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Destination Wedding Industry Analysis in Thailand

Thailand Destination Wedding Industry Outlook from 2023 to 2033

The demand for destination wedding services in Thailand reached US$ 2,121.8 million in 2022. Sales in Thailand's destination wedding business recorded a y-o-y growth of 12.5% in 2022, with overall revenue expected to reach US$ 2,386.3 million in 2023. In the projection period, Thailand's destination wedding business value is expected to increase at a 12.2% CAGR, totaling US$ 7,572.5 million by 2033.

Attributes Key Insights
Thailand Destination Wedding Business Value (2022A) US$ 2,121.8 million
Estimated Thailand Destination Wedding Business Revenue (2023E) US$ 2,386.3 million
Projected Thailand Destination Wedding Business Valuation (2033F) US$ 7,572.5 million
Anticipated Value-based CAGR (2023 to 2033) 12.2%

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Thailand Destination Wedding Business Overview

Thailand is often hailed as one of the most attractive and romantic wedding destinations globally. This is mainly due to its breathtaking resorts nestled amid stunning blue waters and white sand beaches.

The projected rise in destination weddings in Thailand is mainly driven by a combination of factors. These include increased Western cultural influence, shifting cultural perspectives on marriage, rising disposable income, and a growing preference among couples to document their engagement and wedding preparations on social media platforms.

Environment preservation is becoming the forefront of most couples planning their wedding at unique destinations. Couples are increasingly concerned about reducing waste and minimizing their environmental footprint.

They are keen on making environmentally friendly choices during their weddings. This includes using products that decompose naturally, choosing flowers grown without harmful chemicals, and other similar choices.

The pivotal growth for destination weddings from the young generation on the back of increased spending power, cultural preference, and budget-compatible packages is boosting revenue in Thailand. Moreover, the varietal service offering based on customer preferences, which demands ready-to-go plans for the wedding, has been appealing to couples looking for destination weddings in Thailand.

Partnerships and business alliances have also aided the sector’s growth. Partnerships between hotels, resorts, and wedding planners, as well as collaborations with well-known wedding service providers, expand the range of wedding services and give clients more alternatives and information, boosting the growth of the target business.

Historical Performance Vs. Demand Outlook for Destination Weddings in Thailand

The destination wedding business in Thailand registered a CAGR of 21.4% during the historical period. It attained a total valuation of US$ 2,121.8 million at the end of 2022. Over the forecast period, demand for destination weddings in Thailand is projected to rise at a 12.2% CAGR.

Historical CAGR (2018 to 2022) 21.4%
Forecast CAGR (2023 to 2033) 12.2%

New trends and opportunities for advancements are constantly emerging in the business world. Destination weddings have grown in popularity worldwide, and Thailand is no exception.

Future destination weddings in Thailand will be even more varied, with couples looking for a range of options, such as opulent resorts, quaint venues, and unusual off-the-beaten-path places. Couples also search for unique offers that fit within their budgets. This will likely create opportunities for destination wedding planners in Thailand.

The destination wedding landscape is changing, with individuals increasingly preferring small, private destination weddings in far-off places that emphasize building cherished gatherings over several days. This will boost sales in Thailand during the forecast period.

People worldwide are choosing Thailand as a wedding destination due to its scenic beauty, well-developed infrastructure, and availability of essential services. They will likely increase demand for destination trips in the country, thereby fueling revenue growth.

Other factors boosting Thailand destination wedding business revenue include:

  • Presence of several scenic locations in Thailand
  • Expansion of resorts, hotels, cruise, and other essential facilities in Thailand
  • Rising celebrity endorsements
  • Introduction of new attractive packages with discounts
  • Surging popularity of cruise weddings
  • Positive outlook for Thailand tourism
  • Growth of social media to present opportunities for wedding event coordinators in Thailand
Ronak Shah
Ronak Shah

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Comparative View of Adjacent Thailand Destination Wedding Businesses

The peer or tangential businesses in the travel and tourism sector are expected to have an impact on the destination wedding business in Thailand. This covers both the international and Europe destination wedding businesses. Future Market Insights (FMI) have discovered significant insights through the examination of these linked industries. These insights will be useful for creating distinctive differentiated strategies to pursue growth and opportunity.

Thailand Destination Wedding Demand Outlook:

Attribute Thailand Destination Wedding Demand Outlook
CAGR (2023 to 2033) 12.2%
Value (2023) US$ 2,386.3 million
Growth Factor Thailand accommodates a wide range of preferences.
Key Trend Couples are seeking more immersive and authentic experiences.

Global Destination Wedding Industry Analysis:

Attribute Global Destination Wedding Industry Analysis
CAGR (2023 to 2033) 13.1%
Value (2023) US$ 30,259.6 million
Growth Factor The growing middle-class population and celebrity endorsements are expected to uplift destination wedding demand globally.
Key Trend The growing ecotourism and agritourism will likely boost revenue through 2033.

Europe Destination Wedding Sales Forecast:

Attribute Europe Destination Wedding Sales Forecast
CAGR (2023 to 2033) 19%
Value (2023) US$ 9.9 million
Growth Factor Increasing personalization and unique experiences in destination weddings will likely boost sales in Europe.
Key Trend The growing popularity of eco-friendly weddings, new destination wedding concepts, easy accessibility on portals, and increasing awareness of destination weddings are key trends shaping sales growth across Europe.

Key Dynamics in the Thailand Destination Wedding Business

  • Rising Popularity of Micro-weddings and Destination Elopements Boosting Sales

Intimate celebrations such as micro-weddings and destination elopements are favored by couples for several reasons, primarily for their cost-effectiveness compared to traditional weddings. These smaller events enable couples to prioritize their closest loved ones and curate a more personalized and close-knit experience.

Thailand stands out as a favored location for such intimate ceremonies owing to its breathtaking landscapes, reasonable costs, and laid-back ambiance. Noteworthy wedding spots within Thailand include Phuket, Koh Samui, Krabi, and Bangkok. The growing preference for these intimate ceremonies is influencing destination wedding demand in the country positively.

  • Thailand's Natural Beauty and Diverse Landscape Spurring Business Growth

Thailand has a stunning natural landscape that includes beautiful beaches, green rainforests, majestic mountains, and historic temples. Couples have multiple options for wedding ceremonies and reception settings owing to this variation.

The allure of Thailand's picturesque landscapes, cultural richness, and diverse wedding venues continues to captivate couples seeking a dream destination for their special day. This upward trajectory underscores Thailand's position as a premier global destination for unforgettable weddings, promising a prosperous future for this thriving sector.

Thailand is also well known for its developed infrastructure and hospitality sector. This facilitates the planning and execution of couples' perfect weddings regardless of their international backgrounds.

  • Government Support for the Tourism Sector to Bode Well for the Target Business

The government of Thailand has actively supported the tourism sector, contributing significantly to the growth of the destination wedding business in the country. Through several initiatives, the government has facilitated the process for foreign visitors to acquire visas. This has helped in simplifying travel arrangements for couples and their guests intending to hold weddings in Thailand.

The government has also initiated several promotional campaigns to highlight Thailand as an ideal wedding destination. Notably, in 2020, the Tourism Authority of Thailand (TAT) introduced the ‘Thailand Your Dream Wedding, Your Way’ campaign, emphasizing the personalized and adaptable nature of wedding planning in Thailand.

The initiative spotlighted diverse wedding experiences available, including traditional Thai ceremonies and picturesque beach weddings. These efforts have effectively raised the profile of Thailand as a desirable wedding location, encouraging more couples to contemplate the nation for their special day. This is expected to create lucrative growth prospects for Thailand-based wedding destination companies.

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Category-wise Insights

The below section shows the luxurious wedding segment witnessing a higher CAGR of 6.2% during the forecast period. By service type, the wedding planning segment is set to expand at a 4.8% CAGR. Based on guest capacity, the below 100 segment will likely thrive at a 5.3% CAGR through 2033.

Luxurious Wedding to Remain a Popular Choice among Couples

Growth Outlook by Key Target Businesses

Target Business Luxurious Wedding
CAGR 6.2%

As per the latest Thailand destination wedding industry analysis, the luxurious wedding segment is poised to thrive at a 6.2% CAGR during the forecast period. This is due to the rising inclination of couples toward choosing luxurious weddings in Thailand.

Couples with higher disposable income opt for extravagant, magnificent weddings with selected guests. They value opulence, exclusivity, privacy, and great service. Their planning horizon is several months long, and they dedicate substantial resources to staging flawless celebrations across multiple days.

To meet customer demand for luxury weddings, key companies are focusing on launching customized programs and services. For instance, Niyama recently launched its new ‘Destination Weddings by Niyama’ program. It offers couples a customized wedding experience tailored to their individual needs and budget.

The program includes everything from venue selection and catering to transportation and accommodation. The introduction of such programs will boost the target segment and generate substantial revenue.

Wedding Planning Remains the Most Popular Service Type

Growth Outlook by Key Service Type

Service Type Wedding Planning
CAGR 4.8%

The destination wedding planning in Thailand is anticipated to expand at a CAGR of 4.8% during the forecast period. The target segment is expanding as couples prefer a full-service wedding planner who handles all of the festivities of their wedding day, from beginning to end, making it stress-free for the couple.

The wedding planning department makes it easy for the couple by providing full wedding services and coordinating every aspect of the day from beginning to end. Making floor plans and arranging vendor agreements are typical chores that planners manage, as does secure lodging for visitors.

The growing adoption of destination wedding planning services in Thailand will continue to boost revenue through 2033. Key companies are expected to offer novel wedding planning services to meet customer demand and spur their sales.

Below 100 Guests Segment to Hold a Prominent Value Share

Growth Outlook by Guest Capacity

Guest Capacity Below 100
CAGR 5.3%

As per the latest report, the below 100 guest segment is predicted to progress at a CAGR of 5.3% during the estimated period. This can be attributable to the rising popularity of small to medium-sized destination weddings in Thailand.

Couples are looking for more private and intimate weddings that make a below 100 guest segment more popular than the others. As more couples opt for a luxurious wedding, these venues are well-suited for small to medium-sized weddings, fueling the growth of the target segment.

The most popular guest capacity category remains below 100 guests. This indicates a clear preference for a more personalized and close-knit wedding experience among modern couples. Low destination wedding costs for a guest list of below 100 people in Thailand is another key factor expected to boost the target segment

Competitive Landscape

The Thailand destination wedding business has a fragmented competitive landscape, with several players competing based on different services and packages and working with well-known wedding planners. Companies are also collaborating and forming partnerships to draw in more clients and give customers access to a wider variety of options and expertise.

Recent Developments in Thailand Destination Wedding Business

  • In 2023, Simple Oahu Wedding launched a new wedding package for couples looking for a sustainable and eco-friendly wedding. The new package, called the Sustainable Wedding Package, includes a variety of features that are designed to minimize the environmental impact of the wedding.
  • In 2023, Villa Anugrah launched a new website to make it easier for couples to plan their destination wedding. The new website is designed to be user-friendly and informative, and it provides couples with all of the information they need to plan their wedding, including information on venues, wedding packages, vendors, and more.

Scope of the Report

Attribute Details
Estimated Value (2023) US$ 2,386.3 million
Projected Value (2033) US$ 7,572.5 million
Anticipated CAGR (2023 to 2033) 12.2%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Industry Analysis Value (US$ million)
Key Countries Covered
  • Thailand
Key Segments Covered
  • Wedding Type
  • Service Type
  • Target Business
  • Season
  • Organization of Stay
  • Guest Capacity
Key Companies Profiled
  • Beyond the Destination
  • Celebrations International Thailand
  • Destination Weddings Thailand
  • Dream Weddings Thailand
  • Weddings in Phuket
  • Anantara Vacation Club
  • Hyatt Regency Phuket Resort
  • The Naka Island
  • JW Marriott Phuket Resort & Spa
  • Trisara Phuket
  • Weddings in Thailand
  • Thailand Wedding Planners
  • Wed in Thailand
  • Samui Weddings
  • Chiva-Som Weddings
  • The Sarojin Weddings
  • Trisara Weddings
  • Others (as requested)
Report Coverage Business Forecast, Company Share Analysis, Competition Intelligence, Key Dynamics and Challenges, and Strategic Growth Initiatives

Thailand Destination Wedding Industry Analysis by Category

By Wedding Type:

  • Beach Wedding
  • Mountain Wedding
  • Vineyard Wedding
  • Castle Wedding
  • City Wedding
  • Island Wedding
  • Cultural Wedding

By Service Type:

  • Wedding Planning
  • Venue Selection
  • Catering
  • Photography
  • Decor
  • Entertainment
  • Transportation

By Target Business:

  • Small Wedding
  • Luxurious Wedding
  • Themed Wedding

By Season:

  • High Season
  • Mid-season
  • Low Season
  • Mid-peak Season

By Organization of Stay:

  • Package
  • Non Package

By Guest Capacity:

  • Above 100
  • Below 100

Frequently Asked Questions

Total revenue in Thailand is set to reach US$ 2,386.3 million in 2023.

Sales value in Thailand is predicted to reach US$ 7,572.5 million by 2033.

Demand in Thailand grew at a 21.5% CAGR from 2018 to 2022.

It costs from US$ 25000 to US$ 62000 for a guest list of about 150 people.

Demand for destination weddings in Thailand is set to rise at a 12.2% CAGR.

November to February are ideal months for planning weddings in Thailand.

Table of Content

1. Executive Summary

    1.1. Industry Outlook

        1.1.1. Who Is Travelling?

        1.1.2. Travel Gross Bookings

        1.1.3. Travel Gross Revenue

        1.1.4. How Much Do They Spend?

    1.2. Evolution Analysis

    1.3. Future Market Insights (FMI) Analysis and Recommendations

2. Growth Parameters

    2.1. Emphasis On Personalized Experiences

    2.2. Convenience and Accessibility Authentic Local Fusion Food Experiences

    2.3. Social Media Influence

    2.4. Better Group Travel Incentives

3. Supply to Demand: Today Travel Distribution Network 

    3.1. Direct v/s Indirect Distribution

    3.2. Travel Gross Revenues, by Channel, 2023

        3.2.1. Supplier Direct

        3.2.2. TMC

        3.2.3. Tour Operator

        3.2.4. OTA

4. Wedding Type

    4.1. Total Supplier, Share by Segment (%), 2023

        4.1.1. Beach Wedding

        4.1.2. Mountain Wedding

        4.1.3. Vineyard Wedding

        4.1.4. Castel Wedding

        4.1.5. City Wedding

        4.1.6. Island Wedding

        4.1.7. Cultural Wedding

5. Service Type

    5.1. Wedding Planning

    5.2. Venue Selection

    5.3. Catering

    5.4. Photography

    5.5. Decor

    5.6. Entertainment

    5.7. Transportation

6. Target Business in 2023

    6.1. By Season

        6.1.1. High Season

        6.1.2. Mid-season

        6.1.3. Low Season

        6.1.4. Mid-peak Season

    6.2. By Organization of Stay

        6.2.1. Package

        6.2.2. Non Package

    6.3. By Guest Capacity

        6.3.1. Above 100

        6.3.2. Below 100

7. Gross Revenue

    7.1. Gross Revenue (US$ million) and Forecast (2023 to 2033)

    7.2. Target Business and Forecast (2023 to 2033)

    7.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)

    7.4. Number of Tourists Y-o-Y Growth Projections

8. Challenges & Looking Forward

    8.1. Success Stories: Case Studies

    8.2. Future Market Insights (FMI) Recommendations

9. Stakeholders Landscape-Key Direct Suppliers 

    9.1. Wedding Planning

        9.1.1. Top Players

        9.1.2. Concentration

        9.1.3. Share

    9.2. Venue Selection

        9.2.1. Top Players

        9.2.2. Concentration

        9.2.3. Share

    9.3. Catering

        9.3.1. Top Players

        9.3.2. Concentration

        9.3.3. Share

    9.4. Photography

        9.4.1. Top Players

        9.4.2. Concentration

        9.4.3. Share

    9.5. Decor

        9.5.1. Top Players

        9.5.2. Concentration

        9.5.3. Share

    9.6. Entertainment

        9.6.1. Top Players

        9.6.2. Concentration

        9.6.3. Share

    9.7. Transportation

        9.7.1. Top Players

        9.7.2. Concentration

        9.7.3. Share

10. Social Media Sentimental Analysis

    10.1. Travel Influencers: A new Phenomenon in the world of Tourism

    10.2. Social Media Platforms Preferred

    10.3. Trending #Hashtags

    10.4. Social Media Platform Mentions (% of Total Mentions)

    10.5. Trending Subject Titles

11. Assumptions and Acronyms Used

12. Research Methodology

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List of Tables

Table 01: Capital Investment in by Country (US$ million)

Table 02: Total Tourist Arrivals (million), 2023

Table 03: Total Spending (US$ million) and Forecast (2018 to 2033)

Table 04: Number of Tourists (million) and Forecast (2018 to 2033)

Table 05: Spending per Traveler (US$ million) and Forecast (2018 to 2033)
Ronak Shah
Ronak Shah

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 01: Total Spending (US$ million) and Forecast (2023 to 2033)

Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)

Figure 03: Number of Tourists (million) and Forecast (2023 to 2033)

Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)

Figure 05: Spending per Traveler (US$ million) and Forecast (2023 to 2033)

Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)

Figure 07: Current Industry Analysis (% of demand), By Wedding Type, 2023

Figure 08: Current Industry Analysis (% of demand), By Service Type, 2023

Figure 09: Current Industry Analysis (% of demand), By Target Business, 2023

Figure 10: Current Industry Analysis (% of demand), By Season, 2023

Figure 11: Current Industry Analysis (% of demand), By Organization of Stay, 2023

Figure 12: Current Industry Analysis (% of demand), By Guest Capacity, 2023


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