Europe Destination Wedding Market
Explore with FMI How Wedding Planners Are Creating Revenue by Offering Great Offers on European Destination Weddings!
Europe Destination Wedding Market by Guest Capacity, Season, Inclusion and Activity, Types of Functions, Nationality, Destination & Region - Forecast 2022 – 2032
Europe Destination Wedding Market Outlook (2022-2032)
[300 Pages Report] The Europe destination wedding market is estimated at ~US$ 7,652.4 Mn in 2022 and is projected to reach ~US$ 20,672.0 Mn by 2032. Share of Europe destination wedding market in the global destination wedding market is ~34%-38%.
With growing access to affordable travel options and rising trends in social media for destination & scenic weddings, the demand in the market is predicted to surge over the forecast period (2022-2032). According to Future Market Insights (FMI), the global destination wedding market witnessed growth rate of 28.7% in 2021.
Estimated Europe Destination Wedding Market Size 2022
~US$ 7,652.4 Mn
Projected Market Size (2032)
~US$ 20,672.0 Mn
Value CAGR (2022-2032)
Europe Destination Wedding Market Top Players Share in 2021
2017-2021 Europe Destination Wedding Market Outlook Compared to 2022-2032 Forecast
The destination wedding market has witnessed a significant transformation and rise in demand in the last few years. Due to the rise in lavish weddings and scenic events, and with the help of social media & mass marketing, there has been an immense demand for the destination wedding.
The substantial progress in the travel and tourism sector plays a vital role in contributing to the destination wedding market. The rise in hotels, resorts, flights, and cruise lines and technological advancements have improved the connectivity that allows couples to plan their destination wedding.
Europe is one of the most preferred destination wedding places due to its unique heritage locations and pleasant weather. Europe is home to various spiritual destinations, which attracts numerous couples worldwide to plan their wedding at spiritual and heritage locations.
On the back of these factors, the demand in Europe destination wedding market is expected to increase at an impressive rate of 10.4% CAGR between 2022 and 2032. Sales in the market are expected to expand by over 2x over the upcoming decade, as per FMI.
Will Demand for Customized Destination Wedding Fuel Growth in Europe Destination Wedding Market?
Nowadays, couples are more inclined towards destination weddings due to a wide range of options available for personalization. Couples are inclining towards aesthetic wedding with a wide range of options for personalization, such as destination, decoration, catering, and others, depending on the preference and budget of the wedding party.
Certain couples prefer smaller & intimate ceremonies, whereas various couples prefer big grand wedding celebrations at some famous locations in Europe, which include mansions, ballrooms, cenotes, gazebos, or private offsite locations. The trend in the market encourages the players to understand the desire of the couples and provide them with a solution according to the requirements of couples.
Certain destination wedding planners allow couples to customize the entire event based on cuisine, ambiance, and themes, as Europe destinations offer wide possibilities. Hence, the customization option offered by European destination wedding planner companies is anticipated to boost the demand for the destination wedding market in Europe.
Further, leading brands are offering packages that include destination weddings with the honeymoon. The zero travel time and other arrangements ensures a seamless transition into post-wedding proceedings so that the couples can relax and enjoy their time at such destinations.
To capitalize on these business opportunities, leading market players are focusing on developing customized packages that will save time, effort, and money for couples and provide them with a seamless enhanced destination wedding experience.
How is the Destination Wedding Market Progressing in Germany?
Unique Traditions, Customs, and Regional Ambience to Boost the Market
Germany is one of the lucrative wedding destinations in Europe and holds a major share of ~31% in the Europe destination wedding market. Germany generates a high demand for destination weddings and is one of the top wedding destinations on the list of couples.
Germany has various palaces, castles, picturesque, and cathedrals that organize and offer wedding arrangements. Germany has unique places, some of which have sentimental and cultural values. As per the study, wedding traditions and customs give a unique experience to couples in Germany. Hence, the impressive nature, tradition, and customs make Germany a great destination for a wedding.
How Destination Wedding Market is Growing in Austria?
Rising Trend of Eco-Friendly Wedding to Aid the Growth of the Market in Austria
Nowadays, with sustainability at its core, many couples seek eco-friendly weddings. According to market developments, players must alter their services to meet the needs of their clients. Choosing a park or resort for a wedding provides a gorgeous setting, helps financially and provides awareness to a site devoted to environmental care.
Austria has numerous parks, vineyards, and environment-friendly destination wedding places. The country also has several beautiful nature scenery places that benefit wedding planners to organize weddings based on natural beauty themes. Hence, Austria is witnessing high demand for destination weddings and accounts for 13% of the total Europe destination wedding market.
What are the Factors Driving the Italy Destination Wedding Market?
Blend of Nature, Tradition, and Culture to Make Italy a Popular Wedding Destination
Italy is a blend of nature, tradition, and centuries-old culture. The country is backed up by various incredible places such as grand castles, luxurious villas, palazzos, etc. The country has a huge number of venue choices available that will suit the personality, taste, theme, and budget of the couple.
Lastly, the lakes and coastal towns of Italy make it a perfect destination for the weddings. Meanwhile, the Italian wine and food aroma, texture, and taste delights the customers. Hence, there is a high demand for a destination wedding in Italy from across the globe.
Which Nationality Prefers Destination Weddings in Europe?
“International Couples Are Anticipated to Generate High Demand in the Market”
According to the analysis based on nationality, the international segment holds lion’s share of ~66.0% in Europe destination wedding market.
Rising trends and interests among couples to experience their wedding uniquely at famous places such as Santorini, Fiji, Quaint village, etc., is attracting customers from across the world. Meanwhile, increased desire to experience the wedding day in a special manner at a beach or aesthetic destinations is encouraging international couples for destination weddings in Europe.
Which Booking Channel Holds a Significant Share in Europe Destination Wedding Market?
In-Person Booking Channels Hold a Significant Share in The Market
In terms of booking channel, in-person booking is expected to hold a major share in the Europe destination wedding market of around ~43.0% and it is anticipated to grow steadily during the forecast period.
Although, it is an era of the digital world, people still prefer to trust and plan their weddings with in-person booking channels. The in-person booking help to create better transparency between the wedding planner and couples. Meanwhile, the couple gets a choice to make certain changes in their events through a direct conversation with the wedding planner. With the help of clarity, the wedding planner is also able to offer many solutions for a unique wedding.
Key players are focusing on local mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand of customers seeking for destination wedding in Europe, the wedding planners are organizing themed based wedding and trying various ways of marketing to reach to the vast audience.
- Jennifer Fox Wedding, the company conducts various free consultations to communicate and understand the couple’s real time demand and whether the members will be able to deliver the requirements. Based on the requirement company frames strategies for the event.
White Eden Weddings, Fiestasol, And Sparkles & Bubbles - Three Companies to Make European Destination Wedding Dreams a Reality!
White Eden Weddings, a full-service wedding planning company based in Cannes, arranges, designs, and coordinates stunning weddings in the South of France for affluent couples worldwide.
Mylene & Geoffrey, owners of White Eden Weddings, have expertise in the luxury fashion sector and event organising, enabling couples to trust them with their wedding preparation fully. The firm creates original concepts, plays with textures, and uses classic and striking colour schemes to create aesthetic ambiance.
Italy is a diversified nation with numerous places that might serve as a stunning setting for destination weddings in Europe. Getting married in Italy offers charming sites in ancient cities, rural resorts, spectacular castles, and attractive coastal towns.
The stunning Amalfi Coast, the timeless allure of Rome and Florence, the sandy beaches of Sicily, breath-taking Tuscan landscapes, the unspoiled beauty of Puglia, the romantic waterways of Venice, the beauty of nature in the Italian lakes, and the astounding marine landscapes of the Italian Riviera are just a few of the locations in Europe preferred as the European wedding destination.
Fiestasol: Marbella's top provider of wedding services provides food, styling, and wedding planning. The company has been in the business for more than 15 years. The renowned Fiestasol HQ is where the business is based in a coastal wedding showroom.
Spain-based Fiestasol specialises in providing private wedding locations that can be rented only. They offer services for weddings in Spain with a completely exclusive package and aesthetic background. The hand-picked collection of Marbella wedding villas features a wide range of designs to accommodate all preferences and budgets. Fiestasol also caters to and styles weddings for numerous Marbella wedding planners providing excellent cuisine and beautiful presentation.
Over 500 lovely weddings have been planned in Marbella by Fiestasol Wedding Planners. The organisation works with gorgeous and distinctive wedding locations in Spain. There is a huge number of positive testimonials about Fiestasol from customers worldwide.
In partnership with international celebrities, Sparkles & Bubbles is a public relations firm specialising in brand management. With 20 years of experience in Paris, London, New York, and Los Angeles, the organisation has worked with brands and celebrities at some of the most opulent and exclusive events, building up a vast network of long-lasting connections founded on trust.
To enhance a brand's reputation and raise recognition within a certain population, the services offered to businesses include celebrity marketing and endorsement deals, the development of distinctive visual identities, the planning and organising events, and more broadly tailored consultancy.
The company is expertise in various fields like Influencer marketing and brand development, Choosing an ambassador for commercials and advertising campaigns, Product placement on TV shows, movies, award events, and red carpets, and Celebrity attendance at premieres, banquets, and performances. The company also focuses on major segments, including Watches & jewellery, Technology & Innovation, Business and entertainment, Fashion and leather goods, and lifestyle.
Scope of Report
Estimated Market Size 2022
~US$ 7,652.4 Mn
Projected Market Value (2032)
~US$ 20,672.0 Mn
Value CAGR (2022-2032)
Historical Data Available for
US$ Mn for Value
Key Regions Covered
Key Countries Covered
Germany, France, United Kingdom, Austria, Switzerland, Poland, and Rest of Europe
Key Segments Covered
Guest Capacity, Season, Inclusion and Activity, Types Of Function, Nationality, Booking Channel, Destination and Country
Key Companies Profiled
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Europe Destination Wedding Market by Category
By Guest Capacity:
- Below 100 Guests
- 100 & Above
- High Season
- Low Season
- Mid-Peak Season
By Inclusion and Activity:
- Accommodation Services
- Food Service
- Butler Services
- Other Services
By Types of Functions:
- Pre-Wedding Ceremonies
- Wedding Ceremonies
- Bachelor’s Party
- Other Types of Functions
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
- Amalfi Coast
- United Kingdom
- Rest of Europe
Frequently Asked Questions
Europe destination wedding market reached a valuation of ~US$ 6,979.2 Mn in 2021.
The Europe destination wedding market grew at ~8.5% CAGR between 2017 and 2021.
Growing popularity of online trend, new destination wedding concept, rising adoption of eco-friendly wedding trends, easy accessibility on portals, and increasing awareness of destination wedding are the key trends in the market.
Leading players operating in the Europe destination wedding market are White Eden Weddings, FiestaSol, Tropical Wedding & Honeymoon, Magical Weddings, Sparkles & Bubbles, ALL THINGS BEAUTIFUL, PLANNED FOR PERFECTION, Peach Perfect Weddings, The Wedding Travel Company, LM WEDDING PLANNER, Jennifer Fox Weddings, W Day, The Destination Wedding, Wedding Planner Roma, and Studio Brzak Events, among others.
Leading players in the Europe destination wedding market are estimated to account for approximately ~17%-23% of the total market share.
Table of Content
1. Executive Summary
1.1. Europe Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Summary of Key Findings
1.3. Summary of Key statistics
1.4. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Tourists Y-o-Y Growth Projections
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Availability of Well Facilitated Wedding Destinations
3.1.2. Great Availability of Cultural, Spiritual and Heritage Locations
3.1.3. Increasing Trends of Customised Wedding Tour Packages
3.1.4. High Demand for Eco-friendly Destination Wedding
3.1.5. Additional Events Specific to the Surroundings
3.1.6. Ability to Find Destinations with Perfect Weather
3.2. Future Prospects of Cat Food Toppers Industry
3.2.1. Factors Fueling Growth
3.2.2. Influx of Brands
3.2.3. Innovative Distribution & Marketing Strategies
4. Consumer Sentiment Analysis
4.1. Which Specific Brand is Preferred by the Consumers and Why?
4.2. Consumer Sentiment Analysis
4.3. Are Consumers Ready to Pay Premium Price for Destination Wedding?
4.4. Social Media Usage Analysis
5. Key Risk & Success Factors
5.1. Change in Travel Footfall
5.2. Anticipated Travel & Tourism Industry Recovery Curve
5.3. Impact On Luxury Hotel Receipt Value
6. Market Background
6.1. Macro-Economic Factors
6.1.1. Europe GDP Growth Outlook
6.1.2. Europe Industry Value Added
6.1.3. Direct contribution of Europe Destination Wedding Market to GDP
6.1.4. Internet Penetration Rates
6.1.5. Capital Investment In Destination Wedding Market
6.1.6. Top Destination Spending Countries
6.2. Forecast Factors - Relevance & Impact
6.3. Industry Value and Supply Chain Analysis
6.4. Market Dynamics
6.4.3. Opportunity Analysis
6.5. PESTLE Analysis of Menstrual Cups Market
6.6. Investment Feasibility Matrix
6.7. Porter’s Five Force
7. Categorizing of Europe Destination Wedding Market, 2022
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Guest Capacity (% of Demand)
7.2.1. Below 100 Guests
7.2.2. 100 & Above
7.3. Current Market Analysis By Season (% of Demand)
7.3.1. High Season
7.3.3. Low Season
7.3.4. Mid-Peak Season
7.4. Current Market Analysis By Inclusion and Activity (% of Demand)
7.4.1. Accommodation Services
7.4.2. Food Service
7.4.3. Butler Services
7.4.4. Other Services
7.5. Current Market Analysis By Types of Functions (% of Demand)
7.5.1. Pre-Wedding Ceremonies
7.5.2. Wedding Ceremonies
7.5.4. Bachelor’s Party
7.5.5. Other Types of Functions
7.6. Current Market Analysis By Nationality (% of Demand)
7.7. Current Market Analysis By Booking Channel (% of Demand)
7.7.1. Phone Booking
7.7.2. Online Booking
7.7.3. In Person Booking
7.8. Current Market Analysis By Destination (% of Demand)
7.8.4. Amalfi Coast
7.9. Current Market Analysis By Country (% of Demand)
7.9.3. United Kingdom
7.9.7. Rest of Europe
7.10. Key Findings, By Each Category
8. Market Structure Analysis
8.1. Market Analysis by Tier of Companies
8.2. Market Concentration
8.3. Market Share Analysis of Top Players
8.4. Market Presence Analysis
8.4.1. By Regional footprint of Players
8.4.2. Product foot print by Players
8.4.3. Channel Foot Print by Players
9. Competition Analysis
9.1. Competition Dashboard
9.2. Pricing Analysis by Competition
9.3. Competition Benchmarking
9.4. Competition Deep Dive
9.4.1. White Eden Weddings
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Distribution Footprint
220.127.116.11. Strategy Overview
9.4.3. Tropical Wedding & Honeymoon
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Distribution Footprint
188.8.131.52. Strategy Overview
9.4.4. Magical Weddings
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
9.4.5. Sparkles & Bubbles
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Distribution Footprint
220.127.116.11. Strategy Overview
9.4.6. ALL THINGS BEAUTIFUL
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Distribution Footprint
188.8.131.52. Strategy Overview
9.4.7. PLANNED FOR PERFECTION
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
9.4.8. Peach Perfect Weddings
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Distribution Footprint
220.127.116.11. Strategy Overview
9.4.9. The Wedding Travel Company
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Distribution Footprint
188.8.131.52. Strategy Overview
9.4.10. LM WEDDING PLANNER
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
9.4.11. Jennifer Fox Weddings
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Distribution Footprint
220.127.116.11. Strategy Overview
9.4.12. W Day
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Distribution Footprint
188.8.131.52. Strategy Overview
9.4.13. The Destination Wedding
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
9.4.14. Wedding Planner Roma
126.96.36.199. Product Portfolio
188.8.131.52. Profitability by Market Segments (Product/Channel/Region)
184.108.40.206. Distribution Footprint
220.127.116.11. Strategy Overview
9.4.15. Studio Brzak Events
18.104.22.168. Product Portfolio
22.214.171.124. Profitability by Market Segments (Product/Channel/Region)
126.96.36.199. Distribution Footprint
188.8.131.52. Strategy Overview
9.4.16. Others (As per Request)
184.108.40.206. Product Portfolio
220.127.116.11. Profitability by Market Segments (Product/Channel/Region)
18.104.22.168. Distribution Footprint
22.214.171.124. Strategy Overview
10. Assumptions and Acronyms Used
11. Research Methodology
List of Tables
List of Charts