The flavored salt market is estimated to secure a valuation of US$ 3.2 Billion in 2023 and is estimated to rise to US$ 5.8 Billion by 2033. The market is anticipated to grow at a CAGR of 6.2% during the forecast period. The factors accelerating the demand for flavored salt are as follows-
Growing need for clean-label products, & semi-processed food products
The growing innovation in the food & beverage industry
Increased demand for natural and additives free food products
Increased globalization and the influence of western culture
Rapidly changing consumer eating habits
Increased consumption of gluten-free organic food products
Increased awareness about the nutritional benefits of flavored salt
North America dominates the flavored salt market during the forecast period
Flavored salt is mainly used to enhance the texture and flavor of many food & beverage products. The flavored salt is nontoxic and used as a preservative in food products to extend its shelf life.
The flavored salt market is expected to grow during the forecast period owing to the increasing awareness and benefits of the application of flavored salt. Other factors driving the growth of flavored salt include the rising standard of living of consumers along with increased commercialization of the food industry.
The increasing acceptability of flavored salt as a healthy alternative to regular salt and the increased application of flavored salt in everyday life is anticipated to increase the sales of the flavored salt market. The use of flavored salt is increasing in countries like India, china, brazil, and other due to increased fast food consumption.
On the regional end, North America is expected to account for the maximum share of the flavored salt market during the analysis period. North America is the largest market for flavored salt globally, due to increased awareness of flavored salt in countries like the USA and Canada
Europe is expected to witness significant growth in the market due to the presence of a well-established food service sector in the region and the increased utilization of flavored salt as a food ingredient.
The flavored salt market is fragmented with many large and small-scale manufacturers competing to gain significant market share. Some of the market players operating in the flavored salt market include Sea Salt Superstore, AMAGANSETT SEA SALT CO, Himala salt, Maine sea salt company, Bitterman & sons, and Saltbirds among others
The market players in the flavored salt market are adopting key strategies like business expansion, new product launches, and innovation, followed by mergers, acquisitions, and partnerships.
For instance, Bitterman Salt co focuses on creating the most cost-effective salt-based products, the company is focusing on providing its customer with high-quality flavored salt at affordable rates.
The market is expected to flourish in the coming year with increasing consumption of nutritional products enriched with vitamins and minerals. Also, the easy availability of flavored salt made from all-natural ingredients is likely to drive the sales of the market. The start-ups operating in the flavors salt market are coming up with very innovative product launches which are natural and free from additives.
For instance, founded in 2001- Saltworks is a salt company that offers products like Himalayan salt, flavored salt, table & shaker salt, and more. The company owns multiple brands such as Ancient Ocean, Pacific Blue, Artisan, Fusion, Pure Ocean, Snowflake Salt, and more. All the products are natural, kosher, and free from additives.
Data Point
Key statistics
Expected Market value in 2023
US$ 3.2 Billion
Projected Market Value in 2033
US$ 5.8 Billion
Growth Rate (2023 to 2033)
CAGR of 6.2%
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Flavored Salt Market Overview
The flavored salt market saw soaring growth in 2021 with worldwide revenues. A new forecast estimates that flavored salt revenue will nearly double by 2031.
With the continuously growing need for clean-label products from the globe’s increasing population, Flavored salt has become an increasingly popular nontoxic food flavor without preservatives with an extended shelf-life. Hence, embracing a healthy lifestyle around the world is further accelerating the global market for flavored salt.
Additionally, innovation in the food & beverage industry, particularly in the clean-label food domain, with improved product appearance, texture, and taste while enhancing nutritional value and shelf life, has generated numerous opportunities for the flavored salt market.
Growing Demand for Flavored Salt as Creative Natural Source of sugar is Up Surging the Global Market
Nowadays, consumers are inclined to look for exotic and savory indulgences made sustainably. Moreover, consumers changing consumption patterns with added features of gluten-free, organic, and free-form labels have replaced sitting down with traditional meals.
Additionally, flavored salt’s indulgent texture is an opportunity for introducing crave-able bona fides to healthy meals. This proposes that flavored salt could remain to be improved acceptance and use by consumers.
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Craveability, Versatility, and Nutrition to Drive Flavored Salt Demand Globally
With the rising consumption of the semi-processed food segment, consumers are strongly influenced by the nutritional benefits of flavored salt and the additional benefits of proteins, fiber, fats, vitamins, and minerals. Moreover, consumers strongly agree that flavored salt enriches the taste of other food while being used as an ingredient.
Additionally, flavored salt fits into meals and snacks occasions and consumers use the flavored salt servings in a variety of ways, including in a snack and also with vegetables. Being an important source of good fats, and nutrients like vitamin E and magnesium there is an escalating demand for flavored salt globally.
The USA and Canada Demand Viewpoint for Flavored Salt Market
The North American Ffavored salt market is anticipated to take the lead in the global target market in terms of sales. With increasing customer demand for clean-label products, the USA and Canadian administrations have implemented governing methodologies on the consumption of food containing preservatives and set a limit on the daily consumption of artificial preservatives to control health disorders in consumers.
Moreover, 60-80% of Americans are cutting back on food products containing preservatives, being a prime factor for the stable growth of the flavored salt market.
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Europe Flavored Salt Market Viewpoint
The European flavored salt market is projected to grow at an adequate pace. Manufacturers are targeting low production costs, and innovative food products hence, flavored salt companies are making swift progress concerning evolving innovative substitute options.
The market for flavored salt is expected to see sudden progress through the estimated period motivated by enormous investments done by market players in promotional activities and social media marketing, concerning growing high-quality product trends and consumers' wish to eat more healthy nutritional food products.
Key Players
Some of the key players manufacturing flavored salt market are as follows-
SeaSalt Superstore
LLC
AMAGANSETT SEA SALT CO
Himala Salt
Maine Sea Salt Company
Bitterman and Sons
Saltbird among others.
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Flavored Salt: Market Segmentation
Based on Source:
Mined Salt
Sea Salt
Based on Flavor:
Herbs
Fennel
Thyme
Rosemary
Others
Spices
Ginger
Pepper
Chili
Garlic
Others
Specialty
Based on Distribution Channel:
Direct Sales
Modern Trade
Convenience Stores
Departmental Store
Specialty Store
Online Retailers
Other Sales Channels
Based on Region:
North America
the USA and Canada
Latin America
Mexico, Brazil, Peru, Chile, Argentina, and others
Western Europe
Germany, the United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
Eastern Europe
Poland and Russia
Asia Pacific
China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
