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BRICS Oral Care Market

Market Insights on BRICS Oral Care covering sales outlook, demand forecast & up-to-date key trends

BRICS Oral Care Market By product (primary oral care products, secondary oral care products), distribution channel (convenience stores, department stores, direct selling, general merchandise retailers) & Region Forecast to 2014 - 2020

Parent Market Analysis

The personal care industry broadly comprises bath and shower products, colour cosmetics, skin care, hair care, oral care, and others. In recent years, personal care products are finding profound use in day to day life of consumers.

This is attributed to increased consumer awareness for ubiquitous personal care products, preference for effective cosmetic products, demand for environment friendly products and natural or organic based products. Oral hygiene being a critical factor for overall health owes significance among all personal care products.

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Oral Care Market Overview

The BRICS oral care market is analysed on the basis of parameters such as product type, distribution channel and countries.Increasing awareness among consumers regarding oral hygiene is anticipated to drive demand for oral care products in the near future.

Market Value Forecast

Globally, the oral care market is estimated to be US$ 39.1 Bn in 2014 and expected to reach at US$ 50.8 Bn by 2020, by registering a CAGR of 4.5% during 2014-2020. Whereas, the BRICS oral care market it is estimated to value at US$ 10.7 Bn in 2014 and expected to reach US$ 17.3 Bn by 2020, reflecting a CAGR of 8.4% during 2014-2020. Increasing visibility of oral care products is a major driver fuelling the growth of the market in BRICS region.

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Product Type Analysis

The product type classification include primary oral care and secondary oral care products. The primary oral care segment further comprises toothpaste and toothbrush, of which, the toothpaste segment contributed a significant revenue share to the overall market in 2014. Secondary oral care products segment includes mouthwash, dental floss, denture care and others which constitutes chewing gum, whitening strips and mouth fresheners.

Of the aforementioned secondary oral care products, the others segment is expected to record a CAGR of 14.5% during the forecast period. Recent product launches such as whitening toothpaste, flavoured gel toothpaste and sensitive toothpaste are among few recent product offerings, which are expected to bolster the growth of toothpaste segment.

Distribution Channel Analysis

On the basis of distribution channel, the oral care market is segmented as convenience stores, department stores, vending machines, hypermarkets & supermarkets, speciality stores and pharmacies, general merchandise retailers, direct selling and others.

In 2013, the top segments General Merchandise Retailers and direct selling collectively account for 53.0% of the total oral care market. Hypermarkets & Supermarkets coupled with department store segment accounts for 27% of the market, third largest contribution. This is due to major % share of unorganized retailing in BRICS.

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Country Analysis

Geographically, the BRICS oral care market analysis focusses on Brazil, India, Russia, China and South Africa. The top two segments China and India collectively account for 50.6% of the total oral care market in 2014 and are expected to dominate the market, representing 52.7% of share by 2020.

During the forecast period, India’s contribution to overall pie is expected to increase from 18.7% to 20.0%, registering a CAGR of 9.7% during the forecast period. In addition, the % share contribution of South Africa and Russia is expected to increase gradually by 2020, representing a decrease of 30 BPS and 200 BPS respectively.

In countries such as India, Brazil, and China demand for basic as well as secondary oral care products to attain better oral hygiene is contributing towards increased % share contribution by 2020. In Russia, the demand for secondary oral care products such as mouthwash, dental floss, and others is expected to increase significantly over the forecast period.

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Key Trends

Improving living standards and rising GDP are expected to drive growth of the personal care market. On the other hand, increasing consumer awareness and organised retail is fuelling growth of the overall market in Asia Pacific, which is a potentially viable region for such products as compared to other regions. BRICS represents a potentially viable market for oral care products due to increasing consumer concerns for better oral hygiene.

Moreover, growing middle-class population coupled with increasing per capita income and consumer spending by the population in BRICS is expected to bolster growth of the oral care market, specifically in BRICS. Also, increased brand awareness for products addressing with specific dental-related issues such as sensitivity and whitening are expected to drive demand for oral care products in the near future.

Demand for value-added products by consumers is a keen area for companies to enter the consolidated oral care market. Furthermore, multi-product offerings in the oral care segment is expected to increase brand visibility and recognition in the existing as well as new or untapped markets worldwide.

Thus, whitening toothpaste, mouth, sensitivity toothpaste and power toothbrush are a few key areas, which need new product offerings that cater to increasing premium class consumers in developing as well as some of the developed nations.

Competitive Players Outlook

The BRICS oral care market is dominated by international players such as Colgate-Palmolive Co., Uniliver Group, Procter & Gamble Co., Koninklijke Philips N.V., Johnson & Johnson Inc. and GlaxoSmithKline Plc. However, regional players such as Dabur and Amway owe a significant share to the overall BRICS oral care market.

Key Segment

on the basis of product type:

  • primary oral care products
    • toothbrush
      • specialised
      • mid-tier
      • kids
    • toothpaste
      • gel toothpaste
      • non-gel toothpaste
  • secondary oral care products
    • mouthwash
      • comprises flavoured
      • conventional
      • organic toothpaste
    • dental floss
      • waxed
      • unwaxed
      • flavoured
      • unflavoured
      • thread
      • tape floss
    • denture care
      • denture care products
        • cleanser
        • adhesive
        • paste
      • denture care fixtures
        • complete
        • partial
        • over denture fixtures
    • others

on the basis of product type

  • convenience stores
  • department stores
  • direct selling
  • general merchandise retailers
  • hypermarkets & supermarkets
  • vending machines
  • speciality stores & pharmacies
  • direct selling
  • others

Frequently Asked Questions

FMI projects the global bio-plasticizers market to expand at an impressive value CAGR by 2032

Asia Pacific is expected to be the most opportunistic bio-plasticizers market

Avient Corporation, Dow, DIC CORPORATION, Emery Oleochemicals, Evonik Industries AG, Hebei Jingu Plasticizer Co. Ltd., and Jiangxi East Huge Dragon Chemical Co. Ltd., among others are some prominent Bio-Plasticizers manufacturers

Table of Content

 

1.BRICS Oral Care Market & Executive Summary

2.Oral Care Market Taxonomy

3.Global Personal Care Market: Overview

3.1.Global Personal Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Bn)

3.2.Global Personal Care Market Value Share by Categories, 2014 & 2020 (%)

3.3.Global Personal Care Market: Key Trends

4.Global Oral Care Market: Overview

4.1.Global Oral Care Market Value Forecast, Y-oY growth, 2013? 2020 ($ Mn)

5.Economic Drivers: BRICS Oral Care Market

6.Supply Side Drivers: BRICS Oral Care Market

7.Demand Side Drivers: BRICS Oral Care Market

8.Restraints: BRICS Oral Care Market

9.Impact Analysis: BRICS Oral Care Market

9.1.Economic Drivers ? Impact Analysis of BRICS Oral Care Market

9.2.Supply Side Drivers ? Impact Analysis of BRICS Oral Care Market

9.3.Overall Restraints? Impact Analysis of BRICS Oral Care Market

10.BRICS Oral Care Market: Overview

10.1.BRICS Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

10.2.BRICS Oral Care Market Value Share by Categories, 2014 & 2020 (%)

10.3.BRICS Oral Care Market- by Categories: Key Drivers& Developments

11.BRICS Toothbrush Market: Overview

11.1.BRICS Toothbrush Market Value Forecast, Y-oY growth, 2014-2020 ($ Mn)

11.2.BRICS Toothbrush Market Value Share by Categories, 2014 & 2020 (%)

11.3.BRICS Toothbrush Market: Key Drivers & Developments

12.BRICS Toothpaste Market: Overview

12.1.BRICS Toothpaste Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

12.2.BRICS Toothpaste Market Value Share by Categories, 2014 & 2020 (%)

12.3.BRICS Toothpaste Market: Key Drivers & Developments

13.BRICS Mouthrinse Market: Overview

13.1.BRICS Mouthrinse Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

13.2.BRICS Mouthrinse Market Value Share by Categories, 2014 & 2020 (%)

13.3.BRICS Mouthrinse Market: Key Drivers & Developments

14.BRICS Dental Floss Market by Segments

14.1.BRICS Dental Floss Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

14.2.BRICS Dental Floss Market Value Share by Categories, 2014 & 2020 (%)

14.3.BRICS Dental Floss Market: Key Drivers & Developments

15.BRICS Denture Care Market: Overview

15.1.BRICS Denture Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

15.2.BRICS Denture Care Market Value Share by Product Categories, 2014 & 2020 (%)

15.3.BRICS Denture Care Market Value Share by Fixtures Categories, 2014 & 2020 (%)

15.4.BRICS Denture Care Products Market Value Share by Categories: Key Drivers & Developments

15.5.BRICS Denture Care Fixtures Market by Categories: Key Drivers & Developments

16.BRICS Others Market: Overview

16.1.BRICS Others Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

16.2.BRICS Others Market by Product Categories: Key Drivers & Developments

17.Relative Market Attractiveness for BRICS Oral Care Market: by Products

18.BRICS Oral Care Market Distribution Channel Analysis: Overview

18.1.BRICS Oral Care Market Value Share of Distribution Channel: by Type (%)

18.2.BRICS Oral Care Market Value Share of Distribution Channel: by Countries (%)

19.BRICS Oral Care Market: by Countries

19.1.BRICS Oral Care Market Value Share by Countries, 2013-2020

19.2.Relative Market Attractiveness of BRICS Oral care Market: by Countries

20.Brazil Oral Care Market: Overview

20.1.Brazil Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

20.2.Brazil Oral Care Market Value Share by Product Categories, 2014 & 2020 (%)

20.3.Brazil Oral Care Market Distribution Channel, 2014

20.4.Brazil Oral Care Market: Drivers Impact Analysis

21.Russia Oral Care Market: Overview

21.1.Russia Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

21.2.Russia Oral Care Market by Product Categories, 2014 & 2020 (%)

21.3.Russia Oral Care Market Distribution Channel, 2014

21.4.Russia Oral Care Market:  Drivers Impact Analysis

22.India Oral Care Market: Overview

22.1.India Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

22.2.India Oral Care Market-by Product Categories, 2014 & 2020 (%)

22.3.India Oral Care Market Distribution Channel, 2014

22.4.India Oral Care Market: Drivers Impact Analysis

23.China Oral Care Market: Overview

23.1.China Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

23.2.China Oral Care Market-by Product Categories, 2014 & 2020 (%)

23.3.China Oral Care Market Distribution Channel, 2014

23.4.China Oral Care Market: Drivers Impact Analysis

24.South Africa Oral Care Market: Overview

24.1.South Africa Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

24.2.South Africa Oral Care Market by Categories, 2014 & 2020 (%)

24.3.South Africa Oral Care Market Distribution Channel, 2014

24.4.South Africa Oral Care Market: Drivers Impact Analysis

25.BRICS Oral Care Market ? Competitive Landscape

25.1.BRICS Oral Care Market Competitive Landscape: Overall Scenario

25.2.Colgate-Palmolive Company

25.3.Procter & Gamble Group

25.4.Unilever Group

25.5.Koninklijke Philips N.V.

25.6.Johnson & Johnson Limited

25.7.GlaxoSmithKline Plc.

25.8.Amway

25.9.Dabur

25.10.BRICS Oral Care Market: % Value Share- 2014 & 2020

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List of Tables

Table 1: Toothbrush Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 2: Toothpaste Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 3: Mouth rinse Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 4: Dental Floss Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 5: Denture Care Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 6: Others Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 7: Brazil Primary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 8: Brazil Secondary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 9: Russia Primary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 10: Russia Secondary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 11: India Primary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 12: India Secondary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 13: China Primary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 14: China Secondary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 15: South Africa Primary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Table 16: South Africa Secondary Products Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Sneha Verghese
Principal Consultant
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List of Charts

Figure1: Global Personal Care Market Value Forecast, Y-oY growth,2013 - 2020 ($ Bn)

Figure2: Global Personal Care Market Value Share by Categories, 2014 & 2020 (%)

Figure 3: Global Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 4: BRICS Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 5: BRICS Oral Care Market Value by Categories, 2014 &2020

Figure 6: BRICS Toothbrush Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 7: BRICS Toothpaste Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 8: BRICS Mouth rinse Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 9: BRICS Dental Floss Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 10: BRICS Denture Care Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 11: BRICS Others Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 12: BRICS Toothbrush Market Value Forecast, Y-oY growth, 2013 – 2020 ($ Mn)

Figure 13: BRICS Toothbrush Market Value by Categories, 2014-2020 (%)

Figure 14: BRICS Toothbrush (Specialized/Premium) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 15: BRICS Toothbrush (Mid-Tier) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 16: BRICS Toothbrush (Kids) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 17: BRICS Toothpaste Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 18: BRICS Toothpaste Market Value by Categories, 2014 &2020 (%)

Figure 19: BRICS Toothpaste (Gel Toothpaste) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 20: BRICS Toothpaste (Non- Gel Toothpaste) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 21: BRICS Mouth rinse Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 22: BRICS Mouth rinse Market Value by Categories, 2014 & 2020 (%)

Figure 23: BRICS Mouth rinse (Flavored) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 24: BRICS Mouth rinse (Conventional) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 25: BRICS Mouth rinse (Organic) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 26: BRICS Dental Floss Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 27: BRICS Dental Floss Market Value by Categories, 2014-2020 (%)

Figure 28: BRICS Dental Floss (Waxed) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 29: BRICS Dental Floss (Unwaxed) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 30: BRICS Dental Floss (Flavored) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 31: BRICS Dental Floss (Unflavored) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 32: BRICS Dental Floss (Thread) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 33: BRICS Dental Floss (Tape) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 34: BRICS Denture Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 35: BRICS Denture Care Market Value by Products Categories, 2014-2020 (%)

Figure 36: BRICS Denture Care Market Value by Fixtures Categories, 2014-2020 (%)

Figure 37: BRICS Denture Care Products (Cleanser) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 38: BRICS Denture Care Products (Adhesive) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 39: BRICS Denture Care Products (Paste) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 40: BRICS Denture Care Fixtures (Complete) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 41: BRICS Denture Care Fixtures (Partial) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 42: BRICS Denture Care Fixtures (Overdenture) Market Absolute $ Opportunity, 2014-2020 ($ Mn)

Figure 43: BRICS Others Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 44: Relative Market Attractiveness of BRICS Oral Care: Primary Products

Figure 45: Relative Market Attractiveness of BRICS Oral Care: Secondary Products

Figure 46: BRICS Oral Care Market Value by Countries, 2014-2020 (%)

Figure 47: Relative Market Attractiveness of BRICS Oral Care Distribution Channel, by Type - 2013

Figure 48: Relative Market Attractiveness of BRICS Oral Care Distribution Channel, by countries - 2013

Figure 49: Brazil Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 50: Brazil Market Absolute $ Opportunity, 2014 – 2020 ($ Mn)

Figure 51: Brazil Oral Care Market Value by Categories, 2014 & 2020 (%)

Figure 52: Brazil Oral Care MarketValue by Distribution Channel Categories- 2014 (%)

Figure 53: Russia Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 54: Russia Market Absolute $ Opportunity, 2014 - 2020

Figure 55: Russia Oral Care Market Value by Categories, 2014 & 2020 (%)

Figure 56: Russia Oral Care MarketValue by Distribution Channel Categories- 2014

Figure 57: India Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 58: India Market Absolute $ Opportunity, 2014 - 2020

Figure 59: India Oral Care Market Value by Categories, 2014 & 2020 (%)

Figure 60: India Oral Care Market value by Distribution Channel Categories- 2014

Figure 61: China Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 62: China Market Absolute $ Opportunity, 2014 - 2020

Figure 63: China Oral Care Market Value by Categories, 2014 & 2020 (%)

Figure 64: China Oral Care MarketValue by Distribution Channel Categories- 2014

Figure 65: South Africa Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)

Figure 66: South Africa Market Absolute $ Opportunity, 2014 – 2020 ($ Mn)

Figure 67: South Africa Oral Care Market Value by Categories, 2014 & 2020 (%)

Figure 68: South Africa Oral Care Market value by Distribution Channel Categories- 2014

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BRICS Oral Care Market