Destination Marketing Sector Outlook (2022-2032)
[250 Pages Report] As per newly released data by Future Market Insights (FMI), the Destination Marketing Sector is estimated at US$ 120 Billion in 2022 and is projected to reach US$ 407.35 Billion by 2032, at a CAGR of ~ 13% from 2022 to 2032.
Destination Marketing Sector Estimated Size (2022)
US$ 120 Bn
Destination Marketing Sector Projected Size (2032)
US$ 407.35 Bn
Destination Marketing Sector Value-based CAGR (2022-2032)
2017-2021 Destination Marketing Market Outlook Compared To 2022-2032 Forecast
In 2018–19, the tourism industry did well across the board. New tours were being created by the travel agencies and offered to travelers from throughout the world. Tourists have a strong demand for the destination trips.
Tourists were drawn to destinations that are well-known for a cause or that are featured in films. The tour operators planned numerous trips that would visit both these and uncharted locales, whetting travelers’ appetites for more.
Due to travel restrictions brought on by the COVID-19 epidemic, there was a significant fall in tourists visiting well-known locations around the world. These had a significant impact on destination tourism, but as tourism is regaining its reputation, it will be revived.
When Organizing Tours, Keeping The Needs Of Tourists In Mind Helps To Fulfil Their Needs
Tourists all around the world want to make their tour memorable and enjoying. Tourists are wishing that their journey will be a good memory and they will remember the tour forever. To give tourists such experience, travel agencies are planning trips to popular destination around the globe.
While planning these tours, organizers are making sure that there will be minimum problems during the tour and tourists will enjoy their time. For ensuring smooth trips, tour organizers are constantly in contact with authorities and other businesses related to the trip.
While advertising the tours for attracting the tourists, organizers are making sure that they are not promoting something that is not included in tour, and all other factors are according to the tourist’s interests. By such advertisement, there are chances that tourists with similar interests come together and form a ‘family’ for rest of the tour.
Experience Marketing Is A Game Changing Strategy For Destination Marketing
Tourists now a days are preferring experiences over materials, and if the travels seem like it will be worthwhile and provide them with priceless memories, they're willing to spend money anyway. For selling the tours to such audience, tourism agencies are advertising them using experience marketing.
The experience marketing uses the visual means for giving a glimpse of what tourists can experience on tour. The films used may feature locals discussing the region's specialties, hotels, and landmarks that are part of the tour. Use of Virtual Reality and POV videos are the best examples of experience marketing.
Such experience marketing helps building excitement among the tourists and making sure they book the tour after knowing what they are getting by travelling with particular tour organisers.
"Incredible !ndia" is altering how tourists in western people view India.
Long-standing misconceptions about India in the West include extensive poverty, a lack of modern sanitation, and daily conflicts over religion and ethnicity. To remove such misconception about India, The Indian Ministry of Tourism launched the "Incredible !ndia" marketing campaign to highlight to western audiences the countries culture, historic monuments, tourist attractions, and the excitement and energy filled in locals.
Tourism is an ever growing and bankable market, so India as developing country is trying to enhance this market and capitalize on its basis for boosting the economy. By promoting positive aspects through tourism, India will work to win the support of western nations on a global scale.
Destination marketing perception in Bahamas is distracting tourists from reality about the region.
The Bahamas promotes itself as the main destination for luxurious and relaxing vacations in the Caribbean. The Government had launched a tourism campaign, with slogan as “it’s better in Bahamas”, which suggested the relaxing nature of tours in country.
The Government of the Bahamas introduced a television advertisements and websites, specifically to establish the image of the islands providing a relaxing, carefree, full of cultural experience for travelers. Contrast to that, high crime rates are indicating that the actual situation is worse.
The tourism marketing agencies are trying to keep tourist focusing on beaches and azure waters and tropical weather and lifestyle in Bahamas keeping the drawbacks and unnoticed bad parts away. This managing perception is commonly seen in advertising, as the whole purpose is sale of product.
After changes in travelling media, Mexico is prepared to resurrect tourism by promoting locations all around the country.
In order to change common public political and social perceptions of Mexico, including those of poverty, government and law enforcement corruption, petty and organised crime, and drug trafficking, the Tourism Board of Mexico, launched a tourism advertisement campaign in 2010.
This campaign was focused in US and Canada, which are Mexico’s North American Free Trade Agreement partners and key customers in tourism point of view. But this campaign was shut in 2019 due to development of train systems connecting destinations in country.
Currently, in order to revive tourism in region, the authorities are promoting Mexico's beaches, natural beauties, cultural celebrations, and historical monuments like Mayan pyramids and Spanish churches, with its marketing slogan "Visit Mexico." Under these promotional activities, Mexican tourism is set to undergo a radical transformation.
Which advertising media is commonly used for Destination Marketing?
“Social Media and Search Engines are powerful advertising channels for Destination Marketing.”
Destination marketing involves promotion of a place or attraction based in a country, and this promotion is usually done using a widespread medium, available in every region in world. As internet and smart phones are commonly used in all countries, tourism agencies and government authorities are preferring social media and internet websites for destination marketing.
What type of attractions are commonly advertised in Destination Marketing?
“Natural and Cultural attractions are commonly promoted in advertisements”
Destination marketing is focused on promotion of specific locations in a region, which attract international and local tourists. To make sure that people will remember the places and the advertisement will leave positive impression on target audience, nature and cultural attractions are usually promoted in destination specific advertisements.
All around the world, there are many cultural and natural heritages, and they serve as the distinctive characteristics that separate places from one another. Destination marketing promotes both the countries and tourism by concentrating on these particular attractions.
For promotion of tourism at a specific location, there are Destination Marketing Organisations, performing multiple operations with the help of local Government authorities. These DMOs get funds from taxes paid by tourists and subsidies provided by Government.
However, these DMOs are seeing a fall in sales since private tour operators along with marketing companies are promoting these excursions more successfully and offering travellers a wide range of options.
- DANA, an online marketing organization is working in hospitality, tourism, education and lifestyle marketing domain. DANA is specialized in tourism marketing as they create a positive picture about the specific location and give beautiful images and visual representation along with catchy phrases and slogans. All these factors are important for destination marketing, attracting more people and encouraging them for planning next tour to these locations.
Scope Of Report
Historical Data Available for
US$ Billion for Value
Key Regions Covered
North America, Latin America, Europe, East Asia,
South Asia, Oceania & MEA.
Key Countries Covered
United States, Canada, Brazil, Mexico, Germany, U.K., France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered
Advertisement Media, Attraction Type, Tourist Type, Tour Type, and Region
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
The Destination Marketing Sector By Category
By Advertisement Media:
By Attraction Type:
By Tourist Type:
By Tour Type:
- Independent Traveler
- Tour Group & Package Traveler
Frequently Asked Questions
The Destination Marketing market is currently valued at US$ 120 Bn in 2022.
The Destination Marketing market is currently forecasted to grow at a rate of 13% CAGR during the forecast period.
Amadeus Destination Marketing, Accord, MMGY Global, DANA, DCI, Digitalcoconut, OP Worldwide, LLC, EchoVME, D BOX Technologies, TheBeGlobal, etc. are the major participants in the destination marketing industry.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of based Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
188.8.131.52. Business Spending v/s Leisure Spending
184.108.40.206. Domestic v/s Foreign
220.127.116.11. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
18.104.22.168. Cultural Tourism
22.214.171.124. Culinary Tourism
126.96.36.199. Eco/Sustainable Tourism
188.8.131.52. Sports Tourism
184.108.40.206. Spiritual Tourism
220.127.116.11. Wellness Tourism
4. Global Marketing Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. Social Media Is Becoming a Playground for Tourism Advertisement.
4.1.2. AI Chat-Bots Are Helpful to Travellers for Choosing Their Ideal Tour.
4.1.3. The Marketing Campaigns for Tourism Advertisement Are Getting Attention from Tourists
4.1.4. Tourism Advertisement Organisations Are Providing Number of Personalised Services for Tour Operators, Helping Them Stand Out in Competition.
5. Market Background
5.1. Top 10 Marketing Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Marketing Sector 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Advertisement Media (% of Demand)
6.3. Current Market Analysis By Attraction Type (% of Demand)
6.4. Current Market Analysis By Tourist Type (% of Demand)
6.5. Current Market Analysis By Tour Type (% of Demand)
6.5.1. Independent Traveller
6.5.2. Tour Group & Package Traveller
6.6. Current Market Analysis By Region (% of Demand)
6.6.1. North America
6.6.2. Latin America
6.6.4. East Asia
6.6.5. South Asia
6.7. Key Findings, By Each Category
7. Categorizing of North America Marketing Sector 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Advertisement Media (% of Demand)
7.3. Current Market Analysis By Attraction Type (% of Demand)
7.4. Current Market Analysis By Tourist Type (% of Demand)
7.5. Current Market Analysis By Tour Type (% of Demand)
7.5.1. Independent Traveller
7.5.2. Tour Group & Package Traveller
7.6. Current Market Analysis By Country (% of Demand)
7.7. Key Findings, By Each Category
8. Categorizing of Latin America Marketing Sector 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis By Advertisement Media (% of Demand)
8.3. Current Market Analysis By Attraction Type (% of Demand)
8.4. Current Market Analysis By Tourist Type (% of Demand)
8.5. Current Market Analysis By Tour Type (% of Demand)
8.5.1. Independent Traveller
8.5.2. Tour Group & Package Traveller
8.6. Current Market Analysis By Country (% of Demand)
8.6.5. Rest of LA
8.7. Key Findings, By Each Category
9. Categorizing of Europe Marketing Sector 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Advertisement Media (% of Demand)
9.3. Current Market Analysis By Attraction Type (% of Demand)
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveller
9.5.2. Tour Group & Package Traveller
9.6. Current Market Analysis By Country (% of Demand)
9.6.6. Rest of Europe
9.7. Key Findings, By Each Category
10. Categorizing of East Asia Marketing Sector 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Advertisement Media (% of Demand)
10.3. Current Market Analysis By Attraction Type (% of Demand)
10.4. Current Market Analysis By Tourist Type (% of Demand)
10.5. Current Market Analysis By Tour Type (% of Demand)
10.5.1. Independent Traveller
10.5.2. Tour Group & Package Traveller
10.6. Current Market Analysis By Country (% of Demand)
10.6.3. South Korea
10.7. Key Findings, By Each Category
11. Categorizing of South Asia Marketing Sector 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Advertisement Media (% of Demand)
11.3. Current Market Analysis By Advertisement Media (% of Demand)
11.4. Current Market Analysis By Attraction Type (% of Demand)
11.5. Current Market Analysis By Tourist Type (% of Demand)
11.6. Current Market Analysis By Tour Type (% of Demand)
11.6.1. Independent Traveller
11.6.2. Tour Group & Package Traveller
11.7. Current Market Analysis By Country (% of Demand)
11.7.8. Rest of SA
11.8. Key Findings, By Each Category
12. Categorizing of Oceania Marketing Sector 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Advertisement Media (% of Demand)
12.3. Current Market Analysis By Attraction Type (% of Demand)
12.4. Current Market Analysis By Tourist Type (% of Demand)
12.5. Current Market Analysis By Tour Type (% of Demand)
12.5.1. Independent Traveller
12.5.2. Tour Group & Package Traveller
12.6. Current Market Analysis By Country (% of Demand)
12.6.2. New Zealand
12.7. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Marketing Sector 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Advertisement Media (% of Demand)
13.3. Current Market Analysis By Attraction Type (% of Demand)
13.4. Current Market Analysis By Tourist Type (% of Demand)
13.5. Current Market Analysis By Tour Type (% of Demand)
13.5.1. Independent Traveller
13.5.2. Tour Group & Package Traveller
13.6. Current Market Analysis By Country (% of Demand)
13.6.2. South Africa
13.6.6. Rest of MEA
13.7. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Amadeus Marketing
18.104.22.168. Service Portfolio
22.214.171.124. Strategy Overview/campaigns
126.96.36.199. Service Portfolio
188.8.131.52. Strategy Overview/campaigns
14.3.3. MMGY Global
184.108.40.206. Service Portfolio
220.127.116.11. Strategy Overview/campaigns
18.104.22.168. Service Portfolio
22.214.171.124. Strategy Overview/campaigns
126.96.36.199. Service Portfolio
188.8.131.52. Strategy Overview/campaigns
14.3.6. Digital Coconut
184.108.40.206. Service Portfolio
220.127.116.11. Strategy Overview/campaigns
14.3.7. OP Worldwide
18.104.22.168. Service Portfolio
22.214.171.124. Strategy Overview/campaigns
126.96.36.199. Service Portfolio
188.8.131.52. Strategy Overview/campaigns
184.108.40.206. Service Portfolio
220.127.116.11. Strategy Overview/campaigns
18.104.22.168. Service Portfolio
22.214.171.124. Strategy Overview/campaigns
14.3.11. Only Travel
126.96.36.199. Service Portfolio
188.8.131.52. Strategy Overview/campaigns
14.3.12. Others (As Per Request)
184.108.40.206. Service Portfolio
220.127.116.11. Strategy Overview/campaigns
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.2. Perceptions on the Proposed Marketing Sector Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used
17. Research Methodology
List of Tables
List of Charts