Destination Marketing Sector Outlook (2022 to 2032)
As per newly released data by Future Market Insights (FMI), the Destination Marketing Sector is estimated at US$ 120 Billion in 2022 and is projected to reach US$ 407.35 Billion by 2032, at a CAGR of 13% from 2022 to 2032.
Destination Marketing Sector Value-based CAGR (2022 to 2032)
13%
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2017 to 2021 Destination Marketing Market Outlook Compared To 2022 to 2032 Forecast
From 2018 to 2019, the tourism industry did well across the board. New tours were being created by travel agencies and offered to travelers from throughout the world. Tourists have a strong demand for destination trips.
Tourists were drawn to destinations that are well-known for a cause or that are featured in films. The tour operators planned numerous trips that would visit both these and uncharted locales, whetting travelers’ appetites for more.
Due to travel restrictions brought on by the COVID-19 epidemic, there was a significant fall in tourists visiting well-known locations around the world. These had a significant impact on destination tourism, but as tourism is regaining its reputation, it will be revived.
When Organizing Tours, Keeping The Needs Of Tourists In Mind Helps To Fulfil Their Needs
Tourists all around the world want to make their tours memorable and enjoyable. Tourists are wishing that their journey will be a good memory and they will remember the tour forever. To give tourists such an experience, travel agencies are planning trips to popular destinations around the globe.
While planning these tours, organizers are making sure that there will be minimum problems during the tour and that tourists will enjoy their time. For ensuring smooth trips, tour organizers are constantly in contact with authorities and other businesses related to the trip.
While advertising the tours for attracting tourists, organizers are making sure that they are not promoting something that is not included in the tour, and that all other factors are according to the tourist’s interests. Through such advertisements, there are chances that tourists with similar interests come together and form a ‘family’ for the rest of the tour.
Find your sweet spots for generating winning opportunities in this market.
Experience Marketing Is A Game Changing Strategy For Destination Marketing
Tourists nowadays are preferring experiences over materials, and if the travels seem like they will be worthwhile and provide them with priceless memories, they're willing to spend the money anyway. For selling the tours to such an audience, tourism agencies are advertising them using experience marketing.
Experienced marketing uses visual means for giving a glimpse of what tourists can experience on tour. The films used may feature locals discussing the region's specialties, hotels, and landmarks that are part of the tour. The use of Virtual Reality and POV videos are the best examples of experiential marketing.
Such experience marketing helps build excitement among the tourists and make sure they book the tour after knowing what they are getting by traveling with particular tour organizers.
Country-Wise Insight
Incredible! India is altering how tourists in western people view India.
Long-standing misconceptions about India in the West include extensive poverty, a lack of modern sanitation, and daily conflicts over religion and ethnicity. To remove such misconceptions about India, The Indian Ministry of Tourism launched the Incredible! India's marketing campaign to highlight to western audiences the country's culture, historic monuments, tourist attractions, and the excitement and energy filled in locals.
Tourism is an ever-growing and bankable market, so India as a developing country is trying to enhance this market and capitalize on its basis for boosting the economy. By promoting positive aspects through tourism, India will work to win the support of western nations on a global scale.
Destination marketing perception in the Bahamas is distracting tourists from reality about the region.
The Bahamas promotes itself as the main destination for luxurious and relaxing vacations in the Caribbean. The Government had launched a tourism campaign, with the slogan it’s better in the Bahamas, which suggested the relaxing nature of tours in the country.
The Government of the Bahamas introduced television advertisements and websites, specifically to establish the image of the islands providing a relaxing, carefree, full of cultural experience for travelers. In contrast to that, high crime rates are indicating that the actual situation is worse.
The tourism marketing agencies are trying to keep tourists focusing on beaches and azure waters and tropical weather and lifestyle in the Bahamas keeping the drawbacks and unnoticed bad parts away. This managing perception is commonly seen in advertising, as the whole purpose is the sale of the product.
After changes in traveling media, Mexico is prepared to resurrect tourism by promoting locations all around the country.
In order to change common public political and social perceptions of Mexico, including those of poverty, government and law enforcement corruption, petty and organized crime, and drug trafficking, the Tourism Board of Mexico, launched a tourism advertisement campaign in 2010.
This campaign was focused on the USA and Canada, which are Mexico’s North American Free Trade Agreement partners and key customers from a tourism point of view. But this campaign was shut down in 2019 due to the development of train systems connecting destinations in the country.
Currently, in order to revive tourism in the region, the authorities are promoting Mexico's beaches, natural beauties, cultural celebrations, and historical monuments like Mayan pyramids and Spanish churches, with its marketing slogan Visit Mexico. Under these promotional activities, Mexican tourism is set to undergo a radical transformation.
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Category-Wise Insights
Which advertising media is commonly used for Destination Marketing?
Social Media and Search Engines are powerful advertising channels for Destination Marketing.
Destination marketing involves the promotion of a place or attraction based in a country, and this promotion is usually done using a widespread medium, available in every region in the world. As the internet and smartphones are commonly used in all countries, tourism agencies and government authorities are preferring social media and internet websites for destination marketing.
What types of attractions are commonly advertised in Destination Marketing?
Natural and Cultural attractions are commonly promoted in advertisements
Destination marketing is focused on the promotion of specific locations in a region, which attract international and local tourists. To make sure that people will remember the places and that the advertisement will leave a positive impression on the target audience, nature, and cultural attractions are usually promoted in destination-specific advertisements.
All around the world, there are many cultural and natural heritages, and they serve as the distinctive characteristics that separate places from one another. Destination marketing promotes both the countries and tourism by concentrating on these particular attractions.
Competitive Landscape
For the promotion of tourism at a specific location, there are Destination Marketing Organisations, performing multiple operations with the help of local Government authorities. These DMOs get funds from taxes paid by tourists and subsidies provided by Government.
However, these DMOs are seeing a fall in sales since private tour operators along with marketing companies are promoting these excursions more successfully and offering travelers a wide range of options.
For Instance:
DANA, an online marketing organization is working in the hospitality, tourism, education, and lifestyle marketing domain. DANA is specialized in tourism marketing as they create a positive picture about the specific location and give beautiful images and visual representation along with catchy phrases and slogans. All these factors are important for destination marketing, attracting more people and encouraging them for planning their next tour to these locations.
Scope Of Report
Attribute
Details
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Billion for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania & the Middle East, and Africa.
Key Countries Covered
USA, Canada, Brazil, Mexico, Germany, The United Kingdon., France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered
Advertisement Media, Attraction Type, Tourist Type, Tour Type, and Region
Key Companies Profiled
Amadeus travel advertising,
Accord
MMGY Global
DANA
DCI
Digitalcoconut
OP Worldwide
LLC
Sagittarius
VERB
OnlyTravel
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
The Destination Marketing Sector By Category
By Advertisement Media:
Magazines
Newspapers
Television
Emails
Others
By Attraction Type:
Natural
Festivals
Cultural
Artificial
Other
By Tourist Type:
Domestic
International
By Tour Type:
Independent Traveler
Tour Group & Package Traveler
Frequently Asked Questions
What is the current market value of the Destination Marketing market?
The Destination Marketing market is currently valued at US$ 120 Billion in 2022.
What is the forecasted growth rate for the Destination Marketing market?
The Destination Marketing market is currently forecasted to grow at a rate of 13% CAGR during the forecast period.
Who are the leading players in the Destination Marketing sector?
Amadeus Destination Marketing, Accord, MMGY Global, DANA, DCI, Digitalcoconut, OP Worldwide, LLC, EchoVME, D BOX Technologies, TheBeGlobal, etc. are the major participants in the destination marketing industry.
Table of Content
1. Executive Summary | Destination Market
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Tourists (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of based Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Global Marketing Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Social Media Is Becoming a Playground for Tourism Advertisement.
4.1.2. AI Chat-Bots Are Helpful to Travellers in Choosing Their Ideal Tour.
4.1.3. The Marketing Campaigns for Tourism Advertisements Are Getting Attention from Tourists
4.1.4. Tourism Advertisement Organisations Are Providing a Number of Personalised Services for Tour Operators, Helping Them Stand Out in Competition.
5. Market Background
5.1. Top 10 Marketing Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Marketing Sector 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Advertisement Media (% of Demand)
6.2.1. Magazines
6.2.2. Newspapers
6.2.3. Television
6.2.4. Emails
6.2.5. Others
6.3. Current Market Analysis By Attraction Type (% of Demand)
6.3.1. Natural
6.3.2. Festivals
6.3.3. Cultural
6.3.4. Artificial
6.3.5. Others
6.4. Current Market Analysis By Tourist Type (% of Demand)
6.4.1. Domestic
6.4.2. International
6.5. Current Market Analysis By Tour Type (% of Demand)
6.5.1. Independent Traveller
6.5.2. Tour Group & Package Traveller
6.6. Current Market Analysis By Region (% of Demand)
6.6.1. North America
6.6.2. Latin America
6.6.3. Europe
6.6.4. East Asia
6.6.5. South Asia
6.6.6. Oceania
6.6.7. Middle East and Africa
6.7. Key Findings, By Each Category
7. Categorizing of North America Marketing Sector 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Advertisement Media (% of Demand)
7.2.1. Magazines
7.2.2. Newspapers
7.2.3. Television
7.2.4. Emails
7.2.5. Others
7.3. Current Market Analysis By Attraction Type (% of Demand)
7.3.1. Natural
7.3.2. Festivals
7.3.3. Cultural
7.3.4. Artificial
7.3.5. Others
7.4. Current Market Analysis By Tourist Type (% of Demand)
7.4.1. Domestic
7.4.2. International
7.5. Current Market Analysis By Tour Type (% of Demand)
7.5.1. Independent Traveller
7.5.2. Tour Group & Package Traveller
7.6. Current Market Analysis By Country (% of Demand)
7.6.1. USA
7.6.2. Canada
7.7. Key Findings, By Each Category
8. Categorizing of Latin America Marketing Sector 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis By Advertisement Media (% of Demand)
8.2.1. Magazines
8.2.2. Newspapers
8.2.3. Television
8.2.4. Emails
8.2.5. Others
8.3. Current Market Analysis By Attraction Type (% of Demand)
8.3.1. Natural
8.3.2. Festivals
8.3.3. Cultural
8.3.4. Artificial
8.3.5. Others
8.4. Current Market Analysis By Tourist Type (% of Demand)
8.4.1. Domestic
8.4.2. International
8.5. Current Market Analysis By Tour Type (% of Demand)
8.5.1. Independent Traveller
8.5.2. Tour Group & Package Traveller
8.6. Current Market Analysis By Country (% of Demand)
8.6.1. Brazil
8.6.2. Mexico
8.6.3. Argentina
8.6.4. Colombia
8.6.5. Rest of LA
8.7. Key Findings, By Each Category
9. Categorizing of Europe Marketing Sector 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Advertisement Media (% of Demand)
9.2.1. Magazines
9.2.2. Newspapers
9.2.3. Television
9.2.4. Emails
9.2.5. Others
9.3. Current Market Analysis By Attraction Type (% of Demand)
9.3.1. Natural
9.3.2. Festivals
9.3.3. Cultural
9.3.4. Artificial
9.3.5. Others
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.4.1. Domestic
9.4.2. International
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveller
9.5.2. Tour Group & Package Traveller
9.6. Current Market Analysis By Country (% of Demand)
9.6.1. Germany
9.6.2. Russia
9.6.3. France
9.6.4. Italy
9.6.5. United Kingdom
9.6.6. Rest of Europe
9.7. Key Findings, By Each Category
10. Categorizing of East Asia Marketing Sector 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Advertisement Media (% of Demand)
10.2.1. Magazines
10.2.2. Newspapers
10.2.3. Television
10.2.4. Emails
10.2.5. Others
10.3. Current Market Analysis By Attraction Type (% of Demand)
10.3.1. Natural
10.3.2. Festivals
10.3.3. Cultural
10.3.4. Artificial
10.3.5. Others
10.4. Current Market Analysis By Tourist Type (% of Demand)
10.4.1. Domestic
10.4.2. International
10.5. Current Market Analysis By Tour Type (% of Demand)
10.5.1. Independent Traveller
10.5.2. Tour Group & Package Traveller
10.6. Current Market Analysis By Country (% of Demand)
10.6.1. China
10.6.2. Japan
10.6.3. South Korea
10.7. Key Findings, By Each Category
11. Categorizing of South Asia Marketing Sector 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Advertisement Media (% of Demand)
11.2.1. Magazines
11.2.2. Newspapers
11.2.3. Television
11.2.4. Emails
11.2.5. Others
11.3. Current Market Analysis By Advertisement Media (% of Demand)
11.3.1. Magazines
11.3.2. Newspapers
11.3.3. Television
11.3.4. Emails
11.3.5. Others
11.4. Current Market Analysis By Attraction Type (% of Demand)
11.4.1. Natural
11.4.2. Festivals
11.4.3. Cultural
11.4.4. Artificial
11.4.5. Others
11.5. Current Market Analysis By Tourist Type (% of Demand)
11.5.1. Domestic
11.5.2. International
11.6. Current Market Analysis By Tour Type (% of Demand)
11.6.1. Independent Traveller
11.6.2. Tour Group & Package Traveller
11.7. Current Market Analysis By Country (% of Demand)
11.7.1. India
11.7.2. Malaysia
11.7.3. Indonesia
11.7.4. Thailand
11.7.5. Philippines
11.7.6. Cambodia
11.7.7. Vietnam
11.7.8. Rest of SA
11.8. Key Findings, By Each Category
12. Categorizing of Oceania Marketing Sector 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Advertisement Media (% of Demand)
12.2.1. Magazines
12.2.2. Newspapers
12.2.3. Television
12.2.4. Emails
12.2.5. Others
12.3. Current Market Analysis By Attraction Type (% of Demand)
12.3.1. Natural
12.3.2. Festivals
12.3.3. Cultural
12.3.4. Artificial
12.3.5. Others
12.4. Current Market Analysis By Tourist Type (% of Demand)
12.4.1. Domestic
12.4.2. International
12.5. Current Market Analysis By Tour Type (% of Demand)
12.5.1. Independent Traveller
12.5.2. Tour Group & Package Traveller
12.6. Current Market Analysis By Country (% of Demand)
12.6.1. Australia
12.6.2. New Zealand
12.7. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Marketing Sector 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Advertisement Media (% of Demand)
13.2.1. Magazines
13.2.2. Newspapers
13.2.3. Television
13.2.4. Emails
13.2.5. Others
13.3. Current Market Analysis By Attraction Type (% of Demand)
13.3.1. Natural
13.3.2. Festivals
13.3.3. Cultural
13.3.4. Artificial
13.3.5. Others
13.4. Current Market Analysis By Tourist Type (% of Demand)
13.4.1. Domestic
13.4.2. International
13.5. Current Market Analysis By Tour Type (% of Demand)
13.5.1. Independent Traveller
13.5.2. Tour Group & Package Traveller
13.6. Current Market Analysis By Country (% of Demand)
13.6.1. Turkey
13.6.2. South Africa
13.6.3. United Arab Emirates(UAE)
13.6.4. Egypt
13.6.5. Jordan
13.6.6. Rest of Middle East and Africa
13.7. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Amadeus Marketing
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Accord
14.3.2.1. Overview
14.3.2.2. Service Portfolio
14.3.2.3. Strategy Overview/campaigns
14.3.3. MMGY Global
14.3.3.1. Overview
14.3.3.2. Service Portfolio
14.3.3.3. Strategy Overview/campaigns
14.3.4. DANA
14.3.4.1. Overview
14.3.4.2. Service Portfolio
14.3.4.3. Strategy Overview/campaigns
14.3.5. DCI
14.3.5.1. Overview
14.3.5.2. Service Portfolio
14.3.5.3. Strategy Overview/campaigns
14.3.6. Digital Coconut
14.3.6.1. Overview
14.3.6.2. Service Portfolio
14.3.6.3. Strategy Overview/campaigns
14.3.7. OP Worldwide
14.3.7.1. Overview
14.3.7.2. Service Portfolio
14.3.7.3. Strategy Overview/campaigns
14.3.8. LLC
14.3.8.1. Overview
14.3.8.2. Service Portfolio
14.3.8.3. Strategy Overview/campaigns
14.3.9. Sagittarius
14.3.9.1. Overview
14.3.9.2. Service Portfolio
14.3.9.3. Strategy Overview/campaigns
14.3.10. VERB
14.3.10.1. Overview
14.3.10.2. Service Portfolio
14.3.10.3. Strategy Overview/campaigns
14.3.11. Only Travel
14.3.11.1. Overview
14.3.11.2. Service Portfolio
14.3.11.3. Strategy Overview/campaigns
14.3.12. Others (As Per Request)
14.3.12.1. Overview
14.3.12.2. Service Portfolio
14.3.12.3. Strategy Overview/campaigns
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions of the Proposed Marketing Sector Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used17. Research Methodology
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