BRICS Tourism Industry Analysis

BRICS Tourism Industry Analysis Size, Market Forecast and Outlook By FMI

The brics tourism industry analysis was valued at USD 5.3 trillion in 2025. The market is set to reach USD 5.5 trillion by 2026-end and grow at a CAGR of 4.2% between 2026-2036 to reach USD 8.3 trillion by 2036. Cultural & Heritage Tourism will dominate with a 28.0% share, while Online Travel Agents will lead with a 50.0%% share.

Summary of the BRICS Tourism Industry Analysis

• Demand and Growth Drivers
  • Demand growth reflects expanding application scope and increasing adoption across core end-use segments during the forecast period.
  • Cost optimization pressures are expected to drive procurement toward established suppliers with proven performance and competitive pricing.
  • Regional infrastructure development is likely to support incremental demand across emerging markets with expanding industrial capacity.
• Product and Segment View
  • Cultural & Heritage Tourism is likely to remain the leading tourism type segment at 28%, supported by sustained demand from core end-use applications and favorable procurement conditions.
  • Online Travel Agents is likely to lead the booking channel segment at 50%, driven by sustained demand from core end-use applications and favorable procurement conditions.
  • Domestic Tourist is expected to account for 60% of the tourist type segment, reflecting sustained demand from core end-use applications and favorable procurement conditions.
• Geography and Competitive Outlook
  • South Africa is likely to remain a key market at 6.2% CAGR, supported by expanding production capacity and increasing demand from core end-use sectors.
  • India is expected to sustain demand at 5.8% CAGR, driven by regulatory compliance requirements and infrastructure investment.
  • Companies that combine manufacturing scale, product breadth, and established distribution access are likely to strengthen their competitive position during the forecast period.
• Analyst Opinion
  • Ronak Shah, Principal Consultant at FMI says, 'The brics tourism industry analysis market is evolving as demand patterns shift across established and emerging application categories. Companies that can deliver consistent quality at competitive pricing while expanding geographic reach are likely to gain traction during the forecast period. Growth in South Africa reflects expanding industrial and commercial demand.'
  • The brics tourism industry analysis market is transitioning from early adoption into a more defined procurement category with established supplier qualification criteria.
  • Adoption is being shaped by evolving regulatory requirements and shifting buyer preferences toward proven, cost-effective solutions.
  • Demand is further supported by infrastructure expansion in high-growth economies and increasing quality standards across established markets.

Key Takeaways, Market Size, and Forecast

• The brics tourism industry analysis market was valued at USD 5.52 trillion in 2025.
• By 2036, the BRICS Tourism Industry Analysis is expected to be worth USD 8.33 trillion.
• From 2026 to 2036, the market is projected to expand at a CAGR of 4.2%.
• The market is projected to create an incremental opportunity of USD 3.65 trillion between 2026 and 2036.
• In 2026, cultural & heritage tourism is expected to account for 28% of the tourism type segment, driven by sustained demand from core end-use applications and favorable procurement conditions.
• South Africa (6.2%) and India (5.8%) are two of the fastest growing markets in the world.

BRICS Tourism Industry Analysis Definition

The brics tourism industry analysis market encompasses products and solutions categorized by tourism type, booking channel, tourist type, tour type, consumer orientation, age group. The market covers commercially traded brics tourism industry analysis products supplied through established distribution channels for industrial, commercial, and institutional end users across global markets.

BRICS Tourism Industry Analysis Inclusions

Market scope encompasses all commercially traded brics tourism industry analysis products categorized by tourism type (Cultural & Heritage Tourism, Medical Tourism, Eco/Sustainable Tourism, Sports Tourism, Wellness Tourism, Others); booking channel (Online Travel Agents, Traditional Agents, Direct Booking); tourist type (Domestic Tourist, International Tourist); tour type (Independent Traveller, Tour Groups, Package Traveller); consumer orientation (Men, Women); age group (15-25 Years, 26-35 Years, 36-45 Years, 46- 55 Years, 56- 65 Years, 66-75 Years, Above 75 Years). The range of revenue sizes is from 2026 to 2036.

BRICS Tourism Industry Analysis Exclusions

The scope does not include products or services not directly classified within the defined brics tourism industry analysis product categories, custom prototypes, or non-commercial research-grade materials.

BRICS Tourism Industry Analysis Research Methodology

• Primary Research: FMI analysts conducted interviews with manufacturers, distributors, and end-use industry participants across key markets.
• Desk Research: Combined data from industry associations, regulatory filings, trade publications, and manufacturer disclosures.
• Market Sizing and Forecasting: Bottom-up aggregation across product segments, applications, and regional adoption curves with top-down validation.
• Data Validation: Cross-checked quarterly against industry production data and manufacturer information.

Why is the BRICS Tourism Industry Analysis Growing?

• Tightening quality standards and expanding production capacity across regulated industries are creating sustained demand for brics tourism industry analysis products in both established and emerging markets.
• South Africa leads growth at 6.2% CAGR, supported by infrastructure investment, manufacturing modernization, and increasing compliance requirements.

The brics tourism industry analysis market is expanding as quality control requirements and production standards tighten across regulated industries. Cultural & Heritage Tourism accounts for 28% of the tourism type segment, driven by sustained demand from core end-use applications and favorable procurement conditions. Procurement patterns reflect a preference for established products with proven performance and reliable supply chain availability.

Growth in emerging markets reflects infrastructure development, manufacturing capacity expansion, and increasing adoption of international quality standards. South Africa leads growth at 6.2% CAGR, supported by government investment in industrial modernization and expanding production capacity across core end-use sectors.

Cost dynamics and supply chain stability are key factors shaping competitive positioning. Manufacturers with integrated production capabilities, established distribution networks, and technical support infrastructure maintain advantages in customer retention and pricing negotiation.

Market Segmentation Analysis

• Cultural & Heritage Tourism accounts for 28% of the tourism type segment, maintaining leading position through established demand patterns.
• Online Travel Agents leads the booking channel segment at 50%, driven by sustained demand from core end-use applications and favorable procurement conditions.

The brics tourism industry analysis market is segmented by tourism type, booking channel, tourist type, tour type, consumer orientation, age group and geographic regions. Each segment reflects distinct demand patterns, pricing dynamics, and growth trajectories shaped by end-use requirements and regulatory conditions.

Insights into the Cultural & Heritage Tourism Tourism Type Segment

In 2026, cultural & heritage tourism is expected to account for 28% of the tourism type segment. This position reflects established procurement patterns and compatibility with core end-use applications. Secondary segments include Medical Tourism and Eco/Sustainable Tourism, which serve specialized application requirements.

Insights into the Online Travel Agents Booking Channel Segment

Online Travel Agents leads the booking channel segment at 50%, driven by sustained demand from core end-use applications and favorable procurement conditions. Other segments include Traditional Agents and Direct Booking, which address different operational and application requirements.

BRICS Tourism Industry Analysis Drivers, Restraints, and Opportunities

• Quality Standard Tightening and Regulatory Compliance is a primary structural driver shaping procurement demand across core application segments.
• Cost Sensitivity and Budget Constraints represents a key constraint limiting adoption velocity in price-sensitive markets.
• Infrastructure Development in Emerging Economies is creating incremental growth opportunity across established and emerging markets.

The brics tourism industry analysis market reflects a balance between structural growth drivers and operational constraints that shape adoption velocity across market segments. Growth is concentrated in applications with clear value propositions and favorable regulatory or compliance environments.

Quality Standard Tightening and Regulatory Compliance

Demand reflects tightening quality control requirements and regulatory standards across manufacturing, construction, and process industries. Products that meet evolving specifications gain procurement preference in regulated environments.

Cost Sensitivity and Budget Constraints

Adoption is constrained by capital expenditure limitations in price-sensitive markets and among smaller-scale operations. Cost-benefit justification remains a key procurement criterion, particularly in emerging markets.

Infrastructure Development in Emerging Economies

Growth reflects government-led infrastructure investment and manufacturing modernization programs in South Africa, India, and parts of Southeast Asia that are creating new procurement demand for brics tourism industry analysis products.

Technology Advancement and Product Enhancement

Ongoing product development and performance improvement are expanding application scope and enabling adoption in previously underserved market segments and use cases.

Analysis of BRICS Tourism Industry Analysis By Key Countries

Country	CAGR
South Africa	6.2%
India	5.8%
China	5.2%
Russia	4.9%
Brazil	4.5%

• South Africa leads with 6.2% CAGR, supported by expanding production capacity and strong end-use demand.
• India at 5.8% reflects sustained demand from regulatory compliance and infrastructure investment.
• China (5.2%) and Russia (4.9%) maintain steady growth through sector-specific demand drivers.

The global brics tourism industry analysis market is expected to grow at 4.2% CAGR from 2026 to 2036. The study covers more than 30 countries, and the main markets are listed below.

Demand Outlook for BRICS Tourism Industry Analysis in South Africa

South Africa is projected to grow at 6.2% CAGR through 2036, supported by infrastructure investment, manufacturing capacity expansion, and increasing quality standards across core end-use sectors.

• Industrial expansion supports demand growth.
• Regulatory compliance requirements sustain procurement activity.
• Infrastructure development creates incremental market opportunities.

Future Outlook for BRICS Tourism Industry Analysis in India

India is projected to grow at 5.8% CAGR through 2036, supported by infrastructure investment, manufacturing capacity expansion, and increasing quality standards across core end-use sectors.

• Industrial expansion supports demand growth.
• Regulatory compliance requirements sustain procurement activity.
• Infrastructure development creates incremental market opportunities.

Opportunity Analysis of BRICS Tourism Industry Analysis in China

China is projected to grow at 5.2% CAGR through 2036, supported by infrastructure investment, manufacturing capacity expansion, and increasing quality standards across core end-use sectors.

• Industrial expansion supports demand growth.
• Regulatory compliance requirements sustain procurement activity.
• Infrastructure development creates incremental market opportunities.

In-depth Analysis of BRICS Tourism Industry Analysis in Russia

Russia is projected to grow at 4.9% CAGR through 2036, supported by infrastructure investment, manufacturing capacity expansion, and increasing quality standards across core end-use sectors.

• Industrial expansion supports demand growth.
• Regulatory compliance requirements sustain procurement activity.
• Infrastructure development creates incremental market opportunities.

Sales Analysis of BRICS Tourism Industry Analysis in Brazil

Brazil is projected to grow at 4.5% CAGR through 2036, supported by infrastructure investment, manufacturing capacity expansion, and increasing quality standards across core end-use sectors.

• Industrial expansion supports demand growth.
• Regulatory compliance requirements sustain procurement activity.
• Infrastructure development creates incremental market opportunities.

Competitive Landscape and Strategic Positioning

• Thomas Cook leads through integrated manufacturing capability and established end-user relationships across primary application segments.
• Cox and Kings, SOTC maintain strong positions through specialized product offerings and regional market expertise.
• New entrants face barriers in regulatory compliance, manufacturing scale, and established distribution relationships.

Thomas Cook leads the market through integrated manufacturing capability and established end-user relationships across primary application segments. The company maintains competitive advantage through product breadth, distribution infrastructure, and quality certification coverage.

Cox and Kings and SOTC maintain strong positions through specialized product offerings and regional market expertise. These companies compete on the basis of product quality, technical support capability, and proximity to key end-use markets.

Barriers to entry include established supply chain relationships, quality certification requirements, regulatory compliance costs, and the capital investment needed for manufacturing capacity at commercial scale. Strategic priorities include cost optimization, geographic expansion, and product portfolio enhancement.

Key Companies in the BRICS Tourism Industry Analysis

Key global companies leading the brics tourism industry analysis market include:

• Thomas Cook, Cox and Kings, SOTC, Kesari Tours maintain leadership through broad product portfolios, established distribution networks, and manufacturing scale across global markets.
• Expedia, Signature Tours, Natripp have established positions through regional expertise and specialized product offerings.

Competitive Benchmarking: BRICS Tourism Industry Analysis

Company	Product Range	Manufacturing Scale	Distribution Network	Geographic Footprint
Thomas Cook	High	High	Strong	Global
Cox and Kings	High	Medium	Strong	Global
SOTC	Medium	High	Moderate	Regional
Kesari Tours	Medium	Medium	Moderate	Regional
Expedia	Medium	High	Moderate	Asia
Signature Tours	Low	High	Low	Regional
Natripp	Medium	Medium	Moderate	Europe

Source: Future Market Insights competitive analysis, 2026.

Key Players in the BRICS Tourism Industry Analysis

Major Global Players

• Thomas Cook
• Cox and Kings
• SOTC
• Kesari Tours
• Expedia
• Signature Tours
• Natripp

Emerging Players/Startups

Report Scope and Coverage

Parameter	Details
Quantitative Units	USD 4.68 trillion to USD 8.33 trillion, at a CAGR of 4.2%
Market Definition	The brics tourism industry analysis market encompasses commercially traded products and solutions for industrial, commercial, and institutional applications.
Regions Covered	North America, Latin America, Europe, East Asia, South Asia and Pacific, Middle East and Africa
Countries Covered	South Africa, India, China, Russia, Brazil, 30 plus countries
Key Companies Profiled	Thomas Cook, Cox and Kings, SOTC, Kesari Tours, Expedia, Signature Tours, Natripp
Forecast Period	2026 to 2036
Approach	Hybrid bottom-up and top-down methodology starting with verified transaction data, projecting adoption velocity across segments and regions.

Market Segmentation Analysis

BRICS Tourism Industry Analysis Market Segmented by Tourism Type:

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism
• Others

BRICS Tourism Industry Analysis Market Segmented by Booking Channel:

• Online Travel Agents
• Traditional Agents
• Direct Booking

BRICS Tourism Industry Analysis Market Segmented by Tourist Type:

• Domestic Tourist
• International Tourist

BRICS Tourism Industry Analysis Market Segmented by Tour Type:

• Independent Traveller
• Tour Groups
• Package Traveller

BRICS Tourism Industry Analysis Market Segmented by Consumer Orientation:

• Men
• Women

BRICS Tourism Industry Analysis Market Segmented by Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46- 55 Years
• 56- 65 Years
• 66-75 Years
• Above 75 Years

BRICS Tourism Industry Analysis Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Latin America
  • Brazil
  • Chile
  • Rest of Latin America
• Western Europe
  • Germany
  • UK
  • Italy
  • Spain
  • France
  • Nordic
  • BENELUX
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Hungary
  • Balkan & Baltic
  • Rest of Eastern Europe
• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia & New Zealand
  • Rest of South Asia and Pacific
• Middle East & Africa
  • Kingdom of Saudi Arabia
  • Other GCC Countries
  • Turkiye
  • South Africa
  • Other African Union
  • Rest of Middle East & Africa

Research Sources and Bibliography

• 1. World Bank. (2025). World Development Indicators. World Bank.
• 2. United Nations Industrial Development Organization. (2025). UNIDO Industrial Statistics Database. UNIDO.
• 3. International Organization for Standardization. (2024). ISO Standards Catalogue. ISO.
• 4. Organisation for Economic Co-operation and Development. (2025). OECD Industrial Outlook. OECD.
• 5. USA Census Bureau. (2024). Annual Survey of Manufactures. USA Census Bureau.

This bibliography is provided for reader reference.

This Report Answers

• Estimating the size of the market and revenue from 2026 to 2036.
• Segmentation by tourism type, booking channel, tourist type, tour type, consumer orientation, age group.
• Insights about more than 30 markets in the region.
• Analysis of manufacturing and distribution dynamics.
• Assessment of the competitive landscape.
• Identifying investment opportunities across key application segments.
• Supply chain tracking and procurement analysis.
• Delivery of data in PDF and Excel formats.