Humidifier Market

2020 Analysis and Review: Humidifier Market by Installation Type – Fixed and Portable for 2020 – 2030


Increasing concerns pertaining to adverse health effects caused due to dry air have been creating growth prospects for the humidifiers market. Poor indoor air quality can cause dry cough, dry throat, nose irritation, bloody noses, dry skin, sinus congestion and several other health conditions.

Especially during winters, the relative humidity (RH) of air drops below the normal RH level, which can trigger various health issues affecting respiratory systems, skin, or eyes. Installing humidifiers help in maintaining humidity and provide a safe electronic environment indoors. These products also have proven effecting in containing the risk of chronic obstructive pulmonary diseases (COPD).

Thanks to improved access to information, consumers around the world are rendered conscious about the importance of maintaining air quality indoors. Spurred by this, the demand for humidifiers is expected to surge in the coming years.

According to Future Market Insights (FMI), the global humidifier market is expected to rise at 5.6% CAGR during the forecast period from the year 2020 to 2030.

Increase in Awareness Regarding Indoor Air Quality

With the increasing awareness regarding indoor air purification the demand for humidifiers is rising steadily across the world. Humidifiers are capable of maintaining the correct level of moisture in the indoor air while preventing the risk of mold or bacteria, skin irritation, and other problems.

Governments as well as various international organizations are suggesting guidelines to maintain healthier living environment indoors. For instance, the Indian Society of Heating Refrigerating and Air Conditioner has released their guidelines in the current year, according to which the relative humidity level from 40% to 70% should be maintained in the indoor air to decrease the problems from pathogens.

These guidelines have been helping in creating awareness on indoor air quality. As a result, more people are opting for humidifiers for safety purposes. The demand has been accelerating especially due to the outbreak of novel coronavirus, since people are more conscious about maintain healthier and safer environment indoors.

Technical Advancements Bolstering Growth

Steered by the impressive sales prospects, some of the leading humidifiers manufacturers are focusing their efforts on innovations. In tandem with modern lifestyle, humidifiers are launched with cutting-edge functionalities.

For instance, manufacturers have launched ultra-modern humidifiers that can operate autonomously for up to 18 hours. Incorporation of various new features such as empty tank indicator, automatic turn out in emergency situation, aroma diffusers, 3-D night lights with color changing LEDs, autonomous moisture adjustment with changing weather, and others are intended at improving the marketability of humidifiers.

These innovations are aimed at upgrading product portfolio. Humidifier market players are currently focusing on gaining edge by customizing their products as per the dynamic consumer needs. This is expected to help them expand their customer base.

Key Challenges

Humidifiers are costly and require expert for installation, handling, and maintenance. As a result, it is yet to be adopted by customers across a broad spectrum of a society. Moreover some humidifiers, especially the warm mist humidifiers poses risk of catching fire if exposed to unfavorable in environment, which is restricting their widespread uptake.

The unprecedented COVID-19 outbreak has as well has severely affected the humidifier market due to various factors such as shutting down of manufacturing units, unavailability of raw materials, unavailability of labors, and others. Since consumers’ focus has shifted towards more emergency sectors such as medicine, diagnostic, pharmaceuticals, and others, the growth in humidifier market has been hampered all over the world.

Region-Wise Analysis

North America Humidifier Market

North America is highly advanced in terms of innovations in technology. This works as a chief driving factor sealing North America’s dominance in the global humidifiers market. The increase in health concern among the population in countries such as the U.S., Canada, and others are aiding to the North America humidifier market growth.

Humidifiers are considered highly effective in maintaining healthy and comfortable humidity level in the extreme weather conditions such as extreme cold, snow fall, and others. As a result the demand for humidifiers across end users in residential, commercial, and industrial sectors is gradually rising in North America.

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East Asia Humidifier Market

East Asia humidifier market is gaining traction due to the variable temperature and humidity level across the region. The advent of cutting-edge technologies, coupled with the rapidly expanding presence of leading players across both online and retail sectors, are creating lucrative prospects for growth in East Asia.

According to FMI, cool mist humidifiers are anticipated to retain dominance in the East Asia humidifier market throughout the forecast period. Among countries, China will emerge dominant in the coming years.

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Europe Humidifier Market

Europe t offers impressive scope for the expansion of the market. Besides rising demand for installation across various industries, increase in concern regarding static electricity, increase in production by a number of manufacturing units, and other factors are set to drive Europe humidifier market throughout the forecast period.

According to FMI, ultrasonic humidifiers will dominate other types of humidifiers in Europe market during the forecast period.

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Category-wise Insights

Cool Mist Humidifiers to Gain Traction

Cool mist humidifiers are capable of achieving high level of saturation and have proven effective in removing bacteria and germs. Cool humidifiers can be used with medicated products in order to provide relief from skin irritation. This type of humidifiers, being capable of protecting nasal and respiratory passages from irritation caused by bacteria, is highly preferred among end users  from residential as well as industrial segments alike.

Driven by these factors, the segment comprising cool mist humidifiers are expected to continue dominance among humidifier types through the course of the forecast period. 

Portable Installation Type to Maintain the Lead

In terms of installation, portable humidifiers are preferred across in both residential and commercial sectors due to their ease of handling, hassle free maintenance, and cost effectiveness. Portable humidifiers or room humidifiers come in a wide variance such as vaporizers, evaporative, ultrasonic, and others suitable for different applications.

Portable installation is considered more convenient in case of system breakdown or any other emergency cases. As a result it is more preferred in comparison to the conventional installation process. Furthermore, portable humidifiers are preferred to temporarily control the humidity of a specific area. It is often used in the room for person with respiratory trouble, allergy or other sickness.

According to FMI, portable installation is expected to exhibit highest growth among all other installation types during the forecast period.

Ecommerce to Emerge Dominant

The online or ecommerce distribution channel has taken the lead place among sales channels. Shopping for humidifiers online has become more convenient than ever before. Online stores also offer facilities such as  installation, doorstep delivery, access to broad range of options, easy exchange, maintenance, and other services.

While instant gratification might not be a forte, ecommerce platforms are preferred because they allow consumers to compare between price and features of products from various brands.  These factors are enabling growth in the segment.

Residential Sector to Bolster Growth

An increasing number of consumers from residential sector are willingly spending on humidifiers as a part of their improved lifestyle. Various factors such as maintaining healthy indoor environment, which is free from pathogens, relieving respiratory discomfort, relieving skin irritation, and others are increasing the demand for humidifiers in the residential sector.

Competitive Landscape

With competition getting fiercer within the humidifier market, leading brands are introducing advanced models to gain edge over their rivals.

For instance, Carel Industries has launched their isothermal steam humidifier equipped with gas-fired immersed steam, resistive steam, electrode distribution steam, and others in the current year in order to target diverse end users.

Honeywell International Inc. has released their new Honeywell UV Cool moisture Germ Free Humidifier, HCM-350 in the recent year which provides highly effective germ-free, cool moisture for temporary relief of dry air discomforts.

LG Electronics has recently launched their exclusive vaporizer humidifiers which are inexpensive, have both warm mist and cool mist options, and less likely to be contaminated with bacteria.

As the humidifier market is expanding rapidly, the key market players are expected experience tough competition in the coming years.

Some of the key market players are-

  • Philips
  • Honeywell International Inc.
  • Dyson Ltd.
  • De'Longhi S.p.A
  • Condair
  • Carel Industries SpA
  • LG Electronics
  • Neptronic
  • Smart Fog Inc.
  • DriSteem
  • Aprilaire
  • Levoit

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Humidifier Market Report: Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value and volume (per tons)

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa

Key Segments Covered

Humidifier Type, Installation Type, Sales Channel, End User, and Region

Key Companies Profiled

  • Philips
  • Honeywell International Inc.
  • Dyson Ltd.
  • De'Longhi S.p.A
  • Condair
  • Carel Industries SpA
  • LG Electronics
  • Neptronic
  • Smart Fog Inc.
  • DriSteem
  • Aprilaire
  • Levoit                                                              

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • At what CAGR is the humidifier market expected to grow?

    According to Future Market Insights (FMI), the humidifier market is anticipated to grow by 5.6% CAGR during the forecast period from year 2020 to 2030.

  • Which are the top companies in humidifier market?

    Some of the top companies in global humidifier market are Philips, Dyson Ltd., Conair, Neptronic, and others.

  • Which category of humidifier is highly sought-after?

    Cool mist humidifier is the most lucrative segment by product type of the humidifier market and anticipated to maintain the lead throughout the forecast period.

  • Which is the preferred installation type in humidifier market?

    Portable installation is the most preferred installation type in the global humidifier market.

  • How are companies planning to gain competitive edge in humidifier market?

    With competition getting tougher, key market players are focusing on more sophisticated and cost-effective product launching in order to target diverse end users.

  • Who is the leading end user in the humidifier market?

    Residential sector is the leading end user industry in the global humidifier market.

  • Which is the largest market for humidifiers?

    North America is the largest market for humidifiers.

  • Which is the most popular sales channel for humidifier market?

    Online/ecommerce sector is the most popular sales channel for humidifier market all over the world.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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Key Segments

Humidifier Type

  • Warm Mist Humidifiers
  • Cool Mist Humidifiers
  • Ultrasonic Humidifiers
  • Others

Installation Type

  • Fixed
  • Portable

Sales Channel

  • Online/ecommerce
  • Retail Stores (physical)

End User

  • Residential
  • Commercial
  • Industrial


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Middle East and Africa
  • Japan

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Humidifier Market