The whiskey market Value is expected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 84.3 billion in 2023 while it is anticipated to cross a value of US$ 270.09 billion by 2033.
The consumption of spirits has shifted away from beer and wine. Millennials place a premium on quality, originality, and provenance, and are willing to pay more for it. Furthermore, they are likelier to experiment with their alcoholic beverages, resulting in the growth of a 'cocktail culture.'
As a result of this tendency, the use of whiskey as an ingredient has increased, propelling the global whiskey market forward. Similarly, an increase in spirit tourism, particularly in Western countries, encourages travelers from other countries to indulge in and develop a taste for local beverages, such as whiskeys.
Supporting the on-trade recovery, finding emerging sales channels, and adapting to a digital frontier. This has become more crucial than ever can help brands navigate the turbulence produced by different market dynamics. These dynamics are expected to expand the market boundaries.
| Attributes | Details |
|---|---|
| Whiskey Market CAGR (2023 to 2033) | 12% |
| Whiskey Market Size (2023) | US$ 84.3 billion |
| Whiskey Market Size (2033) | US$ 270.09 billion |
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Due to the closure of several hotels, restaurants, and alcohol outlets globally, during the early stages of COVID-19, the market was severely damaged, limiting whiskey market sales. Furthermore, falling tourism across the world had a negative impact on whiskey sales since fewer tourists meant less whiskey and other alcoholic beverages were consumed.
Consumers have been dedicating a significant share of their disposable income to entertainment and events for some time as the experience economy has grown. A trend that the Covid-19 crisis has turned into an at-home phenomenon. Consumers have been drawn to domestic experiences such as virtual tastings, happy hour beverages, and digital festivals during the lockdown and as limitations loosen.
Due to this perceived increasing adaption to the new trends of the consumers, global demand for whiskey is anticipated to soar impressively in forthcoming years. It is expected to thrive at a CAGR of 12% in contrast to the CAGR of 12.4% during 2017 and 2021.
Higher Consumption through Millennials along with the Higher Whiskey Imports are Garnering the Market Growth
Millennials account for only 29% of the drinking-age population, but they over-index on the consumption of all types of alcohol. Whiskies alone account for 32 percent of total consumption. This trend is projected to continue as millennials grow older and their purchasing power grows.
Millennials are also likely to have influenced market growth in one type of alcohol over another. According to FMI research, millennial consumption patterns have played a significant part in the transition from beer to whiskey.
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Country-wise Revenue Share
| Country | Revenue Share % (2022) |
|---|---|
| United States | 33.5% |
| Germany | 9.1% |
| Japan | 4.1% |
| Australia | 2.0% |
Country-wise CAGR
| Country | CAGR % (2023 to 2033) |
|---|---|
| China | 13.4% |
| India | 14.5% |
| United Kingdom | 15% |
Rise of Clubs and Direct Shipping Impacting United States Market Positively
Due to the relaxing shipping rules in some states of the country, businesses have been able to continue to serve customers who have been impacted by the closure of tasting rooms, taverns, and restaurants. By linking consumers with local businesses, home delivery systems like Drizly and Reservebar are helping more brands get discovered. Meanwhile, whisky membership clubs like Flaviar, Caskers, and Drammers help whisky connoisseurs throughout the world discover new whiskies and interact with like-minded people.
Increasing investment in high-quality at-home experiences and the emergence of new ways to try whisky at home. Increasing availability online has helped New World Whisky thrive, especially where brand-retailer relationships are formed, sophisticated digital advances are made, and established distribution channels thrive.
International Trade in Indian Alcoholic Beverages Market Creating Lucrative Prospects
In the worldwide alcoholic beverage trade, India is a minor player. In 2019, India's total proportion of global alcoholic beverage exports was only 0.27%, putting it in 32nd place globally. This is far below several developing countries. India's share of global imports was 0.75% in the same year, putting it in 20th place. The country thrives at a strong CAGR of 14.5% between 2023 and 2033.
India has export potential in this industry, which may be realized by lowering tariffs and establishing regulatory clarity across states to promote manufacturing and ‘Make in India.’
| Category | By Beverage Type |
|---|---|
| Leading Segment | Alcoholic |
| Market Share (2022) | 89.7% |
| Category | By Product Type |
|---|---|
| Leading Segment | Bourbon Whiskey |
| Market Share (2022) | 26.8% |
Focus on Wellness Driving Non-alcoholic Whiskey Sales
Wellness is a deliberate effort to become aware of and make choices that lead to a healthy and fulfilling life. The absence of any sickness, as well as enjoyment and stability in one's life, is referred to as health. Consumers all over the world are becoming increasingly concerned about their health.
They're all attempting to maintain mental and physical fitness. At a CAGR of 15.2%, the global market for drinks with health benefits is expected to grow rapidly. Presenting huge opportunities for companies that supply non-alcoholic whiskey.
Flavored Whiskey is Preferred More by the Younger Generation
The youth-centric product trend is likely to stimulate demand for flavored whiskey. Over the projection period, demand for flavored whiskey is expected to rise due to an aging population. Furthermore, a rise in the female drinking population is on the cards, necessitating a distinct taste profile to target. This is why flavored whiskeys are forecast to increase at a CAGR of 15.4% in developing regions around the world.
Intricacy and Distinct Flavor Make Scotch Whiskey a Global Favorite
The intricacy and distinct flavor of Scotch Whiskey have piqued the interest of millennials, who are expected to drive the market forward. Even though the United States has more distilleries than Scotland, demand for scotch whiskey is predicted to increase during the projection period due to the population's desire to sample the original.
Focus on Establishing Online Sales Channels to Grow
These days, consumers can buy just about anything from the comfort of their homes, and spirits are no exception. Business to consumers (B2C) and other online retail channels that sell whiskey and other spirits have the potential for strong growth from a small base. B2C players have employed different business models to legally sell to consumers directly. According to FMI, the segment is likely to capture a CAGR of 16.1%.
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The key players in the global whiskey market Growth are adopting marketing strategies such as collaborations and acquisitions to enhance their supply chain. The brands also work on their quality, bottling, prices, and promotions. Players also adopt elements like product expansions to maximize their business reach and enhance their market position. Let’s look at some recent market developments:
Whiskey Market Developments
The global market is expected to be valued at US$ 84.3 billion by the end of 2023.
Diageo, Chivas Brothers, and William Grant & Sons are the leading global whiskey industry players.
The global whiskey industry is set to surge at a CAGR of 12% from 2023 to 2033.
The United Kingdom whiskey market is likely to surge at a CAGR through 2023.
Millennials, 29% of drinkers, prefer whiskey (32%), reshaping the whiskey market throughout the forecast period.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Beverage Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Beverage Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Beverage Type, 2023 to 2033 5.3.1. Alcoholic Whiskey 5.3.2. Non- Alcoholic Whiskey 5.4. Y-o-Y Growth Trend Analysis By Beverage Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Beverage Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 6.3.1. Bourbon Whiskey 6.3.2. Scotch Whiskey 6.3.3. Malted Whiskey 6.3.4. Rye Whiskey 6.3.5. Corn Whiskey 6.3.6. Blended Whiskey 6.3.7. Others 6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Flavor, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Flavor, 2023 to 2033 7.3.1. Unflavored 7.3.2. Flavored 7.3.2.1. Citrus, 7.3.2.2. Honey 7.3.2.3. Caramel 7.3.2.4. Cider 7.3.2.5. Apple 7.3.2.6. Others 7.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2023 to 2033 8.3.1. HoReCa 8.3.2. Household Retail 8.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 9.3.1. B2B 9.3.2. B2C 9.3.2.1. Modern Trade 9.3.2.2. Traditional Liquor Stores 9.3.2.3. Specialty Stores 9.3.2.4. Online Retail 9.3.2.5. Others 9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. MEA 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. U.S. 11.2.1.2. Canada 11.2.2. By Beverage Type 11.2.3. By Product Type 11.2.4. By Flavor 11.2.5. By End User 11.2.6. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Beverage Type 11.3.3. By Product Type 11.3.4. By Flavor 11.3.5. By End User 11.3.6. By Sales Channel 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Beverage Type 12.2.3. By Product Type 12.2.4. By Flavor 12.2.5. By End User 12.2.6. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Beverage Type 12.3.3. By Product Type 12.3.4. By Flavor 12.3.5. By End User 12.3.6. By Sales Channel 12.4. Key Takeaways 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. U.K. 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Europe 13.2.2. By Beverage Type 13.2.3. By Product Type 13.2.4. By Flavor 13.2.5. By End User 13.2.6. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Beverage Type 13.3.3. By Product Type 13.3.4. By Flavor 13.3.5. By End User 13.3.6. By Sales Channel 13.4. Key Takeaways 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.1.4. Singapore 14.2.1.5. Thailand 14.2.1.6. Indonesia 14.2.1.7. Australia 14.2.1.8. New Zealand 14.2.1.9. Rest of Asia Pacific 14.2.2. By Beverage Type 14.2.3. By Product Type 14.2.4. By Flavor 14.2.5. By End User 14.2.6. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Beverage Type 14.3.3. By Product Type 14.3.4. By Flavor 14.3.5. By End User 14.3.6. By Sales Channel 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Beverage Type 15.2.3. By Product Type 15.2.4. By Flavor 15.2.5. By End User 15.2.6. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Beverage Type 15.3.3. By Product Type 15.3.4. By Flavor 15.3.5. By End User 15.3.6. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Beverage Type 16.1.2.2. By Product Type 16.1.2.3. By Flavor 16.1.2.4. By End User 16.1.2.5. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Beverage Type 16.2.2.2. By Product Type 16.2.2.3. By Flavor 16.2.2.4. By End User 16.2.2.5. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Beverage Type 16.3.2.2. By Product Type 16.3.2.3. By Flavor 16.3.2.4. By End User 16.3.2.5. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Beverage Type 16.4.2.2. By Product Type 16.4.2.3. By Flavor 16.4.2.4. By End User 16.4.2.5. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Beverage Type 16.5.2.2. By Product Type 16.5.2.3. By Flavor 16.5.2.4. By End User 16.5.2.5. By Sales Channel 16.6. U.K. 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Beverage Type 16.6.2.2. By Product Type 16.6.2.3. By Flavor 16.6.2.4. By End User 16.6.2.5. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Beverage Type 16.7.2.2. By Product Type 16.7.2.3. By Flavor 16.7.2.4. By End User 16.7.2.5. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Beverage Type 16.8.2.2. By Product Type 16.8.2.3. By Flavor 16.8.2.4. By End User 16.8.2.5. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Beverage Type 16.9.2.2. By Product Type 16.9.2.3. By Flavor 16.9.2.4. By End User 16.9.2.5. By Sales Channel 16.10. China 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Beverage Type 16.10.2.2. By Product Type 16.10.2.3. By Flavor 16.10.2.4. By End User 16.10.2.5. By Sales Channel 16.11. Japan 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Beverage Type 16.11.2.2. By Product Type 16.11.2.3. By Flavor 16.11.2.4. By End User 16.11.2.5. By Sales Channel 16.12. South Korea 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Beverage Type 16.12.2.2. By Product Type 16.12.2.3. By Flavor 16.12.2.4. By End User 16.12.2.5. By Sales Channel 16.13. Singapore 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Beverage Type 16.13.2.2. By Product Type 16.13.2.3. By Flavor 16.13.2.4. By End User 16.13.2.5. By Sales Channel 16.14. Thailand 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Beverage Type 16.14.2.2. By Product Type 16.14.2.3. By Flavor 16.14.2.4. By End User 16.14.2.5. By Sales Channel 16.15. Indonesia 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Beverage Type 16.15.2.2. By Product Type 16.15.2.3. By Flavor 16.15.2.4. By End User 16.15.2.5. By Sales Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Beverage Type 16.16.2.2. By Product Type 16.16.2.3. By Flavor 16.16.2.4. By End User 16.16.2.5. By Sales Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Beverage Type 16.17.2.2. By Product Type 16.17.2.3. By Flavor 16.17.2.4. By End User 16.17.2.5. By Sales Channel 16.18. GCC Countries 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Beverage Type 16.18.2.2. By Product Type 16.18.2.3. By Flavor 16.18.2.4. By End User 16.18.2.5. By Sales Channel 16.19. South Africa 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Beverage Type 16.19.2.2. By Product Type 16.19.2.3. By Flavor 16.19.2.4. By End User 16.19.2.5. By Sales Channel 16.20. Israel 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Beverage Type 16.20.2.2. By Product Type 16.20.2.3. By Flavor 16.20.2.4. By End User 16.20.2.5. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Beverage Type 17.3.3. By Product Type 17.3.4. By Flavor 17.3.5. By End User 17.3.6. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Diageo 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Chivas Brothers 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. William Grant & Sons 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Bacardi 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. La Martiniquaise 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. The Edrington Group 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Belvedere 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Beam Suntory 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Whyte & Mackay 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Inver House 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. LVMH 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Loch Lomond 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Whiskey Market
