The global coated fabrics market size is expected to be valued at US$ 45.3 billion in 2023. Increasing building & construction sector, bolsters the overall scope for coated fabrics market, which is projected to grow at a CAGR of 5.0% between 2023 and 2033, totaling around US$ 73.8 billion by 2033.
Data Points | Key Statistics |
---|---|
Coated Fabrics Market Value 2023 | US$ 45.3 billion |
Coated Fabrics Market Projected Value (2033) | US$ 73.8 billion |
Coated Fabrics Market CAGR (2023 to 2033) | 5.0% |
The increasing focus on sustainable and eco-friendly solutions is a significant trend that is positively influencing the growth of the coated fabrics market. Industries, in response to growing environmental concerns and the need to reduce carbon footprints, are seeking materials and manufacturing processes that align with sustainability goals. Coated fabrics play a crucial role in meeting these demands by offering eco-friendly alternatives to traditional fabric options.
One aspect of sustainability in coated fabrics is the use of environmentally friendly manufacturing processes. Many manufacturers are adopting cleaner and greener production methods that minimize the use of harmful chemicals, reduce energy consumption, and lower carbon emissions. For instance, water-based coatings and dyes are replacing solvent-based alternatives, resulting in reduced air pollution and water contamination. The sustainable manufacturing practices contribute to the overall eco-friendliness of coated fabrics.
Another key aspect is the incorporation of recycled materials in the production of coated fabrics. Recycling post-consumer and post-industrial waste, such as plastic bottles or textile scraps, helps reduce the extraction of virgin materials and divert waste from landfills. Coated fabrics, by utilizing recycled materials contribute to the circular economy by promoting resource conservation and waste reduction. Consumers are increasingly drawn to products that have recycled content, as it demonstrates a commitment to sustainable practices.
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The global demand for coated fabrics is projected to increase at a CAGR of 2.5% during the forecast period between 2018 and 2022, reaching a total of US$ 73.8 billion in 2033.
According to Future Market Insights, a market research and competitive intelligence provider, the coated fabrics market was valued at US$ 43.1 billion in 2022.
The global coated fabrics market, from 2018 to 2022, witnessed steady growth. Factors such as increasing demand from end-use industries like automotive, construction, and transportation, along with advancements in coating technologies, contributed to market expansion.
Rising consumer awareness regarding the benefits of coated fabrics, such as durability, resistance to abrasion and chemicals, and ease of maintenance, also played a significant role in driving market growth. The growth of emerging economies and the expansion of various application sectors provided opportunities for market players to expand their presence and cater to the increasing demand.
The forecast outlook for the global coated fabrics market from 2023 to 2033 is expected to be lucrative, with continued growth and expansion. The demand for coated fabrics is expected to witness significant growth across various end-use industries, including automotive, construction, healthcare, furniture, and protective clothing. The industries require coated fabrics for applications such as upholstery, seating, awnings, tents, medical equipment, and protective gear.
Growing environmental concerns and stringent regulations related to the use of hazardous chemicals in textiles are also expected to boost the demand for eco-friendly coated fabrics. Manufacturers are increasingly adopting sustainable manufacturing practices and incorporating recycled materials or bio-based coatings in their products to meet these requirements.
The coated fabrics market is witnessing significant growth in emerging markets, driven by rapid industrialization, urbanization, and infrastructure development. The increasing disposable income of consumers in these regions and their changing lifestyles are also contributing to the demand for coated fabrics in various applications.
Expansion of eCommerce & Online Retailing is Likely to be Beneficial for Market Growth
The expansion of eCommerce and online retailing has had a significant impact on the coated fabrics market. It has revolutionized the way consumers shop for a wide range of products, including coated fabrics. eCommerce platforms and online retailing have eliminated geographic limitations and expanded the market reach for coated fabrics. Consumers can now access a vast array of products from anywhere in the world, allowing manufacturers and retailers to target a global customer base, which has opened up new opportunities for coated fabric suppliers to reach customers in previously untapped regions and increase their market presence.
Online platforms offer consumers the convenience of purchasing coated fabrics from the comfort of their homes or offices. The 24/7 availability of online stores enables customers to browse, compare, and purchase coated fabrics at their own convenience, eliminating the need for physical store visits. The convenience factor has significantly contributed to the growth of online sales of coated fabrics.
Online platforms also provide consumers with access to a wide range of coated fabric products from different manufacturers, brands, and suppliers. This abundance of choice allows customers to explore various options, compare prices, and select the most suitable coated fabric based on their specific requirements. Online retailers often offer detailed product descriptions, specifications, and customer reviews, aiding the decision-making process.
Technological Advancements in Coating Techniques to Fuel the Market Growth
Technological advancements in coating techniques have significantly contributed to the growth and diversification of the coated fabrics market. The advancements have revolutionized the capabilities of coated fabrics by enhancing their performance, functionality, and durability.
Advancements in coating technologies have resulted in coated fabrics with improved durability and weather resistance. Innovative coating formulations, such as polyurethane and fluoropolymer-based coatings, offer excellent resistance to harsh environmental conditions, including UV radiation, moisture, chemicals, and extreme temperatures, which makes coated fabrics suitable for outdoor applications, such as awnings, canopies, tents, and marine upholstery.
Coating techniques have been developed to provide coated fabrics with specific functionalities. Flame retardant coatings. For instance, are applied to fabrics used in industries where fire safety is crucial, such as transportation, aerospace, and public spaces. Antimicrobial coatings inhibit the growth of bacteria and fungi on the fabric surface, making them suitable for medical textiles, hygiene products, and upholstery in healthcare settings. The functional coatings increase the versatility and value of coated fabrics in various sectors.
Technological advancements have also focused on developing environmentally friendly coatings for coated fabrics. Water-based and solvent-free coating formulations have gained popularity as they reduce environmental impact and health hazards associated with traditional solvent-based coatings. The eco-friendly coatings align with the increasing demand for sustainable and green products, enhancing the market appeal of coated fabrics.
Expansion of Building & Construction Sector will Boost Demand
The coated fabrics market in China has attracted several global manufacturers since the past few years. One of the key factors supporting expansion is massive industrial growth and rapid urbanization registered in the country.
The expansion of the building and construction sector in China, besides rapid industrialization will continue supporting the expansion of the Coated Fabrics Market. The increasing automotive sales in China will result in higher application of coated fabrics in the transportation segment.
Government initiatives to ascertain higher safety standards will increase the use of coating fabrics in the production of protective clothing. The country is expected to witness a CAGR of 4.9% during the forecast period.
Presence of Major players in the Country to Fuel the Market Growth
The presence of some of the leading players will continue supporting growth in the United States Implementation of stringent regulations by organizations such as Occupational Safety and Health Administration aimed at curbing the risk of accidents in workplaces and ensuring safer environment. The regulations will fuel the demand for protective clothing, which in turn, is anticipated to drive coated fabrics sales in the United States. The country is expected to witness a CAGR of 4.8% during the forecast period.
Increasing Automotive Sector in the Country to Fuel the Market Growth
The rising demand from automotive and building & construction segments will remain chief growth drivers in India. According to the India Brand Equity Foundation (IBEF), thanks to rise in income of middle-income population, India is likely to emerge as the third leading auto market in the world within the next few years. The country is expected to witness a CAGR of 4.7% during the forecast period.
The rising automotive sales will create scope for application in the transportation segment within the India coated fabrics market. IBEF also revealed that the domestic production of automobiles in India increased at 2.36% between 2016 and 2020. India will remain a chief market for coated fabrics within South Asia, with sales of both passenger and commercial vehicles forecast to surge further in the coming years.
Heavy Investments in Oil & Gas Sector in the Country to Fuel the Market Growth
The growing oil and gas activities in Germany along with the stringent FDA regulation has augmented the protective clothing applications in the region, which is expected to contribute substantially to the demand for coated fabrics. Furthermore, the presence of major automobile manufactures in Germany is majorly driving the Coated Fabrics Market growth. The country is expected to witness a CAGR of 4.5% during the forecast period.
The high economic growth rate and heavy investments in industries such as oil & gas, automotive, infrastructure, chemical, and steel & military also drive the coated fabrics market in the region. The increasing call for comfort and convenience in interiors of the vehicle is also promoting the need for coated fabrics market in Germany.
Increasing Automotive Sector in the Country to Fuel the Market Growth
As one of the world’s largest emerging economies, Brazil is home to one of the major automobile markets worldwide which directly affects the market of coated fabrics. The market for coated fabrics has increased 1.2 times in the past five years. This increment was due to major influence of government agencies regulating automobiles and automobile parts in Brazil. The country is expected to witness a CAGR of 4.4% during the forecast period.
The automobile vehicle fleet is bound to grow in the next few years hence the scenario for coated fabrics is quite optimistic with forecast of growing sales in line with increasing customer expectations. The country is attracting a lot of global market players.
Protective Clothing to Take the Lion’s Share
The protective clothing is the most in-demand application, and is anticipated to hold a CAGR of 4.9% during the forecast period. Protective clothing is designed to protect the person wearing it from various environmental hazards faced during any particular operation. The protective clothing segment is projected to be the fastest-growing application of coated fabrics, in terms of value and volume, between 2023 and 2033. Every industry has some specific associated hazards. For instance, thermal protective clothing is required by firefighters for protection against flame and heat during firefighting operations. Similarly protective clothing is required across various industries, which is accelerating the sales of coated fabrics.
As per the report, the transportation segment is projected to hold the leading share in the Coated Fabrics Market. The automotive industry is growing at a high rate since its revival post the financial meltdown. In the automotive industry, safety is a crucial consideration for car manufacturers. Coated fabrics are appropriate for a wide range of automotive end uses such as seat upholstery, airbags, seat belt, truck tarpaulin & covers, boat seating, boat topping, rafts, and kayaks. The automotive industry is already rapidly growing, which is expected to drive the coated fabrics market during the forecast period.
Polymer will be the Most Preferred Material Type
Among the material types used in coated fabrics the polymer (vinyl, PU, PE) coated fabric segment is anticipated to lead the global coated fabrics market, with a CAGR of 4.8%, during the forecast period. The unique properties of polymer-coated fabrics such as high resistance to oil, dirt, water, and UV lights is the main reason for the rising demand for the polymer- coated fabrics indifferent sectors of industries, including in home furnishing and automobile upholstery. Some of the other applications of polymer-coated fabrics are temporary tents, awnings, canopies, seat upholstery, and protective clothing.
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Coated fabrics market startup players are adopting various marketing strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to create a larger customer base. For instance,
The coated fabrics market is moderately competitive. Some of the players are focusing to carve a niche for specific demography. The market players are showing interest in partnerships throughout the value chain, with focus on innovations. The companies are focusing on the expansion of their product portfolio to gain competitive edge.
Recent Developments
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2023 to 2033 |
Market Analysis | USD Billion for value and Units for Volume |
Key Regions Covered | North America; Latin America; Eastern Europe; Western Europe; Japan; Asia Pacific; and Middle East & Africa |
Key Countries Covered | USA, Canada, Brazil, Mexico, Germany, UK, France, Italy, GCC Countries, South Africa, China, Japan, India, and others |
Key Segments Covered | Application, Material, and Region. |
Key Companies Profiled | Saint Gobain S.A; Bayer AG; PPG Industries; Akzonobel N.V.; 3M Company; Valspar Corporation; E.I. du Pont de Nemours and Company; BASF SE Paints; Nippon Paints; Sherwin Williams |
Report Coverage | Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The market is expected to be estimated US$ 45.3 billion in 2023.
The market is expected to surpass US$ 73.8 billion by 2033.
From 2018 to 2022, the market advanced at a 2.5% CAGR.
The most in-demand application, with a CAGR of 4.9%, is protective clothing.
With a CAGR of 4.8%, the polymer category is likely dominate the market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 5.3.1. Commercial Tents 5.3.2. Furniture 5.3.3. Industrial 5.3.4. Protective Clothing 5.3.5. Transportation 5.3.6. Others 5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033 6.3.1. Polymer Coated 6.3.2. Rubber Coated 6.3.3. Others 6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. Asia Pacific 7.3.5. MEA 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Application 8.2.3. By Material 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Application 8.3.3. By Material 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Application 9.2.3. By Material 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Application 9.3.3. By Material 9.4. Key Takeaways 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Europe 10.2.2. By Application 10.2.3. By Material 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Application 10.3.3. By Material 10.4. Key Takeaways 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.1.4. Singapore 11.2.1.5. Thailand 11.2.1.6. Indonesia 11.2.1.7. Australia 11.2.1.8. New Zealand 11.2.1.9. Rest of Asia Pacific 11.2.2. By Application 11.2.3. By Material 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Application 11.3.3. By Material 11.4. Key Takeaways 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. GCC Countries 12.2.1.2. South Africa 12.2.1.3. Israel 12.2.1.4. Rest of MEA 12.2.2. By Application 12.2.3. By Material 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Application 12.3.3. By Material 12.4. Key Takeaways 13. Key Countries Market Analysis 13.1. USA 13.1.1. Pricing Analysis 13.1.2. Market Share Analysis, 2022 13.1.2.1. By Application 13.1.2.2. By Material 13.2. Canada 13.2.1. Pricing Analysis 13.2.2. Market Share Analysis, 2022 13.2.2.1. By Application 13.2.2.2. By Material 13.3. Brazil 13.3.1. Pricing Analysis 13.3.2. Market Share Analysis, 2022 13.3.2.1. By Application 13.3.2.2. By Material 13.4. Mexico 13.4.1. Pricing Analysis 13.4.2. Market Share Analysis, 2022 13.4.2.1. By Application 13.4.2.2. By Material 13.5. Germany 13.5.1. Pricing Analysis 13.5.2. Market Share Analysis, 2022 13.5.2.1. By Application 13.5.2.2. By Material 13.6. UK 13.6.1. Pricing Analysis 13.6.2. Market Share Analysis, 2022 13.6.2.1. By Application 13.6.2.2. By Material 13.7. France 13.7.1. Pricing Analysis 13.7.2. Market Share Analysis, 2022 13.7.2.1. By Application 13.7.2.2. By Material 13.8. Spain 13.8.1. Pricing Analysis 13.8.2. Market Share Analysis, 2022 13.8.2.1. By Application 13.8.2.2. By Material 13.9. Italy 13.9.1. Pricing Analysis 13.9.2. Market Share Analysis, 2022 13.9.2.1. By Application 13.9.2.2. By Material 13.10. China 13.10.1. Pricing Analysis 13.10.2. Market Share Analysis, 2022 13.10.2.1. By Application 13.10.2.2. By Material 13.11. Japan 13.11.1. Pricing Analysis 13.11.2. Market Share Analysis, 2022 13.11.2.1. By Application 13.11.2.2. By Material 13.12. South Korea 13.12.1. Pricing Analysis 13.12.2. Market Share Analysis, 2022 13.12.2.1. By Application 13.12.2.2. By Material 13.13. Singapore 13.13.1. Pricing Analysis 13.13.2. Market Share Analysis, 2022 13.13.2.1. By Application 13.13.2.2. By Material 13.14. Thailand 13.14.1. Pricing Analysis 13.14.2. Market Share Analysis, 2022 13.14.2.1. By Application 13.14.2.2. By Material 13.15. Indonesia 13.15.1. Pricing Analysis 13.15.2. Market Share Analysis, 2022 13.15.2.1. By Application 13.15.2.2. By Material 13.16. Australia 13.16.1. Pricing Analysis 13.16.2. Market Share Analysis, 2022 13.16.2.1. By Application 13.16.2.2. By Material 13.17. New Zealand 13.17.1. Pricing Analysis 13.17.2. Market Share Analysis, 2022 13.17.2.1. By Application 13.17.2.2. By Material 13.18. GCC Countries 13.18.1. Pricing Analysis 13.18.2. Market Share Analysis, 2022 13.18.2.1. By Application 13.18.2.2. By Material 13.19. South Africa 13.19.1. Pricing Analysis 13.19.2. Market Share Analysis, 2022 13.19.2.1. By Application 13.19.2.2. By Material 13.20. Israel 13.20.1. Pricing Analysis 13.20.2. Market Share Analysis, 2022 13.20.2.1. By Application 13.20.2.2. By Material 14. Market Structure Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Market Share Analysis of Top Players 14.3.1. By Regional 14.3.2. By Application 14.3.3. By Material 15. Competition Analysis 15.1. Competition Deep Dive 15.1.1. Saint Gobain S.A 15.1.1.1. Overview 15.1.1.2. Product Portfolio 15.1.1.3. Profitability by Market Segments 15.1.1.4. Sales Footprint 15.1.1.5. Strategy Overview 15.1.1.5.1. Marketing Strategy 15.1.1.5.2. Product Strategy 15.1.1.5.3. Channel Strategy 15.1.2. Bayer AG 15.1.2.1. Overview 15.1.2.2. Product Portfolio 15.1.2.3. Profitability by Market Segments 15.1.2.4. Sales Footprint 15.1.2.5. Strategy Overview 15.1.2.5.1. Marketing Strategy 15.1.2.5.2. Product Strategy 15.1.2.5.3. Channel Strategy 15.1.3. PPG Industries 15.1.3.1. Overview 15.1.3.2. Product Portfolio 15.1.3.3. Profitability by Market Segments 15.1.3.4. Sales Footprint 15.1.3.5. Strategy Overview 15.1.3.5.1. Marketing Strategy 15.1.3.5.2. Product Strategy 15.1.3.5.3. Channel Strategy 15.1.4. Akzonobel N.V. 15.1.4.1. Overview 15.1.4.2. Product Portfolio 15.1.4.3. Profitability by Market Segments 15.1.4.4. Sales Footprint 15.1.4.5. Strategy Overview 15.1.4.5.1. Marketing Strategy 15.1.4.5.2. Product Strategy 15.1.4.5.3. Channel Strategy 15.1.5. 3M Company 15.1.5.1. Overview 15.1.5.2. Product Portfolio 15.1.5.3. Profitability by Market Segments 15.1.5.4. Sales Footprint 15.1.5.5. Strategy Overview 15.1.5.5.1. Marketing Strategy 15.1.5.5.2. Product Strategy 15.1.5.5.3. Channel Strategy 15.1.6. Valspar Corporation 15.1.6.1. Overview 15.1.6.2. Product Portfolio 15.1.6.3. Profitability by Market Segments 15.1.6.4. Sales Footprint 15.1.6.5. Strategy Overview 15.1.6.5.1. Marketing Strategy 15.1.6.5.2. Product Strategy 15.1.6.5.3. Channel Strategy 15.1.7. E.I. du Pont de Nemours and Company 15.1.7.1. Overview 15.1.7.2. Product Portfolio 15.1.7.3. Profitability by Market Segments 15.1.7.4. Sales Footprint 15.1.7.5. Strategy Overview 15.1.7.5.1. Marketing Strategy 15.1.7.5.2. Product Strategy 15.1.7.5.3. Channel Strategy 15.1.8. BASF SE Paints 15.1.8.1. Overview 15.1.8.2. Product Portfolio 15.1.8.3. Profitability by Market Segments 15.1.8.4. Sales Footprint 15.1.8.5. Strategy Overview 15.1.8.5.1. Marketing Strategy 15.1.8.5.2. Product Strategy 15.1.8.5.3. Channel Strategy 15.1.9. Nippon Paints 15.1.9.1. Overview 15.1.9.2. Product Portfolio 15.1.9.3. Profitability by Market Segments 15.1.9.4. Sales Footprint 15.1.9.5. Strategy Overview 15.1.9.5.1. Marketing Strategy 15.1.9.5.2. Product Strategy 15.1.9.5.3. Channel Strategy 15.1.10. Sherwin Williams 15.1.10.1. Overview 15.1.10.2. Product Portfolio 15.1.10.3. Profitability by Market Segments 15.1.10.4. Sales Footprint 15.1.10.5. Strategy Overview 15.1.10.5.1. Marketing Strategy 15.1.10.5.2. Product Strategy 15.1.10.5.3. Channel Strategy 16. Assumptions & Acronyms Used 17. Research Methodology
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