023 to 2033?

The United Kingdom whiskey market is likely to surge at a CAGR through 2023.

Which is the Top Trend in the Market?

Millennials, 29% of drinkers, prefer whiskey (32%), reshaping the whiskey market throughout the forecast period.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Beverage Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Beverage Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Beverage Type, 2023 to 2033

        5.3.1. Alcoholic Whiskey

        5.3.2. Non- Alcoholic Whiskey

    5.4. Y-o-Y Growth Trend Analysis By Beverage Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Beverage Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        6.3.1. Bourbon Whiskey

        6.3.2. Scotch Whiskey

        6.3.3. Malted Whiskey

        6.3.4. Rye Whiskey

        6.3.5. Corn Whiskey

        6.3.6. Blended Whiskey

        6.3.7. Others

    6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Flavor, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Flavor, 2023 to 2033

        7.3.1. Unflavored

        7.3.2. Flavored

            7.3.2.1. Citrus,

            7.3.2.2. Honey

            7.3.2.3. Caramel

            7.3.2.4. Cider

            7.3.2.5. Apple

            7.3.2.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2023 to 2033

        8.3.1. HoReCa

        8.3.2. Household Retail

    8.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. B2B

        9.3.2. B2C

            9.3.2.1. Modern Trade

            9.3.2.2. Traditional Liquor Stores

            9.3.2.3. Specialty Stores

            9.3.2.4. Online Retail

            9.3.2.5. Others

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. MEA

    10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. U.S.

            11.2.1.2. Canada

        11.2.2. By Beverage Type

        11.2.3. By Product Type

        11.2.4. By Flavor

        11.2.5. By End User

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Beverage Type

        11.3.3. By Product Type

        11.3.4. By Flavor

        11.3.5. By End User

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Brazil

            12.2.1.2. Mexico

            12.2.1.3. Rest of Latin America

        12.2.2. By Beverage Type

        12.2.3. By Product Type

        12.2.4. By Flavor

        12.2.5. By End User

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Beverage Type

        12.3.3. By Product Type

        12.3.4. By Flavor

        12.3.5. By End User

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Germany

            13.2.1.2. U.K.

            13.2.1.3. France

            13.2.1.4. Spain

            13.2.1.5. Italy

            13.2.1.6. Rest of Europe

        13.2.2. By Beverage Type

        13.2.3. By Product Type

        13.2.4. By Flavor

        13.2.5. By End User

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Beverage Type

        13.3.3. By Product Type

        13.3.4. By Flavor

        13.3.5. By End User

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

            14.2.1.4. Singapore

            14.2.1.5. Thailand

            14.2.1.6. Indonesia

            14.2.1.7. Australia

            14.2.1.8. New Zealand

            14.2.1.9. Rest of Asia Pacific

        14.2.2. By Beverage Type

        14.2.3. By Product Type

        14.2.4. By Flavor

        14.2.5. By End User

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Beverage Type

        14.3.3. By Product Type

        14.3.4. By Flavor

        14.3.5. By End User

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Beverage Type

        15.2.3. By Product Type

        15.2.4. By Flavor

        15.2.5. By End User

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Beverage Type

        15.3.3. By Product Type

        15.3.4. By Flavor

        15.3.5. By End User

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. U.S.

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Beverage Type

            16.1.2.2. By Product Type

            16.1.2.3. By Flavor

            16.1.2.4. By End User

            16.1.2.5. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Beverage Type

            16.2.2.2. By Product Type

            16.2.2.3. By Flavor

            16.2.2.4. By End User

            16.2.2.5. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Beverage Type

            16.3.2.2. By Product Type

            16.3.2.3. By Flavor

            16.3.2.4. By End User

            16.3.2.5. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Beverage Type

            16.4.2.2. By Product Type

            16.4.2.3. By Flavor

            16.4.2.4. By End User

            16.4.2.5. By Sales Channel

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Beverage Type

            16.5.2.2. By Product Type

            16.5.2.3. By Flavor

            16.5.2.4. By End User

            16.5.2.5. By Sales Channel

    16.6. U.K.

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Beverage Type

            16.6.2.2. By Product Type

            16.6.2.3. By Flavor

            16.6.2.4. By End User

            16.6.2.5. By Sales Channel

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Beverage Type

            16.7.2.2. By Product Type

            16.7.2.3. By Flavor

            16.7.2.4. By End User

            16.7.2.5. By Sales Channel

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Beverage Type

            16.8.2.2. By Product Type

            16.8.2.3. By Flavor

            16.8.2.4. By End User

            16.8.2.5. By Sales Channel

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Beverage Type

            16.9.2.2. By Product Type

            16.9.2.3. By Flavor

            16.9.2.4. By End User

            16.9.2.5. By Sales Channel

    16.10. China

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Beverage Type

            16.10.2.2. By Product Type

            16.10.2.3. By Flavor

            16.10.2.4. By End User

            16.10.2.5. By Sales Channel

    16.11. Japan

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Beverage Type

            16.11.2.2. By Product Type

            16.11.2.3. By Flavor

            16.11.2.4. By End User

            16.11.2.5. By Sales Channel

    16.12. South Korea

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Beverage Type

            16.12.2.2. By Product Type

            16.12.2.3. By Flavor

            16.12.2.4. By End User

            16.12.2.5. By Sales Channel

    16.13. Singapore

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Beverage Type

            16.13.2.2. By Product Type

            16.13.2.3. By Flavor

            16.13.2.4. By End User

            16.13.2.5. By Sales Channel

    16.14. Thailand

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Beverage Type

            16.14.2.2. By Product Type

            16.14.2.3. By Flavor

            16.14.2.4. By End User

            16.14.2.5. By Sales Channel

    16.15. Indonesia

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Beverage Type

            16.15.2.2. By Product Type

            16.15.2.3. By Flavor

            16.15.2.4. By End User

            16.15.2.5. By Sales Channel

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Beverage Type

            16.16.2.2. By Product Type

            16.16.2.3. By Flavor

            16.16.2.4. By End User

            16.16.2.5. By Sales Channel

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Beverage Type

            16.17.2.2. By Product Type

            16.17.2.3. By Flavor

            16.17.2.4. By End User

            16.17.2.5. By Sales Channel

    16.18. GCC Countries

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Beverage Type

            16.18.2.2. By Product Type

            16.18.2.3. By Flavor

            16.18.2.4. By End User

            16.18.2.5. By Sales Channel

    16.19. South Africa

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Beverage Type

            16.19.2.2. By Product Type

            16.19.2.3. By Flavor

            16.19.2.4. By End User

            16.19.2.5. By Sales Channel

    16.20. Israel

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Beverage Type

            16.20.2.2. By Product Type

            16.20.2.3. By Flavor

            16.20.2.4. By End User

            16.20.2.5. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Beverage Type

        17.3.3. By Product Type

        17.3.4. By Flavor

        17.3.5. By End User

        17.3.6. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Diageo

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Chivas Brothers

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. William Grant & Sons

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Bacardi

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. La Martiniquaise

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. The Edrington Group

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Belvedere

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Beam Suntory

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Whyte & Mackay

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Inver House

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. LVMH

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Loch Lomond

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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